Core Insights - The article emphasizes the importance of the Customer Lifetime Value (CLTV) system in driving sustainable growth for brands in a competitive market where traditional advertising methods are becoming less effective [5][12][20]. Group 1: Brand Performance - Pop Mart achieved global revenue exceeding 13 billion, with 46 million members and 11.72 million new members, where nearly half (49.4%) are repeat buyers [1]. - Lin Qingxuan reported a high repurchase rate of 34.6% with 4.3 million active users [2]. - Proya's revenue surpassed 10.7 billion, growing over 20% year-on-year, and net profit reached 1.55 billion, marking it as the first domestic beauty brand to enter the "billion club" [12][14]. Group 2: Market Dynamics - The market has shifted from an incremental to a stock market, leading to rational consumer decision-making and challenges for brands that previously dominated the Chinese market [11]. - International brands are withdrawing from the market, while domestic brands like Proya and Lin Qingxuan are experiencing growth due to their effective user relationship management [11][12]. Group 3: CLTV System Implementation - The CLTV system focuses on building long-term trust with users and continuously extracting user value, likened to nurturing a fruit orchard rather than just harvesting [8][20]. - The system comprises three core strategies: precise customer acquisition, refined retention, and transforming customers into lifelong assets [15][19][20]. Group 4: GAIN Model - The GAIN model, introduced by Tmall, serves as a practical framework for implementing the CLTV system, focusing on user value extraction rather than just user acquisition [22][28]. - It evaluates user value growth through four dimensions: demand drivers, demographic strategies, participatory interaction, and long-term growth [29][35][38]. Group 5: Case Studies - Helena's strategy includes creating product bundles and leveraging live streaming to enhance cross-category purchasing intentions [38]. - Huaxizi effectively targets Gen Z consumers by incorporating traditional elements into product design and focusing on platforms like Bilibili and Xiaohongshu for marketing [33]. - Natural Hall's membership operations emphasize consumer insights and engagement, transforming one-way transactions into two-way interactions [37]. Group 6: Tmall's Role - Tmall provides comprehensive support for the CLTV system through data analysis tools and a complete marketing ecosystem, facilitating the implementation of the GAIN model [45]. - The "Red Cat Plan" exemplifies innovative cross-platform operations that convert traffic into sustainable user engagement [46][49].

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry, highlighting the strong performance of domestic brands amid stricter regulations [1]. Core Insights - The cosmetics and medical beauty sector outperformed the market, with the Shenwan Beauty Care Index rising by 5.4% from July 18 to July 25, 2025, surpassing the Shenwan A Index by 1.2 percentage points [5][6]. - Stricter advertising regulations are expected to benefit leading domestic brands, as new rules will increase operational barriers and allow market share to concentrate among top players [11]. - The report emphasizes the importance of new product launches as brands prepare for the competitive landscape in the second half of 2025 [11]. Summary by Sections Industry Performance - The Shenwan Cosmetics Index increased by 3.4%, outperforming the Shenwan A Index by 1.2 percentage points, while the Shenwan Personal Care Index rose by 7.7%, exceeding the Shenwan A Index by 5.5 percentage points [5][6]. Key Company Highlights - Lin Qingxuan, a high-end domestic skincare brand, saw revenue grow from 690 million yuan in 2022 to 1.21 billion yuan in 2024, with net profit turning from a loss of 6 million yuan to a profit of 187 million yuan [17]. - The company has a diverse product matrix with 188 SKUs, a robust supply chain with an annual production capacity of 40 million units, and a comprehensive OMO channel strategy [19]. Market Trends - The report notes a shift in the cosmetics market from quantity to quality, with e-commerce sales expected to account for 47% of total cosmetics sales by 2024, up from 22% in 2016 [13]. - The domestic market is witnessing a rise in local brands, with significant market share gains, particularly in the skincare segment [37]. Investment Recommendations - The report recommends several companies based on their market positioning and growth potential, including Up Beauty, Proya, and Marubi, while suggesting to pay attention to Shanghai Jahwa, Betaini, and Huaxi Biological [5].

