福建万辰生物科技集团股份有限公司 关于公司 2023 年第二期限制性股票激励计划首次授予部分 证券代码：300972 证券简称：万辰集团 公告编号：2025-096 第二个归属期（第一批次）归属结果暨股份上市的公告 1 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚假 记载、误导性陈述或者重大遗漏。 重要内容提示： 1、符合本次第二类限制性股票归属条件的激励对象共计 55 人 2、本次第二类限制性股票归属数量：127.6360 万股，占当前公司总股本的 0.6803% 3、本次归属的限制性股票来源：公司向激励对象定向发行的本公司人民币 A 股普通股股票 4、本次归属的限制性股票上市流通日为 2025 年 10 月 15 日 根据福建万辰生物科技集团股份有限公司（以下简称"公司"或"万辰集团"） 于 2025 年 9 月 24 日召开的第四届董事会第三十五次会议，审议通过了《关于公 司 2023 年第二期限制性股票激励计划首次授予部分第二个归属期（第一批次） 归属条件成就的议案》。近日公司办理了 2023 年第二期限制性股票激励计划（以 下简称"《激励计划》"或"本激励计划"）首次授予部分的第 ...

Core Insights - The overall sales of liquor during the Mid-Autumn Festival and National Day holidays have declined by 20%-30%, with variations across scenes, regions, and brands [1] - Business banquet demand remains weak, while mass consumption and gatherings are relatively stable [1] - The liquor industry shows signs of recovery, particularly for leading brands like Moutai, which has seen a significant increase in sales [1] Liquor Industry Analysis - Sales during the holiday period have shown a decline of 20%-30%, with a notable differentiation in performance based on consumption scenarios, regions, and brands [1] - Business banquet demand is still low, while mass consumption and gatherings are holding up better [1] - Traditional liquor consumption provinces such as Henan, Shandong, and Jiangsu are performing relatively well [1] - Moutai's sales have rebounded, with a reported increase of approximately 100% month-on-month and over 20% year-on-year since September [1] Restaurant Supply Chain Industry - The Ministry of Commerce and other departments have issued policies aimed at boosting consumer confidence [2] - High-frequency consumer traffic initiatives are being launched to support the restaurant and service industries [2] - The transportation department reported a record high of 2.432 billion cross-regional movements during the National Day holiday, indicating a marginal recovery in consumer activity [2] Price Tracking and Cost Analysis - Liquor prices are under pressure, with various brands experiencing price declines compared to last year [3] - Packaging material prices have shown mixed trends, with some materials increasing while others have decreased [3] - Raw material costs for certain food items have decreased significantly, while others have seen slight increases [3] Investment Recommendations - The food and beverage index has underperformed relative to the broader market, with various sub-sectors in a phase of adjustment [4] - Focus on companies with growth potential in new categories and channels, such as Guoquan and Dongpeng Beverage [4] - Emphasis on stable demand and improved competitive landscapes in sectors like Nongfu Spring and Uni-President [4] - For cyclical recovery, attention should be given to leading liquor brands like Moutai and Wuliangye [5]

Core Viewpoint - The article discusses the transformation and growth of Wancheng Group under the leadership of the second-generation CEO Wang Zenning, highlighting the company's strategic shift from edible fungi to the snack retail market, and its ambitious plans for an IPO and expansion in the competitive landscape of China's snack industry [4][5][6]. Company Overview - Wancheng Group, founded in 2011, initially focused on edible fungi and became the first publicly listed company in this sector in 2021. The company has since pivoted towards the rapidly growing snack retail market, driven by the rising popularity of value-for-money snacks [6][10]. - The company has undergone significant changes, including the appointment of Wang Zenning, a 90s-born CEO with overseas education, who has been instrumental in modernizing the company's approach and expanding its market presence [4][8]. Business Strategy and Growth - Wancheng Group's entry into the snack market began with the acquisition of assets from "Snack Workshop" and the launch of the "Liu Xiaochan" brand in 2022. The company has since formed partnerships with major snack brands, rapidly establishing itself in the market [6][10]. - By 2023, Wancheng Group had acquired several snack brands and consolidated them under the "Haoxianglai" brand, leading to a significant increase in store count, reaching over 14,000 by the end of 2024 [7][10]. Financial Performance - The company's revenue has seen dramatic growth, with total revenue increasing from 549 million RMB in 2022 to 3.23 billion RMB in 2024, largely driven by the snack retail business [14]. - The revenue composition has shifted significantly, with snack retail revenue rising from 12.1% in 2022 to 98.9% in the first half of 2025, while edible fungi revenue plummeted from 87.9% to just 1.1% in the same period [12][14]. Market Position - Wancheng Group is now the only A-share listed company in China's snack retail sector, positioning itself as a key player in the market with a focus on franchise expansion, which accounts for over 99% of its stores [10][15]. - The company has strategically increased its presence in lower-tier cities, reflecting a growing trend of market penetration beyond first and second-tier cities [15]. Leadership and Future Outlook - Wang Zenning's leadership marks a generational shift in the company, with a focus on innovation and adapting to consumer trends, particularly among younger demographics [8][20]. - The article suggests that the new generation of leaders in family businesses, like Wang Zenning, are more open to modern business practices and capital operations, which could lead to further growth and transformation in the industry [19][20].

