Core Viewpoint - The home service and after-sales market is increasingly important in the home industry, evolving from a neglected segment to a key factor influencing consumer purchasing decisions, corporate reputation, and industry development [2] Group 1: Current Status of Home Service and After-sales Market - The home industry is projected to have a compound annual growth rate of approximately 2.8% over the next five years, reaching a market size of 51.7 trillion by 2028 [3] - Despite a slowdown in growth due to real estate cycles, the demand for home services remains stable, driven by essential market resilience and an awakening awareness of housing improvement and service needs [3] - The demand for home services is diversifying, expanding beyond traditional installation and repair services to include smart home products, fitness equipment, and pet furniture, driven by policies like "old-for-new" [4] - Online service demand is significantly increasing, with over half of households requiring home services 1-2 times per quarter, and many consumers preferring online platforms for installation and repair needs [4] Group 2: Factors Behind Strong Demand - The rise of the young consumer demographic, particularly those born in the 1990s and 2000s, is becoming the main force in home consumption, emphasizing convenience, efficiency, and high service standards [7] - The digital transformation of the home industry is accelerating, with companies expanding online markets and facing challenges in providing efficient nationwide service networks [8] - Consumers are increasingly willing to pay for high-quality home services, focusing not only on product prices but also on the quality and safety of installation, maintenance, and after-sales services [9] Group 3: Luban Home as an Industry Leader - Luban Home ranks as the top home installation and repair service platform in China, with over 3 million blue-collar workers across all provincial regions, achieving a service coverage rate of over 98% in county orders [10][11] - The S2B2C model adopted by Luban Home effectively addresses service radius issues post-e-commerce, enhancing service efficiency and reducing costs by 30%-40% [11] - Luban Home covers over 40 subcategories of services, including traditional and emerging categories, providing a one-stop service experience for consumers [13] - The platform utilizes a digital service management system to ensure transparency and efficiency in service delivery, with a comprehensive tiered system for service providers [14] Group 4: Impact of Luban Home on the Industry - Luban Home has established standardized service processes, promoting professionalism and digitalization in the home service sector [16][17] - The digital service model of Luban Home serves as a successful example for the industry's digital transformation, enhancing operational efficiency and service quality [19] - Consumers benefit from transparent management and professional services, significantly improving their service experience [19] - Luban Home creates job opportunities for blue-collar workers, enhancing their income and professional recognition [20] Group 5: Future Development Trends in the Industry - The standardization and normalization of services will continue to advance, with more companies adopting best practices from leading platforms like Luban Home [20] - Digital and intelligent service upgrades will become more prevalent, utilizing technologies like big data and AI for precise service matching and monitoring [21] - The integration of green and sustainable service concepts will gain traction, focusing on environmentally friendly practices throughout the service process [22] - The demand for diversified and personalized services will drive the industry towards offering more value-added services and customized solutions [22]

Investment Rating - The report maintains an "Overweight" rating for the construction materials industry [1] Core Views - The central bank has implemented a stimulus policy, creating 500 billion yuan for service consumption and elderly care refinancing, encouraging financial institutions to increase support for key sectors such as accommodation, dining, entertainment, and education. The overall direction of recovery in the real estate chain remains unchanged, with expectations for a significant acceleration in the home improvement industry by Q3 2025 due to the promotion of trade-in subsidies and service consumption stimulus policies [2][3] - The report highlights the potential for recovery in the construction materials sector, particularly for undervalued consumer leaders and expansion-oriented companies such as Beixin Building Materials, Sankeshu, and Oppein Home [2][3] - The report also notes that if external demand declines rapidly, infrastructure