Core Insights - The beauty industry is experiencing a resurgence in the fragrance sector, with major brands and local companies expanding their offerings [2][3] - Interparfums has signed a fragrance licensing agreement with Longchamp, with the first fragrance expected to launch in 2027 [2] - The market is witnessing a trend of cross-industry brands entering the fragrance space, indicating a shift in consumer preferences towards emotional and everyday use of fragrances [8][10] Industry Developments - Interparfums is set to fully manage the Longchamp fragrance line, which will include the creation, development, production, and sales of the brand's perfumes [2] - Coty has launched a new mass-market fragrance brand, Origen, targeting the U.S. market with a focus on storytelling through scents [5] - TSG Consumer has acquired the independent fragrance brand Phlur, which emphasizes emotional resonance and affordability [7] Market Trends - The global fragrance market is projected to grow steadily, with estimates suggesting it will exceed $79.3 billion by 2027, driven by the demand for self-care and emotional healing [8][9] - The fragrance market is expanding at a compound annual growth rate of over 3%, with the Chinese market showing significant growth potential despite low penetration rates [9] - Fragrances are increasingly seen as everyday emotional consumption items rather than luxury goods, with younger consumers seeking emotional connections through scent [9][10] Financial Performance - Puig's latest half-year report indicates that its fragrance and fashion division generated €1.685 billion in revenue, accounting for over 70% of total revenue, with an 8.6% year-on-year growth [8] - The fragrance industry boasts a gross margin of approximately 70%, with low raw material costs and high product turnover rates contributing to its profitability [9]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a moderate recovery in the beauty and cosmetics sector, with a notable performance in hair care and color cosmetics, indicating a stable growth trajectory [7][35] - The medical aesthetics sector is expected to gain momentum from the introduction of innovative products, particularly in the field of collagen and hair loss treatments [30][46] Summary by Sections Market Review - In June, the beauty and personal care index fell by 3.61%, ranking 31st among all primary industries, underperforming the market [14] - The medical aesthetics sector saw significant stock price increases for companies like Meili Tianyuan Medical Health (+64.4%), Yonghe Medical (+50.0%), and Sihuan Pharmaceutical (+13.3%) [20][26] - For the first half of 2025, the medical aesthetics sector recorded substantial gains, with Jinbo Biological (+124.6%), Yonghe Medical (+83.3%), and Meili Tianyuan Medical Health (+69.9%) leading the way [20][26] Medical Aesthetics - Jinbo Biological launched the world's first recombinant type III humanized collagen gel, HiveCOL, which is expected to revolutionize tissue regeneration [30] - Sihuan Pharmaceutical introduced new products targeting skin quality improvement and contour shaping, while Kedi's external finasteride spray received approval, marking a significant advancement in hair loss treatment [31][32] Cosmetics - The retail sales of cosmetics in the first half of 2025 reached 229.1 billion yuan, reflecting a year-on-year growth of 2.9% [35] - Online sales of cosmetics amounted to 267.83 billion yuan, growing by 11.1%, while offline sales decreased by 4.1% to 228.44 billion yuan [36] - The report emphasizes the strong performance of domestic brands in the online market, particularly on platforms like Douyin and Tmall [40][43] Investment Recommendations - The report recommends focusing on leading domestic beauty brands that are expected to gain market share, particularly in high-growth segments [46][47] - Key recommendations include companies like Shangmei Co., Ltd., Maogeping, and Pulaia, which are well-positioned to benefit from the ongoing trends in the beauty market [50]

Investment Rating - The report does not explicitly provide an investment rating for the neck cream industry Core Insights - The neck cream industry focuses on skincare for the neck area, aiming to moisturize, reduce neck lines, enhance firmness, and prevent premature aging. The market is experiencing strong demand due to increased awareness of anti-aging and the rise of niche markets, driven by market education and media influence. Future growth will be propelled by personalized and diversified functional demands, technological innovation, and product iteration [4][10][15]. Industry Definition - Neck cream refers to skincare products specifically designed for the neck area, aimed at moisturizing the skin, reducing neck lines, enhancing firmness, and preventing signs of aging. The products provide rich nutrients and form a protective barrier to maintain moisture and promote