Core Viewpoint - Nanjing Wanyue Supply Chain Management Co., Ltd. has been established, indicating a potential expansion in the supply chain management sector by Wancheng Group [1] Company Summary - Nanjing Wanyue Supply Chain Management Co., Ltd. is founded with Xu Shun Gen as the legal representative [1] - The company's business scope includes supply chain management services, enterprise management consulting, and domestic cargo transportation agency [1] - Wancheng Group (300972) holds 100% ownership of Nanjing Wanyue Supply Chain Management Co., Ltd. [1]

Group 1 - The core point of the news is the decline in the stock price of Wancheng Group, which fell by 5.13% to 176.40 CNY per share, with a total market capitalization of 33.095 billion CNY [1] - Wancheng Group, established on December 21, 2011, and listed on April 19, 2021, is primarily engaged in the research, industrial cultivation, and sales of fresh edible mushrooms, with 98.95% of its revenue coming from snack products and 1.05% from edible mushrooms [1] Group 2 - According to data from the top ten holdings of funds, one fund under Huaxia Fund holds a significant position in Wancheng Group, specifically the Huaxia Consumption Selection Mixed Initiation A (017719), which held 78,900 shares in the second quarter, accounting for 2.74% of the fund's net value [2] - The fund has experienced a floating loss of approximately 752,700 CNY today, with a total fund size of 228 million CNY and a year-to-date return of 26.1% [2] Group 3 - The fund managers of Huaxia Consumption Selection Mixed Initiation A are Liu Wencheng and Xu Man, with Liu having a tenure of 4 years and 296 days and a best fund return of 53.08% during his tenure [3] - Xu Man has a tenure of 2 years and 236 days, with a best fund return of 27.1% during his management period [3]

