Investment Rating - The report maintains a "Buy" rating for Haier Smart Home (600690) and recommends "Increase" for Hisense Visual (600060) [4][20] Core Viewpoints - Despite underwhelming June export data for home appliances, actual exports are expected to meet forecasts when considering capacity transfer and high base disturbances. The report highlights numerous structural bright spots in home appliance exports, such as the potential increase in air conditioning penetration in Europe due to high temperatures, strong demand for refrigerators and washing machines in Africa and Latin America, and the growing global market for vacuum cleaners and robotic vacuums. The report anticipates continued growth in large-screen TVs and Mini LED penetration, with expectations for long-term benefits from sports events [4][20] Summary by Sections Export Performance - June home appliance export data was not impressive, but actual exports are projected to align with expectations when accounting for capacity transfer and high base effects. The report notes that high temperatures may drive increased air conditioning adoption in Europe, and there is strong growth potential for refrigerators and washing machines in Africa and Latin America, with exports of these categories to Africa increasing by 49% and 27% respectively in the first half of the year [4][20] Vacuum Cleaners - The global vacuum cleaner market is experiencing growth across multiple regions, with exports to the U.S. expected to be supported by capacity transfers. The report indicates that vacuum cleaner exports, including robotic vacuums, have shown sustained growth in Asia, Africa, Latin America, and Europe. The report also highlights that the structure of robotic vacuum cleaners is expected to continue improving [4][20] Television Market - The report emphasizes the importance of structural improvements in the television market, noting that TCL Electronics saw an 8.7% year-on-year increase in overseas TV shipments in the first half of 2025, with significant growth in larger screen sizes. The trend towards larger screens and Mini LED TVs is expected to continue, with TCL's overseas Mini LED TV shipments showing promising growth [4][20]

Group 1 - Europe is experiencing unprecedented heat waves, with temperatures reaching up to 50°C in some areas, leading to a surge in demand for air conditioning units [3][6][10] - The traditional European aversion to air conditioning is changing rapidly, with many households now actively seeking portable air conditioning solutions due to extreme weather conditions [18][31][41] - Chinese air conditioning brands are seeing a significant increase in exports to Europe, with over 12.77 million units shipped in the first five months of 2025, marking a 31.5% year-on-year increase [22][24][29] Group 2 - The demand for portable air conditioning units has surged, with sales of specific models like Midea's PortaSplit reaching over 100,000 units in just three days on a Berlin e-commerce platform [22][24] - European governments are adjusting policies to accommodate the rising need for air conditioning, including subsidies for low-income families and new regulations for building designs to facilitate air conditioning installation [33][39] - The shift in consumer behavior towards air conditioning is expected to create a substantial market opportunity, with projections indicating that the number of air conditioning units in Europe could reach 275 million by 2050 [37][39]

Group 1 - The core index of the Consumer Durables and Apparel sector, represented by the CSI Consumer Durables and Apparel Index, has shown a monthly increase of 6.07%, a three-month increase of 7.11%, and a year-to-date increase of 4.61% [1] - The CSI Consumer Durables and Apparel Index is composed of listed companies that correspond to the durable consumer goods and apparel theme, reflecting the overall performance of these companies [1] - The index's top ten weighted companies include Gree Electric Appliances (10.27%), Midea Group (9.84%), Haier Smart Home (8.59%), and others, indicating a concentration in major players within the sector [1] Group 2 - The market capitalization distribution of the CSI Consumer Durables and Apparel Index shows that 59.16% of the holdings are from the Shenzhen Stock Exchange, while 40.84% are from the Shanghai Stock Exchange [1] - In terms of industry composition, home appliances account for 66.38%, textiles and apparel for 15.26%, and home furnishings for 8.54%, highlighting the dominance of home appliances in the index [2] - The index samples are adjusted biannually, with changes implemented on the next trading day following the second Friday of June and December, ensuring that the index remains reflective of the current market conditions [2]

