近日，海尔智家作为行业内唯一代表，受邀在中国上市公司协会第三届理事会第六次会议上，分享了其 在发展新质生产力方面的实践，涵盖高端化、全球化、数字化、智能化及生态化等多个方面。 其中，在数字化上海尔智家持续见效：近几年来净利率一直在提升，费率一直在优化，5年来累计优化 了5.4pct。 （数据来源：公开财报数据整理） 这条持续下行的费率曲线，不仅有力回应了外界关注的费率问题，更印证了海尔智家通过数字化转型重 塑内部运营、创造深层价值的战略成果。 从用户需求出发的必然选择 要理解费率优化的意义，首先需要回答一个更为根本的问题：海尔智家为何要全面推动数字化转型？ 答案，藏在用户日益精细化、多元化的需求之中。只有通过全员、全流程与用户零距离，才能真正听懂 用户的声音，并快速将他们的需求转化为现实的产品与服务。 因此，海尔智家的数字化并非单纯的"降本"，而是一次深刻的商业模式变革。从"企业生产什么，用户就 买什么"的推力模式，转变为"用户需要什么，企业就创造什么"的拉力模式。 当企业能够以更高的效率满足甚至超越用户期待时，增长的飞轮才会真正开始旋转。费率的优化，在这 里不再是生硬的财务目标，而是用户体验提升后，一个水到 ...

Core Viewpoint - The A-share market is expected to maintain an upward trend in December, with short-term fluctuations anticipated, while the Hong Kong market may experience a volatile upward trend influenced by signals from the Federal Reserve [1] Group 1: Economic Policy and Market Outlook - The Central Economic Work Conference in December is expected to focus on economic policies for 2026, particularly in areas such as fiscal and monetary policy, expanding domestic demand, stabilizing the real estate market, and "anti-involution" measures [1] - The Federal Reserve's December meeting may result in a combination of "interest rate cuts + hawkish guidance" [1] - A series of industry conferences in December may create investment opportunities, including the "AI+" industry conference on December 1, the brain-computer interface conference on December 4, the 9th International Carbon Materials Conference on December 9, and the 2025 Computing Power Industry High-Quality Development Conference on December 11 [1] - The Hainan Free Trade Port will officially start full island closure operations on December 18, impacting duty-free retail, modern logistics, and trade services [1] Group 2: Investment Themes - The "anti-involution" policy is expected to improve industry performance, with a weaker dollar potentially boosting commodity prices, suggesting a focus on resource sectors benefiting from rising gold and copper prices [2] - The "going abroad" theme indicates that China's high-end manufacturing sector is likely to continue increasing its global market share, with overseas revenue becoming a key profit growth driver for companies, particularly in wind power equipment and home appliance exports [2] - The high dividend and stable cash flow theme suggests focusing on defensive sectors with favorable dividend rates [3] - The technology innovation and domestic demand recovery theme highlights the semiconductor industry's cyclical recovery and the long-term logic of domestic substitution, with leading companies in specific segments expected to benefit, while consumer services are anticipated to become a new growth point [3] Group 3: Recommended Stocks - The report lists ten recommended stocks, including: - Dajin Heavy Industry (002487.SZ) - China Mobile (600941.SH) - Longking Environmental Protection (600388.SZ) - China Resources Mixc Lifestyle (1209.HK) - Damai Entertainment (1060.HK) - Zijin Mining (601899.SH) - Electric Power Investment Energy (002128.SZ) - Haier Smart Home (600690.SH) - Zhaoyi Innovation (603986.SH) - China Merchants Bank (600036.SH) [4]

