正值"618"大促，线上线下促销活动持续多日，大家对于以旧换新的热情不减。然而，5月底以来，社交 媒体也出现关于重庆、江苏、湖北等地暂时无法申领"国补"的讨论。 针对相关热点话题，国家有关部委回应称，今年1月和4月已分别下达两批共计1620亿元中央资金，支持 地方做好一、二季度消费品以旧换新工作。后续还有1380亿元中央资金将在三、四季度分批有序下达， 同时地方也将相应配套和自行安排足够的地方资金，"国补"还将继续惠及广大消费者。 此外，业内人士表示，少部分地区阶段性地完善了"国补"政策实施节奏，实际上消费品以旧换新工作将 持续全年，消费者每月每周都有参与申领"国补"的机会。最近一些企业、平台和自媒体借机炒作，搞饥 饿营销，营造恐慌情绪，消费者要特别注意辨别。实际上，除上述少数地区外，大多数省份国补优惠活 动也在正常推进。 这3000亿元超长期特别国债，再加上地方按比例配套和自行安排的资金，共同构成了"国补"的资金来 源。 但是这3000亿元是"切块"分配到地方的。在分配时，会综合各地区常住人口数量、地区生产总值、汽车 和家电保有量、2024年消费品以旧换新政策及资金执行情况等因素，资金分配向2024年消费品 ...

Core Viewpoint - The 618 shopping festival this year has shown strong consumer growth, driven by multiple subsidies and a longer promotional period, with total online transaction volume reaching nearly 2 trillion yuan, a year-on-year increase of approximately 9.8% [3][4]. Group 1: Sales Performance - JD reported over 2.2 billion orders during the 618 festival, with daily active users on its main app reaching a historical high [2]. - Tmall announced that 453 brands achieved over 100 million yuan in sales, marking a 24% year-on-year growth [2]. - The sales of home appliances and 3C products were significantly boosted, with JD reporting a 50% increase in sales volume for mobile phones priced between 4,000 to 6,000 yuan and a 151% increase in AI laptop sales [4]. Group 2: Subsidy Impact - The combination of national subsidies, platform subsidies, and merchant subsidies has stimulated consumer growth, leading to better performance compared to previous years [3]. - The national subsidy program has been pivotal, with 1,620 billion yuan allocated to support consumption upgrades, and an additional 1,380 billion yuan planned for later this year [5]. Group 3: Marketing Strategies - E-commerce giants are actively seeking external traffic sources, with JD partnering with the Jiangsu Sports Industry Group to enhance brand visibility [6]. - Tmall has signed a strategic cooperation agreement with Xiaohongshu to drive traffic to its platform through content marketing [7]. Group 4: New Growth Areas - E-commerce platforms are exploring new growth avenues beyond traditional sales, with JD entering the travel and home service markets, reporting over 100 million yuan in transactions for its home service offerings [8]. - The online retail market has shown a 7.7% year-on-year growth, with service consumption leading the way, particularly in online entertainment and travel [8]. Group 5: Competition Landscape - The competition among e-commerce platforms is intensifying, with a focus on service quality and delivery capabilities, as well as price competitiveness [10]. - The entry of JD and Alibaba into the food delivery market has garnered significant attention, with JD's food delivery service achieving over 25 million daily orders shortly after launch [9].

史上最长618落下帷幕。 除了为期一个月的大促，今年618受国补推动，多个平台表示3C数码产品表现亮眼。而在直播方面，从 业者表示内容化直播影响力正在扩张。 国补推动3C数码消费 各平台都在6月19日交出了一份618成绩单。 在商家看来，今年618也出现了新趋势。上述负责人表示，今年618呈现出几个趋势。从整体来看，今年 618消费者更加具有消费敏感性，追求性价比。此外，3C消费需求前置，囤货心智较强。周期看，今年 618的节奏拉得较长，单点爆发不高，但整个消费持续能力较强。小天才相关负责人认为大促周期变长 是好事，如果时间较短，对消费者的决策链路影响较小。如果时间拉长，大促可以覆盖更多消费者。 此外，部分传统品类在今年618声量不高。有业内人士对第一财经表示，以往电商大促美妆等品类销售 表现优异的原因是大促节点品牌方给到的价格机制非常好。而今年一方面消费者需求在减弱，另一方面 品牌侧有更多营销节点，除了大促时价格优惠外，日常也有非常好的价格机制，这导致用户对于"只有 在618、双11期间才能买到最低价的商品"的印象减弱。因此，平时能买到释放消费需求不会再等到大促 进行购买。 京东表示618期间下单用户数同比 ...

