Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4][6] Core Views - The real estate market in 2025 is expected to remain sluggish, with new home transactions down by 15.8% year-on-year, while second-hand home transactions show a slight increase of 3.9% [11][22] - The report emphasizes that the policy environment is expected to become more stringent, similar to the conditions seen in 2008 and 2014, indicating that the current policy adjustments are still in progress [4] - The report suggests that the real estate sector serves as an early economic indicator, making it a valuable asset class for investment [4] - The competitive landscape in the industry is improving, with leading state-owned enterprises and select mixed-ownership and private companies expected to perform better in land acquisition and sales [4] - The report highlights a focus on first-tier and select second-tier cities for investment, as these areas are likely to see better performance during market rebounds [4] Summary by Sections New Home Transactions - In 2025, the cumulative new home transaction volume in 30 sample cities reached 98.217 million square meters, a decrease of 15.8% year-on-year [11] - First-tier cities accounted for 26.191 million square meters, down 12.0%, while second-tier cities saw a decline of 15.6% to 49.040 million square meters [11] - December 2025 saw a significant drop in new home transactions, with a total of 9.679 million square meters, reflecting a year-on-year decrease of 40.0% [2][11] Second-Hand Home Transactions - The total area of second-hand home transactions in 2025 was 103.989 million square meters, marking a year-on-year increase of 3.9% [22] - First-tier cities recorded a total of 43.287 million square meters in second-hand home transactions, up 4.4% year-on-year [22] Market Performance - The report notes that the real estate index decreased by 0.7% this week, lagging behind the CSI 300 index by 0.10 percentage points, ranking 19th among 31 sectors [34] - The report identifies a total of 28 stocks that increased in value this week, while 82 stocks experienced declines [34] Credit Bond Issuance - In the week of December 29 to January 4, only one credit bond was issued by real estate companies, totaling 250 million yuan, a decrease of 44.82 million yuan from the previous week [45]

证 券 研 究 报 告 【策略月报】 股息率年关盘点 ——多行业联合红利资产 12 月报 策略研究 策略月报 2026 年 01 月 04 日 华创证券研究所 证券分析师：姚佩 邮箱：yaopei@hcyjs.com 执业编号：S0360522120004 证券分析师：吴一凡 邮箱：wuyifan@hcyjs.com 执业编号：S0360516090002 证券分析师：徐康 电话：021-20572556 邮箱：xukang@hcyjs.com 执业编号：S0360518060005 证券分析师：欧阳予 邮箱：ouyangyu@hcyjs.com 执业编号：S0360520070001 证券分析师：韩星雨 邮箱：hanxingyu@hcyjs.com 执业编号：S0360525050001 证券分析师：单戈 邮箱：shange@hcyjs.com 执业编号：S0360522110001 证券分析师：马野 邮箱：maye@hcyjs.com 执业编号：S0360523040003 相关研究报告 《【华创策略】杠杆&ETF 资金分化趋势逆转—— 流动性&交易拥挤度&投资者温度计周报》 2025-12-01 《【华 ...

证券研究报告 | 行业策略报告 2026 年 01 月 04 日 三个市场关注点和一个自然均衡点 ——房地产行业 2026 年度投资策略 周期/房地产 q 投资建议： 行业规模 | | | 占比% | | --- | --- | --- | | 股票家数（只） | 258 | 5.0 | | 总市值（十亿元） | 2936.6 | 2.7 | | 流通市值（十亿元） | 2781.7 | 2.8 | 行业指数 % 1m 6m 12m 绝对表现 -1.8 14.2 8.6 相对表现 -4.0 -3.4 -9.1 资料来源：公司数据、招商证券 -20 -10 0 10 20 30 Jan/25 Apr/25 Aug/25 Dec/25 (%) 房地产 沪深300 相关报告 房地产角度：关注（1）业绩相对稳健且股息率较高的【华润置地】【华润万 象生活】等；（2）经营动量有积极变化的公司，例如 25 年【滨江集团】【中 国金茂】【建发国际集团】【越秀地产】等曾演绎这一逻辑；（3）公开债务 偿付压力下降且估值较低的【金地集团】【龙湖集团】等；（4）业绩增长及 分红稳定的物企【保利物业】【绿城服务】等；（5）存在机会型布 ...

