证券代码：002555 证券简称：三七互娱 公告编号：2025-045 三七互娱网络科技集团股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈 述或重大遗漏。 根据中国证券监督管理委员会《上市公司募集资金监管规则》和《深圳证券交易所上市公司 自律监管指引第 1 号——主板上市公司规范运作》有关规定，三七互娱网络科技集团股份有限公 司（以下简称"公司"或"本公司"）董事会编制了公司 2025 年半年度募集资金存放与使用情况 的专项报告。现将公司 2025 年半年度募集资金存放与使用情况说明如下： 一、募集资金基本情况 经中国证券监督管理委员会（以下简称"中国证监会"）《关于核准芜湖三七互娱网络科技 集团股份有限公司非公开发行股票的批复》（证监许可【2021】16 号）核准，公司本次非公开发 行人民币普通股(A 股)股票 105,612,584 股，每股面值为人民币 1.00 元，发行价为每股人民币 27.77 元，募集资金总额为人民币 2,932,861,457.68 元，扣除发行费用（不含税）31,309,777.95 元后，本次募集资金净额为人民币 2,901,5 ...

Core Viewpoint - The National Press and Publication Administration approved 166 domestic online games in August 2025, including titles from companies like Zhongqingbao and NetEase, indicating a positive trend in the gaming industry and potential growth opportunities for these companies [1]. Company Summaries - Zhongqingbao (300052.SZ) has three games approved: "Let's Go! Kulu," "Cat Island Party," and "Cute Beast Attack Team," showcasing its active participation in the gaming market [1]. - NetEase (09999) has its game "Tianxia: Wanxiang" approved, reflecting its ongoing efforts to expand its gaming portfolio [1]. - Sanqi Interactive Entertainment (002555.SZ) received approval for "Super Cow Hero," indicating its continued growth in the mobile gaming sector [1]. Industry Insights - A total of 166 games were approved, highlighting the regulatory body's support for the gaming industry, which may lead to increased competition and innovation among gaming companies [1]. - The approval of multiple games from various companies suggests a robust pipeline of new content, which could enhance user engagement and revenue generation in the gaming sector [1].

Core Insights - The National Press and Publication Administration approved 166 domestic online games in August 2025, including three games from Zhongqingbao and titles from NetEase and 37 Interactive Entertainment [1] Company Highlights - Zhongqingbao (300052.SZ) received approval for three games: "Let's Go! Kulu," "Cat Island Party," and "Cute Beast Attack" [1] - NetEase (09999) has its game "Tianxia: Myriad Forms" approved [1] - 37 Interactive Entertainment (002555.SZ) also had its game "Super Cow Hero" approved [1] Industry Overview - A total of 166 games were approved, indicating a continued growth and regulatory support for the domestic gaming industry in China [1]

Group 1 - The gaming sector is experiencing a triple boost from continuous policy support, industry recovery, and accelerated AI implementation [1][2] - The normalization of license approvals and the launch of new products during the summer will support performance realization in the short term [1][2] - AI technology is reshaping research and operations, driving cost reduction and efficiency improvements, as well as content upgrades in the medium term [1][4] Group 2 - The gaming industry's recovery is reflected in the sales revenue, which reached 29.084 billion yuan in July, showing a month-on-month increase of 8.14% and a year-on-year increase of 4.62% [3] - The mobile gaming segment continues to dominate, accounting for over 74% of the total revenue, with companies like Gigabit achieving a revenue of 2.518 billion yuan, up 28.49% year-on-year [3] - New game launches and long-term operations are becoming the core logic for industry growth, indicating a stable and positive trend [3] Group 3 - AI is significantly enhancing research and operations, with companies like Gigabit and Giant Network leveraging AI to reduce costs and improve efficiency [4] - The integration of AI in game development is leading to faster development cycles and improved player experiences, as demonstrated by various companies [4] - The large-scale implementation of AI technology is expected to enhance both competitive strength and player experience across the industry [4] Group 4 - Recommended stocks based on product validation and the summer window include Gigabit, Giant Network, 37 Interactive, and Perfect World [5] - Companies with outstanding AI capabilities include 37 Interactive and Kaiying Network [5] - Firms benefiting from policy support and cultural expansion include Shenzhou Taiyue, Century Huatong, and Zhongqingbao [5]