Core Insights - Haier's washing machine proposal for multi-tub washing machines has been officially included in the IEC international standards, marking a significant achievement in the home appliance industry [1][2] - The journey from initial skepticism to leading the standard-setting process reflects Haier's innovative capabilities and commitment to addressing consumer needs [1][2] Group 1: Innovation and Development - In 2015, Haier identified consumer demand for separate washing of clothes and developed the world's first dual-tub washing machine after overcoming technical challenges over six years [1] - The proposal for a new standard faced initial resistance due to established washing habits in Europe and the U.S., which questioned the necessity of multi-tub machines [1] Group 2: Standardization Process - After persistent efforts, Haier's "Healthy Partition Washing" concept gained recognition, leading to the formal establishment of the international standard for multi-tub washing machines [2] - The standard outlines key performance indicators and testing methods for multi-tub washing machines, filling a significant gap in industry standards and facilitating the product's entry into international markets [2] Group 3: Market Implications - The adoption of this standard by various countries serves as a "passport" for multi-tub washing machines, indicating a shift from product output to rule output for Chinese companies [2] - The widespread application of this standard is expected to create broader market opportunities for multi-tub washing machines globally, enhancing consumer experiences with healthier, more efficient, and smarter washing solutions [2]

Market Overview - The FTSE China A50 Index showed a predominantly declining trend with more stocks falling than rising, particularly in the banking, oil, and coal sectors [1][6]. Banking Sector - Everbright Bank had a market capitalization of 241.07 billion with a trading volume of 716 million, closing at 4.08, down by 1.21% [3]. - Major banks like China Ping An, China Pacific Insurance, and China Life Insurance had market capitalizations of 374.58 billion, 360.67 billion, and 1,057.65 billion respectively, with trading volumes of 1.962 billion, 789 million, and 2.959 billion [3]. Oil Sector - China Petroleum and China Sinopec had market capitalizations of 1,586.79 billion and 722.62 billion respectively, with trading volumes of 1.598 billion and 996 million, both showing slight declines [3]. Coal Sector - China Shenhua and Shaanxi Coal had market capitalizations of 763.55 billion and 201.27 billion respectively, with trading volumes of 1.049 billion and 905 million, both experiencing declines [3]. Semiconductor Sector - Northern Huachuang, Cambrian, and Haiguang Information had market capitalizations of 246.76 billion, 281.68 billion, and 328.87 billion respectively, with trading volumes of 5 billion, 2.105 billion, and 8.133 billion, showing positive trends for Cambrian and Haiguang [3]. Alcohol Industry - Kweichow Moutai, Shanxi Fenjiu, and Wuliangye had market capitalizations of 1,827.77 billion, 226.40 billion, and 479.53 billion respectively, with trading volumes of 6.140 billion, 1.609 billion, and 2.285 billion, all showing declines [3]. Electric Power Sector - Changjiang Electric Power had a market capitalization of 191.69 billion with a trading volume of 2.910 billion, showing a slight increase [4]. Securities Sector - CITIC Securities, Ningde Times, and Guotai Junan had market capitalizations of 440.17 billion, 361.23 billion, and 1,289.37 billion respectively, with trading volumes of 3.625 billion, 2.769 billion, and 3.803 billion, with CITIC Securities showing a decline [4]. Consumer Electronics - Industrial Fulian, Luxshare Precision, and Dongfang Fortune had market capitalizations of 569.17 billion, 277.97 billion, and 379.14 billion respectively, with trading volumes of 11.391 billion, 3.082 billion, and 3.138 billion, with mixed performance [4]. Chemical and Pharmaceutical Sector - Heng Rui Pharmaceutical, Muyuan Foods, and SF Holding had market capitalizations of 265.38 billion, 242.76 billion, and 374.34 billion respectively, with trading volumes of 2.874 billion, 1.963 billion, and 1.074 billion, showing varied performance [4].

