以下文章来源于证券之星 ，作者夏峰琳 证券之星 . 证券之星始创于1996年，是国内领先的金融信息及综合服务平台。关注证券之星，即时获取有价值的财经资讯。 来源|证券之星 作者|夏峰琳 今 年上半年，家居行业正面临深度调整与转型挑战，定制家居龙头索菲亚(002572.SZ)也交 出了一份营收、归属净利润双降的成绩单。数据显示， 公司上半年实现营收45.51亿元，同比下降7.68%；归母净利润3.19亿元，同比下滑43.43%。值得关注的是，此次净利润下滑幅度为公司上市以来 中期业绩之最。 证券之星注意到，受市场需求收缩、行业生态加速重构的影响，企业纷纷进行渠道优化。证券之星了解到，索菲亚近几年着重整装渠道及海外渠道。 不过，半年报显示，整装渠道营收同比下滑，出口营收3430.37万元，占总营收比重不足1%。公司在投资者互动平台表示，海外市场尚处于基础布 局阶 01 核心业务增长乏力，上半年净利降超4成 公开资料显示，索菲亚是行业内首家A股上市公司，从事全屋家具的设计研发和生产销售，产品包括衣柜、橱柜、门窗、墙板、地板、家品、家电及 卫浴等。公司旗下拥有四大核心品牌：面向中高端市场的"索菲亚"、主打大众市场的" ...

Core Viewpoint - The company, HLA (海澜之家), has initiated plans for a Hong Kong listing to enhance its global strategy and accelerate overseas business development [2][3]. Group 1: Overseas Expansion - HLA's overseas revenue has significantly increased from 6.1684 million in 2017 to 355 million in 2024, with a 27.42% year-on-year growth in the first half of 2025 [3]. - The company has expanded its overseas presence, opening its first store in Malaysia in 2017 and subsequently entering markets like Laos and the Philippines [8][9]. - As of the first half of 2025, HLA operates 111 overseas stores, although overseas revenue only accounted for approximately 1.83% of total revenue [11][12]. Group 2: Financial Performance - In the first half of 2025, HLA's revenue grew by 1.73% to 11.566 billion, but net profit decreased by 3.42% to 1.580 billion, indicating challenges in performance [4]. - The company's revenue from the main brand, HLA, contributed approximately 75% of total revenue in the first half of 2025 [6]. - Historical revenue figures show fluctuations, with total revenues of 17.959 billion, 20.188 billion, 18.562 billion, 21.528 billion, and 20.957 billion from 2020 to 2024, reflecting a volatile growth pattern [4]. Group 3: Strategic Initiatives - HLA is transitioning from a men's clothing brand to a family-oriented brand, introducing multiple brands and categories since 2021 [3]. - The company has invested 248 million in acquiring a 51% stake in a sports brand management company to enhance its sports product offerings [6]. - HLA has partnered with JD.com to create a new retail format, "JD Outlet," to tap into the high-value consumer market [7].

本次投资者活动关系类别为"其他（广东辖区2025年投资者网上集体接待日活动）"，时间为2025年9月 19日15:30 - 17:00 。参与单位为投资者网上提问，上市公司接待人员包括董事长、总经理蔡铁强，独立 董事谢军，副总经理、董事会秘书孙秀云，副总经理、财务总监孙斐。 声明：市场有风险，投资需谨慎。 本文为AI大模型基于第三方数据库自动发布，任何在本文出现的信 息（包括但不限于个股、评论、预测、图表、指标、理论、任何形式的表述等）均只作为参考，不构成 个人投资建议。受限于第三方数据库质量等问题，我们无法对数据的真实性及完整性进行分辨或核验， 因此本文内容可能出现不准确、不完整、误导性的内容或信息，具体以公司公告为准。如有疑问，请联 系biz@staff.sina.com.cn。 9月19日，广东德尔玛科技股份有限公司在广东辖区2025年投资者网上集体接待日活动中，接受了投资 者调研。活动采用网络远程方式，通过全景网"投资者关系互动平台"（https://ir.p5w.net）进行。 点击查看公告原文>> 活动基本信息 责任编辑：小浪快报 调研精彩要点发展战略：公司坚持"多品牌、多品类、全球化"核心战略， ...