Group 1 - The brand index is used as a measurement standard for the public, calculated based on reader votes, with the highest voted brand in each category set to 100 for index processing [2] - The top five brands in various categories have been identified, with changes in rankings noted, including new entries and shifts in positions compared to the previous year [4][9] - The overall consumer sentiment indicates a cautious approach to spending, with a significant portion of respondents prioritizing product quality and reliability over brand loyalty [123][124] Group 2 - Heytea has fallen behind, with Guming Tea replacing it in the top five, and Guming Tea's store count reaching 11,179 with a net profit of 1.625 billion yuan, surpassing its total profit from the previous year [9] - Haidilao remains the top brand in the hot pot category, while KFC and McDonald's have swapped positions, with KFC slightly ahead [12] - The beverage market sees a return of Nongfu Spring to the top ranks, while Wahaha faces management turmoil, impacting its brand perception [15][17] Group 3 - In the beauty and personal care sector, Estee Lauder and L'Oreal dominate, with significant changes in rankings and the absence of local brands in the top positions [41] - Anta and Li Ning lead the sportswear category, with Li Ning rising to first place from fourth last year, while Adidas has returned to the rankings [45] - Douyin has surpassed Bilibili in the short video sector, with Douyin's daily active users reaching 600 million, while Bilibili has improved its profitability [55] Group 4 - The e-commerce landscape is evolving, with traditional platforms like JD, Meituan, and Taobao entering the instant retail competition, leading to significant financial investments in subsidies [73] - The AI app market is witnessing explosive growth, with ByteDance's products leading in active user numbers, indicating a shift towards AI-driven applications [80] - The adult product market is quietly rising, with brands like Durex and Okamoto leading the category [82] Group 5 - The home appliance market is characterized by intense competition, with Midea focusing on diversified business strategies, while Haier emphasizes high-end and localized operations [92] - Huawei continues to focus on the high-end market, with significant developments in its HarmonyOS ecosystem, while Apple faces challenges with its latest iPhone series [94][95] - The hotel industry is shifting towards new chain hotels, with traditional five-star hotels losing appeal as consumers seek more modern accommodations [116]

Investment Rating - The report maintains an "Overweight" rating for the real estate development and real estate services sectors [7]. Core Insights - The new housing value-added tax policy, effective from January 1, 2026, aims to lower transaction costs by reducing the tax rate from 5% to 3% for properties held for less than two years, which is expected to enhance the efficiency of second-hand housing transactions and stabilize the real estate market [1][2][3]. - The policy reflects the central government's commitment to stabilizing the real estate market and is anticipated to create opportunities for capable real estate companies by improving the demand-side replacement chain and optimizing supply-side quality [1][4]. Summary by Sections Tax Rate and Policy Adjustments - The new policy significantly reduces the short-term holding tax rate from 5% to 3%, representing a 40% decrease in transaction costs. For a property priced at 1 million (excluding tax), the tax burden decreases from 53,000 to 31,000 [2]. - The policy eliminates regional differences in tax exemptions, standardizing the exemption period to two years nationwide [2]. Market Dynamics and Demand - The adjustment primarily targets properties held for less than two years, which currently have low transaction willingness due to self-use demand. However, the policy is seen as a signal to stabilize demand and relax restrictions on short-term transactions [3]. - The report notes a shift in the market from new housing to second-hand housing, with a 5% year-on-year increase in second-hand housing transactions, while new housing transactions have decreased by 4% [4]. Investment Recommendations - The report recommends several real estate companies based on their creditworthiness, product quality, and operational capabilities. Key recommendations include: - Companies with strong credit and product quality such as China Overseas Development, China Resources Land, and Longfor Group [5][9]. - Companies with robust cash flow management during market adjustments like New City Holdings and Longfor Group [5]. - Local Hong Kong real estate firms benefiting from market recovery, such as Sun Hung Kai Properties and Link REIT [5]. - Property management companies with stable cash flow and dividend advantages like Greentown Service and China Resources Vientiane Life [5].

