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酸汤出黔、脆哨入沪,地域美食何以走向全国?
Xin Lang Cai Jing· 2026-01-06 13:18
1月6日,拼多多发布《新质供给地方风味消费趋势》(以下简称《消费趋势》)。随着拼多多"千亿扶持"落地半年,贵州酸汤、湖南辣条、惠 州月饼、安徽炒货等地域美食加速出圈,相关产品SKU数同比增长四成,相关类目00后商家数量同比增长48%。 2024年8月,拼多多率先推出"新质商家扶持计划"大型惠商政策,以百亿级投入助力产业带新质转型。半年前,政策进一步升级为"千亿扶 持",投入资源也同步升级为千亿级。 在"千亿扶持"加持下,"新质供给"专项团队持续深入惠州月饼、贵州酸汤、安徽炒货、湖南辣条等数十个地域美食产业带。在平台现金+流量 的多重补贴下,三只松鼠、洽洽食品、玉梦酸汤、丁家脆哨、南山婆、郭师傅月饼、麻辣王子等一批地方味道加速奔向全国,成为年销过千万 乃至亿元的"全国味道"。借助平台的数字化能力,这些老字号还研发出铁盒装月饼、一人食火锅酸汤、烤椰拿铁味瓜子等新质商品,成功圈粉 北上广95后、00后等年轻群体。 "去年以来,在真金白银投入下平台生态效用持续显现,产业侧加快新质转型,用户侧的消费潜力进一步释放,供需两侧均实现了高质量发 展。"拼多多集团联席董事长兼联席CEO赵佳臻表示。 酸汤"出黔",脆哨"入沪" ...
拼多多发布《新质供给地方风味消费趋势》:酸汤出黔、脆哨入沪,地域美食加速出圈
Guan Cha Zhe Wang· 2026-01-06 04:09
1月6日,拼多多发布《新质供给地方风味消费趋势》(以下简称《消费趋势》)。随着拼多多"千亿扶 持"落地半年,贵州酸汤、湖南辣条、惠州月饼、安徽炒货等地域美食加速出圈,相关产品SKU数同比 增长四成,相关类目00后商家数量同比增长48%。 2024年8月,拼多多率先推出"新质商家扶持计划"大型惠商政策,以百亿级投入助力产业带新质转型。 半年前,政策进一步升级为"千亿扶持",投入资源也同步升级为千亿级。 在"千亿扶持"加持下,"新质供给"专项团队持续深入惠州月饼、贵州酸汤、安徽炒货、湖南辣条等数十 个地域美食产业带。在平台现金+流量的多重补贴下,三只松鼠、洽洽食品、玉梦酸汤、丁家脆哨、南 山婆、郭师傅月饼、麻辣王子等一批地方味道加速奔向全国,成为年销过千万乃至亿元的"全国味道"。 借助平台的数字化能力,这些老字号还研发出铁盒装月饼、一人食火锅酸汤、烤椰拿铁味瓜子等新质商 品,成功圈粉北上广95后、00后等年轻群体。 "去年以来,在真金白银投入下平台生态效用持续显现,产业侧加快新质转型,用户侧的消费潜力进一 步释放,供需两侧均实现了高质量发展。"拼多多集团联席董事长兼联席CEO赵佳臻表示。 酸汤"出黔",脆哨"入沪 ...