分析师：罗鹏 执业证书号：S1030523040001 大消费 [Table_ReportDate] 2025 年 10 月 13 日 [T分析师able_A：uthor 郑彬彬] 执业证书号：S1030523030001 电话：0755-23602217 邮箱：zhengbb@csco.com.cn 电话：0755-23602217 邮箱：luopeng@csco.com.cn 分析师：赵靖 执业证书号：S1030525070001 电话：0755-23602217 邮箱：zhaojing2@csco.com.cn 公司具备证券投资咨询业务资格 证券研究报告 国庆中秋双节消费稳中有增 [Table_ReportType] 大消费行业周报（10 月第 2 周） [行业Table_S 观点：ummary ] 请务必阅读文后重要声明及免责条款 [Table_Industry] [Table_Title] [Table_Report] [Table_BaseData] 计算机 2019 年 Q3 综合毛利率（%） 9.7 综合净利率（%） 6.9 行业 ROE（%） 25.6 行业 ROA（%） 5.2 利润增长率 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights structural growth opportunities in new products and channels within the consumer goods sector, particularly in the context of the 25Q3 performance forecast [2] - The performance of various sub-sectors is expected to vary, with specific companies showing significant growth potential due to category advantages and new channel expansions [10][12][14][15][16][19][21][22] Sub-sector Summaries 1.1 Snack Foods - The performance in 25Q3 is expected to be differentiated, with companies like Wanchen Group projected to achieve a revenue growth of 39% and a net profit growth of 382% [2][25] - Emphasis is placed on companies that can leverage category trends and new channel opportunities for sustained growth [10][11] 1.2 Soft Drinks - The energy drink segment is showing improved market conditions, with companies like Dongpeng Beverage expected to see a revenue growth of 31% and a net profit growth of 33% [2][25] - The report suggests focusing on companies with strong brand power and channel capabilities for long-term growth [12][13] 1.3 Dairy Products - The dairy sector is anticipated to experience flat demand in 25Q3, with companies like Yili expected to see only a 2% revenue growth [2][25] - The report indicates that profitability may improve once raw milk prices stabilize [14] 1.4 Tea Drinks - The market is characterized by a leading player, Mixue Group, which is expected to expand its competitive edge through enhanced product offerings [2][15] - The mid-price segment is highlighted as a key growth area, with recommendations for companies like Guming [15] 1.5 Health Supplements - The report notes a trend towards increased concentration in the B-end market, with companies like Xianle Health projected to achieve a revenue growth of 15% [2][25] - The C-end market is advised to focus on high-growth single products [16][17] 1.6 Ready-to-Drink Alcohol - The performance in 25Q3 is expected to be strong, with companies like Bairun expected to see an 8% revenue growth [2][25] - New product launches are anticipated to drive sales growth [18] 1.7 Beer - The impact of the "drinking ban" is expected to be limited, with Qingdao Beer projected to achieve a 2% revenue growth and an 8% net profit growth [2][25] - The report suggests that the beer sector will see stable growth driven by structural upgrades and cost improvements [19][20] 1.8 Condiments - Leading companies like Haitian Flavoring are expected to maintain stable performance, with a revenue growth of 7% [2][25] - The report emphasizes the importance of robust market strategies during periods of flat demand [21] 1.9 Frozen Foods - The sector is facing weak demand, with companies like Anjixin expected to see a 6% revenue growth [2][25] - The report advises monitoring the recovery of the restaurant supply chain for potential investment opportunities [22][23] 1.10 Marinated Products - The focus is on improving store operations as the sector continues to recover from previous challenges [24] Key Company Tracking - The report provides a detailed forecast for various companies across different segments, highlighting expected revenue and net profit growth rates for 25Q3 [25]

Core Insights - The core point of the article is the rapid expansion and transformation of Wanchen Group, the parent company of the "Haoxianglai" snack brand, as it seeks to go public in Hong Kong, capitalizing on the booming bulk snack market and facing increasing competition from peers like "Mingminghenmang" [1][3][11]. Company Overview - Wanchen Group originally focused on edible fungi and entered the bulk snack market in 2022, achieving a revenue surge from 66.57 million yuan in 2022 to 31.79 billion yuan in 2024, marking an increase of nearly 478 times [1]. - The company has aggressively expanded its store count, opening 9,776 new stores in 2024 alone, which translates to over 27 new stores daily [3]. - As of the end of 2024, Wanchen Group's revenue reached 32.33 billion yuan, with a net profit of 294 million yuan, demonstrating a significant turnaround from previous losses [3][6]. Market Dynamics - The bulk snack market has become a hotbed for new consumption trends, with a "low price + bulk" model rapidly penetrating both lower-tier cities and first-tier cities [1][2]. - Competitors like "Mingminghenmang" are also expanding, with plans to reach over 20,000 stores by September 2025 and projected revenues of 39.34 billion yuan [1][5]. Business Model - Wanchen Group's business model eliminates intermediaries by sourcing directly from manufacturers, allowing it to offer prices 20% to 30% lower than traditional supermarkets [4]. - The company's gross margin improved from 9.30% in 2023 to 11.41% in Q2 2025, indicating a competitive edge in supply chain management [4][6]. Financial Structure - As of June 2025, Wanchen Group's total assets were 7.46 billion yuan, with total liabilities of 5.14 billion yuan, resulting in a debt-to-asset ratio of 68.9%, indicating a high-leverage operational model [6]. - The company generated 1.298 billion yuan in cash flow from operating activities, supporting its high debt model [6]. Strategic Shifts - In response to market saturation and increased competition, Wanchen Group has slowed its expansion pace, opening only 1,468 new stores in the first half of 2025 [7]. - The company is transitioning towards a "hard discount" retail model, launching new store formats like "Laiyoupin" and "Haoxianglai All Food Selection" to diversify its offerings beyond snacks [8][9]. Brand Development - Wanchen Group is focusing on building its own brands to differentiate itself in a market characterized by product homogeneity and price wars [9]. - The company has introduced two private label series, "Haoxianglai Value" and "Haoxianglai Selection," to enhance product quality and consumer appeal [9]. Future Outlook - The company aims to leverage its IPO to optimize its financial structure and support its transformation into a global hard discount retailer, starting with Southeast Asia [11]. - However, the transition to a broader retail model poses challenges, including the need for supply chain restructuring and the establishment of brand identity in a competitive landscape [11].