Investment Rating - The industry investment rating is "Overweight" (maintained) [1] Core Insights - The report highlights a recent policy change where the value-added tax (VAT) rate for housing sold within two years has been reduced from 5% to 3%, effective January 1, 2026. This aims to lower transaction costs and stimulate the second-hand housing market [5][6] - The report notes a significant decline in second-hand housing transaction volumes in major cities during the fourth quarter of 2025, with year-on-year decreases of 24.9% in Beijing, 19.4% in Shanghai, and 30.8% in Shenzhen for October-November [7][11][14] - The adjustment in VAT is expected to stabilize market expectations and promote overall recovery in the real estate sector, with specific recommendations for companies that are well-positioned to benefit from these changes [8] Summary by Sections Policy Changes - The VAT rate for housing sold within two years is reduced to 3%, while sales of properties held for two years or more remain exempt from VAT. This change is projected to save approximately 9.25 million yuan in VAT for a property priced at 5 million yuan [5][6] Market Trends - The report indicates a notable drop in second-hand housing transactions in major cities, with cumulative year-on-year increases of 11.0%, 18.5%, and 28.7% for the first nine months of 2025, followed by significant declines in October and November [7][11][14] Investment Recommendations - The report recommends focusing on companies with strong fundamentals and the ability to cater to improving customer demands, such as Greentown China, China Overseas Land & Investment, and China Resources Land. It also suggests companies that benefit from both residential and commercial real estate recovery, as well as high-quality property management firms [8]

Group 1 - The A-share and Hong Kong stock markets showed a growth style leading the rally in December, with the ChiNext and North Star 50 indices rising over 5% [1] - The core drivers for the cyclical sector include economic recovery expectations and the revaluation of strategic resources, particularly benefiting from global manufacturing recovery and resource security themes [1][2] - The growth style focuses on technological self-reliance and new productivity, with capital concentrating on sectors like defense, communication, and AI-related high-end manufacturing [1][2] Group 2 - In January, the A-share market will enter a critical data verification period, influenced by policy effects, macro data, corporate performance, and liquidity changes, leading to potential increased volatility [2] - Key sectors such as defense, 6G, and satellite internet will require performance or order validation to digest previous gains, while commercial aerospace and AI computing sectors may still present active opportunities [2] - Strategic resource segments, especially rare metals like antimony, tungsten, and rare earths, are being revalued by the market due to their essential role in advanced technology breakthroughs [2] Group 3 - The company has excellent asset allocation in mineral resources, with a projected CAGR of 24% for copper production and 12% for gold production from 2020 to 2024, leading in growth among major copper/gold mining companies [6] - The company has successfully completed several significant acquisitions, contributing to production and profit, with ongoing projects expected to support sustainable growth in copper and gold businesses [6][8] - The company has effectively controlled costs, with production costs for copper and gold remaining competitive, positioning it within the top 20% globally [7] Group 4 - The company is benefiting from a stable coal production capacity of 48 million tons/year and has seen an increase in profitability due to low extraction costs and high long-term contracts [18] - The company is expanding its electrolytic aluminum capacity, with a projected increase to 121,000 tons/year by the end of 2025, supported by cost advantages from proximity to coal sources [19] - The company is actively promoting clean energy transition, with significant growth in renewable energy installations, aiming for 700,000 kW by the end of the 14th Five-Year Plan [19] Group 5 - The company is a leading supplier of air conditioning refrigeration valves, with rapid growth in automotive and humanoid robot businesses, actively developing new growth curves [47] - The company achieved a revenue of 240.29 billion yuan in the first three quarters of 2025, with a year-on-year increase of 16.86%, and a net profit of 32.42 billion yuan, up 40.85% [47] - The company is focusing on the development of robotic components, with plans for overseas mass production to strengthen its position in the global supply chain [49]

