Core Viewpoint - NetEase's Q3 performance fell short of expectations, with total revenue and adjusted EBITDA growing by 8.2% and 9.8% year-on-year to 28.4 billion and 8.9 billion respectively, missing estimates by 3.6% and 11.5% [1] Group 1: Financial Performance - Total revenue for Q3 reached 28.4 billion, reflecting an 8.2% year-on-year increase [1] - Adjusted EBITDA amounted to 8.9 billion, showing a 9.8% year-on-year growth [1] - Both revenue and EBITDA figures were below the estimates provided by the bank [1] Group 2: Gaming Revenue Insights - The recovery in online gaming revenue was slower than anticipated, with a year-on-year growth rate of 12.7% [1] - Key games such as "Fantasy Westward Journey," "Party Animals," and "Yun Yun Sixteen Sounds" contributed to the underperformance [1] - The personal computer gaming segment may be affected by a high base, as Blizzard games are set to return in Q3 2024, while new mobile games have not generated strong momentum [1] Group 3: Future Outlook - The company is focusing on fewer but higher-quality game developments, which may lead to increased volatility in gaming revenue [1] - There is an expectation for improved gaming revenue growth by 2026 with the release of major games [1] - The bank has raised its adjusted net profit forecasts for the next two years by 1% to 2%, while maintaining a target price of $140 for U.S. stocks and an "outperform" rating [1]

高盛发表研究报告指，网易第三季业绩逊于预期，但结构性增长仍然不变。网易专注于丰富现有常青游 戏组合，并搭配少量优质新游戏的策略，已开始展现成效。该行相信，网易将能充分发挥其研发实力， 强化海外业务增长；维持网易美股评级160美元，H股目标价250港元。 ...

Core Insights - The gaming sector showed strength on November 21, with the gaming ETF (159869) experiencing a near 1% increase, and notable gains from stocks like Fuchun Co. and Giant Network [1] - NetEase reported Q3 2025 earnings, revealing a net income of 28.4 billion yuan and a net profit of 9.5 billion yuan, with gaming revenue reaching 23.3 billion yuan [1] - The collaboration between "Delta Action" and "Counter-Strike: Future" is set to enhance player engagement and collectible value [1] Group 1 - The gaming ETF (159869) reached a product scale of 11.077 billion yuan as of November 20, allowing investors to easily invest in leading A-share gaming companies [1] - NetEase's classic product "Fantasy Westward Journey" achieved a record high in concurrent users, while new games like "Fate: Stars" topped the iOS download charts in 19 regions on launch day [1] - The gaming sector is expected to benefit from AI, content, and commercialization model transformations, with a focus on top gaming companies exploring AI and gaming integration [2] Group 2 - Major products such as "Honor of Kings" and "Delta Action" are anticipated to strengthen their market position through frequent content updates [2] - The gaming ETF (159869) tracks the Zhongzheng Animation and Gaming Index, reflecting the overall performance of A-share listed companies in the animation and gaming industry [2]

11月21日，游戏板块拉升，富春股份涨超15%，巨人网络、游族网络、电魂网络跟涨，游戏ETF （159869）持续震荡上行，现涨近1.5%。截至11月20日，游戏ETF（159869）产品规模达110.77亿元， 助力投资者一键布局A股游戏龙头。 新游方面，2025年以来，网易游戏共上线约9款新游。其中，《燕云十六声》不仅在国内备受欢迎，还 于近期成功打入欧美主流市场，在未开放国区的情况下，Steam全球同时在线人数峰值超过19万，强势 冲入Steam全球最畅销游戏榜Top4。 11月20日，网易发布2025年第三季度财务报告。财报数据显示，第三季度网易净收入达284亿元，同比 增长8.2%，归母净利润达到86亿元，同比增长32%。研发投入达45亿元，研发投入强度达16%。 据网易官方披露，季度内，网易多款长青精品为业绩增长提供了坚实支撑。其中，运营22年的《梦幻西 游》通过不断革新迭代，于11月2日同时在线人数突破358万，这已是《梦幻西游》畅玩服上线后，第四 次在线人数创新高。此外，《梦幻西游》手游版还推出轻享服，让玩家更低门槛享受回合制战斗乐趣， 月活跃用户创两年以来新高。 具体到游戏业务，第三季度，游 ...

公司3Q25《梦幻西游》PC及手游、《蛋仔派对》等产品暑期内表现良好，体现公司长青游戏运营能 力。公司也在业绩会表示会把更多资源倾斜给长青项目，同时会给有创新力的团队更多机会。 关注全球化能力验证及新游节奏 新游《命运：群星》8月28日/10月16日分别在海外和中国市场发行，游戏入选亦2025TGA最佳移动游戏 提名。《燕云十六声》、《逆水寒》手游分别于11月14/7日在全球发行，其中《燕云十六声》上线首日 玩家规模超200万，登陆Steam全球游戏畅销榜Top4。新游方面，公司公告表示《遗忘之海》将于2026 年上线，同时储备有《无限大》《归唐》等产品。该行建议关注网易本土团队全球化能力升级，及重点 新游进展。 3Q25业绩 公司3Q25收入同增8%至284亿元，Non-GAAP归母净利润同增27%至95亿元，公司3Q25每股分红0.114 美元(0.57美元/ADS);同时宣布目前在运行的回购计划(不超过50亿美元)有效期延长至2029年1月，该计 划截至3Q25末已回购共20亿美元。此外，公司本季度实现投资收益13.8亿元增厚利润，相应抵消营销费 用开支增加对利润端的影响。 游戏及增值服务收入同增12% ...