Summary of Key Points from the Conference Call Industry Overview - **Industry**: China Consumer Sector - **Event**: Citi's 2025 China Conference - **Participants**: 44 China consumer companies were hosted, leading to the identification of five investment themes in the consumer sector [1][9] Investment Themes 1. **Shift Towards Experience Consumption**: - Consumers are increasingly valuing emotional experiences over physical goods, seeking happiness and self-expression through services [2] - Companies like Pop Mart provide affordable entertainment options that resonate with young consumers [2] 2. **Focus on Well-being**: - Younger generations are prioritizing spending on wellness, including health, fitness, and mindfulness [3] - Growth opportunities are seen in sectors like sportswear (Anta), health supplements (H&H), and beauty care (Giant Bio) [3] 3. **Rising Silver Economy**: - The aging population is driving demand for leisure and cultural experiences, benefiting industries like tourism (H World, Atour) and health supplements [4] 4. **Emerging New Channels**: - New offline channels such as membership stores and snack specialty chains are gaining traction, helping to offset declines in traditional distribution [5] 5. **Multi-brand Strategy**: - Companies are expanding their brand portfolios to meet diverse consumer demands, with a focus on easing channel inventory pressure [6] Company-Specific Insights Pop Mart (9992.HK) - **Sustainability of IP Operation**: Pop Mart is seen as a growth play due to its strong IP incubation capabilities. Concerns about growth sustainability are being addressed through new product launches [10] - **LABUBU Durability**: The company plans to enhance its LABUBU IP with new products and has postponed the launch of LABUBU 4.0 to 2026 [11] - **Overseas Expansion**: Plans to operate over 60 stores in the US by the end of 2025, with expansions into Canada and Mexico [13] Laopu Gold (6181.HK) - **Sales Growth Expectations**: Management expects high revenue growth in 2H25E driven by price adjustments and new store sales [16] - **Price Adjustment Strategy**: A recent price increase of over 25% aims to maintain a gross profit margin (GPM) of at least 40% [17] - **Store Expansion Plans**: Focus on expanding floor areas in existing malls rather than entering new ones [22] Haidilao International Holding Ltd (6862.HK) - **Recovery in Table-Turn**: Management anticipates positive momentum in table-turn rates due to seasonal factors and a low comp base [30] - **Operational Improvements**: Plans to terminate loss-making pilot programs to save on operational expenses [32] China Resources Beer (0291.HK) - **Sales Performance**: The company reported low single-digit year-over-year sales growth, outperforming peers [34] - **Margin Outlook**: Expected GPM improvement in 2H25E, with a target dividend payout ratio increase to ~60% in 2025E [36] Midea Group (0300.HK) - **Sales Growth Target**: Management maintains a target of ~10% sales growth for 2025, with a focus on air-conditioning sales recovery [40] - **Overseas Business Expansion**: Plans to increase overseas production to ~30% and grow sales in developed markets through M&A [41] Li Ning (2331.HK) - **Sales Guidance**: Maintained guidance for 2025 with expectations of flat sales and high single-digit net profit margin growth [48] Nongfu Spring (9633.HK) - **Sales Guidance**: Management reiterated a mid-teen percentage growth target for 2025, with limited impact from price wars in the beverage sector [51] Cosmetics Sector - **Mixed Performance**: Domestic brands like Mao Geping and Chicmax showed strong growth, while others lagged behind [56] - **Growth Strategies**: Companies are focusing on online sales growth and improving operational efficiency to enhance margins [57][59] Additional Insights - **Consumer Trends**: There is a notable shift towards experiential consumption and wellness, indicating a changing landscape in consumer preferences [2][3] - **Operational Strategies**: Companies are adopting multi-brand strategies and optimizing supply chains to enhance profitability and meet diverse consumer demands [6][14] This summary encapsulates the key insights and trends discussed during the conference, highlighting the evolving dynamics within the China consumer sector and specific company strategies.

