珀莱雅化妆品股份有限公司 | 证券代码：603605 | 证券简称：珀莱雅 | 公告编号：2025-055 | | --- | --- | --- | | 债券代码：113634 | 债券简称：珀莱转债 | | | 1、出席会议的股东和代理人人数 | 817 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 225,956,875 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | | | 份总数的比例（%） | 57.3794 | (四) 表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 (一) 股东大会召开的时间：2025 年 9 月 11 日 (二) 股东大会召开的地点：杭州市西湖区西溪路 588 号珀莱雅大厦 9 楼会议 室 (三) 出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： 本次会议由公司董事会召集，采用现场投票与网络投票相结合的方式召开。 会议的召集和召开程序、出席会议人员的资格、会议的表决方式与程序均符合《公 司法》及《公司章程》的有关规定。 (五) 公司董事、监事和董事会秘书的出席情况 2025年第一次临时 ...

国浩律师（杭州）事务所 关于 珀莱雅化妆品股份有限公司 2025 年第一次临时股东大会之 法律意见书 地址：杭州市上城区老复兴路白塔公园 B 区 2 号、15 号国浩律师楼 邮编：310008 Grandall Building, No.2＆No.15, Block B, Baita Park, Old Fuxing Road, Hangzhou, Zhejiang 310008, China 电话/Tel: (+86)(571) 8577 5888 传真/Fax: (+86)(571) 8577 5643 电子邮箱/Mail：grandallhz@grandall.com.cn 网址/Website：http://www.grandall.com.cn 二〇二五年九月 国浩律师（杭州）事务所 法律意见书 国浩律师（杭州）事务所 关 于 珀莱雅化妆品股份有限公司 2025 年第一次临时股东大会之 法律意见书 致：珀莱雅化妆品股份有限公司 国浩律师（杭州）事务所（以下简称"本所"）接受珀莱雅化妆品股份有限 公司（以下简称"公司"）的委托，指派律师出席公司 2025 年第一次临时股东大 会（以下简称"本次股东大会 ...

| 证券代码：603605 | 证券简称：珀莱雅 | 公告编号：2025-056 | | --- | --- | --- | | 债券代码：113634 | 债券简称：珀莱转债 | | 珀莱雅化妆品股份有限公司 关于选举第四届董事会职工代表董事的公告 珀莱雅化妆品股份有限公司 董 事 会 2025 年 9 月 12 日 附件：职工代表董事简历 王顺国：男，1986年11月出生，中国国籍，无境外永久居留权，大专学历。 2009年6月至2015年10月在公司从事行政事务，2015年10月至2019年3月担任公司 工程总经理助理，2019年3月至今担任公司采购一部包装开发工程师，2024年9月 至今担任公司监事，兼任珀莱雅（海南）化妆品有限公司监事、杭州珀莱雅商业 经营管理有限公司监事、杭州欧蜜思贸易有限公司监事、宁波珀莱雅企业咨询管 理有限公司监事、湖州优资莱贸易有限公司监事、杭州维洛可化妆品有限公司监 事、徐州珀雅科技有限公司监事、杭州一桌文化传媒有限公司监事、宁波惊蛰化 妆品有限公司监事、杭州格珞芮斯贸易有限公司监事、珀莱雅（浙江）化妆品有 限公司监事、湖州牛客科技有限公司监事、宁波彩棠化妆品有限公司监事、宁 ...

Overview - The lipstick market in China is experiencing growth due to rising income levels and increased beauty awareness among consumers, with nearly 60% of urban women indicating they wear makeup almost daily [1][14] - In 2023, China's lipstick sales reached 16.672 billion yuan, a year-on-year increase of 10.84%, but are projected to decline to 16.1286 billion yuan in 2024 due to macroeconomic factors [1][14] - The market is segmented into high-end lipsticks (53.68%) and mass-market lipsticks (46.32%) in 2024 [1][14] Market Policies - The Chinese government has implemented various policies to regulate the cosmetics industry, including quality management standards and safety assessment measures, promoting a more standardized and high-quality development environment for the lipstick industry [9][10] Industry Chain - The lipstick industry supply chain includes raw material suppliers (oils, waxes, pigments), manufacturing processes, and distribution channels such as retail stores and e-commerce platforms [11][12] Competitive Landscape - The lipstick market is highly competitive, featuring both international brands (Dior, Estée Lauder, Chanel) and domestic brands (Perfect Diary, Huaxizi, Proya), with international brands holding significant market share in the high-end segment [15][16] Development Trends - The high-end lipstick market is expected to grow faster than the overall industry, with international brands leveraging limited edition collaborations and local brands focusing on cultural IP for differentiation [17][18] - There is a rising consumer preference for products with safe ingredients, leading to an increase in demand for plant-based and cruelty-free lipsticks [17][18]

