Core Viewpoint - The article emphasizes that revenue growth slowdown is not necessarily a sign of decline but rather a strategic pivot for companies like Pinduoduo, which is investing in long-term value creation despite short-term profit sacrifices [1][13]. Group 1: Financial Performance - In Q1, Pinduoduo reported revenue of 957 billion RMB, a 10% year-on-year growth, with net profit dropping significantly [2]. - Advertising revenue grew by 14.8% to 487 billion RMB, exceeding market expectations, while commission revenue was approximately 470 billion RMB, showing only a slight increase of 6% [2][4]. - Following the earnings report, Pinduoduo's stock price fell over 20% in pre-market trading, reflecting market concerns over the profit decline [2][4]. Group 2: Strategic Initiatives - Pinduoduo's management is committed to sacrificing short-term performance for long-term investments, as highlighted by Chairman Chen Lei [4]. - The "100 billion subsidy" plan has been upgraded to a "1 trillion support" initiative, focusing on reducing costs for small and medium-sized businesses [7][9]. - The company has increased marketing expenses by nearly 100 billion RMB to 334 billion RMB, aimed at supporting merchants and enhancing user engagement [4][5]. Group 3: Ecosystem Development - The "1 trillion support" strategy aims to enhance the platform's ecosystem by providing substantial resources to merchants, particularly small and medium-sized ones [6][7]. - This initiative is expected to activate the entire ecosystem, allowing a broader range of merchants to benefit from Pinduoduo's growth [7][8]. - Pinduoduo is also focusing on agricultural development, launching initiatives like "Duoduo Good Special Products" to support local agricultural businesses [8][10]. Group 4: Long-term Vision - Pinduoduo's strategy aligns with national goals for high-quality development, particularly in agriculture and rural revitalization [12]. - The company aims to become a foundational infrastructure in the industry, akin to "water, electricity, and coal," by empowering businesses and enhancing the overall ecosystem [12][13]. - The current financial challenges are viewed as necessary costs for building a sustainable growth model and redefining industry competition [13].

Investment Rating - The investment rating for the company is "Outperform" [5] Core Views - The company's Q1 performance was under pressure due to increased investments and tariff impacts, with total revenue of 957 billion yuan, a year-on-year increase of 10%, which was below market expectations [1][8] - Online marketing service revenue grew to 487 billion yuan, up 15% year-on-year, indicating stable growth in GMV and advertising monetization in the domestic market [1][8] - The decline in transaction service revenue, which reached 470 billion yuan with a growth rate of 6%, was attributed to commission reductions and tariff impacts on TEMU's GMV growth [1][8] - The company's gross margin decreased to 57.2%, down 5.1 percentage points year-on-year, primarily due to the full burden of shipping costs in the western regions and a structural decline in high-margin commission revenue [2][9] - Non-GAAP operating profit fell to 183 billion yuan, a decrease of 36% year-on-year, with a non-GAAP operating profit margin of 19.1% [2][9] - The company launched a 100 billion yuan support plan in April, which may continue to pressure profitability in the near to medium term [3][10] Financial Forecasts - Revenue projections for 2025-2027 have been adjusted to 4329 billion yuan, 4994 billion yuan, and 5622 billion yuan, reflecting a downward adjustment of 10%, 16%, and 17% respectively [3][16] - Non-GAAP net profit estimates for the same period are 841 billion yuan, 1076 billion yuan, and 1259 billion yuan, with adjustments of -35%, -34%, and -32% respectively [3][16] - The current price-to-earnings ratio (PE) is projected at 12x, 9x, and 8x for 2025-2027 [3][16] Key Financial Metrics - The company reported a non-GAAP net profit margin of 18% for the latest quarter, with a significant decline in net profit due to reduced interest income [2][9] - The sales expense ratio reached 34.9%, an increase of 7.9 percentage points year-on-year, reflecting the company's relative disadvantage in national subsidies compared to other self-operated e-commerce platforms [2][9] - The company's return on equity (ROE) is projected to be 19% for 2025, down from 32.1% in 2023 [4][19]

