新中式养生

Search documents
一小时售罄!医院生产的“中式面包”,买的是文化还是疗效?
Huan Qiu Wang· 2025-10-06 01:08
中式面包风是如何刮起来的? 谁在买? 本文转自【人民日报】; 最近,新中式养生在社交媒体上火起来,带有"药食同源"标签的中式面包也开始受到年轻人追捧。不少人把中式面包门店当作新的网红打卡点,爆款内容 更是收获了上千次的点赞与互动。 这听起来既陌生又熟悉的中式面包,到底有多养生,又是哪些人在买? 来源:中国经济网综合中国新闻周刊、光明日报、人民日报海外版 4月下旬,刚开卖"药膳面包"没多久的扬州市中医院就发出严正声明,指出仅有医院食堂窗口一处售卖药膳面包,提醒消费者避免购买到仿冒产品。据 悉,扬州市中医院的药膳面包刚推出就成了本地爆款,上市首日数千个面包在1小时内便售罄,餐厅外排队买面包简直成了医院一景。 八珍司康、甘麦大枣包、七宝美髯包……单是名字就已经足够让中国人的DNA动了,据说药膳粽子、祛湿绿豆糕也已经在开发的路上了。 贵州也闯进了中式面包圈。贵州医科大学附属医院"贵医食堂"推出了颇具地方和医院双重特色的"折耳根面包"。 据一位养生爱好者小九介绍,她在天津中医院开的烘焙店——元气养生局先后买过荷叶消暑包、黄芪养生包、麦冬吐司等中式养生面包,"馅料很丰满, 味道和市面上的普通面包确实不太一样,但整体是好吃 ...
百年片仔癀“潮”前走 中医药老字号的“青春密码”
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-09-11 00:27
Core Viewpoint - Pianzaihuang, a traditional Chinese medicine brand, is revitalizing its heritage through innovation and modernization, focusing on research breakthroughs and industry expansion to adapt to contemporary consumer needs [1][3]. Historical Background - The origins of Pianzaihuang date back to the late Ming Dynasty when a court physician created a secret formula for treating ailments, which later became widely used by the local population [2]. - The brand evolved into a company in 1999 and was listed on the Shanghai Stock Exchange in 2003, marking the beginning of its modern journey [2]. Research and Development - Pianzaihuang is recognized as a national high-tech enterprise and has established multiple research platforms, focusing on developing new drugs for chronic and difficult diseases [3]. - The company has 18 ongoing research projects and aims to validate traditional medicine through modern scientific methods, with significant achievements in 2024 recognized by awards [3]. Marketing and Consumer Engagement - The company is actively engaging younger consumers through social media platforms like Douyin and Xiaohongshu, using creative content to share the brand's story and benefits [3]. - A Douyin challenge in 2025 garnered significant attention, with 180 million views and nearly 10,000 participants, showcasing the brand's successful outreach [4]. Business Expansion - Pianzaihuang is diversifying its business into cosmetics, daily chemicals, and health foods, creating a comprehensive health industry ecosystem [5]. - The cosmetics line, particularly the Pearl Cream and Pearl Paste, has become a household name in Fujian, with a strategic focus on positioning and branding [5][6]. Product Development - The company has successfully launched several high-revenue products, including the Pearl Cream and various skincare lines, contributing to the growth of domestic cosmetics consumption [6]. - Pianzaihuang is expanding its daily chemical products, initially focusing on oral care, with the Pianzaihuang Toothpaste becoming a popular choice among consumers [6]. Health Food Initiatives - The health food segment includes a variety of product lines, such as tea and dietary supplements, with collaborations to enhance the health benefits of tea [7]. - New herbal drinks and instant products are being introduced to cater to modern consumer preferences, emphasizing the concept of "food as medicine" [7]. Industry Trends - The traditional medicine sector in Zhangzhou is experiencing a renaissance, with Pianzaihuang leading initiatives to modernize and attract younger consumers [8][9]. - The company has opened numerous clinics and health centers, significantly increasing patient visits and enhancing local healthcare access [8]. Financial Performance - In 2024, the combined revenue of 30 traditional brands in Zhangzhou exceeded 10.4 billion, reflecting an overall growth of 11.22% [10].