metabolism [5]. Industry Classification - Neck creams can be classified based on core functions into basic moisturizing types and functional types [6][7]. Basic Moisturizing Neck Cream - Primarily focuses on moisturizing and hydrating the neck skin, suitable for individuals with light skin or no visible neck lines, used for daily preventive care [8]. Functional Neck Cream - Includes anti-aging and anti-wrinkle types, brightening types, firming types, and sunscreen types, each targeting specific skin concerns [9]. Industry Characteristics - The neck cream industry is characterized by strong consumer demand, active technological innovation, and high research and development barriers [10]. Consumer Demand - The strong consumer demand in the neck cream industry stems from modern individuals' increasing awareness of neck skin care, with many women starting to incorporate neck care into their daily routines from the age of 20 [11]. Technological Innovation - The neck cream industry is continuously launching products with innovative ingredients and new technologies to meet market demands, emphasizing not only basic moisturizing effects but also special ingredients for firming and wrinkle reduction [13]. High R&D Barriers - Developing excellent neck cream products requires deep R&D capabilities and technical accumulation, including expertise in active ingredient selection, formula optimization, and clinical testing [14]. Market Size - The neck cream industry market size is projected to grow from 1.047 billion RMB in 2019 to 2.091 billion RMB in 2024, with a compound annual growth rate (CAGR) of 14.84%. From 2025 to 2029, it is expected to grow from 2.354 billion RMB to 3.319 billion RMB, with a CAGR of 8.97% [31]. Market Growth Drivers - The growth of the neck cream market is driven by enhanced anti-aging awareness, the rise of niche markets, and increased consumer interest in comprehensive skincare solutions [34][36]. Competitive Landscape - Brands like SDX, VSVE, and others dominate the first tier of the market with high cost-performance ratios, while high-end brands like Clarins and Sisley occupy the second tier with relatively lower sales [41][42]. Future Industry Trends - The neck cream industry is expected to see accelerated competition and market consolidation, with larger firms leveraging technological advantages and regulatory compliance becoming key competitive factors [43].

Core Viewpoint - The beauty industry is undergoing a significant transformation from "beauty economy" to "value economy," driven by the dual trends of the "dual carbon" strategy and green consumption, with a focus on ESG (Environmental, Social, and Governance) capabilities as a new competitive advantage for brands and companies [1][12]. ESG Ratings and Recognition - Proya Cosmetics Co., Ltd. has achieved a significant milestone by upgrading its Huazheng ESG rating from AA to the highest AAA level, and maintaining an AA rating from WindESG, marking it as a leader in sustainable practices within the beauty industry [1][4]. - In the latest Huazheng ESG rating, Proya is among only 62 companies (approximately 1.1% of A-shares) to receive the AAA rating, and it ranks first in the personal care products sector for two consecutive years [1][4]. - Proya ranks 14th in the "Top 100 A-share Listed Companies for ESG Excellence" for 2025 and leads the primary consumer industry in the "Top 20 ESG Performance by Industry" [1]. Sustainable Development Goals - Proya has exceeded its sustainable development goals ahead of schedule, achieving a 33.88% increase in the use of sustainable packaging materials by the end of 2024, surpassing its 20% target set for 2025 [8]. - The company has invested 12.68 million yuan in social welfare from 2022 to 2024, exceeding its planned investment of 12 million yuan by 2025 [8]. Environmental Initiatives - Proya's products have significantly reduced plastic and metal usage, leading to a carbon reduction equivalent to 938.23 tons of CO2 emissions [9]. - The company has implemented a green logistics system, saving 5 tons of corrugated paper by using reusable plastic boxes, with over 1.25 million uses of these boxes, a 55.80% increase year-on-year [9]. Governance and Management Practices - Proya has innovatively linked executive compensation to ESG performance, ensuring long-term commitment to sustainable development [10]. - The company has maintained a high level of transparency and compliance, with 100% coverage in ethics training for employees and no incidents of commercial bribery reported [10]. Research and Development - Proya invested 210 million yuan in R&D in 2024, focusing on advanced skin texture research and collaborating with various academic institutions to enhance product innovation [11][12]. - The company has established a strategic partnership with a synthetic biology firm to explore innovations in cosmetics and regenerative materials [12].