道指创历史新高,美股能源板块普涨
Zheng Quan Shi Bao Wang· 2026-01-06 03:31
Market Performance - Major US stock indices closed higher, with the Dow Jones reaching a record high, driven by strong gains in financial stocks [1][3] - The Dow rose by 594.79 points, or 1.23%, closing at 48,977.18 points; the Nasdaq increased by 160.19 points, or 0.69%, to 23,395.82 points; and the S&P 500 gained 43.58 points, or 0.64%, ending at 6,902.05 points [3] Sector Performance - The S&P 500 energy sector index rose by 2.7%, with major stocks like ExxonMobil and Chevron seeing significant increases due to military actions in Venezuela [5] - The S&P 500 financial sector index increased by 2.2%, with both Goldman Sachs and JPMorgan Chase rising over 3% and reaching all-time highs [6] Technology Stocks - Most large-cap tech stocks saw gains, with Tesla up 3.10%, Amazon up 2.9%, and Meta up 1.29%. However, Microsoft fell by 0.02%, Nvidia dropped by 0.39%, and Apple decreased by 1.38% [3][4] Cryptocurrency and Related Stocks - Cryptocurrency-related stocks experienced a rise, with Strategy stock increasing nearly 5% and Coinbase surging by 7.8% as Bitcoin prices hit a three-week high [6] Chinese Stocks - The Nasdaq Golden Dragon China Index rose by 0.49%, with notable gains in stocks like Beike up over 6% and Bilibili and Tencent Music each up over 3% [6]
盘前必读丨美股收涨道指再创历史新高;证监会重拳出击财务造假
Di Yi Cai Jing· 2026-01-05 23:20
Market Overview - The overall market is still in a positive expansion phase, indicating a favorable environment for investment opportunities [6]. Stock Market Performance - Major U.S. stock indices opened higher, with the S&P 500 recovering above 6900 points. The Dow Jones increased by 1.23%, reaching a historical high of 49000 points, while the Nasdaq rose by 0.69% and the S&P 500 by 0.64% [3]. - The energy sector showed strength, with companies like Chevron and ExxonMobil benefiting from the anticipated reconstruction of Venezuela's oil infrastructure, with Chevron up 5.1% and ExxonMobil up 2.2% [3]. - Oilfield service companies such as Halliburton and Schlumberger also performed well, rising by 7.8% and nearly 9%, respectively [3]. Commodity Prices - Gold prices surged significantly due to increased risk aversion, with COMEX gold futures rising by 2.84% to $4436.90 per ounce, and silver futures increasing by 7.95% to $76.15 per ounce [4]. Corporate Actions - Tianpu Co. received regulatory warnings from the Shanghai Stock Exchange [7]. - Tianqi Lithium plans to conduct maintenance on its 150,000-ton liquid hexafluorophosphate production line at the Longshan North base [7]. - Weigao Medical intends to acquire 100% equity of Weigao Purui for a transaction price of 8.511 billion yuan [7]. - Three Gorges New Materials plans to acquire a 40% stake in Lingang New Materials for zero yuan [9]. - Fulin Precision plans to invest 6 billion yuan in a project to produce 500,000 tons of high-end lithium iron phosphate for energy storage [9]. Regulatory Developments - The China Securities Regulatory Commission (CSRC) held a meeting to discuss the comprehensive prevention and punishment system for financial fraud in the capital market, emphasizing the need for enhanced regulatory measures and collaboration among departments [5].
大爆发!美国油气股暴涨 高盛、小摩股价创历史新高 中概股低开高走上演反转行情
Di Yi Cai Jing· 2026-01-05 23:03
随着投资者将目光转向即将发布的季度财报,标普500金融指数大幅走高。市场预期,标普500成分股中 的金融行业在去年12月当季的盈利将实现同比6.7%的增长。高盛涨3.8%,花旗涨3.7%,摩根大通涨 2.6%,美银涨1.7%,高盛与摩根大通均创下历史新高。 明星科技股涨跌互现,特斯拉涨3.1%,亚马逊涨2.9%,Meta涨1.3%,谷歌涨0.6%,微软平盘,英伟达 跌0.4%,苹果跌1.4%,甲骨文跌1.6%。 【热门股表现】 能源板块走强,市场预期相关企业将从委内瑞拉石油基础设施重建中获益。雪佛龙涨5.1%,该公司目 前在委内瑞拉已有业务布局,而委内瑞拉拥有全球最大的已探明石油储量。埃克森美孚涨2.2%。与此 同时,有望助力委内瑞拉能源重建的油田服务公司表现不俗,哈里伯顿、斯伦贝谢分别上涨7.8%和近 9%。 美国合众银行财富管理部高级投资策略师哈沃斯(Rob Haworth)表示:"能源股的大涨,主要是市场预 期特朗普总统将推动美国企业加大对委内瑞拉的投资,最终实现盈利增长。"他补充道,"美国并未计划 在当地长期驻军,也不会开展持续性军事介入,这意味着整体股市可以不必担忧局势演变为长期冲突, 从而消除了一 ...