00后的“保命新四样”
创业邦· 2025-07-22 10:38
Core Viewpoint - The article discusses the rising health consciousness among young consumers in China, driven by increased consumption of sugary beverages like coffee and milk tea, leading to a new trend in health management and wellness products [11][12][13]. Group 1: Health Trends and Consumer Behavior - Coffee consumption in China has increased by 167% over the past decade, with over 80% of consumers drinking milk tea 2-3 times a week [7][11]. - The term "coffee disease" has emerged, referring to a new sub-health condition characterized by symptoms like anxiety and weight gain due to high sugar intake [9][10]. - Young consumers aged 18-35 prioritize spending on travel, digital products, and health, with an average annual health expenditure of 3,250.7 yuan [11]. Group 2: Health Monitoring Devices - The popularity of dynamic blood glucose monitors has surged, with sales increasing over 300% during major shopping events like "Double 11" and "618" [18][19]. - The number of diabetes patients in China has reached 233 million, highlighting a growing market for health monitoring devices [22]. - Smart wearable devices, such as smartwatches, saw a shipment volume of 17.62 million units in Q1, 2023, marking a 37.6% year-on-year growth [26]. Group 3: Traditional Chinese Medicine and Wellness - A trend towards "new Chinese-style health" is emerging, with 63% of young people experiencing issues like memory decline and emotional instability, leading to increased interest in traditional Chinese medicine [30][33]. - The number of private TCM institutions in China has grown to over 86,000, with a nearly 15% annual increase [34]. - The market for TCM products, such as Sanfu paste, has seen significant growth, with a 208% increase in search interest [30][31]. Group 4: Nutritional Products and Supplements - The consumption of traditional health products like ginseng and angelica is on the rise, with sales of herbal ingredients increasing significantly [39][40]. - The market for Chinese herbal health drinks has expanded from 100 million yuan to 450 million yuan in just one year, reflecting a growth of over 350% [42]. - The trend of "snackification" of health foods is gaining traction, with a growing market for functional snacks that combine nutrition with convenience [47]. Group 5: Weight Management and Pharmaceutical Trends - The GLP-1 class of drugs, particularly semaglutide, has become a leading weight loss treatment, generating approximately $8.48 billion in revenue [50]. - The demand for weight management solutions is driving a new health industry chain, with a focus on high-protein diets and fitness programs [53][54]. - In China, the search volume for weight loss medications has increased by 80%, indicating a growing market potential [59].
00后的“保命新四样”
吴晓波频道· 2025-07-21 17:05
Core Viewpoint - The article discusses the rising health consciousness among young consumers in China, particularly those aged 18-35, highlighting their increasing spending on health-related products and services, driven by lifestyle changes and health concerns [9][11]. Group 1: Consumption Trends - The top three consumption categories for young people aged 18-35 are travel, digital products, and health and wellness [9]. - The average annual health expenditure for Generation Z is approximately 3,250.7 yuan [9]. - There has been a significant increase in coffee consumption in China, with a 167% growth over the past decade, and over 80% of consumers report drinking milk tea 2-3 times a week [5][9]. Group 2: Health Monitoring Devices - The popularity of dynamic blood glucose monitors has surged, with sales during the "618" shopping festival exceeding 100 million yuan, and a 64% year-on-year growth in this category [17]. - The rise in health monitoring devices is attributed to a growing number of young people experiencing health issues, with 2.33 billion diabetes patients reported in China [22]. - The market for health monitoring devices is expanding, with companies like Sanofi focusing on developing products for younger consumers [18]. Group 3: Traditional Chinese Medicine (TCM) and Wellness - There is a growing trend among young people towards TCM, with 63% reporting issues like memory decline and weakened immunity [28]. - The number of private TCM medical institutions in China has increased to over 86,000, growing nearly 15% annually [34]. - The market for TCM products, such as Sanfu paste, has seen a significant rise, with a 208% increase in search interest recently [30]. Group 4: Weight Management and Dietary Supplements - The GLP-1 class of drugs, particularly semaglutide, has become a leading weight loss medication, generating approximately $8.48 billion in revenue [53]. - The Chinese market for GLP-1 drugs is expected to grow significantly, with a reported 80% increase in searches for weight loss medications on platforms like JD Health [63]. - The trend towards "snackification" of health foods is emerging, with products like ginseng energy bars and herbal teas gaining popularity among young consumers [50][51].
