文｜王猛 酒类产品供给与新消费需求的错配，已成为当前酒业发展的核心痛点之一。 以Z世代为代表的新兴消费群体，呈现出需求和价值主张多元化的鲜明特征。反观白酒市场，产品同质化现象却普遍存在，难以精准匹配新消费群体的个 性化诉求，这一矛盾进一步加剧了酒企在红海赛道中的同质化价格竞争。 "新一代消费者，成长于国家富强、物质丰裕的时代，既怀揣强烈的民族自信，又因互联网熏陶形成了独立主见，塑造了全新的消费心智，正从根本上改 写行业游戏规则。" 肖瑶深耕战略定位咨询服务领域十余年，服务了茅台、老板电器、德邦快递、山姆会员店等多家行业头部品牌，对消费市场底层逻辑有着深刻洞察。 她认为，当前消费市场已经从"卖方市场"转向"买方市场"，呈现三大核心趋势。 肖瑶表示，品牌需要深入不同圈层的真实需求，建立精细化的用户洞察，先把一个领域做深做透，积累核心用户与口碑，再逐步实现破圈增长。 从人群心智到消费趋势，从产品逻辑到品牌关系，全行业正经历一场深度重构。唯有读懂新一代消费者的核心诉求，才能跳出同质化竞争，进入蓝 海市场。 在AIIC2025酒业创新与投资大会上，源流战略定位咨询创始人肖瑶发表主题分享，深度拆解了消费升级背景下的用户价 ...

HaiXing Market的故事，始于一次跨界"头脑风暴"，成于一套打破常规的商业逻辑。它背后是深耕品牌全渠道运营的香港还行泛娱有限公司，其创始人王 子烨，既是B站上以热爱发电的香水UP主"好奇的王还行"，也是商业世界中敏锐的操盘手。 在全球零售业经历深刻变革、消费者从"购买商品"转向"体验内容"的时代浪潮中，一种全新的零售物种正在中国悄然崛起。它既非传统百货的专柜，也非 连锁店的翻版，更不是快闪店的昙花一现。它将自己定义为 "先锋美学灵感之地" ，一个 "可以逛的小红书" 。这便是HaiXing Market——一个从诞生之初 就携带着颠覆基因的小众美奢集合店品牌。 作为小众品牌的重要代理方，HaiXing Market团队洞察到主流渠道存在显著空白。一方面，传统百货与购物中心因追求SKU规模，对产品线精简的小众品 牌准入门槛高；另一方面，传统美妆集合店（CS渠道）在市场竞争加剧下，对新兴小众品牌的孵化与支持资源也日趋有限。基于此，HaiXing Market于 2024年战略性创立，旨在打造一个专注于甄选、培育并商业化小众品牌的创新型渠道。 创始人王子烨向CBO分享道，当前，HaiXing Market ...

Group 1 - The core viewpoint of the articles highlights the increasing popularity of unique and immersive experiences for New Year's celebrations, with a significant rise in searches for related activities and destinations [1][3][4] - There is a notable surge in interest for cross-year activities, with searches for "New Year fireworks shows," "New Year concerts," and "New Year camping" increasing by over 500% [1] - Popular destinations for New Year's travel include theme parks like Shanghai Disneyland and Beijing Universal Resort, as well as traditional sites like Suzhou Hanshan Temple and Hangzhou Lingyin Temple, which saw an overall attention increase of over 80% [1] Group 2 - Warm destinations such as Hainan and Yunnan are leading the family winter escape market, with significant growth in flight bookings to cities in the Greater Bay Area, particularly a 2.2 times increase in ticket volume for Jieyang [2] - Emerging travel trends show a preference for unique experiences, such as midnight boat rides and themed accommodations, with searches for "Guangzhou Pearl River night cruise tickets" rising by 169% [3] - Non-traditional accommodations are gaining traction, with searches for "New Year hotels" increasing by 189%, and specific mountain top hotels seeing a 397% rise in search volume [4] Group 3 - Short-distance micro-vacations are becoming a popular choice, with significant increases in hotel bookings in smaller cities, such as a fivefold increase in bookings in places like Hangzhou Chun'an [5] - The inbound tourism market is experiencing strong growth, with hotel search heat for inbound travel increasing by over 150%, particularly in cities like Shanghai, Guangzhou, and Beijing [5] - For outbound travel, popular destinations include South Korea, Thailand, and Singapore, with average ticket prices for flights to South Korea being 43% lower than during the Spring Festival [6]