Core Viewpoint - Chinese cold chain appliance companies are intensifying investments in Indonesia, establishing production bases to tap into the Southeast Asian market, driven by favorable market conditions and strategic positioning [1][4]. Group 1: Company Investments - Qingdao Hairong Commercial Cold Chain Co., Ltd. has opened its first overseas production base in Indonesia with a total investment of 467 million RMB, covering over 70,000 square meters [1]. - Haier Smart Home has laid the foundation for its Indonesian refrigerator base, planning an annual production capacity of 1 million units, focusing on customized products for local families and commercial storage [2]. - Aucma has initiated a phased construction approach for its Indonesian smart manufacturing plant, with a planned annual capacity of 500,000 refrigerators, aiming for comprehensive coverage of household and commercial cold chain needs [3]. Group 2: Market Insights - Indonesia's dense population and high temperatures create strong demand for cold chain equipment, with a projected annual market growth rate exceeding 15% [6]. - The cold chain infrastructure in Southeast Asia is still developing, with commercial cold chain penetration below 30%, indicating significant market opportunities for companies [6]. - Localized production strategies are being employed by companies to enhance service response times and reduce delivery cycles by over 30% [2]. Group 3: Strategic Considerations - The shift from "product export" to "industry and brand export" marks a critical transition for Chinese home appliance companies, with a focus on local market integration [5]. - Companies are leveraging Indonesia's favorable investment policies and political stability to mitigate international trade risks and enhance supply chain resilience [4][5]. - The establishment of manufacturing bases in Indonesia is seen as a strategic move to transform the country from a cold chain product importer to a manufacturing hub [3]. Group 4: Competitive Landscape - As Chinese cold chain appliance companies expand their capacities, they face increasing competition from international brands like Samsung and LG, necessitating continuous innovation and localized operations to maintain market share [7].

Investment Rating - The report maintains a "Positive" outlook on the home appliance sector, highlighting its performance against the Shanghai and Shenzhen 300 Index [3][4]. Core Insights - The home appliance sector outperformed the Shanghai and Shenzhen 300 Index, with the sector index rising by 1.8% compared to a 1.6% increase in the broader index [4][5]. - Key companies such as Beiyi Co., Lek Electric, and Huaxiang Co. showed significant gains, while Aopu Technology and Stone Technology faced declines [4][7]. - December 2025 production data for major appliances indicates a total production of 30.18 million units, a 14.1% decrease from the previous year [10]. - The Ministry of Industry and Information Technology and five other departments issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for a significant optimization of the supply structure by 2027 [11]. Summary by Sections Market Performance - The home appliance sector index increased by 1.8%, outperforming the Shanghai and Shenzhen 300 Index [4][5]. - Notable performers included Beiyi Co. (10.2%), Lek Electric (9.0%), and Huaxiang Co. (8.4%) [4][7]. Industry Dynamics - December 2025 production data shows a total of 30.18 million units for air conditioners, refrigerators, and washing machines, with air conditioner production down 22.3% year-on-year [10]. - The government plan aims to create three trillion-level consumption fields and ten hundred-billion-level consumption hotspots by 2027 [11]. Sales Data - October sales data revealed a significant decline in offline sales for major appliances, with air conditioner retail volume down 48.3% and retail value down 53.7% [33][36]. - The average retail price for air conditioners decreased by 10.7% to 4,224 yuan [33]. Investment Opportunities - The report identifies three main investment themes: 1. Head companies in white and black appliances with low valuations and high dividends [4]. 2. Core component manufacturers expanding into emerging tech fields [4]. 3. Growth in overseas demand for new consumer appliances [4]. Raw Material Prices - As of November 28, 2025, copper prices increased by 17.83% year-on-year, while aluminum prices rose by 5.15% [13][20].

Investment Rating - The report maintains a "Positive" outlook for the home appliance industry in China [5]. Core Viewpoints - The expectation of interest rate cuts by the Federal Reserve is likely to boost sales in the U.S. real estate chain, particularly in home appliances and power tools by 2026. The domestic subsidy effect is slowing down, making leading companies more stable. The long-term focus remains on overseas expansion, with companies that diversify their production capacity being favored [3][7]. - Leading companies exhibit higher operational efficiency and mature overseas production layouts, making them preferred choices for stable investments. Recommended stocks include Midea Group, Haier Smart Home, and Hisense Visual [3]. - The export market holds potential, with expectations of a valuation switch by 2026, particularly for Stone Technology [3]. - Companies with stable core business performance are expected to explore new growth avenues, with Anfu Technology being highlighted [3]. Summary by Sections Investment Suggestions and Targets - Investment suggestions include focusing on leading companies with higher operational efficiency and overseas production capabilities, which are expected to perform better under pressure from demand and cost [3][7]. - The report highlights the ongoing trend of white goods production, with a total of 30.18 million units produced in December, reflecting a year-on-year decline of 14.1%. The report anticipates that leading companies will gain market share despite challenges [7]. - The cleaning appliance sector is experiencing a trend of market concentration, with the top two companies increasing their market share significantly, indicating a shift towards leading brands [7].