八成受访消费企业今年拟引入或加大AI技术应用
Nan Fang Du Shi Bao· 2025-07-09 23:10
Core Insights - The "2025 High-Quality Consumption Brand TOP 100" list is being unveiled, highlighting trends in consumer behavior and brand innovation across various sectors [9] - The report identifies four major trends: health consciousness driving wellness and sports consumption, AI enhancing product and service upgrades, novel experiences igniting consumer enthusiasm, and emotional value unlocking new consumption scenarios [9] Group 1: Candidate Brands and Market Trends - Candidate brands are concentrated in nine primary sectors, including beauty economy, health food, outdoor sports, smart electronics, experience economy, consumer technology, interest consumption, and pet economy [10] - The health and wellness sector is seeing significant growth, with brands focusing on outdoor sports and health products, driven by a national initiative promoting weight management [11] - AI technology is becoming a core competitive advantage in high-end home appliances, with brands integrating AI features into their products [11] Group 2: Brand Age and Distribution - Over 70% of candidate brands were established within the last 30 years, with nearly 40% founded within the last 10 years, indicating a trend towards newer brands [13] - Shanghai has the highest concentration of candidate brands, with a significant presence of foreign brands, while Beijing is recognized for its consumer technology brands [14][15] Group 3: Emerging Consumption Trends - The demand for functional skincare products is rising, with brands focusing on specific skin issues and leveraging e-commerce for sales growth [16][17] - Outdoor sports consumption is becoming more segmented, with traditional apparel brands entering the market to capture this growing trend [18] - The concept of "new Chinese wellness" is gaining traction, with brands emphasizing health and wellness in their product offerings [20] Group 4: Cultural and Global Expansion - Companies are increasingly looking to expand internationally, with a focus on brand, culture, and service exports, adapting to global market demands [25][26] - The "AI + consumption" trend is reshaping the consumer landscape, with businesses planning to integrate AI technologies into various aspects of their operations [27][28]
AI重塑消费全流程,兴趣经济来临……终于有报告讲透了
Nan Fang Du Shi Bao· 2025-07-07 12:26
Core Insights - The "2025 High-Quality Consumer Brand TOP100 Innovation Ecological Conference" will be held in Shanghai, focusing on brand influence, innovation, social responsibility, and company scale [1] - A report titled "2025 High-Quality Consumer Brand TOP100 Trend Insight" will be released, highlighting four major trends in high-quality consumer brands [1] Group 1: Trends in High-Quality Consumer Brands - The rise of health consciousness is driving the growth of wellness and sports consumption, with outdoor sports and health products seeing the highest brand representation [5][6] - AI technology is enhancing product and service upgrades across various sectors, becoming a core competitive advantage in high-end home appliances [5][36] - Novel experiences are igniting consumer enthusiasm, particularly in the experience economy, where immersive and interest-based consumption is gaining traction [6][25] - Emotional value is unlocking new consumption scenarios, especially among younger consumers who prioritize emotional connections in their purchases [6][27] Group 2: Brand Distribution and Characteristics - Nearly 300 brands are competing across nine major sectors, with the largest representation in the beauty economy (23.6%) and health food sector (18.1%) [2][3] - Over 70% of the candidate brands are "post-00s brands," indicating a trend towards newer companies [7][8] - The geographical distribution of brands shows a concentration in major cities like Shanghai, Beijing, and Guangzhou, with Shanghai being favored by foreign brands [11][12][14] Group 3: Consumer Behavior and Market Dynamics - The beauty and personal care market is experiencing a shift towards efficacy-driven products, with a notable increase in consumer awareness regarding product effectiveness [16][18] - The outdoor sports market is becoming increasingly segmented, with traditional apparel brands entering the space to capture the growing demand for specialized outdoor gear [19][20] - The health and wellness industry is projected to reach a total revenue of 9 trillion yuan by 2024, driven by a growing awareness of health among consumers [22][23] Group 4: AI and Technology Integration - AI is reshaping the consumer experience across various sectors, with applications in personalized recommendations, smart home devices, and immersive entertainment experiences [35][38] - A significant majority of surveyed companies (87%) believe that AI technology will bring substantial changes to the consumer sector, with many planning to increase AI integration [40][43] - The integration of AI in consumer products is becoming a key trend, with companies focusing on enhancing user experience through intelligent features [36][37]