Group 1: China Ping An (601318) - The insurance sector is expected to undergo a value reassessment, with China Ping An demonstrating significant advantages in managing liability costs and outperforming peers in interest spread performance. The stabilization of long-term interest rates and the ongoing entry of insurance funds into the market indicate a clear trend of asset improvement, suggesting that the insurance sector will benefit from this reassessment [3][13]. - Investment analysis suggests an upward revision of profit forecasts, maintaining a "buy" rating. The projected net profit for 2025-2027 is adjusted to 146.8 billion, 161.2 billion, and 188 billion RMB, respectively, with a target price of 93.8 RMB per share, corresponding to a P/EV of 0.99x for 2026 [3][13]. - The company has a high dividend yield, with a focus on shareholder returns, and is expected to see a recovery in OPAT growth in 2026. The public fund's holding in China Ping An is below the weight of the CSI 300, indicating potential for increased capital inflow [3][13]. Group 2: 37 Interactive Entertainment (002555) - The company has demonstrated strong operational capabilities through strategic transformations over the years, maintaining a stable management team and timely adjustments to its systems. The gaming pipeline is expected to validate its product offerings in 2025 [12][15]. - The revenue forecast for 2025-2027 is adjusted to 16.2 billion, 18.6 billion, and 20.9 billion RMB, with net profit estimates of 3.22 billion, 3.54 billion, and 3.81 billion RMB, respectively. The current price corresponds to a PE of 15/14x for 2026-2027 [12][15]. - The company is actively integrating AI into its production and content innovation, with a focus on expanding its product pipeline in the gaming sector, particularly in the SLG and casual gaming markets [12][15]. Group 3: Baidu Group (09888) - Baidu is advancing its AI stack, with significant growth in its intelligent cloud business. The company has released new AI chips and models, positioning itself as a leader in the AI large model solution market [14][15]. - Revenue projections for Baidu from 2025 to 2027 are set at 128.5 billion, 133.1 billion, and 141 billion RMB, with corresponding growth rates of -3%, 4%, and 6%. The target valuation for the group is 430.2 billion RMB, with a target price of 172.54 HKD per share [14][15]. - The company is also seeing substantial growth in its autonomous driving segment, with a significant increase in order volume and profitability, indicating a strong market position in the next-generation mobility space [14][15]. Group 4: Real Estate Industry - The real estate sector has experienced significant adjustments, with a focus on repairing household balance sheets as a key to recovery. The government is expected to introduce further supportive policies to stabilize the market [18][22]. - The recent reduction in the value-added tax for housing sales is aimed at lowering transaction costs for sellers, which may help restore the transaction chain, although the overall impact on demand remains limited [18][20]. - Investment recommendations include focusing on commercial real estate and high-quality housing companies, with expectations of value reassessment in the sector as supportive policies are anticipated [18][22]. Group 5: Electric Vehicle Industry - The continuation of subsidies for electric vehicles in 2026 is expected to enhance the penetration rate of electric vehicles, with specific measures aimed at promoting the replacement of old vehicles and supporting the electrification of public transport [24][25]. - The policy changes reflect a commitment to boosting consumer demand for electric vehicles, with expectations of strong sales growth in the coming year [24][25]. - Investment opportunities are highlighted in battery manufacturers and material suppliers, with a focus on the long-term growth potential of the electric vehicle market [24][25].