projects in central and western China may become a critical support area, with companies like Huaxin Cement and Sichuan Road and Bridge being of interest [2][3] Summary by Sections 1. Sector Overview - The construction materials sector has shown a 2.55% increase in the past week, outperforming the CSI 300 and Wind All A indices [5] - The cement market has seen a 1.2% decrease in prices nationwide, with average shipment rates at 48%, down approximately 1.5 percentage points [3][20] 2. Bulk Construction Materials Fundamentals 2.1 Cement - National average cement prices are reported at 383.0 yuan/ton, down 4.7 yuan from the previous week but up 27.0 yuan year-on-year [21][22] - The average inventory level for cement companies is at 62.5%, with a slight increase from the previous week [29] 2.2 Glass Fiber - The profitability of the glass fiber industry is expected to improve as demand in wind power and thermoplastics continues to grow, with leading companies likely to gain excess profits due to their product structure advantages [12] - The report recommends companies like China Jushi and suggests attention to other leading firms in the sector [12] 2.3 Glass - The glass industry is currently facing weak demand, with inventory levels fluctuating at high levels. The report suggests monitoring production line adjustments to gauge future price movements [13][14] 3. Renovation Materials - The report emphasizes the positive impact of government policies on home improvement consumption, with expectations for continued demand growth in 2025 due to trade-in policies and consumer confidence recovery [15] - Recommended companies in this segment include Beixin Building Materials and Oppein Home, which are well-positioned to benefit from these trends [15]

Core Insights - The overall performance of nine listed custom home furnishing companies in 2024 has been under pressure, with significant fluctuations in both revenue and profit [1][2] Revenue Summary - Oppein Home remains the industry leader with a revenue of 18.925 billion, but it has seen a year-on-year decline of 16.93%, marking a recent low [1][2] - Gold Medal Home showed resilience with a revenue decline of only 4.68% [1][2] - Other companies experienced double-digit revenue declines, with PIANO facing the largest drop at 32.68% [1][2] Profit Summary - Only Sophia achieved a year-on-year profit growth of 8.69%, while other companies generally faced profit declines or losses [1][3] - Shangpin Home, PIANO, and Dinggu Jichuang reported net losses of 215 million, 375 million, and 175 million respectively, with loss margins expanding significantly [1][3] Company-Specific Performance - Oppein Home's net profit was 2.599 billion, down 14.38% year-on-year, while it continues to advance its "retail home furnishing" strategy [2][3] - Sophia's revenue was 10.494 billion, down 10.04%, but it managed to maintain profitability with a net profit of 1.371 billion [3] - Zhibang Home reported a revenue of 5.258 billion, down 14.04%, and a net profit of 385 million, down 35.23% [3] - Gold Medal Home's revenue was 3.475 billion, down 4.68%, with a net profit of 199 million, down 31.76% [4] - Haolaike's revenue was 1.910 billion, down 15.69%, with a net profit of 89 million, down 62.93% [4] - Wole Home's revenue was 1.432 billion, down 16.29%, with a net profit of 121 million, down 22.50% [4] - PIANO's revenue was 0.886 billion, down 32.68%, with a net loss of 375 million, expanding by 535.88% [5] - Dinggu Jichuang's revenue was 1.027 billion, down 20.06%, with a net loss of 175 million, expanding by 982.54% [5] Industry Outlook - Despite the overall pressure in the custom home furnishing industry in 2024, there is potential for moderate recovery in 2025 due to ongoing policy optimizations in the real estate sector and the release of demand for home renovations [5]

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Core Viewpoint - The home furnishing industry continues to face deep adjustments and transformation pressures, with many leading companies experiencing declines in both revenue and net profit [1][3]. Group 1: Revenue Performance - The top five companies by revenue for 2024 are: Oppein Home (¥18.925 billion), Kuka Home (¥18.480 billion), Henglin Home (¥11.029 billion), Sofia (¥10.494 billion), and Xilinmen (¥8.729 billion) [1]. - Among the top five companies, only Henglin Home (34.59% growth) and Xilinmen (0.59% growth) achieved revenue growth, while Oppein Home (-16.93%), Sofia (-10.04%), and Kuka Home (-3.81%) saw declines [3]. - In a broader analysis of 64 listed home furnishing companies, 39 companies (approximately 60%) reported revenue growth year-on-year [2]. Group 2: Profit Performance - Only Sofia reported a year-on-year increase in net profit among the top five companies, achieving ¥1.371 billion (8.69% growth), while Oppein Home's net profit fell by 14.38% to ¥2.599 billion, and Kuka Home's net profit decreased by 29.38% to ¥1.417 billion [3]. - Overall, 23 out of 64 listed companies (less than 40%) reported a year-on-year increase in net profit [2]. Group 3: Industry Challenges - The home furnishing industry is facing significant challenges due to a reduction in bulk transactions and engineering procurement, as the real estate industry's boom period has ended, prompting companies to focus more on the C-end retail market [1]. - The common challenges highlighted by multiple companies include the weak demand stemming from the adjustment in the real estate market [4]. Group 4: Strategic Shifts - In response to industry adjustments, some leading companies are accelerating their transition to a "big home" model, integrating product categories, optimizing channels, and enhancing services to create new growth drivers [7]. - Oppein Home has expanded its retail "big home" stores to over 1,100, increasing by more than 450 stores since the beginning of the year, and its overseas revenue grew by 34.42% to ¥430 million [7]. - Sofia is also transitioning towards a "big home" strategy, expanding its product offerings across various categories [8]. Group 5: International Expansion - Henglin Home is pursuing growth through "manufacturing overseas + brand overseas" strategies, with overseas revenue reaching ¥9.887 billion, accounting for nearly 90% of total revenue [9]. - The company has seen a 196.47% increase in online sales to ¥4.325 billion, driven by its cross-border e-commerce initiatives [9].

Summary of Key Points from Conference Call Records Industry Overview - **New Consumption Sector**: Companies like Yicheng, Zhengkang Oral Care, and Jingbo Bio are highlighted for their ability to drive growth through new product launches, achieving over 30% growth. Stable growth companies such as Runben, Perfect Diary, Mao Ge Ping, and Juzi Bio are also noted for their resilient stock performance [1][2] - **Food and Beverage Sector**: Key companies to watch include Bailong Chuangyuan (food additives), Yanjinpuzi (konjac products), and Three Squirrels. Traditional growth stocks like Dongpeng Special Drink, Yanjing Beer, and strong performers like Qingdao Beer and Nongfu Spring are also recommended. The liquor sector is expected to bottom out gradually from late 2025 to mid-2026, with limited downside risk [1][4] - **High School Education Sector**: Investment opportunities are identified due to policy changes increasing high school enrollment ratios. Companies like Tianli International Holdings and Xueda Education are noted for their low valuations and significant investment potential [5] - **Emotional Value Consumption**: Focus on trendy toys and gold jewelry, with domestic gold jewelry growth exceeding market expectations. These sectors are seen as having good investment value despite their valuations being comparable to general growth companies [6] Core Insights and Arguments - **New Consumption Trends**: The beauty and snack sectors are expected to thrive, with 2025 being a pivotal year for beauty products. Companies with strong product launch capabilities are emphasized for their stock resilience [2] - **Traditional Retail Adjustments**: Opportunities arise from adjustments in traditional retail, with a focus on companies with high dividends and reliable performance, such as Chongqing Department Store and Dashang Group [3][8] - **Home Appliance Sector**: The small appliance market, particularly robotic vacuum cleaners, is anticipated to see significant breakthroughs by early 2026. Traditional appliance companies like Midea, Gree, and Haier are highlighted for their overseas expansion strategies [9][11] - **Textile and Apparel Sector**: Investment recommendations include Anta Sports and Xtep International, focusing on outdoor and high-end apparel segments. Companies like Hailan Home and Luolai Life are noted for their stable operations [17] Additional Important Insights - **Emerging Product Trends**: New products in emerging sectors such as millet products, AI glasses, AR glasses, and electronic cigarettes are gaining traction, indicating strong industry trends [14] - **Pet Market Growth**: The pet market in China is thriving, with significant growth in the number of exhibitors at the Shanghai Pet Expo. Domestic brands like Guobao Pet and Zhongchong Co. are recognized for their innovative products [25] - **Export Market Expectations**: The export market is showing weak expectations but strong realities, with companies like Zhejiang Ziran and Gongchuang Turf performing well in Europe [15] This summary encapsulates the key insights and investment opportunities across various sectors as discussed in the conference call records.