在游戏中就能"云游广州" 来源：全运广州 天河体育中心外围柱墩 全球玩家足不出户 披上了彩绘"外衣"…… 8月21日，"全运年·看广州"系列活动 走进"广州城市合伙人"企业 立邦广州工厂和三七互娱全球总部大厦 看他们发挥"十八般武艺" 与广州打造共创共融的创新范本 挥一支彩色画笔 为城市美丽"上妆" 最近路过天河体育中心的广州市民，都会被外围绚丽"彩衣"立柱所吸引——在小小的"圆柱空间"里，有 岭南文化元素、广州城市特色、体育运动等彩色图案，描绘着关于我们所居住城市的活力与美丽的梦 想…… 这其实是来自"广州城市合伙人"立邦的创意"心意杰作"。立邦中国南部区域公司总经理李国栋表示，依 托在涂装领域的核心优势和丰富经验，立邦正在参与到十五运会体育场馆改造建设和城市更新美化两大 领域。 李国栋表示，项目从设计、材料到施工要求全面执行绿色建筑标准，立邦提供的产品全部为绿色建材产 品，符合低碳环保要求，并能持久耐用。 在李国栋看来，十五运会是向全国展示广州美丽多彩、宜居宜业城市形象的契机，立邦作为"城市合伙 人"的角色，不仅服务于赛场内，还要参与到广州城市更新，让城市变得更美丽、更多彩，"城市合伙 人"的这支彩色环保 ...

Market Performance - The gaming sector increased by 3.01% on August 22, with Kunlun Wanwei leading the gains [1] - The Shanghai Composite Index closed at 3825.76, up 1.45%, while the Shenzhen Component Index closed at 12166.06, up 2.07% [1] Individual Stock Performance - Kunlun Wanwei (300418) closed at 44.38, up 20.01% with a trading volume of 2.1688 million shares and a transaction value of 9.047 billion [1] - Shunwang Technology (300113) also saw a rise of 20.00%, closing at 27.24 with a trading volume of 866,700 shares [1] - Other notable performers included ST Dazheng (600892) with a 5.07% increase, and Zhejiang Shuju Culture (600633) with a 3.77% increase [1] Capital Flow Analysis - The gaming sector experienced a net inflow of 1.491 billion in main funds, while retail investors saw a net outflow of 637 million [2][3] - Main funds showed significant interest in Kunlun Wanwei with a net inflow of 1.28 billion, while retail investors had a net outflow of 400 million [3] ETF Performance - The Gaming ETF (product code: 159869) tracked the China Securities Animation and Gaming Index, with a recent five-day increase of 2.53% and a net inflow of 21.067 million [5] - The Food and Beverage ETF (product code: 515170) saw a five-day increase of 3.13% but experienced a net outflow of 23.49 million [5]

Game Launch Overview - In July 2025, a total of 11 new key mobile games were launched, including titles from Tencent Games, KuLo Games, and others [1] Game Performance Analysis - "Douluo Continent: Soul Hunting World" has established strong competitiveness in the MMORPG sector through its open world, IP fidelity, and multi-soul combat system. It is the first 3D realistic MMO RPG mobile game based on the Douluo IP developed by 37 Interactive Entertainment [2] - The game features unique innovations such as an open world, multi-soul combat design, and deep character development, along with multiple branching storylines and a sect social system. It achieved significant success, topping the iOS free charts in multiple regions and maintaining the number one position in China for four consecutive days [2] - On July 12, the game reached a peak daily download of 113,776 times. As of August 15, the corrected total revenue for the iOS mobile version was $4,643,377, with a peak daily revenue of $323,467 on July 20. Initial revenue growth has stabilized after a decline [2] Investment Outlook - The number of game licenses issued in July 2025 remains high, with a continuous release of industry product reserves and a stabilizing market environment, indicating promising performance for new games. There is a recommendation to focus on quality game developers with innovative capabilities and effective IP adaptation and fidelity [2]