蹲点调查|探寻透明质酸产业发展的“第二增长曲线”
Da Zhong Ri Bao· 2025-07-03 05:47
Group 1 - The Shandong provincial government has implemented a plan to boost consumption, focusing on six key tasks and 20 specific measures, including the enhancement of health consumption and the development of health-related industries such as health tourism and biomedicine [2] - The hyaluronic acid industry in Shandong, led by companies like Huaxi Bio and Furuida, has formed a trillion-level industrial cluster, responding to rapidly changing consumer aesthetics and demands [2][14] - Huaxi Bio has emphasized the importance of establishing scientific and unified testing standards for the industry, following a public dispute with competitor Juzhi Bio regarding product quality and testing methods [3][6] Group 2 - The competition between Huaxi Bio and Juzhi Bio has highlighted the challenges in the hyaluronic acid market, with Huaxi Bio accusing Juzhi Bio of misleading research that undermines the hyaluronic acid industry [6][8] - Despite the ongoing competition, the hyaluronic acid market is experiencing a decline in product prices, with some high-end products dropping to as low as 10% of their previous prices [9][10] - The three major players in the hyaluronic acid sector, including Huaxi Bio, have reported negative growth in revenue and net profit in recent quarters, contrasting with the strong performance of companies in the recombinant collagen sector [10][11] Group 3 - Huaxi Bio has maintained a leading position in the global hyaluronic acid market, holding a 44% share of global sales in 2021 and actively participating in the development of industry standards [16] - The company is undergoing a strategic upgrade, investing over 100 million yuan in innovative business areas such as regenerative medicine and nutritional science [16] - Furuida is also expanding into the recombinant collagen market, recognizing the need for transformation and innovation in response to industry pressures [19][20] Group 4 - Experts suggest that the hyaluronic acid industry has reached maturity and needs to explore a "second growth curve" to maintain competitiveness and sustainable development [21] - The relationship between hyaluronic acid and collagen is viewed as complementary rather than competitive, with both having unique advantages in various applications [20] - The industry is focusing on developing new business models and products that align with consumer health trends, including functional foods and personalized raw materials [19][20]
国内8城齐放,海外再下一城!陆藜·开了个方子养生版图加速扩张
Sou Hu Cai Jing· 2025-06-26 10:53
Core Insights - The company "陆藜·开了个方子" is expanding its presence in the health and wellness market by opening new stores in eight cities across China and launching its first overseas store in Kuala Lumpur, Malaysia, by June 2025, marking a significant step in its global health lifestyle strategy [1][5]. Domestic Expansion - The new store openings in China reflect a deep understanding of urban dynamics, with each location tailored to specific consumer needs and lifestyles, such as a "life-extending" base in Qingdao and a "vitality charging station" in Yuyao [3]. - The Chengdu strategy includes two stores that cater to tech workers and shoppers, offering unique herbal drinks and a sensory experience that aligns with local culture and consumer behavior [3]. - Each store emphasizes distinctive product offerings and services, utilizing authentic ingredients and creating atmospheres that resonate with various customer segments, from modern minimalism to cultural heritage [3]. International Market Strategy - The Kuala Lumpur store addresses the local climate and dietary preferences by integrating local flavors with traditional herbal offerings, such as a spicy combination of Luo Shen and pepper pork bone tea [5]. - To celebrate the opening, the company launched promotional activities and social media campaigns to engage local consumers, enhancing brand visibility and connection with the community [5]. Brand Philosophy and Market Positioning - The expansion strategy combines local cultural elements with the brand's herbal core, creating a dual engine of growth that enhances its market presence both domestically and internationally [7]. - The brand aims to redefine global health consumption patterns by integrating Eastern herbal traditions into modern lifestyles, as evidenced by the diverse experiences offered in its stores [7].