晨会纪要（2025/05/12） 编辑人 崔健 022-28451618 SAC NO：S1150511010016 cuijian@bhzq.com 渤海证券研究所晨会纪要（2025.05.12） 宏观及策略研究 情绪波动后的基本面博弈——2025 年 5 月宏观经济月报 固定收益研究 双降落地后，债市或回归基本面交易――利率债 5 月投资策略展望 行业研究 秘鲁安塔米拉铜矿停工，欧盟拟改变电车关税政策 ——金属行业 5 月投资策 略展望 轻工纺服一季度业绩均有承压，后续关注内需政策发力——轻工制造&纺织 服饰行业 2024 年年报&2025 年一季报业绩综述 证 券 研 究 报 告 晨 会 纪 请务必阅读正文之后的声明 渤海证券股份有限公司具备证券投资咨询业务资格 1 of 7 要 晨会纪要（2025/05/12） 宏观及策略研究 情绪波动后的基本面博弈——2025 年 5 月宏观经济月报 周 喜（证券分析师，SAC NO：S1150511010017） 宋亦威（证券分析师，SAC NO：S1150514080001） 严佩佩（证券分析师，SAC NO：S1150520110001） 靳沛芃（研究助理，S ...

Investment Rating - The report maintains an "Outperform" rating for the light industry sector [3] Core Insights - In April, China's overall exports showed resilience, with a year-on-year increase of 8.1% in export value, although exports to the U.S. declined by over 20% [8] - The global sales of AI smart glasses reached 600,000 units in Q1 2025, marking a 216% year-on-year growth, driven primarily by the success of Ray Ban Meta smart glasses [8] - The report continues to recommend sectors benefiting from new consumer trends, particularly in personal care and trendy toys [8] Summary by Sections Light Industry Manufacturing - The light industry manufacturing sector outperformed the market with a 3.02% increase in the index from May 6 to May 9, 2025, compared to a 2.00% increase in the CSI 300 index [17] - Sub-sectors such as entertainment products (+3.91%) and home goods (+3.30%) showed strong performance [17] Home Furnishing - In March, the furniture retail sales increased by 29.5% year-on-year, while the furniture export value decreased by 7.8% in April [45] - The report highlights the potential for recovery in the home furnishing sector as consumer confidence gradually improves [6] Paper and Packaging - As of May 9, 2025, the prices of various paper products showed mixed trends, with double glue paper at 5,250 CNY/ton (-56.3 CNY/ton) and boxboard paper at 3,506.6 CNY/ton (+2.4 CNY/ton) [55] - The paper industry experienced a cumulative revenue decline of 1.4% in the first quarter of 2025, with a sales profit margin of 2.7% [69] New Consumer Trends - The report emphasizes the growth in the AI smart glasses market, with expectations of 5.5 million units sold in 2025, driven by new product launches from various brands [8] - Recommendations include focusing on companies like Mingyue Optical and Kangnai Optical, which are positioned to benefit from this trend [8] Textile and Apparel - The textile and apparel sector also outperformed the market, with a 3.47% increase in the index from May 6 to May 9, 2025 [27] - The report suggests monitoring leading brands in apparel and outdoor products as domestic consumption policies begin to take effect [27]

Core Viewpoint - Guangdong Jusen Precision Technology Co., Ltd. (hereinafter referred to as "Jusen Precision") has made significant progress in its journey to list on the Beijing Stock Exchange after its recent listing on the New Third Board [1][2]. Group 1: Company Progress and Listing Plans - Jusen Precision was listed on the New Third Board on April 25, 2024, and signed a counseling agreement with Guotou Securities for its public offering and listing on the Beijing Stock Exchange [1][2]. - The company submitted its listing counseling application to the Guangdong Securities Regulatory Bureau on April 29, 2024, which was accepted on May 6, 2024, marking the start of its listing counseling period [2]. - Compared to its peer, Tut Precision, Jusen Precision's path to the capital market appears to be smoother, although it still faces challenges such as risks associated with family ownership and dealer management [1][3]. Group 2: Company Structure and Risks - Jusen Precision is a family-owned enterprise, with the actual controller, Qi Zhi, holding 55.77% of the shares directly and controlling a total of 62.00% through partnerships [4][5]. - The