Core Viewpoint - Haier Smart Home Co., Ltd. is set to hold a Q3 2025 earnings presentation on December 8, 2025, to discuss its operational results and financial status with investors [2][3]. Group 1: Meeting Details - The earnings presentation will take place on December 8, 2025, from 16:00 to 17:00 [5]. - The venue for the meeting is the Shanghai Stock Exchange Roadshow Center, accessible online [4][5]. - The meeting will be conducted in an interactive online format, allowing for real-time communication with investors [3][4]. Group 2: Investor Participation - Investors can submit questions via email to finance@haier.com until December 5, 2025, at 16:00 [6]. - Additionally, investors can log onto the Shanghai Stock Exchange Roadshow Center website from December 1 to December 5, 2025, to pre-submit questions [6]. - The company will address commonly asked questions during the earnings presentation [3][6]. Group 3: Company Representatives - Key representatives attending the meeting include Chairman and President Li Huagang, Board Secretary Liu Xiaomei, and Investor Relations Director Liu Tao [4][5].

Core Viewpoint - Haier Smart Home has maintained strong growth in revenue and profit, achieving double-digit growth in the first three quarters of 2025 despite challenges in the global home appliance industry [2][7]. Group 1: Brand Strategy - Haier Smart Home employs a multi-brand strategy tailored to different regions, with key brands like Haier, Casarte, Leader, and Fisher & Paykel in China, and GE Appliances in North America, allowing for market share leadership [2][7]. - The company has established a strong presence in various markets, such as being the top home appliance company in North America and holding the largest market share in white goods among Chinese companies in Europe [2][7]. Group 2: Collaborative Synergy - Haier Smart Home has successfully achieved a "1+1>2" synergy effect through global R&D and supply chain collaboration, mitigating potential resource dispersion and internal competition [4][5]. - The company has built a global digital R&D platform that allows brands to share core technologies while innovating for local markets, significantly reducing R&D costs and accelerating the commercialization of innovative technologies [4][5]. Group 3: Localization and Supply Chain - Localized R&D is a core advantage, with products like the X11 washing machine designed to meet European energy efficiency standards, utilizing a global collaborative approach for design and technology [5]. - Haier Smart Home has established a dual-track global supply chain system, with 35 industrial parks and 163 manufacturing centers worldwide, facilitating a self-circulating system that supports both domestic and international operations [5]. Group 4: Financial Performance - The company's overseas revenue grew by 10.5% year-on-year in the first three quarters of 2025, with strong growth in markets such as Europe, South Asia, Southeast Asia, and the Middle East and Africa, demonstrating the effectiveness of its multi-brand strategy [7].

Core Insights - Haier Smart Home has achieved double-digit growth in net profit attributable to shareholders for five consecutive years, making it the only company in the home appliance industry to do so, while only 72 companies in the entire A-share market have maintained such growth, representing just 1.32% of listed companies [1][2] Group 1: Market Transformation - The company has implemented a comprehensive transformation of its market system through deepening digital inventory changes, achieving a total inventory control (TOC) model, with 74% of products in county specialty stores delivered directly to users in the first three quarters [1] - This direct delivery model reduces financial and storage pressures for the company, enhances turnover efficiency, and lowers operational costs, leading to a light asset operation [1] Group 2: Service Transformation - Haier Smart Home has established a user lifecycle closed-loop platform, allowing for real-time responses to user needs and enabling precise services [2] Group 3: Management Transformation - The management platform, born from user demands, has improved management efficiency, aiming to establish a permanent connection with users through smart home solutions [2] - The company has over 13 million active users on its domestic San Yi Niao platform, more than 6 million users on the Smart HQ platform in the U.S., and over 10 million registered users on the hOn platform in Europe [2]

Core Viewpoint - Haier Smart Home (06690) announced a share buyback plan, intending to repurchase 150,000 A-shares for a total expenditure of 4.1045 million yuan by November 28, 2025 [1] Group 1 - The company plans to spend 4.1045 million yuan on the buyback [1] - The buyback will involve repurchasing 150,000 A-shares [1] - The completion date for the buyback is set for November 28, 2025 [1]