②英伟达强劲的Q3财报数据以及Q4指引，或有助于平息"AI泡沫论"。叠加阿里将于11月25日公布财 报。 ①近期"AI泡沫论"+美元市场流动性紧张（美政府停摆+12月降息概率走低），港股科技股承压下跌。 ②恒生科技指数年内涨幅超20%的情况下，机构倾向于锁定利润，转而关注稳定性更高的红利资产。③ 港股年初IPO和配售个股迎来解禁期。 但积极因素同样在积累： ①恒生科技指数10月以来持续回调，自10月3日至今累计回调幅度超18%。 受隔夜超预期的9月非农数据+美股跳水下跌，今日港股全线低开，恒生科技指数跌2.21%，恒生互联网 ETF、恒生科技指数ETF分别跌2%和1.6%。 资金却选择越跌越买，恒生科技指数ETF自10月30日-11月20日的16个交易日连续获资金净申购，合计 净流入额44.72亿元，期内下跌10.11%。恒生互联网ETF同样上演16日净流入，合计净流入25.18亿元， 期内下跌10.24%。 港股近期持续调整的原因： ③美联储12月1日暂停缩表+9月非农数据虽超预期，但美联储更关注的失业率连续三个月上升。 相关产品，及截至发稿涨跌幅： 港股全科技赛道：恒生科技指数ETF(513180)，-1 ...

Investment Rating - The report maintains a "Buy" rating for the company [7][5][31] Core Insights - The company's total revenue for Q3 2025 increased by 8% year-on-year to 28.4 billion RMB, slightly below consensus expectations by 3% [1][7] - Deferred revenue exceeded expectations by 3%, with a quarter-on-quarter increase of 2.5 billion RMB, primarily driven by "Fantasy Westward Journey" [1][2] - Adjusted net profit attributable to shareholders grew by 27% year-on-year to 9.5 billion RMB, surpassing consensus expectations by 1% [1][5] - The report anticipates significant improvement in revenue for Q4, driven by the launch of "Fantasy Westward Journey" and other new game releases [1][2] Revenue and Profitability - Q3 gaming and value-added services revenue rose by 12% year-on-year to 23.3 billion RMB, with gaming revenue increasing by 13% [2][12] - The gross margin for gaming and value-added services improved by 0.5 percentage points to 69.3% [2][12] - The report projects game revenue growth of 13% and 8% for 2025 and 2026, respectively [1][5] Game Performance and Updates - "Fantasy Westward Journey" launched a new play mode that significantly increased player engagement, with peak concurrent players reaching 3.58 million [1][13] - The international version of "Yanyun" performed well, reaching 2 million players on its first day on Steam, and is expected to generate 1-1.5 billion RMB in its first year [3][5] - "Egg Party" saw a notable increase in revenue, with iOS revenue growing by 122% year-on-year in October [2][22] Future Outlook - The company has adjusted its revenue forecasts downward for 2025-2027, primarily due to slowing growth in mobile game revenue [5][31] - The adjusted net profit forecasts for 2025, 2026, and 2027 are set at 39.3 billion RMB, 41.8 billion RMB, and 46.1 billion RMB, respectively [5][31] - The target price for the company is set at 170.12 USD, corresponding to an 18.3x PE ratio for 2026 [5][36]

Core Insights - The keyword for NetEase Games in 2025 is "stability" as reflected in their Q3 2025 financial report, which shows a net revenue of 28.4 billion yuan, an increase of 8.2% year-on-year, and a net profit of 8.6 billion yuan [1][4]. Financial Performance - NetEase's Q3 net income from games and related value-added services reached 23.3 billion yuan, marking an 11.8% year-on-year increase [2]. - The company's operating costs rose to 10.2 billion yuan, up from 9.8 billion yuan in the previous quarter and 9.7 billion yuan year-on-year, attributed to increased personnel costs, revenue sharing, and game licensing fees [1]. Game Business Highlights - Online games accounted for 97.6% of the gaming revenue, showing a stable contribution from classic products and new game launches [8]. - Key games contributing to revenue growth include "Dream of the Red Chamber" and "Nirvana in Fire," with the former achieving a peak of 3.58 million concurrent users [8][10]. Market Strategy and Product Development - CEO Ding Lei emphasized the importance of focusing on successful products and being cautious with new projects, aiming for high-quality content [5][7]. - The company plans to launch approximately nine new games in 2025, with "Yanyun Sixteen Sounds" performing well in the market [12][15]. Organizational Adjustments - Recent personnel adjustments are aimed at enhancing focus and efficiency within the organization, ensuring that the core teams can thrive [7][16]. - The company is committed to optimizing long-standing projects while being selective about new initiatives [7][16]. Upcoming Releases and Trends - NetEase has a strong pipeline of new games, including "Diablo IV" and "Tianxia: Wanxiang," with a focus on high-quality production [29]. - The company is also exploring the simulation game market with titles like "Shanhai Qilv" and "Xinghui Youqing Tian" [24][29].