Core Viewpoint - The company has successfully completed the third unlock period of its 2022 restricted stock incentive plan, allowing 570,752 shares to be released for trading on September 17, 2025, for 57 eligible participants [2][9][11]. Summary by Sections 1. Stock Listing and Unlocking Details - The stock type being listed is for equity incentive shares, with a total of 570,752 shares set to be released for trading [2]. - The unlock date for these shares is September 17, 2025 [11]. 2. Approval and Implementation of the Incentive Plan - The company held board meetings on September 8, 2025, to approve the unlocking conditions for the third period of the 2022 restricted stock incentive plan [2][9]. - The plan was initially approved on July 8, 2022, with independent directors expressing their agreement [3][4]. 3. Historical Context of the Incentive Plan - The restricted stock was granted on September 6, 2022, and the third unlock period lasted from September 6, 2025, to September 5, 2026 [10]. - The total number of shares granted under the plan was 2.1 million, with various adjustments and cancellations made over time [5][6]. 4. Conditions for Unlocking Shares - The third unlock period allows for 40% of the granted shares to be released, which corresponds to the completion of specific performance conditions [10]. - The eligible participants for this unlock include 57 individuals, with the released shares representing approximately 0.14% of the company's total equity [11]. 5. Shareholder Restrictions - Directors and senior management are subject to restrictions on share transfers, including a limit of 25% of their total holdings per year during their tenure and a six-month restriction post-departure [12]. - Any profits from trading within six months of buying or selling shares must be returned to the company [12]. 6. Legal Compliance - The legal opinion confirms that the unlocking of shares complies with relevant laws and regulations, and the company is required to fulfill its disclosure obligations [13].

证券日报网讯9月10日晚间，珀莱雅（603605）发布关于2022年限制性股票激励计划第三个解除限售期 解除限售暨上市的公告称，公司本次股票上市类型为股权激励股份；股票认购方式为网下，本次股票上 市流通总数为570，752股。本次股票上市流通日期为2025年9月17日。 ...

重要内容提示： 本次股票上市类型为股权激励股份；股票认购方式为网下，上市股数为 570,752股。 | | | 珀莱雅化妆品股份有限公司 关于 2022 年限制性股票激励计划第三个解除限售期解 除限售暨上市的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性依法承担法律责任。 本次股票上市流通总数为570,752股。 本次股票上市流通日期为2025 年 9 月 17 日。 珀莱雅化妆品股份有限公司（以下简称"公司"）于 2025 年 9 月 8 日召开了 第四届董事会第七次会议和第四届监事会第六次会议，审议通过《关于 2022 年限 制性股票激励计划第三个解除限售期解除限售条件成就的议案》，认为公司 2022 年限制性股票激励计划第三个解除限售期的解除限售条件已经成就，同意公司为 57 名符合解除限售条件的激励对象统一办理解除限售事宜，共计解除限售 570,752 股限制性股票。现将有关事项说明如下： 一、公司 2022 年限制性股票激励计划批准及实施情况 （一）已履行的决策程序和信息披露情况 1、2022 年 7 月 8 日，公司召开第 ...

Core Viewpoint - The company, Proya, is facing significant challenges as its performance growth slows to a five-year low, prompting a shift towards the Hong Kong stock market for further international expansion and financing opportunities [1][4][29] Group 1: Financial Performance - In the first half of 2025, Proya reported revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, up 13.8% [7] - Compared to the previous year, Proya's mid-year performance has significantly slowed, with 2024 showing a revenue growth of 37.9% and a net profit growth of 40.48% [7] - The brand's revenue growth has declined, with a slight decrease of 0.08% in the first half of 2025, marking the first revenue growth decline in five years [7][8] Group 2: Market Strategy and Internationalization - Proya plans to issue H-shares and list on the Hong Kong Stock Exchange to accelerate its international strategy and enhance its financing capabilities [3][4] - The move to Hong Kong aligns with a broader trend in the beauty industry, where approximately 17 beauty companies are expected to pursue IPOs in the first half of 2025 [6] - If successful, Proya will be the only domestic beauty brand listed in both mainland China and Hong Kong [6] Group 3: Management Changes - Since the appointment of the new CEO, Hou Yameng, in 2024, Proya has undergone significant management changes, including the departure of several key executives [12][14][19] - The new management team is focused on internationalization, technology, digitalization, and brand enhancement [18] Group 4: Investment Activities - Proya has made a strategic investment in the makeup brand Huazhihao, acquiring a 38.45% stake, which is seen as a move to strengthen its position in the makeup segment [21][28] - This investment is part of Proya's strategy to address its weaknesses in the makeup category, as its existing makeup brand, Caitang, has not met growth expectations [28]