年轻人成为出游主力人群，90后预订人次占比达四成，而且下单商品均价同比去年提升17%，这表明该 年龄段游客对高品质服务与体验的支付意愿更强，"悦己型"消费的特征更显著。 不少人选择"过夜火车"或者搭乘"夜航航班"进行跨年倒计时。记者注意到，这类"跨年线路"既省去住宿 成本，又增添独特仪式感，成为元旦假期新潮流。 （央视财经《天下财经》）近年来，民众迎接新年的形式愈发多元，不论是游览名胜，还是畅玩冰雪， 都颇具仪式感。 今年元旦共有3天假期，催热短途游。在线旅游平台数据显示，近一周"跨年好去处"相关搜索热度环比 上涨150%，本地及周边城市是跨年出行的主要选择。元旦期间出行的预约单量比去年同期增长近5倍。 从目的地看，火车出行热度最高的城市为北京、上海、广州、哈尔滨和南京等地。 而在福建厦门，不同历史时期的闽南文化，在主题景区"屿见闽南"中交错呈现，构建了一个"可品尝、 可触摸、可穿戴、可聆听、可观赏"的非遗体验空间。游客们不仅可以与南音表演者一起弹奏演唱，还 能品尝地道的闽南小吃，进行沉浸式体验。 转载请注明央视财经 编辑：令文芳 在线旅游平台数据显示，2026年元旦期间亲朋好友住民宿一起跨年，成为最流行的方 ...

Group 1 - The upcoming New Year's holiday in 2026 is expected to see diverse travel experiences, with people choosing various ways to celebrate, such as enjoying snow in the north or warmth in the south [1] - There is a significant increase in interest for travel destinations, with a 150% week-on-week rise in searches for "New Year good places" and nearly a 5-fold increase in booking volume compared to the same period last year [2] - Young people, particularly those born in the 1990s, are the main demographic for travel, accounting for 40% of bookings, with a 17% increase in average spending on travel experiences [2] Group 2 - Staying in homestays with friends and family has become a popular trend for New Year's celebrations, with bookings for standalone homestays increasing by 140% year-on-year, and the 2000s generation making up 52% of these bookings [3] - Various regions are enhancing their homestay offerings to create a unique New Year experience, incorporating local culture and traditions into their services [3] - Cultural and experiential tourism is on the rise, with interactive experiences allowing visitors to engage with historical narratives and local customs, such as in the Qingming Riverside Landscape Garden in Henan and the "Seeing Minnan" theme park in Fujian [4]

2025年"余额"不足一周，很多游客"抢跑出游"迎接2026年。 从酒店预订情况来看，"冰雪游"和"避寒游"依旧是元旦假期的主题。东北三省的哈尔滨、延边和沈阳接 住了抢跑的游客，三亚延续了避寒游"顶流"的地位。去哪儿旅行数据显示，酒店预订量最高目的地城市 包括北京、广州、哈尔滨、南京、上海、三亚、重庆等。 出境游市场同样热闹，近两成游客选择在12月27日出发开启长线旅程。"我们早就订好了27号从北京去 往新加坡跨年的机票、酒店，想让跨年变得更有意思一点。"消费者丽丽的选择颇具代表性。 去哪儿旅行数据显示，12月27日，上海、北京、广州、杭州、深圳等地是主要出境游出发地。他们将前 往曼谷、首尔、迪拜、新加坡等热门出境游目的地。谈及出境游火热的原因，巨丰投顾高级投资顾问丁 臻宇对记者表示："长假为长线出境游提供支撑，多国免签政策进一步降低出行门槛，叠加体验经济趋 势，消费者愿意为高品质深度旅程买单。" 众信旅游南欧产品经理陆吉庆也表示，随着休假政策进一步优化，旅行社在产品策划，形成优化上的可 操作空间就更大，能更大程度满足游客对"慢旅行"与"度假感"产品的双重需求。 跨年仪式感拉满 去哪儿旅行最新数据显示，12月 ...

Core Insights - The upcoming New Year's holiday in 2026 is expected to significantly boost consumer spending and travel, characterized by increased bookings and diverse travel options [1] Group 1: Consumer Trends - The search interest for keywords related to the New Year holiday has surged over 280% month-on-month, with overall booking heat for major travel products up nearly 30% compared to the same period last year [2] - The demand for high-quality experiences is evident, with the average spending of the "post-90s" demographic increasing by 17%, while bookings from the "post-05" age group have skyrocketed by 130% [2] Group 2: Travel Preferences - Northern and Southern themed travel is thriving, with ice and snow tourism being particularly popular, as seen in Harbin's sold-out tickets for its ice festival [3] - The demand for warm-weather destinations in the South is also high, creating a dynamic travel pattern between the North and South [3] Group 3: Economic Impact - The "performing arts economy" is driving significant consumer spending, with cities like Nanning experiencing a 17-fold increase in hotel bookings due to a star-studded New Year's concert [3] - The pursuit of "ceremonial consumption" has led to a rise in unique experiences, with searches for events like New Year's fireworks and concerts increasing over 500% [3] Group 4: Market Dynamics - The surge in consumer activity is attributed to optimized holiday policies, released consumer demand, and innovative supply-side strategies, with a 90% booking rate for New Year-related products [4] - The changing consumer preferences reflect a shift towards emotional experiences and social value, prompting suppliers to innovate from standardized products to personalized offerings [4] - The 2026 New Year holiday is anticipated to mark a strong start for the consumer market, showcasing a diverse and quality-driven consumption landscape [4]