Group 1: Market Strategy and Performance - The company is facing challenges in the home furnishing industry due to market demand contraction and industry restructuring, prompting a focus on channel reform and optimization to stabilize performance [1] - The "multi-brand, full-category, all-channel" strategy emphasizes channel development, with significant progress in integrated and overseas channels [1] - In the first half of 2025, the integrated channel achieved revenue of 852 million yuan, collaborating with 270 renovation companies across 211 cities [2] Group 2: Cost Management and Efficiency - The company is implementing digital transformation, big data applications, and smart manufacturing to enhance labor efficiency, material utilization, and production efficiency [3] - Cost reduction measures include adjustments in production cost structure and expense management to achieve lower costs [3] Group 3: Shareholder Relations and Market Perception - The company's stock price is influenced by macroeconomic factors, market conditions, and industry policies, with a commitment to enhancing market communication and value alignment [2] - A market value management system has been established to strengthen and standardize the company's market value management practices [2] - The company reassures that there are no undisclosed significant issues affecting its operations, maintaining a focus on core business competitiveness [3]

证券代码：301332 证券简称：德尔玛 编号：2025-004 2、贵公司未来的核心发展战略是什么？是否会调整？ 答：您好，公司坚持"多品牌、多品类、全球化"的核心战略， 聚焦"德尔玛"与"飞利浦"双品牌驱动，持续拓展家居环境、水 健康、个护健康三大品类。未来将继续强化产品创新能力、供应链 效率和全球化渠道布局，以消费者需求为驱动，推动产品创新向绿 色、节能、智能化的高质量发展方向迈进。感谢您的关注！ 3、公司在品牌建设方面取得了哪些成效？未来如何进一步强 化品牌形象？ 答：您好，"德尔玛"和"飞利浦"双品牌战略成功覆盖了不 同价位段和消费人群。"德尔玛"品牌凭借高性价比和设计感在年 轻群体中建立了强大口碑，而"飞利浦"品牌则依托其全球声誉在 水健康领域占据高端市场。公司通过社交媒体推广和电商平台深度 运营等方式持续提升品牌活力与美誉度。未来，公司将继续通过研 发创新提升产品力，并加大在场景化体验上的投入，让品牌形象更 加立体和深入人心。感谢您的关注！ 4、目前公司的股价比发行价低 40％，是公司发生了什么事故 吗？有回购计划吗？接下来公司的发展计划有那些？ 答：您好，公司坚持"多品牌、多品类、全球化"的核 ...

Core Viewpoint - The company reported a mixed performance in its mid-year results for 2025, with a slight increase in revenue but a significant improvement in net profit, indicating resilience in a challenging industry environment [1][3]. Revenue Summary - For the first half of 2025, the company generated revenue of 790 million yuan, a year-on-year increase of 1.0%. The net profit attributable to shareholders was 76 million yuan, up 131.6% year-on-year, while the net profit excluding non-recurring items turned positive at 2 million yuan [1]. - In Q2 2025, revenue reached 380 million yuan, reflecting a year-on-year growth of 7.5%. The net profit attributable to shareholders improved significantly to 55 million yuan, while the net profit excluding non-recurring items showed a notable reduction in losses at -4 million yuan [1][2]. - Revenue breakdown for H1 2025 included online self-operated sales of 150 million yuan (up 61.7% year-on-year), offline direct sales of 560 million yuan (down 9.5%), and offline joint venture sales of 60 million yuan (down 0.4%). The company closed 35 underperforming stores, reducing the total to 338, while same-store sales for direct and joint venture stores improved by 27% and 26%, respectively [1]. Profitability Summary - In Q2 2025, the gross margin was 67.0%, an increase of 1.0 percentage point year-on-year, indicating a halt in the decline of gross margin [2]. - The expense ratios for sales, management, and finance were 49.5%, 8.8%, and 4.9%, respectively, with year-on-year changes of -8.4, -2.0, and +3.4 percentage points. The decrease in sales expenses aligned with the reduction in store numbers, while the increase in financial expenses was primarily due to foreign exchange losses [2]. Profit Forecast and Investment Suggestion - The diamond setting industry has faced ongoing pressure, impacting the company's financial performance. However, the company has maintained its brand positioning focused on "one true love" and has implemented multi-dimensional reforms across branding, products, retail, and organization [3]. - In Q2, the company achieved its first positive revenue growth in three years, driven by same-store improvements, and the gross margin began to recover [3]. - As of the end of Q2 2025, the company held 4.6 billion yuan in cash and financial assets, indicating a healthy overall asset and cash flow situation that supports its multi-brand, omni-channel, and global strategy [3]. - The company anticipates net profits of 140 million yuan and 190 million yuan for 2025 and 2026, respectively, and maintains a "recommended" rating [3].