Funding and Policy Overview - The recent pause in the "National Subsidy" ("国补") program was due to the rapid consumption of subsidy funds, which outpaced the issuance of special government bonds[1] - A total of 1,380 billion yuan in central funds will be distributed in batches during the third and fourth quarters, focusing on the implementation of existing funds rather than increasing the 3,000 billion yuan quota[1][4] - As of the end of May, approximately 1,620 billion yuan of the subsidy funds had been allocated, with over half of the expected funds consumed in the first five months[2][3] Impact on Consumer Spending - The "trade-in" subsidy program has significantly boosted retail sales, with May's total retail sales exceeding the trend value by approximately 2.8 percentage points[5] - The year-on-year growth rate for "trade-in" categories in May reached 16.6%, compared to an overall retail sales growth of 8.2%[5][6] - However, due to the rapid consumption of subsidy funds, the growth rate of retail sales may experience downward fluctuations in the coming months[5] Future Considerations - The "trade-in" policy needs to be strengthened in terms of quantity to prevent a decline in consumer momentum, as non-"trade-in" categories only saw a year-on-year growth of 1.6% in May[6] - There is a need for further improvement in policy mechanisms to reduce unfair competition caused by differences in subsidy standards and regional disparities[6] - Risks include potential policy shortcomings, unexpected changes in the domestic economic situation, and fluctuations in exports[6]

Core Viewpoint - The "618" shopping festival has seen a significant surge in sales for both online and offline markets, driven by substantial discounts and government subsidies, but concerns about the sustainability of this consumption trend persist as the industry grapples with the potential withdrawal of these financial incentives [1][7][9]. Group 1: Sales Performance - The "618" shopping festival has led to a notable increase in foot traffic and sales in physical stores, with some stores reporting a 105% year-on-year increase in customer visits [4]. - Online platforms like JD.com and Tmall have also experienced explosive sales growth, with JD.com reporting a 161% increase in home appliance sales during the festival [5][6]. - Specific product categories such as laptops, smartwatches, and wireless earphones saw year-on-year sales growth of 125%, 144%, and 104% respectively [4]. Group 2: Government Subsidies - Government subsidies have become a crucial factor in driving consumer purchases, with many consumers inquiring about the availability of these subsidies before making purchases [7]. - As of May 31, the government’s consumption upgrade policy has led to sales of 1.1 trillion yuan across five major categories, with 1.75 billion subsidies issued [7]. - Recent announcements have expanded the range of products eligible for subsidies, including smart home devices, indicating ongoing government support for consumer electronics [8]. Group 3: Market Dynamics and Future Outlook - The consumer electronics market is described as dynamically saturated, with limited growth potential, raising concerns about the long-term impact of subsidy withdrawal on demand [9]. - Companies are advised to prepare for a potential end to subsidies and to focus on international markets for growth opportunities, as domestic markets may not provide significant expansion [10]. - The competitive landscape is shifting towards collaboration among companies, with strategic partnerships being formed to enhance capabilities in AI and logistics [10].

Group 1 - The 618 shopping festival this year saw record-breaking sales, with JD.com achieving over 2.2 billion orders and Tmall reporting 453 brands exceeding 100 million in sales [1][2] - The national subsidy program significantly boosted sales in the home appliance and 3C digital sectors, with total transaction value for participating categories increasing by 116% compared to last year's Double 11 [2][12] - Jiangsu province ranked second in national purchasing power during the 618 event, with notable growth in digital cameras, 3D printing equipment, and trendy blind box products, which saw increases of 495%, 371%, and 249% respectively [6][7] Group 2 - JD.com reported substantial growth in mobile communication and home appliance sales, with increases of 88% and 161% year-on-year, respectively [3] - Pinduoduo's ongoing promotion, supported by a "100 billion subsidy" plan, has led to record sales across various categories, particularly in fresh produce, mobile phones, and home appliances [2][8] - Instant retail is expanding beyond food delivery, with significant growth in high-value categories such as electronics and beauty products, as evidenced by JD's delivery service reaching over 25 million daily orders during the festival [9]

Core Viewpoint - The article discusses the ongoing consumer enthusiasm for the "National Subsidy" (国补) program for replacing old products with new ones, despite some temporary issues in certain regions regarding subsidy claims. It emphasizes that the program is still active and beneficial for consumers across most provinces [1][3]. Group 1: National Subsidy Program Status - Discussions on the temporary unavailability of "National Subsidy" in regions like Chongqing, Jiangsu, and Hubei have gained attention on social media [2]. - Official responses from local departments confirm that the "National Subsidy" program has not been canceled, and it continues to operate with certain limitations [3]. - The program is designed to stimulate consumer spending and has shown strong demand, indicating its effectiveness in boosting market activity [4]. Group 2: Funding and Implementation - The total funding for the "National Subsidy" program has increased to 3000 billion yuan this year, doubling from the previous year's 1500 billion yuan [4][5]. - The distribution of these funds is based on various factors, including population, GDP, and previous subsidy execution, ensuring that effective regions receive more support [5]. - Local governments are also expected to contribute additional funds to sustain the program, which is set to continue benefiting consumers throughout the year [5][6]. Group 3: Impact on Consumer Behavior - The "National Subsidy" program has significantly boosted sales in various categories, with notable figures such as 3.358 million units sold in Hubei, generating a total sales amount of 41.483 billion yuan [7]. - As of May 31, the program has driven a total sales volume of 1.1 trillion yuan across five major categories, with approximately 175 million subsidies issued directly to consumers [7]. - The policy not only enhances sales but also promotes structural upgrades in consumer goods and related industries [7].

