线下年味氛围同样浓厚，"老街巷里寻年味"活动于2月6日至10日在小桥街道、北川青唐城康养避暑小镇 等核心街区及摊位开启。活动现场将发放"满99元减33元"纸质消费券，即领即用、无需等待，让市民在 逛老街、办年货的传统氛围中，轻松享受便捷实惠，重拾新春赶集的烟火气息。 本报讯（西海新闻记者 马小玮）2月5日，记者从西宁市城北区获悉，为充分释放春节消费潜力，激活 商贸市场活力，西宁市城北区投入230万元促消费专项资金，创新采用"线上线下协同、传统现代结合、 政企联动发力"模式，启动"寻味青海年 欢购在城北"迎新春促消费系列活动，以实打实的优惠为市民送 上新春消费大礼包。 本次线上活动"惠聚数字年货集"于2月6日至23日持续开展，市民可以打开云闪付App，进入首页"青亲U 惠"板块，选择"市州消费券",进入城北区专属促消费专区，即可一键解锁多重优惠。优惠覆盖全消费场 景：超市购物享阶梯满减，满999元减266元、满666元减166元、满333元减66元；青海特产专属优惠满 199元减66元；餐饮消费享7折福利；住宿出行满200元减50元；家电数码换新更有大额补贴，满5000元 减500元、满10000元减1000元 ...

Core Insights - The 2026 "Lego New Spring" New Year Goods Festival was launched in Urumqi, aimed at promoting consumption through a series of activities organized by the Xinjiang Production and Construction Corps [1] Group 1: Event Overview - The event is a significant part of the "Lego New Spring" series of consumption promotion activities, co-hosted by the Business Bureau and the Administrative Bureau of the Corps [1] - 18 enterprises participated, showcasing over 500 consumer products, with a festive atmosphere enhanced by decorations [1] Group 2: Marketing Strategies - Exhibitors implemented various promotional measures to reduce consumer costs, targeting the preferences of younger consumers [1] - Product modifications were made to combine traditional ingredients with trendy flavors and designs, which have been well-received by consumers [1] Group 3: Cultural Integration - Each region leveraged its unique characteristics and resources to create diverse promotional activities, integrating cultural elements with holiday consumption [1] - The festival aims to meet the purchasing needs of employees while enhancing the cultural experience, thereby stimulating holiday consumption potential [1]

中国商业经济学会副会长宋向清在接受《证券日报》记者采访时表示，新春是消费市场的重要窗口期，各地发力票根联 动，核心是借助交通、演出、赛事、景区等消费精准导流，打破商旅文体等行业壁垒，将单一消费行为转化为"吃住行游购 娱"的链式消费，让消费"流量"转化为发展"留量"。 中国数实融合50人论坛智库专家洪勇对《证券日报》记者表示，票根联动本质上是一种"低成本、高黏性"的消费撬动机 制。春节期间人流、客流高度集中，把交通票、演出票、赛事票、景区票等"既有出行行为"转化为可继续使用的消费凭证，能 够把一次性出行延伸为多场景、多轮次的消费行为，可有效拉长消费链条、提升客单价和停留时间。 "从地方治理视角看，这种做法不依赖大规模财政补贴，而是通过规则设计撬动商家参与、平台协同和多场景整合，既能 激活服务消费，又能带动文旅、商贸、餐饮、住宿等行业形成联动，是当前促消费、扩内需中性价比很高的一种'轻政策工 具'。"洪勇称。 本报记者 刘萌 新春佳节临近，全国多地纷纷解锁票根联动新玩法，将交通、演出、赛事、景区等各类票根转化为消费福利凭证，串联 起"吃住行游购娱"全链条，实现"一次消费，多重福利"的体验，让群众在新春出行游玩期间 ...

新春将至，年味渐浓。2月4日，秀山土家族苗族自治县花灯广场人头攒动，"秀山年货赶大集·青春正燃有好 市"2026年消费焕新暨青年就业创业嘉年华正式启幕。这场为期5天的盛会以"政策下沉、服务靠前、城乡联动"为 核心，将年货展销、青年创业、就业服务深度融合，在升腾的烟火气中让市民得实惠、青年有舞台、农企拓销 路，为县域发展注入强劲活力。 "手工DIY太受欢迎了！"28岁的造梦DIY手作馆负责人蔡春蓉在创意集市区忙个不停。她的黏土花灯、木质福牌等 新春手作，凭创意与民俗韵味，首日销售额4800元，还接到3家门店订购邀约。"免费展位+宣传支持，省了成本 还拓宽销路，让我更有信心深耕手工领域。" 25个创意展位各有特色，26岁返乡青年李然的竹编灯具供不应求。"外地学艺3年，返乡创业有政府补贴和展销平 台，月收入稳超8000元。" 活动现场。 接地气 消费惠民 "旧冰箱抵800元现场核销，换空调太划算！"绿色智能消费品以旧换新区内，市民张女士喜笑颜开。她的8年旧冰 箱折价800元，叠加政企补贴后，3200元购得一级能效空调，省了1500元。这正是"渝味新岁·惠享生活"消费季的 缩影，政策服务直达基层。 39个农产品展位上 ...