Core Viewpoint - The hair care market is experiencing significant growth, with online transaction value reaching 340.37 billion yuan in the first half of 2025, marking a year-on-year increase of 20.67% [4][5]. Market Performance - The hair care segment outperformed other beauty categories, driven by a 131.5% surge in men's hair care and steady performances from international brands like Kérastase, L'Oréal, and Pantene [2][4]. - The overall beauty market saw a total online transaction value of 3,060.39 billion yuan, with hair care being one of the fastest-growing segments [5]. Segment Breakdown - The hair care subcategories showed robust growth: - Hair cleansing: 179.72 billion yuan, up 21.56% - Hair care: 74.00 billion yuan, up 19.59% - Hair dyeing and perming: 57.44 billion yuan, up 17.20% - Hair styling: 20.76 billion yuan, up 16.64% - Men's hair care: 5.12 billion yuan, up 131.50% [7]. Brand Landscape - The market share of the top five brands (CR5) decreased from 19% in 2024 to 16%, indicating increased competition from emerging domestic brands and private labels [8]. - New domestic brands like Off&Relax and others are gaining traction, with several entering the top 20 rankings [11]. Consumer Trends - There is a shift towards efficacy-driven products, with consumers seeking solutions for specific scalp issues and multi-functional products [14][19]. - The introduction of "face-care level" ingredients in hair care products is becoming a trend, enhancing the overall consumer experience [19][21]. Innovation and New Products - Over 25 brands launched new products in the first half of 2025, with a focus on scalp care and multi-functional benefits [13]. - Brands are emphasizing rapid effectiveness, with products claiming visible results in as little as one to three minutes [17]. Future Outlook - The competition in the hair care market is expected to intensify, particularly in the areas of anti-hair loss and scalp care, with a focus on patented technologies and quick results [26][29]. - The potential for growth in differentiated segments like scalp oils is significant, as brands explore new opportunities [23][26].

Investment Rating - The report indicates a positive investment outlook for the shampoo and hair care products industry, highlighting continuous market growth and innovation opportunities driven by consumer demand and technological advancements [4][46]. Core Insights - The shampoo and hair care industry in China is experiencing significant growth, with market size projected to increase from 415.8 billion RMB in 2020 to 577.5 billion RMB in 2024, reflecting a compound annual growth rate (CAGR) of 8.6% [46]. - The rise of F2C (Factory to Consumer) models and the dominance of online sales channels are reshaping the market landscape, with e-commerce platforms becoming the primary purchasing avenue for consumers [4][16]. - Consumer preferences are shifting towards personalized and functional products, with a growing focus on ingredient safety, efficacy, and overall user experience [17][49]. - The increasing prevalence of hair loss issues among the population is driving demand for anti-hair loss products, supported by regulatory frameworks that promote product safety and efficacy [18][19]. Industry Definition - The shampoo and hair care products industry encompasses a variety of segments, including cleansing, conditioning, styling, dyeing, and hair growth products, catering to diverse consumer needs [5][6]. Industry Classification - Products are classified based on their functions into cleansing, care, and beauty/styling categories, with each category addressing specific consumer requirements [7][9][10]. Industry Characteristics - The industry is characterized by the emergence of F2C models, a shift towards online sales, and an increasing focus on consumer demand for innovative and effective products [16][17]. Development History - The industry has evolved from small-scale production in the 1960s to a mature market with a complete supply chain, marked by the entry of foreign brands and the rise of domestic players [20][25]. Industry Chain Analysis - The shampoo and hair care products industry has a well-established supply chain, with upstream raw material suppliers, midstream brand manufacturers, and downstream distribution channels [26][27]. - The industry exhibits a "strong at both ends, weak in the middle" structure, with upstream raw material suppliers holding significant power while midstream manufacturers face challenges [27][37]. Market Size and Growth - The market is expected to continue growing, driven by high-frequency repurchase behavior and the influence of e-commerce, with projections indicating a market size of 621.9 billion RMB by 2025 [46][47]. - The demand for functional products is increasing due to modern lifestyle challenges, leading to a shift towards symptom-driven purchasing behavior among consumers [49][50].