Core Insights - The competition between two major snack giants, Mingming Hen Mang and Wancheng Group, for the title of "first stock in Hong Kong" is intensifying as both companies have submitted their IPO applications to the Hong Kong Stock Exchange [1][6] - Both companies aim to utilize the raised funds for store expansion and supply chain optimization, indicating a strategic focus on enhancing their "low-price advantage" in the competitive landscape [1][7] Group 1: Market Dynamics - The extreme low pricing strategy of the snack retail sector is attributed to several factors, including the use of private label bulk products and optimized supply chain operations [3][4] - The supply chain efficiency is enhanced through direct sourcing, improved transportation, and strategic inventory management, which collectively reduce costs and allow for lower retail prices [3][4] Group 2: Financial Performance - Mingming Hen Mang's revenue for 2022, 2023, and 2024 is reported at 4.286 billion, 10.295 billion, and 39.344 billion respectively, with adjusted net profits of 81 million, 235 million, and 913 million [6] - Wancheng Group, which transitioned from a mushroom company to the snack retail sector, saw its revenue surge from under 600 million in 2022 to 32.3 billion in 2024 [6][7] Group 3: Competitive Strategies - Mingming Hen Mang focuses on internal growth and supply chain optimization, while Wancheng Group employs a strategy of mergers and acquisitions to consolidate regional snack brands under a unified brand [6][7] - Both companies are investing in digital infrastructure and logistics to enhance operational efficiency and meet diverse consumer demands [7][10] Group 4: Industry Trends - The snack retail sector is experiencing a shift towards self-owned brands as a means to improve profit margins amidst intense price competition [9][10] - The average gross margin for Wancheng Group is reported at 11.49%, while Mingming Hen Mang's gross margins from 2022 to 2024 are relatively low, indicating challenges in maintaining profitability [9]

Core Viewpoint - Wanchen Group has received approval from the State Administration for Market Regulation for its acquisition of a 49% stake in Nanjing Wanyou, clearing a significant compliance hurdle for the transaction [1] Group 1: Acquisition Details - The acquisition involves a cash payment of 1.379 billion yuan for the 49% stake in Nanjing Wanyou, with additional share transfers amounting to 5.27% of the company's total equity [1] - Following the completion of this acquisition, Wanchen Group will hold approximately 75.01% of Nanjing Wanyou, combining both direct and indirect ownership [1] Group 2: Financial Performance - Nanjing Wanyou is projected to have over 3,000 stores and generate revenue of 4.1 billion yuan with a net profit of 140 million yuan by May 2025 [3] - Wanchen Group's net profit for the first half of 2025 is reported at 870 million yuan, with a parent company net profit of 472 million yuan, accounting for 54% of the total net profit [3] Group 3: Business Transformation and Challenges - Wanchen Group has transitioned from traditional edible fungi to the fast-growing snack sector since 2022, acquiring brands like "Haoxianglai" and "Yadiyadi" [3] - The company is facing challenges with a high proportion of minority shareholder rights and a slowdown in business expansion, with only 1,169 new stores added in the first half of 2025 compared to 9,470 in the previous year [3][4] - The competitive landscape in the snack industry is intensifying, with another major player surpassing 20,000 stores, leading to increased market concentration and challenges in new store openings [4] Group 4: Revenue Growth Trends - Wanchen Group's revenue for the first half of 2025 reached 22.583 billion yuan, showing a year-on-year growth of 106.9%, but this is a significant decline from previous growth rates of 999.9% and 392.5% in mid-2023 and mid-2024, respectively [6] - The company is now looking to expand into overseas markets, particularly Southeast Asia, to leverage market insights and international resources [6]