Group 1 - The core viewpoint is that Huangpu District will focus on promoting consumption, advancing technological innovation, and enhancing financial technology [1] - The district aims to further drive urban renewal and quality upgrades [1]

Core Viewpoint - The event "Clever Wife Good Goods" New Year Market aims to stimulate consumer demand and enhance market vitality during the Spring Festival, showcasing the responsibility and commitment of women in Huangchuan [1][12]. Group 1: Event Overview - The New Year Market was organized by the Huangchuan Women's Federation in collaboration with multiple departments, focusing on promoting local products and supporting women's entrepreneurship [1][3]. - The event featured over 50 categories of high-quality products, including grains, fruits, flowers, traditional snacks, and handicrafts, catering to the one-stop shopping needs of the community [3][5]. Group 2: Product Highlights - Various local specialties were showcased, such as the fine Huangchuan tribute noodles, handmade mung bean cakes, and traditional cured meats, all reflecting the local culinary heritage [5]. - The market also included fresh produce, eco-friendly eggs, and artisanal beverages, emphasizing the blend of cultural significance and quality craftsmanship [5]. Group 3: Economic Impact - The event is seen as a significant measure to implement higher-level decisions on expanding domestic demand and promoting consumption, while also enhancing the influence of the "Clever Wife Good Goods" brand [12][13]. - It aims to broaden sales channels for local women's products, activate holiday consumption potential, and achieve multiple benefits such as promoting consumption, expanding employment, and increasing income [13]. Group 4: Future Plans - The Huangchuan Women's Federation plans to continue building platforms for production and sales connections, enhancing the competitiveness of the "Clever Wife" brand, and encouraging women's participation in industrial development [13].

1. Report Industry Investment Rating There is no information provided regarding the industry investment rating in the given content. 2. Core Viewpoints of the Report The report focuses on the policy trends and developments in multiple fields from January 9th to February 3rd, 2026, including macro - economic policies, fiscal policies, monetary policies, financial regulations, and real estate policies. The government is implementing a series of coordinated policies to promote economic development, stimulate consumption, and support key industries, while also strengthening financial supervision and risk prevention [1][2][3]. 3. Summary by Directory 3.1 Macro - Tone - Strengthen fiscal - financial coordination and deploy a package of policies to boost domestic demand. The State Council meeting emphasized the combination of fiscal and financial policies to guide social capital into consumption and investment. Policies such as loan interest subsidies for service providers and individuals were optimized [9][12]. - The National Development and Reform Commission allocated 93.6 billion yuan in ultra - long - term special treasury bonds to support equipment renewal, targeting about 4,500 projects in multiple fields and driving over 460 billion yuan in total investment [10][13]. - The Ministry of Commerce deployed key work for 2026, with the special consumption - boosting action as the top priority. The State Council issued a work plan to cultivate new growth points in service consumption [11][13]. 3.2 Fiscal Policy - Clarify the orientation of an active fiscal policy and optimize the tax structure. In 2026, a "hard - core" active fiscal policy will be implemented, and ultra - long - term special treasury bonds will continue to be used for "two important" and "two new" tasks. Tax system reform will be deepened [14]. - Multiple fiscal interest - subsidy policies were introduced to support equipment renewal and financing for small and medium - sized enterprises and service providers. The implementation period of the personal consumption loan interest - subsidy policy was extended to the end of 2026 [15]. - The export tax rebate for photovoltaic products was cancelled, and the export tax rebate rate for battery products was adjusted [15]. - Special bonds for clearing arrears will be issued as soon as possible, and the pilot of "self - review and self - issuance" of special bonds may be expanded [16][17]. 3.3 Monetary Policy - The central bank lowered the interest rates of structural policy tools on January 15th, and there is still room for reserve requirement ratio cuts and interest rate cuts this year [20][24]. - The central bank may create new tools to support non - bank liquidity, with reference to SRF and some temporary tools [21]. - The central bank's bond - buying volume in January increased to 100 billion yuan, and the bond - buying scale is affected by factors such as base money supply and bond market supply - demand [22]. - The construction of the Hong Kong offshore RMB market will be steadily promoted, including increasing the RMB business fund arrangement scale of the Hong Kong Monetary Authority from 100 billion yuan to 200 billion yuan [23]. 3.4 Financial Supervision - Financial regulatory authorities such as the Financial Regulatory Administration, the China Securities Regulatory Commission, and the central bank held their 2026 work meetings, emphasizing risk prevention and market stability [26]. - The Shanghai, Shenzhen, and Beijing stock exchanges raised the margin ratio for margin trading, aiming to promote the healthy development of the A - share market [27]. - The use of QDII quotas was regulated, and the first batch of commercial real - estate REITs was accepted by the CSRC [28]. - The CSRC issued guidelines for the performance comparison benchmarks of public funds, strengthening the benchmark's characterization and constraint functions [28][29]. 3.5 Real Estate Policy - The direction of urban renewal was clarified, aiming to build livable cities and accelerate the construction of a new real - estate development model [31]. - Tax incentives for housing were extended, and the minimum down - payment ratio for commercial housing loans was reduced from 50% to 30% [32]. - Projects on the real - estate "whitelist" may have their loans extended, and some real - estate enterprises no longer need to report "three red lines" data monthly [33].