家电“旧地图”换道宠物“新蓝海”,一个“外行”厂长在拼多多的转型路
Feng Huang Wang Cai Jing· 2026-01-05 13:11
Core Insights - The article highlights the challenges faced by traditional manufacturers in the small appliance industry and how they can leverage e-commerce platforms like Pinduoduo to innovate and transform their business models [1][2][6]. Group 1: Traditional Manufacturing Challenges - Traditional manufacturers are often trapped in high-cost, low-margin production models, making it difficult to adapt to market changes [1][2]. - The lengthy product development cycles and complex distribution channels hinder responsiveness to consumer feedback, leading to missed opportunities for innovation [2][4]. - The rise of e-commerce has intensified competition in low-barrier industries like small appliances, resulting in further pressure on profit margins due to product homogeneity [2][4]. Group 2: Innovative Solutions through E-commerce - The case of a small appliance manufacturer pivoting to the pet care market illustrates how Pinduoduo's platform can provide valuable market insights through user feedback, enabling manufacturers to identify new opportunities [3][4]. - By analyzing consumer behavior on Pinduoduo, the manufacturer was able to develop a pet warming bowl that addressed emotional and practical needs of pet owners, thus tapping into a new market segment [4][6]. - The use of existing product lines and minimal modifications allowed for a cost-effective approach to innovation, akin to software development practices [5][6]. Group 3: Competitive Environment and Support - Pinduoduo fosters a fair competitive environment where products can succeed based on quality and consumer value rather than just low pricing, allowing manufacturers to achieve profitability through effective product differentiation [7][8]. - The platform's proactive support for successful products, including marketing and promotional assistance, enhances the ability of manufacturers to scale their operations [8]. - The transformation story of the manufacturer exemplifies how traditional manufacturing capabilities can be effectively combined with new platform mechanisms to drive growth and innovation in the industry [8].
家电“旧地图”换道宠物“新蓝海”,一个“外行”厂长在拼多多的转型路
凤凰网财经· 2026-01-05 12:55
Core Viewpoint - The article highlights the transformation of traditional manufacturing, particularly in the small appliance sector, through innovative approaches enabled by e-commerce platforms like Pinduoduo, which allow manufacturers to adapt to market demands and consumer preferences more effectively [1][14]. Group 1: Challenges of Traditional Manufacturing - Traditional manufacturers face significant operational challenges, including high management costs, long product development cycles (6 to 12 months), and complex distribution channels that dilute consumer feedback [2][4]. - The existing operational model in traditional manufacturing limits innovation and responsiveness, trapping manufacturers in a cycle of low margins and high costs [2][4]. Group 2: New Opportunities through E-commerce - The rise of e-commerce platforms has created new opportunities for traditional manufacturers to connect directly with consumers, reducing intermediary costs and enabling faster market feedback [2][13]. - Pinduoduo's user feedback system serves as a valuable market research tool, allowing manufacturers to identify consumer pain points and innovative product uses [5][7]. Group 3: Case Study of Transformation - The case of the pet warming bowl illustrates how a traditional manufacturer leveraged existing product lines and consumer insights from Pinduoduo to innovate without incurring high costs [10][11]. - The product modifications were minimal yet effective, focusing on enhancing functionality based on user feedback, which led to significant sales success (8,000 units daily) [11][13]. Group 4: Competitive Environment and Support - Pinduoduo provides a fair competitive environment where products can succeed based on quality and consumer value rather than just low pricing, allowing manufacturers to achieve profitability through effective product offerings [14][15]. - The platform's supportive culture encourages collaboration between manufacturers and the platform, facilitating growth and market presence for quality products [15].
