华泰证券：IP经济价值将进一步释放 看好AI+影视/视频产业发展 上周五市场探底回升，三大指数全线收红，沪深两市成交额2.09万亿，较上一个交易日放量2351亿。板 块方面，可控核聚变、贵金属、电网设备、商业航天等板块涨幅居前，零售、房地产、海南等板块跌幅 居前。截至上周五收盘，沪指涨0.41%，深成指涨0.84%，创业板指涨0.97%。 在今天的券商晨会上，中信建投表示，建议持续关注量子科技产业链；华泰证券认为，IP经济价值将进 一步释放，看好AI+影视/视频产业发展；银河证券指出，重点关注明年政策红利与景气方向的布局机 会。 中信建投：建议持续关注量子科技产业链 中信建投表示，量子科技作为国家重点布局的未来产业，近期催化不断，如国仪量子技术（合肥）股份 有限公司科创板IPO申请已获得受理，国家标准《无液氦稀释制冷机》正式发布，建议持续关注量子科 技产业链，尤其是量子计算整机、稀释制冷机、低温同轴线缆等环节。 华泰证券表示，IP经济价值将进一步释放，看好AI+影视/视频产业发展。华泰证券认为，Sora+Disney 的闭环有望显著提升IP的长尾内容产量与传播度，推动衍生收入与授权价值提升。今年以来多模态AI ...

人民财讯12月15日电，华泰证券研报称，IP经济价值将进一步释放，看好AI+影视/视频产业发展。华泰 证券认为，Sora+Disney的闭环有望显著提升IP的长尾内容产量与传播度，推动衍生收入与授权价值提 升。今年以来多模态AI大模型不断迭代，年内Sora2、GoogleVeo3、字节OminiHuman-1.5、可灵 Turbo2.5等模型持续提升视频生成能力，深度赋能视频制作全流程。从产业应用看，原生AI内容逐步走 向商业化变现阶段，如AI漫剧、短剧等，后续AI+电影也有望持续突破。 ...

人民财讯12月15日电，华泰证券研报称，上周，美联储FOMC会议与中央经济工作会议先后落地，国内 出口、通胀、金融数据先后发布，总量级别的突破或尚需等待，产业线索是投资者交易的重点。11月下 旬以来，AI链带动科技成长整体反弹，而内需顺周期资产调整是对前述变化的"预定价"，上周市场整体 波澜不惊。展望看，华泰证券认为，当前仍处于春季躁动的布局窗口，布局思路做微调，增配季节性/ 产业性/政策性主题品种，减配内需型顺周期。对应地，行业上，建议关注AI算力(关注市场对利空因素 的定价反馈)、锂电/储能、军工、部分化工品、铜、家电(抢出口主题的高胜率行业)。 ...

华泰证券研报表示，12月11日，华特迪士尼公司与OpenAI宣布达成为期三年的战略授权协议，首次将 迪士尼旗下跨品牌IP系统性引入生成式AI视频平台Sora。我们认为此举有望树立AI版权合作范式：1） 对迪士尼：依托Sora新型社交+AI创扩大IP价值、延长其生命周期，且粉丝UGC二创也有望反哺 Disney+的生态提升平台活跃度和订阅转化；此外，IP授权将扭转之前AI内容生成背景下的被动维权现 状，转为主动分享收益纳入商业体系。迪士尼也将用AI革新其自身内容生产流程。2）对Open AI：迪 士尼的顶级IP资源加持下，Sora和ChatGPT Images的产品竞争力增强，用户粘性有望提升；也树立了业 内领先的AI+IP合规应用范式，吸引其他IP资源公司的合作。 ...

（文章来源：第一财经） 华泰证券研报表示，12月11日，华特迪士尼公司与OpenAI宣布达成为期三年的战略授权协议，首次将 迪士尼旗下跨品牌IP系统性引入生成式AI视频平台Sora。我们认为此举有望树立AI版权合作范式：1） 对迪士尼：依托Sora新型社交+AI创扩大IP价值、延长其生命周期，且粉丝UGC二创也有望反哺 Disney+的生态提升平台活跃度和订阅转化；此外，IP授权将扭转之前AI内容生成背景下的被动维权现 状，转为主动分享收益纳入商业体系。迪士尼也将用AI革新其自身内容生产流程。2）对Open AI：迪 士尼的顶级IP资源加持下，Sora和ChatGPT Images的产品竞争力增强，用户粘性有望提升；也树立了业 内领先的AI+IP合规应用范式，吸引其他IP资源公司的合作。 ...

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Group 1 - The report highlights the recent performance of various industries, with notable gains in sectors such as non-ferrous metals, electronics, and power equipment, while retail and real estate sectors faced declines [1][1][1] - The central economic work conference emphasized the importance of technological breakthroughs and supply-demand optimization, indicating a shift towards quality improvement in economic growth [11][12][19] - The commercial aerospace sector is experiencing significant growth, with the establishment of a dedicated regulatory body and a notable increase in the commercial aerospace index, which has risen by 46.52% since April 7 [47][48] Group 2 - The report indicates a seasonal recovery in social financing, with November seeing an increase of 24,885 billion yuan, driven primarily by government bond issuance [4][7] - The credit environment is showing signs of marginal improvement, particularly in corporate loans, which increased by 6,100 billion yuan in November, reflecting a recovery in demand [5][6] - The report notes that the retail sector is undergoing a transformation, with a focus on quality, as highlighted by the Ministry of Commerce's emphasis on retail quality upgrades [1][1][1] Group 3 - The report discusses the rising interest in inquiry transfers, which have seen a significant increase in both project numbers and transfer scale, indicating a growing trend in the market [51][52] - The technology sector is expected to remain a key focus, with upcoming events such as the Volcano Engine FORCE conference anticipated to showcase advancements in AI and cloud services [56]