早盘，A股大消费（核心股）板块走强，美容护理、旅游、食品、零售、影视（核心股）等方向纷纷拉 升。拉芳家化、安记食品、海欣食品、红棉股份、杭州解百、浙文影业、横店影视等多股涨停。 | 美部 行业 | 概念 风格 地域 | 30 | | | --- | --- | --- | --- | | 名称 | | 涨幅� 1分钟涨速 涨停数 | 领涨股 | | 美容护理 | +3.50% | -0.03% | - 拉芳家化 | | 影视院线 | +2.68% | +0.03% | - 横店影视 | | 旅游及酒店 | +2.20% | +0.02% | 0 黄山旅游 | | 食品加工制造 | +2.15% | -0.02% | 2 海欣食品 | | 饮料制造 | +2.04% | +0.00% | 2 红棉股份 | | 银行 | +1.25% | +0.00% | E 厦门银行 | | 纺织制造 | +1.25% | +0.10% | 2 浙文影业 | | 白酒 | +1.20% | -0.03% | 0 皇台酒业 | | 零售 | +0.98% | +0.04% | 1 杭州解百 | 消息面上，国务院新闻办公室将于20 ...

因此，"有奖发票"活动撬动的不仅是短期消费数据的提升，更是消费生态的优化、消费信心的增强以及 消费潜力的释放。从长远看，"有奖发票"还将在潜移默化中培育全社会的税法遵从意识，让抽象的税收 概念变得可触可感，让"税收取之于民、用之于民"的理念深入人心；同时，倒逼商户规范经营、诚信纳 税。 在为"有奖发票"活动拍手叫好的同时，也要防止把"好事变坏事"。因此，一方面，要确保消费行为真 实，严厉打击弄虚作假骗取、套取补助资金的行为，确保政策公平公正、落地见效；另一方面，要加强 宣传引导，让"索票抽奖"成为消费共识。此外，各地要因地制宜配套促消费活动，积极探索更加行之有 效的促消费工作路径，进一步提升消费激励效果。 在笔者看来，此次在50个城市探索开展有奖发票活动试点工作，是要以有奖发票的"奖"为切入点，以普 惠性激励为杠杆，达到为消费市场添一把"火"的效果：激发消费活力，营造消费氛围，以"小投入"撬 动"大消费"，为巩固拓展经济稳中向好势头提供有力支撑。 消费是经济增长的重要引擎，是国内大循环的关键环节。在提振消费各项政策措施的共同作用下，我国 消费市场稳定增长，供给体系日益完善，消费结构优化升级。根据国家统计局数据 ...

其二，经济大省将"卯足劲"搞科技。随着中央经济工作会议将我国国际科技创 新中心布局从北京、上海、大湾区，拓围至京津冀、长三角、大湾区三大区域， 2026 年这些地区在政府工作报告中，几乎"清一色"将打造科技创新中心集群置 于全年工作的最领先位置，显示出区域协同创新已成为驱动高质量发展的核心战 略。 当然，"卯足劲"搞科技的同时，还要沉下心来"反内卷"。有趣的是，这些承担 国际科技创新中心建设任务的核心地区，在 2026 年几乎都专门部署了"反内卷" 工作，而许多其他省份则未将其列为重点。可见在创新高地，构建清朗、高效、 可持续的科研与产业生态的重要作用。 其三，地方的"促消费"虽然作为重点工作部署，但并非当务之急。尽管各地均对 国家层面提出的消费品以旧换新、清理消费领域不合理限制、丰富服务消费供给 等政策进一步落实安排，但对比 2025 年地方政府工作报告来看，今年各地对"扩 内需、促消费"相关任务的次序安排，多数保持稳定或有所后移（包括我们此前 报告《提升消费率：中国的四类画像》提到的"乐于消费型"的广东、浙江，其 2026 年工作报告均将内需的工作次序下调）。 在 2026 年开局工作中，地方政府仍将有限 ...