以下文章来源于Gooods 好味司 ，作者海枫 Gooods 好味司 . 专业、独特、有趣的食品饮料产品媒体，连接好产品与美好生活。 产品趋势背后代表了市场、消费需求以及行业在发生变化，而变化会产生新的机会。 产品趋势是我们跟踪变化、捕捉机会的栏目，我们会捕捉和分析中国食品饮料市场的变化与机会，同时 也会看海外市场的产品趋势以及分析这些趋势是否有机会在中国市场落地。 第一期产品趋势，我们来了解一下正风靡美国的益生元气泡水，是哪些因素、哪些公司助推这一新兴市 场的爆发，以及是否有在中国市场发展的可能性。 毕竟上一次美国碳酸饮料市场的重大创新：风味气泡水，成功被元气森林引入中国市场，由此成就了一 家百亿营收规模的中国饮料大公司。 图片来源： OLIPOP官网 当中国消费者在货架前为无糖茶饮料挑花眼时，大洋彼岸美国超市里的饮料货架同样在经历一场新的大 战： 从"传统碳酸饮料"到"现代汽水"的又一次品类升级之战。 美国市场的饮料巨头们正不约而同押注同一个趋势： 带有功能性的健康化饮料，而且还是碳酸饮料。 全球饮料市场的共同行业变迁，可以看得出饮料行业的升级趋势，也看得出新一代消 费群体 对健康+口 感"既要又要"的双 ...

Core Insights - The new tea beverage industry is experiencing a rollercoaster of market activity, highlighted by the IPOs of brands like Mixue Ice City and Bawang Tea Princess, which have seen significant market valuations and stock price fluctuations [1][11] - Despite the excitement, underlying issues such as high debt levels, franchisee attrition, and quality control challenges indicate a deeper crisis of trust and imbalance within the industry [1][5] Market Dynamics - The Chinese new tea beverage market is projected to reach 354.72 billion yuan in 2024, with expectations to exceed 400 billion yuan by 2028, indicating a shift towards a saturated market and increased competition among existing brands [1][2] - Mixue Ice City has become the largest brand in the global ready-to-drink beverage sector with 46,479 stores, surpassing Starbucks, while other brands like Guming and Cha Baidao are also expanding rapidly [2] Profitability Challenges - The average profit margin in the new tea beverage industry has declined from 21.4% in 2023 to 14.7% in 2024, driven by aggressive pricing strategies and increased competition in lower-tier cities [2][4] - Despite revenue growth, individual store performance is declining, with Guming's same-store GMV down 4.3% and Cha Baidao's net profit dropping 58% in 2024 [4][12] Health and Innovation Issues - The industry's health-focused marketing has led to a disconnect between consumer expectations and actual product offerings, with many brands failing to deliver genuine innovation despite promoting low-sugar and health-oriented products [7][10] - Brands like Mixue Ice City and Guming are attempting to enhance their supply chains to meet health demands, but regional differences in consumer preferences complicate standardization efforts [8][10] Capital Market Sentiment - The capital market remains enthusiastic about the new tea beverage sector, as evidenced by the high valuations of recent IPOs, but concerns about the sustainability of growth and profitability persist [11][12] - The contrasting trends of rapid store expansion and declining individual store profitability highlight the challenges faced by brands in maintaining a balance between scale and quality [12][13] Cultural Significance - The new tea beverage industry is evolving into a cultural ambassador for Chinese traditions, with brands like Mixue Ice City and Bawang Tea Princess leveraging their international presence to promote Chinese tea culture [14] - The industry's future success will depend on its ability to balance commercial ambitions with cultural values, ensuring that each product not only serves a market need but also conveys a sense of cultural identity [14]

Group 1 - The beverage fast-moving consumer goods (FMCG) market is entering its sales peak as temperatures rise, with Wuhan Tingjin Food Co., Ltd. ramping up production of popular drinks like "Ice Black Tea" and "Watermelon Peach" [1][3] - Wuhan Tingjin has three production workshops and 16 production lines, primarily producing the well-known "Kang Shifu" series of low-sugar and sugar-free beverages. In the first quarter of this year, the company produced 15.1 million boxes of beverages, generating a revenue exceeding 360 million yuan [3] - The production line operates efficiently, with a single line capable of producing 48,000 bottles per hour, achieving a daily capacity of over 550,000 boxes. The company plans to introduce AGV robots and AI visual inspection systems to upgrade its production lines, aiming to reduce energy consumption and enhance production efficiency [3] Group 2 - The beverage FMCG market is evolving towards diversification, health, functionality, and experiential consumption. Wuhan Tingjin is focusing on technological upgrades while also transitioning its product offerings [3] - In addition to traditional products like jasmine tea and ice black tea, Wuhan Tingjin plans to launch new products such as "Tea's Inheritor," goji chrysanthemum tea, and PH9.0 water, aiming to target niche markets and expand its market influence [3]