挤走碳酸饮料?中式养生水站稳购物车C位 食品消费风向变了
Nan Fang Du Shi Bao· 2025-06-16 06:20
Group 1: Industry Trends - The "health and wellness" industry is projected to reach a total revenue of 9 trillion yuan in 2024 and is expected to expand to 29.1 trillion yuan by 2030 [1] - The new trend of "new Chinese health preservation" is gaining traction, with 90% of post-90s individuals recognizing the importance of health preservation, and over half taking action [2] - The market for "sugar-free" and "fat-free" products is growing, with the market share of sugar-free ready-to-drink tea increasing from 17.62% to 31.65% [3] Group 2: Consumer Behavior - Young consumers prefer "ready-to-eat" snacks, aligning with the expanding "lazy economy," which is expected to exceed 5 trillion USD globally by 2025 [11] - Emotional value is becoming a significant factor in consumer choices, with 86% of respondents in first-tier cities using snacks to comfort themselves [13] - The demand for "health-oriented" snacks is rising, with brands like Three Squirrels and Liuyin Pupu launching products targeting health-conscious consumers [11][12] Group 3: Market Opportunities - The "medicinal food homologation" concept is being emphasized, with the market for medicinal food homologation snacks reaching 68 billion yuan, growing at over 45% annually [7] - The market for bird's nest products is also expanding, with the market size expected to grow from 55.9 billion yuan in 2023 to 86 billion yuan by 2028 [9] - The health food market for women is projected to reach 2.778 trillion yuan in 2024, with significant growth expected in the "she economy" segment [9][10]
食角新赏 | 新品粽乘风食养、文化价值,礼盒装价格带向300元以下集中
Cai Jing Wang· 2025-05-27 09:49
Core Insights - The article discusses the evolving trends in the Chinese zongzi (sticky rice dumplings) market as brands innovate to meet changing consumer preferences, particularly focusing on health and cultural values [1][2][4] Group 1: Market Trends - Health consciousness is becoming a significant driver of consumer demand, with a shift towards low-sugar and low-fat options in traditional Chinese pastries [1][2] - The zongzi market is projected to grow, with an expected total market size of 103 billion yuan in 2024, marking an 8% increase, and anticipated to exceed 110 billion yuan by 2025 [8] Group 2: Product Innovations - Brands are introducing new zongzi flavors and ingredients, such as 三全食品's new tea zongzi and health-focused options like 五红山药粽 and 五黑核桃粽, which emphasize the "medicinal food" concept [1][2] - Other brands like 思念食品 and 全聚德 are also launching innovative products that incorporate various grains and health-oriented ingredients, reflecting a trend towards using single types of coarse grains in their zongzi [2][4] Group 3: Consumer Behavior - The zongzi gift market is notable, with a significant portion of consumers budgeting between 100-250 yuan for gift boxes, indicating a strong gift-giving culture associated with the product [8] - The price segmentation of zongzi gift boxes shows that the majority fall within the 50-149 yuan range, highlighting consumer preferences for affordable options [8] Group 4: Cultural Integration - Brands are leveraging regional culinary traditions to enhance their product offerings, such as 广州酒家 incorporating local flavors into their zongzi, which helps to create a cultural identity around the product [4]