Core Insights - The Chinese refrigerator industry is projected to reach a market size of approximately 160 billion yuan in 2024, with a compound annual growth rate (CAGR) of 4.37% over the past five years [1] - China leads the world in both refrigerator production and export volume, with Haier maintaining the top global sales position for 17 consecutive years [1] Market Trends - The average retail price of refrigerators in China is expected to exceed 3,670 yuan per unit in 2024, driven by rising prices of raw materials, increased adoption of high-end products, and the integration of smart technologies [2] - The market is witnessing a growing share of high-end and built-in refrigerators, contributing to the overall price increase [2] Competitive Landscape - The domestic refrigerator market features numerous leading manufacturers, including Haier, Midea, and Rongsheng, with specific strategic initiatives outlined as follows [3]: - **Haier**: Continues to lead in global retail volume, plans to launch an AI-powered refrigerator in 2025, and has received design awards for its innovative preservation technology [5] - **Midea**: Reports a 45% year-on-year increase in retail sales for its high-end brand COLMO, with a focus on smart and energy-efficient technologies [5] - **Rongsheng**: A core brand under Hisense, plans to introduce a new series of preservation refrigerators in 2025, emphasizing energy-saving and advanced preservation features [5] - **Other Brands**: Companies like Meiling and Eason Ping are also expanding their market presence with innovative products and significant growth in overseas sales [5]

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry [11]. Core Insights - The 2025 national subsidy for home appliances is expected to boost industry performance, with a significant increase in subsidy duration and coverage, leading to sustained high industry sentiment [3][9]. - The report anticipates that the demand for home appliances will remain robust due to a large number of appliances reaching their safety usage limits that have not yet been replaced [3][9]. Policy Overview - The 2025 national subsidy program extends from 4 months to 12 months, covering the peak season for air conditioners and expanding the types of subsidized products to include small appliances and cleaning devices [6][17]. - The total subsidy amount for the "old for new" policy has increased from 150 billion to 300 billion yuan [6][17]. Performance Review - As of May 31, 2025, approximately 49.86 million consumers purchased 77.618 million units of 12 major categories of home appliances, with an estimated sales revenue of about 262 billion yuan [7][27]. - The home appliance retail sales growth from January to May 2025 was 30.2%, significantly outperforming the overall retail sales growth of consumer goods [7][27]. Future Outlook - Without subsidies, the expected growth rates for air conditioners, refrigerators, and washing machines in 2025 are projected at 2.0%, -0.8%, and 5.1%, respectively. However, with a conservative estimate of 80 billion yuan in subsidy funds, these growth rates could increase to 10.6%, 3.7%, and 7.7% [8][9]. - The report suggests that the impact of the subsidy on future demand will be limited due to the high number of appliances that have reached their replacement age [8][9]. Investment Recommendations - The report recommends focusing on high-quality leading companies with certain growth prospects, such as Gree Electric Appliances, Midea Group, and Hisense Home Appliances, which are expected to benefit from domestic sales trends driven by subsidies [9][12]. - Companies with exposure to the U.S. market and strong brand power, such as Anker Innovations and Roborock, are also highlighted for their potential recovery [9][12].

Core Insights - The Thai white goods market is experiencing a downturn, with an overall decline of 8.3% from January to May 2025, while Haier's white goods segment has achieved a remarkable growth of 26%, outperforming the industry and competitors [1] - Haier's success in Thailand is attributed to its localized innovation, high-end product offerings, and collaborative supply chain strategies, which have allowed it to capture significant market share [2][3] Market Performance - The overall Thai white goods market is down by 8.3% in early 2025, while Haier's white goods have grown by 26% [1] - In the refrigerator segment, Haier achieved a 40% increase despite a 4.2% decline in the overall market [1] - Haier's washing machines saw a 72% growth, significantly outpacing the market's 5.8% increase [1] - The air conditioning market declined by 21.1%, yet Haier's air conditioning segment maintained a stable performance [1] Product Innovation - Haier has introduced a 520-liter T-door ice water refrigerator in Thailand, featuring Smart Ice technology, which caters to local preferences for ice [2] - The air conditioning units have been optimized for health, energy efficiency, and ease of installation, enhancing market competitiveness [2] High-End Market Strategy - Haier launched three high-end washing machine models in Bangkok, targeting the premium segment traditionally dominated by Japanese and Korean brands [3] - The company is actively engaging with local culture through events like international marathons and badminton championships to strengthen brand recognition [3] Supply Chain Development - Haier's Spring Valley air conditioning industrial park has begun trial production, with a planned capacity of 6 million units, covering a wide range of air conditioning products [3] - This facility is positioned as Haier's largest overseas air conditioning manufacturing base and the first 5G-connected factory in Southeast Asia, enhancing efficiency and supply chain reliability [3] Future Outlook - As Chinese brands continue to gain influence in Southeast Asia, the dominance of Japanese and Korean brands is expected to diminish, providing Haier with further growth opportunities [3]