Investment Rating - The investment rating for the company is "Accumulate" [6] Core Views - The company is experiencing short-term pressure on performance but is actively expanding in both existing and overseas markets [1][4] - The company is implementing a multi-brand, full-category, and full-channel strategy, indicating a forward-looking approach to market positioning [4] Revenue and Profit Analysis - For the first half of 2025, the company's revenue was 4.55 billion yuan, a year-on-year decrease of 7.7%, while the net profit attributable to the parent company was 320 million yuan, down 43.4% [1][6] - The company's non-net profit for the same period was 430 million yuan, reflecting a decline of 19.3% year-on-year [1][6] Channel and Market Expansion - The company is actively exploring emerging channels in the existing market, with revenue from distribution, direct sales, and bulk sales showing varied performance [2] - As of the first half of 2025, the company has established 26 overseas distributors covering 23 countries/regions [2] Product Category Performance - Revenue from key product categories such as wardrobes, cabinets, and wooden doors showed declines, with wardrobes experiencing a decrease of 8.5% [3] - The main brand, Sophia, generated 4.13 billion yuan in revenue, down 7.1% year-on-year, while the average transaction price decreased by 5.65% [3] Financial Metrics and Forecast - The company expects to achieve net profits attributable to the parent company of 1.246 billion, 1.397 billion, and 1.544 billion yuan for the years 2025, 2026, and 2027, respectively [4] - The projected revenue for 2025 is estimated at 11.406 billion yuan, with a growth rate of 8.7% [4][11]

Investment Rating - The report maintains an "Accumulate" rating for the company with a target price of RMB 17.85 [7][8]. Core Views - The company reported a revenue of RMB 45.51 billion for 1H25, a year-on-year decrease of 7.7%, and a net profit attributable to shareholders of RMB 3.19 billion, down 43.4% year-on-year [1][5]. - The decline in profit was attributed to fair value changes, while the company continues to focus on product quality upgrades and market expansion despite current demand pressures [1][5]. - The company is well-positioned with a low valuation and high dividend yield, making it an attractive investment opportunity [4][5]. Summary by Sections Financial Performance - In Q2, the company achieved revenue of RMB 25.13 billion, a decrease of 10.8% year-on-year, with a net profit of RMB 3.07 billion, down 23.0% year-on-year [1][2]. - The gross profit margin for 1H25 was 34.4%, a decline of 1.4 percentage points year-on-year, while the expense ratio increased by 0.4 percentage points to 21.2% [4]. Brand Performance - The company's main brands faced revenue declines: - Sofia brand revenue was RMB 41.28 billion, down 7.1% year-on-year - Milan brand revenue was RMB 1.76 billion, down 26.5% year-on-year - Sim brand revenue was RMB 0.56 billion, down 21.1% year-on-year [2]. Market Strategy - The company is actively expanding its presence in the stock market and enhancing cooperation with installation companies, with 270 direct partnerships covering 211 cities [3]. - The export business has shown significant growth, with a revenue increase of 39.5% year-on-year, reaching RMB 0.34 billion in 1H25 [3]. Profit Forecast and Valuation - The profit forecast for 2025-2027 has been adjusted downwards, with expected net profits of RMB 11.43 billion, RMB 12.66 billion, and RMB 13.66 billion respectively [5][10]. - The company is assigned a target PE of 15 times for 2025, leading to a target price of RMB 17.85, reflecting its competitive advantages in the market [5][10].