Investment Rating - The report indicates a positive outlook for the insurance sector, recommending specific companies such as China Pacific Insurance, China Ping An, China Life (H), and China Taiping, while also recommending New China Life Insurance [4][17]. Core Insights - The financial industry experienced a mixed performance, with the non-bank financial index rising by 0.81%, outperforming the CSI 300 index by 0.89 percentage points. The insurance sector showed a notable increase of 2.36%, while the banking sector declined by 1.77% [2][11]. - The central economic work conference emphasized a proactive fiscal policy, which is expected to benefit the insurance sector by increasing infrastructure asset supply and improving credit risk perceptions [14][15]. - The report highlights the potential for valuation recovery in the brokerage sector, driven by regulatory changes that align public fund interests with long-term investor returns [18][19]. Summary by Sections 1. Weekly Performance and Sector Insights - The non-bank financial index rose by 0.81%, with the insurance sector outperforming the CSI 300 index by 2.44 percentage points [2][11]. - The banking sector underperformed, with a decline of 1.77%, attributed to macroeconomic policy expectations [3][21]. 2. Insurance Sector Data Tracking - The insurance sector's premium income showed steady growth, with life insurance and property insurance premiums increasing by 9.6% and 4.0% year-on-year, respectively [17][26]. - The report notes that the 10-year government bond yield decreased to 1.84%, which is favorable for the insurance sector's investment strategies [31]. 3. Brokerage Sector Data Tracking - The brokerage sector's PB valuation stands at 1.37x, indicating potential for valuation recovery as earnings improve [19][42]. - Regulatory changes in public fund sales are expected to enhance the industry's focus on long-term investor interests [18][19]. 4. Banking Sector Data Tracking - The banking sector's PB valuation is at 0.54x, suggesting it remains undervalued [21][25]. - The central economic work conference's focus on domestic demand and flexible monetary policy is expected to support the banking sector's growth [22][23].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The non-bank financial index increased by 0.81%, outperforming the CSI 300 index which decreased by 0.08%. The brokerage and insurance sectors continue to show good trends, with valuations at low levels and relatively stagnant performance throughout the year. The Federal Reserve's interest rate cuts are beneficial for the equity market, directly favoring the profitability of securities firms' overseas businesses due to lower liability costs and asset expansion [4][5] - The average daily trading volume of stock funds reached 2.39 trillion, a 15.1% increase month-on-month, indicating a recovery in trading activity. The cumulative average daily trading volume for the year is 2.05 trillion, a 69.5% year-on-year increase [5] - The China Securities Regulatory Commission's recent positive stance signals a potential "policy easing period" for the industry, which may lead to an increase in leverage limits and support for the profitability of the securities industry. The report recommends focusing on strategic opportunities in undervalued leading companies in the brokerage and insurance sectors [5][6] Summary by Sections Brokerage Sector - The Federal Reserve's interest rate cuts are favorable for the overseas business of brokerages, and new regulations are set to standardize fund sales practices. The report highlights three main lines of recommended stocks: Huatai Securities, Guotai Junan, and CICC for their advantages in overseas and institutional business; GF Securities and Dongfang Securities for their wealth management strengths; and Guosen Securities for its retail advantages [5][6][7] Insurance Sector - The liability side is expected to achieve a "good start," with the transformation of dividend insurance continuing to progress. The demand for "savings" from residents is likely to persist, and the insurance distribution channel is expected to maintain high growth. On the asset side, stable long-term interest rates and a favorable equity market are expected to boost investment returns in the medium to long term [6][7]

Core Insights - The report emphasizes that new regulations in fund sales are reshaping the fund ecosystem, creating opportunities for investment as the spring market approaches [1][2] - The insurance sector is expected to see high growth in performance, supported by the introduction of a new commercial health insurance drug directory, which encourages product innovation [2][16] - The report suggests focusing on specific stocks within the insurance sector, including Xinhua Insurance, China Life, Ping An, and others, as they are likely to benefit from these developments [2][16] Weekly Performance - As of December 13, 2025, the Shanghai Composite Index reported a decrease of 0.34%, while the Shenzhen Component Index increased by 0.84% [11] - The average daily trading volume in the Shanghai and Shenzhen markets was 1.95 trillion yuan, reflecting a week-on-week increase of 15.14% [6] Industry Dynamics and Weekly Commentary Insurance Sector - The performance of listed insurance companies is expected to continue high growth, with long-term interest rate spreads showing marginal improvement [13][16] - The 10-year government bond yield was 1.84%, down 1 basis point from the previous week, providing a supportive environment for insurance stock valuations [13][16] Securities Sector - The issuance of the "Publicly Raised Securities Investment Fund Sales Behavior Norms (Draft for Comments)" aims to systematically regulate sales behavior and protect investor rights [17][18] - The new regulations mark a shift from a scale-driven approach to one focused on investor interests, promoting a fundamental transformation in the industry [18][23] Key Company Valuation and Financial Analysis - The report provides detailed valuation metrics for key companies in the insurance and securities sectors, indicating a "Buy" rating for several firms based on their projected earnings and price-to-earnings ratios [7][8] - For instance, Ping An is rated with a target price of 76.65 yuan per share, while Xinhua Insurance has a target price of 94.21 yuan per share, reflecting strong expected performance [7] Regulatory and Policy Environment - The national financial system work conference emphasized the need for risk prevention, strong regulation, and promotion of high-quality development in the financial sector [25][26] - The focus will be on stabilizing the market, enhancing financial governance, and addressing local government debt risks, which will shape the future landscape of the financial industry [25][29]