文 | 太平洋科技 618第一波活动已经结束了。 别家都在做的618，小红书却一直静悄悄。 但最近，小红书在角落里更新了。PConline发现小红书的个人主页新增了一个"友好市集"的Tab，入口 置于个人简介下方，几乎可以等同于一级流量入口。 进入发现，其实就是商城页。 没有百亿补贴、没有秒杀、没有9.9包邮，也不像其他平台主页总得有个大banner打打广告，就连"友好 市集"这名字也起得非常"小红书"。 页面简单到除了顶部导航栏的"订单""购物车""卡券包"之外，就是上下滑动的商品流。 虽然简单，但却是小红书少见地将电商的权重在App里再度提升。 这几年，小红书电商一直缝缝补补，大动作没有，小动作却不断。"克制"的背后，是小红书电商做到现 在却依旧没有太大水花，也难以建立强有力的用户心智——就像PConline看到"友好市集"后的第一反应 是：小红书之前的商城入口在哪来着？ 社区是小红书的基因，是内容电商的土壤，却也成为小红书电商最大的桎梏。 就在5月初，小红书正式和淘宝天猫达成合作，推出"红猫计划"。简单来说，小红书的笔记将可直接挂 链，跳转至淘宝天猫。 一边看似是强化自家电商业务闭环，另一边却是开放生态 ...

Core Insights - The report highlights the current state and trends of the e-commerce industry, focusing on consumer demographics, platform dynamics, technological applications, and innovative business models [1] Group 1: Consumer Demographics and Market Performance - Urban and rural residents' consumption capabilities continue to improve, with urban consumption growing by 4.5% and rural consumption by 5.8% [2] - In another consumption metric, urban residents saw an actual growth of 8.3%, while rural residents experienced a growth of 9.2%, indicating a further release of potential in the rural consumption market [2] - Basic consumer needs remain stable, with categories like textiles holding a significant position in the market [2] Group 2: E-commerce Platform Development Dynamics - E-commerce platforms are launching initiatives focused on user experience and merchant support, with Tmall emphasizing the synergy between comprehensive and content e-commerce through technological upgrades [3] - JD.com has introduced the "Hundred Billion" plan and upgraded the "Spring Dawn" plan to support new product cultivation and reduce merchant operating costs [3] - Douyin E-commerce has implemented nine measures to reduce costs and increase efficiency, while Pinduoduo continues to reinforce its low-price advantage [3] - Xiaohongshu is expanding its e-commerce overseas with the "Overseas Navigation Plan," covering markets in the U.S., Hong Kong, and Macau [3] Group 3: Technological and Model Innovations - Technology is a key driver of e-commerce development, with Taotian Group fully upgrading to the AIGX technology system to promote intelligent e-commerce [4] - Instant retail and community group buying models remain popular, with platforms like Meituan and JD.com emphasizing rapid delivery to meet consumer demands [4] - The integration of content and social e-commerce is evident, with influencers driving sales through content marketing on platforms like WeChat and Xiaohongshu [4] Group 4: Cross-border and Local Life Expansion - In cross-border e-commerce, some platforms have increased their overseas warehouse coverage by over 50 countries, enhancing logistics efficiency in regions like Europe and Asia-Pacific [5] - Local life services are diversifying, covering areas such as food delivery, group buying, and accommodation, with platforms like Meituan and Douyin competing for market share through subsidies and activities [5] - Overall, the e-commerce industry is expected to exhibit diversified, intelligent, and globalized development trends by 2025, driven by consumption upgrades, technological innovations, and model iterations [5] Group 5: Market Environment and Consumer Behavior - The macroeconomic environment is improving, with retail sales of consumer goods continuing to rise and consumer willingness stabilizing [12][15] - The focus of competition in the e-commerce sector is shifting towards merchant retention and ecosystem building, with platforms supporting quality brands and optimizing their ecosystems [15] - Consumers are increasingly prioritizing the balance between quality and price, with a growing willingness to pay for products and services that provide emotional value and immersive experiences [15]