Core Viewpoint - The competition in the cosmetics industry is shifting from "traffic competition" to "technology competition" [3] Group 1: Industry Changes - In the first half of 2025, there will be at least 30 significant personnel changes among leading domestic and international cosmetics companies [4] - International giants are re-employing technical talents and introducing cross-industry talents to strengthen industry barriers, while local companies are restructuring organizational efficiency by leveraging foreign technical experts amidst talent loss [5][6] Group 2: Personnel Restructuring - The phenomenon of management turnover among domestic leading beauty companies is intensifying, with several core positions currently vacant or temporarily filled [8] - Companies like Proya and Shanghai Jahwa have vacant positions for vice presidents [9] Group 3: Talent Acquisition - Proya is actively bringing in foreign technical talents, with its new Chief Scientific Officer having 27 years of experience at Procter & Gamble [13] - Some companies are promoting internal talents to strengthen organizational resilience, such as Huaxi Biological promoting its global supply chain platform executive director and financial director to vice president [15] Group 4: Leadership and Innovation - International beauty giants are promoting technical talents to integrate deeply into brand operations, while also introducing cross-industry talents to stimulate innovation [17] - L'Oréal's recent appointments of executives with R&D backgrounds signify a shift towards "technology defining brands" [18][19] Group 5: Market Dynamics - The demand for cosmetics is shifting from emotional premium to functional essence, compelling companies to build core competitiveness through R&D breakthroughs and technological barriers [22] - The emphasis on technical talents is reshaping the competitive rules of the industry, moving away from reliance on traffic dividends and marketing concepts [22][23] Group 6: Future Outlook - Companies that master core technologies and technical talents will continue to lead, while brands lacking a technical foundation may struggle to survive [23]

Investment Rating - The industry maintains a "Recommended" rating, with a focus on new consumption sectors such as beauty care, IP derivatives, and gold jewelry [5][35]. Core Insights - The total retail sales of consumer goods in China for the first half of 2025 reached 24.55 trillion yuan, showing a year-on-year increase of 5%. In June, the retail sales totaled 4.23 trillion yuan, growing by 4.8% year-on-year, which was below the expected 8.4% due to the timing of the Dragon Boat Festival and the pre-release of demand during the 618 shopping festival [3][23]. - The beauty care sector is highlighted with significant developments, including the strategic expansion of Ai Er Bo Shi in Southeast Asia and the announcement of a new CEO at Kenvue [27][3]. - Bubble Mart is expected to see a revenue increase of no less than 200% and a profit increase of no less than 350% for the first half of 2025 [32][5]. Summary by Sections Market Performance - From July 14 to July 18, 2025, the trade retail, social services, and beauty care sectors experienced changes of +0.23%, +1.05%, and -0.14% respectively, ranking 18th, 13th, and 22nd among 31 primary industries [14][16]. Key Industry Data and News - In June 2025, the retail sales of consumer goods grew by 4.8%, with a total of 21.8 trillion yuan in goods retail sales for the first half of the year, reflecting a 5.1% year-on-year increase [23][22]. - The airline industry saw an increase in passenger flights, with nearly 118,000 flights executed nationwide in the 28th week of 2025, marking a 3.2% year-on-year rise [4][27]. Company Announcements - Bubble Mart's half-year performance forecast indicates a revenue growth of at least 200% and a profit increase of at least 350% [32][5]. - Other companies like Rongzi Co. and Longzi Co. also reported significant profit forecasts, with Rongzi expecting a profit increase of 31.74% to 55.69% [34][33]. Investment Recommendations - The report recommends focusing on companies such as Shangmei Co., Juzi Bio, Marumi Bio, and others within the beauty care and new consumption sectors [5][35].