Core Viewpoint - The Hong Kong IPO market is experiencing increased activity, with Hangzhou Proya Cosmetics Co., Ltd. planning to become the first domestic beauty company to achieve "A+H" listing, driven by policy support and market demand [1][2]. Company Overview - Proya, once regarded as a benchmark for domestic beauty brands, is reinitiating its IPO process after eight years, aiming for a listing on the Hong Kong Stock Exchange [2]. - The company was listed on the A-share market in November 2017, with an initial surge of 44%, reaching a market capitalization of over 6 billion yuan [2]. - As of the latest closing, Proya's stock price is 82.38 yuan per share, with a market capitalization of 32.623 billion yuan, reflecting a decline of over 37% from its historical high of 135.22 yuan per share in 2023 [2][3]. Financial Performance - In 2024, Proya reported total revenue of 10.778 billion yuan, with a year-on-year growth of 7.21% to 5.362 billion yuan in the latest half-year report, marking the lowest growth rates since 2021 [3]. - The net profit for the same period increased by 13.80% to 799 million yuan, but both revenue and net profit growth rates have nearly halved compared to the previous year [3]. - The main brand, Proya, experienced a slight revenue decline of 0.08% in the first half of 2025, marking its first negative growth in five years [3]. Market Position - Despite the slowdown in revenue and profit growth, Proya maintains its position as the leading domestic beauty brand, achieving the highest market share in China's skincare market in 2024 [4]. - In the first half of 2025, Proya led the Chinese beauty market with revenue of 5.362 billion yuan, outperforming its closest competitor by 2.3 percentage points in the skincare category [4]. Strategic Moves - Prior to announcing its IPO, Proya has been actively investing in business expansion, including acquiring a 38.45% stake in the makeup brand Huazhi Xiao, which targets Gen Z consumers [5]. - Huazhi Xiao has successfully entered multiple international markets, with overseas revenue accounting for 10% of its total revenue [5]. - The IPO is seen as a strategy to accelerate internationalization and enhance overall competitiveness [5]. Industry Trends - Proya is not the only beauty company pursuing a Hong Kong listing; other companies like L'Oréal and Tian Ci Materials have also opted for IPOs to support their global strategies [6]. - The "A+H" listing model is gaining popularity in the capital market, with 161 companies currently listed on both A-share and Hong Kong markets, including 11 new additions this year [6].

近日，珀莱雅（603605.SH）通过旗下全资子公司珀莱雅（海南）投资有限公司，以38.45%的持股比例 成为彩妆品牌花知晓第二大股东。 对于投资花知晓，珀莱雅相关负责人向南都·湾财社记者表示，珀莱雅并不是简单的"财务投资者"，而 是"赋能者"与"共创伙伴"，本次投资也将为珀莱雅的长期价值创造提供坚实支撑。 从Z世代到全球化，珀莱雅看中了什么？ 公开资料显示，花知晓自2016年成立以来，以"东方少女宫廷风"为核心理念，将蕾丝花边、法式浮雕、 马卡龙色系等元素融入产品设计，形成强烈的视觉辨识度。其产品以系列化推出，涵盖眼影、口红、腮 红等品类，单价在25-130元区间，精准切入Z世代追求个性表达与性价比的消费心理。 主品牌珀莱雅今年上半年的营收为39.79亿元，占总营收的74.27%，同比微降0.08%。近年来，主品牌珀 莱雅的营收占比不断下滑，从2022年的82.74%下降至2024年的79.69%。 相比之下，彩棠、Off&Relax、悦芙媞等品牌份额在逐步提升。彩妆品牌彩棠营收占公司总营收的比重 也从2022年的8.99%上涨至2024年的11.07%，成为珀莱雅的第二增长曲线。此外，洗护品牌Off&Re ...