12月22日起的为期一个月，七鲜将开展"超级品类日"，零食、烘焙、酒水、水果等品类陆续上线，每周一到周四均有 当周特定品类的超值优惠。此次"超级零食铺"的打造，也源于七鲜对年末消费趋势的敏锐洞察。近年来，巧克力、坚 果等零食在年末销量显著攀升，折射出"悦己型消费"与"赠礼型消费"的双重增长。七鲜依托供应链优势，携手全球优 质零食品牌，通过直采减少中间环节，叠加多重让利优惠，让高品质零食以更亲民的价格走进日常生活。 零食消费往往伴随即时的心动与情感需求——追剧时突然想嗑瓜子，节日里想即刻送出一盒巧克力......京东七鲜"3公 里最快30分钟送达"的即时配送服务，正让这份"即想即得"的快乐成为可能。本周零食超级品类日"满69减10"和"买一 赠一"优惠，也让更多消费者在归家途中或居家时刻轻松下单。"即想即得"的快乐背后，也印证了新零售正从"满足需 求"向"创造幸福场景"持续进阶。 冬日宅家的时光，一份可口的健康零食恰是抚慰身心最佳选择。随着当下人们对"悦己"的追求愈发强烈，零食不仅是 填充时间空隙的小吃，更是获得自我满足的情绪价值品。在年末欢聚时光来临之际，京东七鲜也开启零食超级品类 日，12月22日至12月2 ...

北京商报讯（记者 吴其芸）12月19日，飞猪发布的《2026元旦假期出游风向标》显示，在"请3休8"拼 假攻略的强力带动下，消费者出游意愿高涨，旅游市场呈现出"玩得好、玩得多"的特征。截至目前，元 旦假期客单价同比增长10%，人均购买件数同比去年增长9%；北京包车游预订量同比增长107%，线路 游预订量同比增长超8倍，接送机/站预订量同比增长55%。 玩法上，游客对个性化体验与跨年仪式感的追求不断提升。飞猪数据显示，截至目前，极光旅行、宠物 随行等特色体验类旅游玩法热度同比大增200%。此外，今年元旦的跨年氛围愈发浓厚，包括跨年演 出、烟花秀、灯光秀等"跨年游"相关玩法的搜索游热度同比上涨58%。 从客群结构来看，"新秀扩容、主力提质"的趋势尤为明显。飞猪数据显示，2005年后出生的"05后"预订 人次增速最快，同比激增130%，彰显出年轻客群强劲的增长潜力。而"90后"则是元旦出游的绝对主 力，预订人次占比达4成，且下单商品均价同比提升17%，这表明该年龄段游客对高品质服务与体验的 支付意愿更强，"悦己型"消费特征愈发显著。 ...

"未来，所有行业都将接入直播。直播不再是一种'渠道'，而是'产业生态'。"祈飞网络创始人兼首席执 行官萧飞近日在访谈时指出。 直播升级为"产业生态"，驱动行业数字化转型 萧飞认为，直播电商已从初期的销售形态，演进为促进各行业数字化转型的核心生态体系。不论餐饮或 文娱领域，直播正在跨越品类限制，构建"内容+场景+服务"融合的产业链接模式。这标志着直播电商 从电商平台向实体经济加速渗透，成为促进消费与产业联动的重要引擎。 在"2025抖音商城双11好物节"期间，祈飞网络与超40家品牌合作，实现业绩与营收同比翻倍，累计直播 时长近3万小时，体现出直播电商在提振消费、赋能实体方面的持续动力。 结构性增长显现：消费趋于理性，场景更加细分 据祈飞观察，今年双十一期间，女装品类成交额同比增长58%，竞争日益激烈；运动户外类消费则保持 稳健增长，运动服饰、户外装备等多品类流量与销量同步提升。 萧飞分析称，这一趋势反映了用户从"符号消费"向"体验消费"的转变："消费者不再单纯为品牌标签付 费，而更重视产品的舒适度与实用价值。"这种「悦己型消费」趋势，正推动品牌在产品设计与用户沟 通中更聚焦真实需求与场景匹配。 技术驱动服务升级 ...