company has established a relatively sound corporate governance structure, but risks remain regarding the potential for the actual controller to influence major decisions, which could lead to conflicts with minority shareholders [5][6]. Group 3: Financial Performance - Jusen Precision's revenue for 2022, 2023, and 2024 was reported as 793 million, 805 million, and 778 million yuan respectively, with net profits of 35.9 million, 41.9 million, and 62.1 million yuan [7]. - The company experienced a revenue decline of 3.36% in 2024, attributed to decreased sales of functional and smart hardware products, while net profit saw a significant increase of 48.25% [7][8]. - The company’s domestic clients include well-known home furnishing companies such as Oppein, Sofia, and Haolaike, which have also reported performance fluctuations in 2024 [8]. Group 4: Market and Sales Dynamics - Jusen Precision's overseas sales revenue for 2022, 2023, and the first half of 2024 were 277 million, 244 million, and 152 million yuan, accounting for 36.62%, 32.03%, and 43.13% of total sales respectively [9]. - The company faces challenges from fluctuations in the USD/RMB exchange rate, which could impact profit margins and overall profitability [9]. - Domestic dealer revenue has shown growth, but increased management complexity poses risks to brand reputation and sales performance [10].

Core Insights - The report highlights the evolution of China's home furnishing industry from "manufacturing breakthrough" to "brand definition," emphasizing the role of innovation and culture in leading brands like Huawei, Casarte, and Midea [1][3]. Group 1: Market Dynamics - The existing housing market has surpassed 220 billion square meters, with a 70% share of secondary renovations, indicating significant structural changes in the home furnishing and building materials industry [3][4]. - The industry is projected to exceed 5 trillion yuan by 2025, driven by the increasing demand for home renovations and the rise of Generation Z as a key consumer group [3][4]. Group 2: Technological Advancements - The penetration rate of Industry 4.0 technologies has crossed the critical threshold of 60%, with significant sales growth in smart toilets, full-house customization, and eco-friendly materials, reflecting a dual-driven market logic of technology and demand [4][7]. - AI models are transforming traditional production logic, with companies like Oppein achieving rapid delivery times of 72 hours through innovative manufacturing processes [7]. Group 3: Policy and Strategic Opportunities - The "14th Five-Year Plan" emphasizes policy tools that support the home furnishing industry, including subsidies for smart home products and aging-friendly renovations, benefiting tech-driven companies like Hengjie and Midea [5]. - The emergence of immersive experience stores in major cities has led to a 35% increase in sales efficiency, showcasing the importance of creating engaging consumer experiences [5]. Group 4: Consumer Behavior - A significant 82.9% of consumers actively choose new domestic brands, with 94.1% recognizing their innovative capabilities, indicating a strong shift towards domestic products [6]. - The purchasing decisions of 61% of Generation Z are centered around "self-satisfying consumption," with companies like Hengjie and Huawei redefining the value of home consumption through unique service offerings [6]. Group 5: Competitive Landscape - The market is witnessing intensified competition, with the top 10 brands increasing their market share by 18 percentage points compared to three years ago, as new entrants and cross-industry collaborations reshape the landscape [7]. - The acquisition of Ai Space by Beike has resulted in a 67% quarter-on-quarter growth in their integrated business, highlighting the rapid evolution of the industry [7].