Core Insights - The traditional growth logic of online music platforms, centered around "paid" and "copyright," is showing signs of instability as Tencent Music's growth stabilizes and NetEase Cloud Music experiences stagnation in revenue growth [1][2] - The industry appears to be entering a "next problem cycle," with ByteDance's free music platforms rapidly gaining user engagement, leading to a clear "cross curve" where mainstream paid platforms are slowing down while free platforms are surging [1][8] Tencent Music Performance - Tencent Music reported a total revenue of 84.6 billion yuan in Q3, a year-on-year increase of 20.6%, marking a new high since last year [2] - The adjusted net profit reached 24.1 billion yuan, with online music service revenue growing by 27.2% to 69.7 billion yuan [2][4] - Online music paying users increased by 5.6% year-on-year to 125.7 million, with ARPPU rising from 10.8 yuan to 11.9 yuan, a growth of 10.2% [4] User Engagement Trends - Despite strong revenue figures, Tencent Music's online music mobile MAU declined by 4.3% year-on-year to 551 million, marking the 16th consecutive quarter of decline [5] - The growth of paying users is slowing, with a noticeable decrease in the net increase of paying users since Q2 2024, leading to a negative market reaction with a nearly 13% drop in stock price post-earnings report [5][7] NetEase Cloud Music Performance - NetEase Cloud Music reported a net revenue of 2.0 billion yuan (approximately 275.9 million USD) in Q3 2025, a decline of 1.8% compared to the same period last year [5] - The gross profit for Q3 was 655.2 million yuan, remaining relatively stable year-on-year [5] Industry Challenges - A common issue for both platforms is the slowing subscription growth, indicating that the traditional "copyright barrier + library scale" logic is no longer sufficient for high growth [7] - High copyright costs and a slowdown in the addition of premium content, combined with fragmented listening habits among younger users, are diminishing the persuasive power of library differentiation [7] Rise of Free Music Platforms - ByteDance's free music platforms, such as Soda Music and Tomato Listening, are rapidly gaining traction, with Soda Music's MAU growing from 6 million to 120 million in just three years, achieving a year-on-year growth rate of 90.7% [10][12] - The user base of Tencent's KuGou and QQ Music has seen a decline, with significant user migration to Soda Music, which has captured over 17 million users from Tencent Music [12] Strategic Shifts - The competition is shifting from a focus on paid platforms to a battle for user attention, with free platforms leveraging algorithm-driven recommendations to attract users who are less sensitive to copyright and payment [14][15] - Tencent Music is exploring global partnerships and expanding its content supply system while launching a simplified music service targeting students and light users to counter the impact of ByteDance's free offerings [15][19] Conclusion - The music industry is transitioning from a "paid model competition" to a "attention model competition," indicating a significant structural change driven by the rise of free music platforms [20][21]

Group 1 - The founder of Bawang Tea Ji, Zhang Junjie, is getting married to Gao Haichun, daughter of the founder of Trina Solar, with a combined market value of approximately 613 billion yuan for their respective companies [5][6] - DJI has officially entered the consumer-grade 3D printing market by investing in Smart Pie Technology, indicating a strategic move towards innovative technology [11] - Ant Group's CTO He Zhengyu stated that the Lingguang App and Alibaba's Qianwen App are not competitors but rather allies in the pursuit of AGI [8][9] Group 2 - Xiaomi's 500,000th car has rolled off the production line, achieving this milestone in just 602 days, marking a record for global new energy vehicle companies [15] - Star Motion Era has completed nearly 1 billion yuan in A+ round financing, led by Geely Capital, indicating strong investor confidence in the robotics sector [17][18] - Huawei and GAC have had multiple disputes during their collaboration on the Qijiang project, highlighting the challenges in automotive partnerships [20][21] Group 3 - NetEase reported a Q3 revenue of 28.4 billion yuan, with gaming revenue reaching 23.3 billion yuan, reflecting a year-on-year growth of 11.8% [23] - The new Xiangjie S9 MPV from Huawei's Hongmeng Zhixing will be launched, featuring a price range of 309,800 to 369,800 yuan, with a focus on high-end configurations [24][25] - Meizu Technology has clarified that it will not relocate its headquarters despite a building being listed for sale, emphasizing its commitment to its current location [27][28] Group 4 - Nvidia has warned that its potential $100 billion investment in OpenAI is not guaranteed, reflecting the uncertainties in large-scale tech investments [37][38] - Qualcomm has filed a complaint leading to a raid on Arm's Seoul office by South Korea's antitrust agency, indicating ongoing tensions in the semiconductor industry [38][39] - Google has introduced AI content detection features in its Gemini application, aiming to enhance transparency in AI-generated content [39][40]