Core Viewpoint - Anta Sports reported a solid performance in the first half of 2025, with revenue growth driven by multiple brands and strategic acquisitions, despite challenges in the retail environment and rising tax rates [1][5][7] Financial Performance - In the first half of 2025, Anta achieved revenue of 38.54 billion yuan, a year-on-year increase of 14.3% [1] - The net profit attributable to shareholders was 7.03 billion yuan, up 14.5% year-on-year, while the main business net profit was 6.60 billion yuan, reflecting a 7.1% increase [1] - Earnings per share (EPS) stood at 2.53 yuan, with a proposed interim cash dividend of 1.37 HKD, resulting in a payout ratio of 50.2% [1] Profitability Metrics - Gross margin for the first half of 2025 was 63.4%, a decrease of 0.7 percentage points year-on-year [3] - Operating profit margin improved to 26.3%, an increase of 0.6 percentage points year-on-year [4] - The effective tax rate rose to 28.4%, primarily due to an increase in dividend tax [1] Brand Performance - Amer, a newly acquired brand, reported revenue of 19.26 billion yuan, a year-on-year increase of 23.5%, and a net profit of 1.09 billion yuan [2] - Revenue growth for main brands in the first half included Anta at 5.4%, FILA at 8.6%, and other brands at 61.1% [2] - Online sales increased by 17.6%, contributing to 34.8% of total revenue, with offline sales growing approximately 13% [3] Strategic Initiatives - The acquisition of the German outdoor brand Wolfskin was completed in May 2025, enhancing Anta's presence in the professional outdoor sports market [5] - Anta established a joint venture with MUSINSA to operate Korean fashion business in mainland China and Hong Kong, aiming to strengthen its position in the sports fashion segment [6] Future Outlook - For the full year 2025, Anta's retail revenue guidance for its main brand was adjusted from high single digits to mid-single digits, while FILA maintained its mid-single-digit growth forecast [6] - The company plans to expand its store count significantly, targeting 7,000-7,100 for Anta and 2,100-2,200 for FILA by the end of 2025 [6] - As of June 2025, Anta had a strong cash reserve of 31.54 billion yuan, indicating robust financial health [6]

Financial Performance - In the first half of 2025, the company achieved a revenue of CNY 4.551 billion, with a net profit attributable to shareholders of CNY 319 million, and a net profit of CNY 429 million after deducting non-recurring gains and losses [2] - In Q2 2025, the company reported a revenue of CNY 2.513 billion, with a net profit of CNY 307 million, and a net profit of CNY 278 million after deducting non-recurring gains and losses [2] Brand Performance - The Sofia brand generated CNY 4.128 billion in revenue in the first half of 2025, with an average order value of CNY 22,340 per transaction, supported by 1,794 city operators and 2,517 specialty stores [2] - The Milan brand achieved CNY 176 million in revenue, with an average order value of CNY 17,285, supported by 544 dealers and 572 specialty stores [2] - The Simi brand has 132 dealers and 135 specialty stores, with a decreasing overlap in dealers with the Sofia brand, indicating a shift towards whole-home solutions [2] - The Huaher brand generated CNY 56 million in revenue, supported by 216 dealers and 260 specialty stores [3] Channel Performance - Revenue from the dealer channel was CNY 3.539 billion [3] - The integrated and retail assembly channels generated CNY 852 million, with 270 cooperative construction companies and 711 sample stores across 211 cities [3] - The bulk channel contributed CNY 646 million, focusing on optimizing client structure and maintaining stable contributions from quality real estate clients [3] - The direct sales channel saw a revenue increase of 27.59%, totaling CNY 203 million [3] - The overseas market has 26 dealers across 23 countries/regions, with 219 engineering projects in 31 countries [3] Cost and Profitability - Sales expenses amounted to CNY 422 million, with a sales expense ratio of 9.27% [4] - Management expenses were CNY 410 million, with a management expense ratio of 9.00% [4] - Financial expenses totaled CNY 13 million, with a financial expense ratio of 0.29% [4] - R&D expenses were CNY 122 million, with a R&D expense ratio of 2.67% [4] - The overall gross margin for the furniture manufacturing industry was 33.94%, with a slight decline of 0.98% year-on-year [5] Strategic Outlook - The company is focusing on the transition from an incremental to a stock market, enhancing product structure and optimizing the product matrix to meet high-frequency demands in the stock market [6][7] - The overseas market strategy emphasizes channel development and retail channel expansion, maintaining a "brand first, quality priority" approach [8] - The company plans to open approximately 3,500 specialty stores by mid-2025, covering 1,800 cities and regions, with a focus on dynamic optimization based on market conditions [9] - Future performance will rely on a clear strategic layout focusing on brand differentiation, product optimization, and innovative channel models [11]