Investment Rating - The report maintains a "Buy" rating for PDD Holdings, with a target price adjusted to $134.5, reflecting a 21% decrease from the previous target price [1][4]. Core Insights - PDD Holdings reported a revenue growth of 10.2% year-on-year for Q1 2025, reaching RMB 95.7 billion, which was 6% below Bloomberg consensus expectations. This shortfall was primarily due to a 12% miss in transaction service fees, despite a 2% beat in online marketing services and other revenues [1][2]. - Non-GAAP net profit decreased by 45% year-on-year to RMB 16.9 billion, significantly below market expectations by 39%. This decline was attributed to higher-than-expected sales and marketing expenses aimed at matching the intensity of subsidies from other e-commerce platforms [1][3]. - The company has upgraded its platform ecosystem enhancement plan to improve supply quality and diversity, which is expected to impact profitability growth in the short term. The non-GAAP net profit forecasts for 2025-2027 have been revised down by 25-31% due to these factors [1][2]. Summary by Sections Financial Performance - In Q1 2025, PDD's online marketing services and other revenues grew by 14.8% year-on-year to RMB 48.7 billion, exceeding market expectations by 2%. However, transaction service revenue only grew by 5.8% year-on-year to RMB 47 billion, missing market expectations by 12% [2][3]. - The gross profit margin (GPM) for Q1 2025 contracted to 57.2%, down from 62.3% in Q1 2024, primarily due to the underperformance of commission income, which typically has a higher gross margin [3][12]. Valuation Adjustments - The target price has been adjusted to $134.5 based on a sum-of-the-parts (SOTP) valuation, which includes a revised valuation of the main app at $83.1, unchanged valuation for Duoduo at $1.9, and Temu at $20.5, along with a net cash valuation of $29.0 [4][14]. Financial Projections - Revenue projections for 2025 have been revised down by 12.4% to RMB 434.6 billion, with adjusted net profit forecasts also lowered significantly. The adjusted net profit for 2025 is now expected to be RMB 94.9 billion, reflecting a decrease of 30.6% from previous estimates [13][16].

Investment Rating - The report maintains a "Hold" rating for Pinduoduo (PDD.US) with a target price of $100, indicating a potential downside of 3% from the current price of $102.98 [1][7][17]. Core Insights - The company's profit has significantly declined, with a 45% year-over-year drop in adjusted net profit for Q1 2025, which is below market expectations [7]. - Revenue growth has slowed down to 10% year-over-year in Q1 2025, falling short of market expectations by 6% [7]. - The report highlights that the revenue growth from Temu has also underperformed, with a mere 6% increase, indicating challenges ahead due to unaccounted tariff impacts [7]. - Sales expenses surged by nearly 100 million RMB, up 43% year-over-year, without a corresponding increase in revenue, leading to a significant drop in profit margins [7]. - The report anticipates that the company's overseas business may face more severe challenges in the second quarter due to tariff impacts [7]. Financial Projections - The projected revenue for FY25 is adjusted to 428.2 billion RMB, reflecting a downward revision [7][8]. - The adjusted net profit for FY25 is forecasted at 79.8 billion RMB, with a corresponding adjusted PE ratio of 13x [2][7]. - The report provides a detailed financial outlook, including revenue and profit projections for FY23 to FY27, indicating a gradual increase in revenue but with fluctuating profit margins [2][8].

5月27日，拼多多发布截至3月31日的2025年第一季度财 报。受外部环境变化影响，以及高质量发展的持续投入，拼多 多本季度营收957亿元，同比增长10%，增速有所放缓。 作者：李康 封图：图片资料室 5月27日，拼多多发布截至3月31日的2025年第一季度财报。受外部环境变化影响，以及高质量发展的持续投入，拼多多本季度营收957亿元，同比增 长10%，增速有所放缓。 今年以来，拼多多持续加码高质量发展战略，在 "百亿减免"等惠商举措的基础上，重磅推出了"千亿扶持"新战略，真金白银反哺供需两侧，继续为商 家降本减佣，加快推动产业新质转型，引领电商行业进入"全面惠商"的新阶段。 "过去这个季度，外部环境的变化给商家带来了新挑战。在这个关键时刻，我们发挥平台企业的社会效能和责任担当，推出了'千亿扶持'惠商新战略， 坚定护航商家穿越周期。"拼多多集团执行董事、联席CEO赵佳臻表示，我们要求公司上下力出一孔，全面投入这一新战略，优先保证用户和商家的利 益，努力为商家提供更多确定性，助推产业平稳转型。 " 今年初始，我们预见到商家群体 将会 进一步承压，同时也看到 了 高质量发展的长远价值，管理层下定决心 ，做出了 ' ...