Group 1: Fixed Income Market - The issuance of perpetual bonds (二永债) increased in November, with a total of 268.3 billion yuan issued, marking a month-on-month increase of 212.3 billion yuan and a year-on-year increase of 103.7 billion yuan [7][8] - Net financing for banks' perpetual bonds in the first eleven months of 2025 was primarily from state-owned banks, totaling 275 billion yuan, which is historically low due to high redemption levels [8][9] - The secondary market for perpetual bonds showed a downward trend in yields and credit spreads, with opportunities identified in AA+ rated bonds and above, particularly focusing on 5Y AAA-rated perpetual bonds [11][12] Group 2: Environmental Industry - The municipal environmental sector is expected to benefit from the expansion of insurance capital, with a focus on cash flow and dividend yield as key selection criteria for investment [13][14] - The growth of biofuels is anticipated due to intensified carbon reduction policies starting in 2025, with SAF (Sustainable Aviation Fuel) and UCO (Used Cooking Oil) prices expected to rise [15][16] - Recommendations include focusing on companies with positive cash flow and increasing dividend expectations, such as 兴蓉环境 and 光大环境 [14][15] Group 3: Real Estate Market - The real estate sector saw a 1.9% increase in the index, with new home sales in 42 key cities rising by 9.9% week-on-week, totaling 2.61 million square meters [19][20] - The Ministry of Housing and Urban-Rural Development outlined key tasks for 2026, including stabilizing the real estate market and promoting urban renewal [20][22] - Policy adjustments in major cities like Beijing and Shanghai aim to support housing demand, particularly for families with multiple children, and to enhance the overall housing supply [20][22] Group 4: Company Analysis - 桂冠电力 - 桂冠电力 plans to acquire 大唐西藏公司 and 大唐 ZDN公司 for 2.025 billion yuan, which includes clean energy assets in Tibet [24][25] - The acquisition is expected to solidify 桂冠电力's position in the hydropower sector and enhance its development rights in the Nu River basin [25][26] - The projected net profit for 桂冠电力 from 2025 to 2027 is estimated at 2.8 billion, 3 billion, and 3.2 billion yuan, with a maintained "buy" rating due to long-term investment value in the hydropower sector [25][26]

Corporate Actions - New Dazheng Property Group completed its share repurchase plan, acquiring 1.05 million shares, approximately 0.46% of its total share capital, with a total transaction amount of about 12.98 million yuan [1] - Zhujiang Development Group issued 253 million A-shares at a price of 2.92 yuan per share, raising a total of 738 million yuan, which will be used to supplement working capital and repay debts [1] Personnel Changes - Jiajie, the CFO of Excellence Commercial Services, resigned effective December 29, 2025, to focus on personal matters. Xiashigang has been appointed to oversee financial management [2] Land Projects - On December 29, 177 new land projects were added in key cities, with a total planned construction area of 10.59 million square meters. Notably, Changchun had the highest number of new projects at 26 [3][18] - The largest project is the Hangzhou Airport Economic Demonstration Zone construction project, with a planned area of 376,213 square meters and a floor price of 480 yuan per square meter [18] Tender Projects - A total of 2,148 property-related tender notices were released in key regions, with non-residential properties accounting for a significant portion, including 926 office property tenders [4][19] - The budget for the cleaning and garbage collection project in Yangjiang's Hailing Island is 96 million yuan [19] Market Performance - On December 30, the Hang Seng Index rose by 219.37 points, approximately 0.86%, closing at 25,854.60 points. Among 61 listed property service companies, 20 saw an increase in stock price [8][23] - The average market capitalization of the 61 listed property companies is 4.245 billion HKD, with seven companies exceeding 10 billion HKD in market value [23] - China Resources Mixc Life is the largest property service company by market capitalization at 99.061 billion HKD, followed by Wanwu Cloud at 21.796 billion HKD and Country Garden Services at 20.361 billion HKD [23] Company Valuation - The average price-to-earnings (P/E) ratio for the 61 listed property companies is 9.73 times, with Deshan Investment Services having the highest P/E ratio at 69.69 times [23]