Group 1 - The gaming industry is experiencing a strong recovery starting in 2024, driven by both market sentiment and fundamental performance of certain companies [1][2] - The current gaming market is characterized by a significant reliance on user acquisition strategies, with many companies shifting from a focus on quality to large-scale user acquisition [2][3] - The introduction of new high-quality games from major internet companies in 2024 is expected to act as a stabilizing force for the industry [2][4] Group 2 - The financial impact of user acquisition is significant, often leading to a delay in profit realization after new game launches due to high initial marketing costs [3][7] - The gaming industry has shown resilience due to its non-cyclical nature and a more relaxed regulatory environment in recent years [7][8] - Institutional investors are increasingly optimistic about gaming companies, with a notable increase in public fund holdings, indicating a shift in market sentiment towards these companies [7][8] Group 3 - The upcoming release of Tencent's "Valorant Mobile" is highly anticipated, with over 60 million pre-registrations, although its short-term commercial success remains uncertain due to a crowded market [6][7] - The overall new game releases in the market are limited, leading to a focus on performance verification of existing companies [7][8] - The absence of new trending topics in the gaming industry suggests that performance validation will be the main focus in the latter half of the year [8]

Investment Rating - The report maintains a "Market Perform" rating for the media sector relative to the Shanghai and Shenzhen 300 Index [1] Core Views - The report expresses a positive outlook on sub-sectors such as gaming, publishing, and IP derivatives, highlighting strong performance and growth potential in these areas [12][13] - The gaming market in H1 2025 reached new highs in both market size and user data, supported by favorable policies and the integration of AI technology [12][42] - The publishing sector shows stable demand for educational materials, with a recommendation to focus on state-owned companies with high dividend yields [13] - The film sector is expected to see improved performance in Q3 due to the summer box office demand, despite a weaker Q2 [14] Summary by Sections Investment Recommendations - Continuous optimism for gaming, publishing, and IP derivative sectors due to strong performance and growth potential [12] - Emphasis on the gaming sector's resilience and AI's role in enhancing valuation [12][42] - Recommendations to monitor companies with positive fundamentals ahead of the upcoming mid-year reports [12] Market Review - From July 21 to August 15, 2025, the media sector rose by 6.56%, outperforming the Shanghai and Shenzhen 300 Index [15][16] - The gaming and broadcasting sectors saw significant increases of 12.55%, while the publishing sector grew by 1.35% [16] - The overall PE ratio for the media sector as of August 15, 2025, is 31.11, significantly above the historical average [22] Industry News - New policies from the Shanghai Municipal Government aim to support high-quality internet content creation [23] - The approval of 127 domestic game licenses in July 2025 indicates a robust regulatory environment for the gaming industry [25] - The central government emphasizes the importance of artificial intelligence in driving economic growth and innovation [25] Monthly Data Film Market - In July 2025, the domestic film market generated a box office of 4.067 billion yuan, a year-on-year decrease of 24.38% [26] - The total box office for the first seven months of 2025 reached 33.299 billion yuan, reflecting a 13.72% increase year-on-year [26] Game Market - The domestic gaming market's actual sales revenue for the first half of 2025 was 168 billion yuan, marking a 14.08% year-on-year increase [42] - The user base for games reached 679 million, a 0.72% increase from the previous year [42]

Group 1 - The core index of the China Securities Entertainment and Media Index (H30365) rose by 2.37% to 919.98 points, with a trading volume of 59.548 billion yuan [1] - Over the past month, the index has increased by 5.91%, by 14.37% over the last three months, and by 16.10% year-to-date [1] - The index includes companies involved in video, live streaming, gaming, film, IPTV/OTT, digital publishing, digital marketing, online education, and event performances, reflecting the overall performance of listed companies in the cultural, entertainment, and media sectors [1] Group 2 - The top ten weighted stocks in the index are: Focus Media (9.7%), China Duty Free Group (8.0%), Giant Network (4.81%), Kaiying Network (4.29%), Kunlun Wanwei (4.09%), Leo Group (3.77%), Light Media (3.66%), Shenzhou Taiyue (3.54%), 37 Interactive Entertainment (3.37%), and BlueFocus Communication Group (3.19%) [1] - The index's holdings are primarily listed on the Shenzhen Stock Exchange (73.94%) and the Shanghai Stock Exchange (26.06%) [1] Group 3 - In terms of industry composition, communication services account for 87.83%, consumer discretionary for 10.79%, and information technology for 1.38% [2] - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December each year [2] - Public funds tracking the entertainment and media sector include the Huaxia China Securities Entertainment and Media ETF [3]