从曲周麦田到峨边竹林,全产业链实践点亮第三届科技小院大赛
Ge Long Hui· 2026-01-05 12:43
Group 1 - The "Pinduoduo Cup" Third Technology Courtyard Competition concluded successfully in Sanya, focusing on transforming classroom theories into practical agricultural solutions for rural revitalization and agricultural strength [1][3] - A total of 247 teams from 87 graduate training institutions participated, with 22 teams advancing to the national finals, and six teams winning first prize [1][3] - The competition emphasizes the importance of integrating the entire agricultural value chain, from production to sales, to enhance local farmers' income and promote high-quality development [5][10] Group 2 - Pinduoduo has been a key supporter of the competition since 2020, facilitating project implementation and agricultural product sales through its platform resources [3][15] - The competition introduced five new tracks and a four-level progressive system to enhance interaction and showcase among participating teams [13][16] - Pinduoduo's "billion support" plan aims to create a win-win ecosystem for users, merchants, and the platform, focusing on agricultural research and development [16][17] Group 3 - The Hebei Quzhou Liu Village Technology Courtyard successfully established a company to address low profitability in high-quality wheat cultivation, leading to increased income for local farmers [5][6] - The Sichuan Ebian Bamboo Technology Courtyard developed a comprehensive production model, significantly increasing bamboo shoot yields and creating a brand for their products [9][10] - Pinduoduo's support through e-commerce channels has enabled local products to reach broader markets, resulting in substantial sales and job creation for local residents [6][10]
写在大地上的论文,请查收!
新华网财经· 2026-01-05 09:39
Core Viewpoint - The "Pinduoduo Cup" Third Technology Academy Competition highlights the integration of agricultural technology and rural revitalization, showcasing innovative solutions from top teams across China, emphasizing the importance of practical applications in agriculture [1][4][12]. Group 1: Competition Overview - The competition saw a significant increase in participation, with 247 teams competing, up from 89 in the first edition, indicating a growing interest in agricultural innovation [4]. - The event featured five distinct competition tracks: "Technology for Agriculture," "Youth Supporting Agriculture," "Digital Agriculture," "Entrepreneurship for Prosperity," and "Multidimensional Integration," allowing for targeted solutions across the agricultural value chain [4][5]. - The competition structure included a four-tier selection process, enhancing the professionalism and rigor of the evaluation, culminating in a final round where six teams were awarded top honors [5][11]. Group 2: Evaluation Methodology - The introduction of the "Academician Flying Team" for on-site evaluations marked a significant innovation, allowing experts to assess projects in real agricultural settings rather than through traditional documentation [6][8]. - This hands-on approach involved direct questioning of teams and local farmers, ensuring that the evaluation focused on practical outcomes and real-world impact [8]. Group 3: Industry Collaboration - Pinduoduo's involvement in the competition extended beyond financial support, facilitating connections between research outcomes and market needs, exemplified by successful product launches through live streaming [10][12]. - The platform's initiatives, such as the "Digital Agriculture Academy," aim to equip students with e-commerce skills, further bridging the gap between agricultural innovation and market application [12]. Group 4: Impact on Participants - The competition serves as a vital platform for student development, fostering empathy and a deeper understanding of agricultural challenges among participants, which aligns with the broader goal of rural revitalization [12]. - The collaborative spirit among teams post-competition indicates a commitment to ongoing technical cooperation and innovation in the agricultural sector [12].
小摩:香港去年11月零售销售趋势与10月相若 对九龙仓置业建设性看法不变
Zhi Tong Cai Jing· 2026-01-05 06:42
小摩表示,11月零售轻微放缓,或部分由于11月底大埔宏福苑大火影响情绪。该行料香港12月零售销售 录低至中单位数增长(意味轻微放缓),因电子产品强劲升势或减退;12月入境旅客同比增幅轻微放缓;大 埔火灾持续影响消费情绪。不过,该行料零售消费续受(1)股市楼市带来财富效应;及(2)港元贬值所支 撑。 摩根大通发布研报称,香港去年11月零售销货价值同比升6.5%,与10月表现(升6.9%)相若,并维持温和 复苏趋势。期内非必需消费品(升11%)跑赢必需品(升2%),主因电子产品(升39%)格外强劲的升幅,倘撇 除电子产品,11月零售销货价值同比仍升2.1%(10月则升3.2%)。 该行维持对九龙仓置业(01997)的建设性看法,评级"增持",因有迹象显示非必需零售走出谷底;但对领 展房产基金(00823)维持"中性"评级,因去年11月香港超市销售同比跌2%,作为领展租户销售的替代指 标,意味领展续面对来自跨境电商如拼多多(PDD.US)的竞争加剧。 ...