Core Viewpoint - The article addresses the ongoing discussions regarding the temporary unavailability of the "national subsidy" (国补) for the old-for-new consumption policy in certain regions, clarifying that there is no cancellation of the subsidy and that the program continues to operate effectively across most provinces [4][5][6]. Group 1: Current Status of National Subsidy - Discussions on the temporary unavailability of "national subsidy" in regions like Chongqing, Jiangsu, and Hubei have gained attention on social media [2][3]. - Official responses from Jiangsu and Chongqing confirm that the "national subsidy" policy has not been suspended, with Jiangsu clarifying that the subsidy operates under a limit management system [4][5]. - Hubei's subsidy program is confirmed to run throughout 2025, with daily limited issuance of qualification vouchers for certain products [5]. Group 2: Implementation and Funding - The "old-for-new" consumption policy is a significant initiative at the national level, with local governments having some autonomy in its implementation details [6]. - The total funding for the subsidy has doubled from 150 billion yuan last year to 300 billion yuan this year, with funds allocated based on various regional factors [8][9]. - As of May 31, 2025, the five major categories of the "old-for-new" program have generated sales of 1.1 trillion yuan, with approximately 175 million subsidies issued to consumers [13]. Group 3: Impact and Future Outlook - The policy has been effective in stimulating consumption and upgrading product structures, with significant sales figures reported in various provinces [12][13]. - Experts suggest that with ongoing funding and policy optimization, the "old-for-new" program is expected to continue benefiting consumers and driving economic activity [12][13].

Core Viewpoint - The "National Subsidy" program for replacing old consumer goods is ongoing, with a total of 3,000 billion yuan allocated for 2023, aimed at stimulating consumer spending and supporting economic growth [6][8]. Group 1: National Subsidy Program Overview - The program has seen a significant increase in funding, with the special long-term bonds for subsidies rising from 1,500 billion yuan last year to 3,000 billion yuan this year [5]. - The distribution of the 3,000 billion yuan will be based on various factors, including local population, GDP, and previous performance in implementing the subsidy program [5][6]. - As of May 31, 2025, the program has generated a total sales volume of 1.1 trillion yuan across five major categories, with approximately 175 million subsidies issued to consumers [7]. Group 2: Regional Implementation and Consumer Response - There have been discussions on social media regarding temporary unavailability of subsidies in regions like Chongqing, Jiangsu, and Hubei, but officials confirmed that the program is not being canceled [2][3]. - Local authorities are actively managing the subsidy distribution, with some regions implementing limits on the issuance of subsidy vouchers to ensure sustainability [3][5]. - In Hubei, as of June 11, 2023, the total sales volume of replaced products reached 33.58 million units, generating a total sales amount of 41.483 billion yuan [6]. Group 3: Economic Impact and Future Outlook - The program is seen as a crucial policy for promoting consumption and expanding domestic demand, with experts noting its positive effects on consumer behavior and market vitality [6][8]. - The ongoing funding and optimization of the program are expected to continue benefiting consumers and driving sales in related industries [8].

后续还有1380亿元中央资金将分批有序下达，"国补"将继续惠及广大消费者 "618"期间，线上线下促销活动持续多日，消费者对于以旧换新的热情不减。然而，社交媒体 也出现一些关于部分地区暂时无法申领"国补"的讨论。针对相关热点话题，记者在多地进行了 采访。 5月底以来，关于重庆、江苏、湖北等地"国补"暂时无法领取的讨论，在社交媒体上引发关 注。 记者查阅云闪付App重庆消费品以旧换新页面，一则公告提及绿色智能家电、家装厨卫"焕 新"27个小类补贴资金已使用完毕。 近日在登录淘宝的国补专区时，记者也看到，江苏省的页面曾出现"江苏国补活动升级中，升 级期间您将无法领取"的提示。京东国补专区湖北省的页面也曾出现"湖北智能家居国补活动升 级中"等提醒。 正是基于这些表述，部分网友开始猜测，一些地方"国补"是否就此停止？ 记者通过调研发现，在国家确定补贴规则"大框架"的基础上，各地拥有一定的自主权，可以确 定国补落地的"小细节"，如具体如何申领使用补贴等。 中国社科院财经战略研究院财政研究室主任、研究员何代欣认为，少数地区政策实施进度较 快，跟当地消费结构和消费者积极性有关。"这也说明市场对'国补'的需求旺盛，政策激发了 ...