Core Insights - The Chinese smart home market is entering a rapid growth phase, with a projected market size exceeding 1 trillion yuan by 2025 and an annual compound growth rate of 20%-25%, capturing nearly 40% of the global market share [1] - Haier Smart Home has established a significant technological advantage, achieving 13 consecutive years of global leadership in smart home invention patents, indicating a strong first-mover advantage in converting technological superiority into market success [1] - The Haier Smart Home app has over 11 million monthly active users, serving as a core entry point for its Three Wings Bird brand, demonstrating a successful transformation of technological leadership into a high-engagement user service platform [1] User Experience Enhancement - The Three Wings Bird initiative focuses on enhancing user experience through seamless smart scenarios, allowing home appliances to communicate and collaborate, thus providing a proactive service that enhances daily life for its 11 million users [2] - The upgraded V2.0 smart air solution has achieved significant milestones, with initial orders for single-line control screens reaching 12,000 units, while ongoing development of PLC and Bluetooth Mesh solutions aims to provide stable connectivity for core products like smart curtains and switches [2] Home Decoration Innovation - The Three Wings Bird initiative has introduced customized solutions that revolutionize the home decoration experience, reducing the hassle of navigating different brands and channels by presenting complete smart living scenarios in newly opened stores [3] - The latest S3 series whole-house solution has been designed and will be showcased in stores, with over 104 customizable wash cabinet modules available for user selection, supported by professional design tools like BIM for personalized customization [3] Business Growth and Market Position - Data from GfK indicates that by the first half of 2025, Haier Smart Home achieved the top market share both online and offline, with its core products like refrigerators, washing machines, and air conditioners leading in growth rates, reflecting a smooth transition of new and old business drivers [3] - The competition in the smart home sector has evolved into a phase where "technology defines scenarios and ecosystems define value," emphasizing the importance of converting technological advancements into user-perceived scenarios and sustainable services for competitive advantage [3]

而对社会来说，这个认证的意义更深远：MyHijau认证本就是为了推动能源转型，助力实现2035年可再 生能源占发电能力40%的目标。海尔磁悬浮空调的入驻，相当于为当地绿色经济添了份力——它不仅能 直接降低建筑能耗，还能带动空调乃至相关产业的绿色升级。 MyHijau节能认证并不是普通的产品认证。它由绿色技术与气候变化公司(MGTC)全程监管，是马来西 亚官方认可的"绿色标杆"，地位相当于国内的"能效领跑者"。获此认证的产品，必须同时符合当地和国 际环境双重标准，涵盖能源效率、可持续性和环保特性等维度。 海尔磁悬浮空调此次通过认证，靠的是实打实的技术硬实力。它用电磁力让转子"无油零摩擦"运转，综 合节能率高达50%，寿命能到30年，本身就把"节能"刻在了骨子里。而且通过AI算法实现自动节能运 行，避免人为操作下的能源浪费，和MyHijau对"全生命周期环保"的要求相契合。 对于消费者来说，海尔磁悬浮空调获证是个好消息。以后想选环保节能型中央空调，认准MyHijau标志 就行——这意味着不仅能节省电费，还可能享受当地政府对绿色产品的政策优惠。 近日，在全球绿色科技领域传来喜讯，海尔磁悬浮中央空调成功斩获MyHij ...