Investment Rating - The report maintains a "Hold" rating for Pinduoduo (PDD.US) with a target price of $100, indicating a potential downside of 3% from the current price of $102.98 [1][7][17]. Core Insights - The company's profit has significantly declined, with a 45% year-over-year drop in adjusted net profit for Q1 2025, falling short of market expectations by 39% [7]. - Revenue growth for Q1 2025 was 10%, which is below market expectations by 6%, marking a slowdown from the previous quarter's growth of 24% [7]. - The report highlights that the revenue from Temu, a key service, has also slowed, with a growth rate of only 6% in Q1 2025 compared to 33% in the previous quarter [7]. - Increased sales expenses have not translated into significant revenue growth, with sales expenses rising by 43% year-over-year, leading to a net profit margin decline to 17.7% [7]. - The report anticipates further challenges in overseas business due to unaccounted tariff impacts, suggesting a high level of uncertainty moving forward [7]. Financial Projections - The projected revenue for FY25 is adjusted to RMB 428.2 billion, with an expected adjusted net profit of RMB 79.8 billion [2][8]. - The adjusted target P/E ratio for FY25 is set at 13x, with future projections indicating a decrease to 7.5x in FY26 and 6.5x in FY27 [2][8]. - The report outlines a significant increase in sales expenses, which are expected to continue impacting profit margins negatively [7]. Market Expectations - The market's price expectations for Pinduoduo range from $85 to $180, with the current target price set at $100 [3][7]. - The report indicates that the company lacks short-term catalysts for growth, contributing to the decision to maintain the "Hold" rating [7].

访问36氪出海网站letschuhai.com，获取更多全球商业相关资讯。 近日，美团、小米、快手、拼多多等多家头部公司发布一季度财报。 在出海领域，这几家公司同样也走在前列，横跨即时配送、智能硬件、AI、跨境电商等出海重点领域，其业绩表现与策略也反应了相关行业的最新变化与 趋势。 美团：海外，另一个百亿战场 | 指标 | | 2025年Q1 2024年Q1 同比变化 | 2024年Q4 环比变化 | | | --- | --- | --- | --- | --- | | 新业务收入 | 222亿元 | 187亿元 19.20% | 229亿元 | -3.00% | | 新业务经营亏损 23亿元 | | 28亿元 | 收窄17.5% 22亿元 | 亏损扩大4.5% | | 经营亏损率 | 10.20% | 14.80% 改善4.6% | 9.50% | 增加0.7% | 智能手机出货量由2024年第四季度的42.7百万部减少2.0%至2025年第一季度的41.8百万部，主要由于印度等境外市场需求疲软导致出货量减少，但部分被中 国大陆出货量增加所抵消。 新兴市场中，非洲正成为手机品牌的争夺焦点之一，小米等品牌对 ...

5月27日，拼多多发布的2025年第一季度财报，公司一季度总营收为956.722亿元，同比增长10%，但低 于市场预期的1016亿元。归属于普通股股东的净利润为147.418亿元，同比下降47%；非美国通用会计 准则下净利润为169.16亿元，同比下降45%。 从收入结构来看，拼多多高毛利的数字广告收入——在线营销服务及其他服务营收487.22亿元，同比增 长15%；而交易服务营收469.55亿元，同比增长6%，预期542.31亿元，表明交易量增长有所放缓。 具体来看，销售营销费用从234.11亿元激增43%至334.03亿元，这是利润下滑的主要推手，主要反映的 是竞争环境的加剧和获客成本的大幅上升。同时，一季度拼多多的运营成本也同比上升25%，主要来自 履约和支付处理费用的增加，进一步压缩了利润空间。 业绩一经发布后，盘前股价最高跌幅超过20%，最终收跌接近14%。 陈磊认为，当下的市场在加速变化，平台要敢于牺牲短期业绩，助力商家度过短期波动。 陈磊强调，无论政策如何变化，都会持续加强本地化业务运营，帮助更多的当地商家在平台上成长，实 现更多的订单本地发货。陈磊还表示，在高质量发展，合规经营的前提下，拼多多 ...