丨证券研究报告丨 公司研究丨点评报告丨九阳股份（002242.SZ） [Table_Title] 营收降幅收窄，扣非业绩转正 报告要点 [Table_Summary] 公司 2025 年一季度公司实现营业收入 20.00 亿元，同比下降 3.17%，实现归母净利润 1.01 亿 元，同比下降 21.91%，实现归母扣非净利润 1.07 亿元，同比下降 15.08%。 分析师及联系人 陈亮 SAC：S0490517070017 SFC：BIS999 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 九阳股份（002242.SZ） cjzqdt11111 [Table_Title2] 营收降幅收窄，扣非业绩转正 公司披露 2025 年一季报：公司 2025 年一季度公司实现营业收入 20.00 亿元，同比下降 3.17%， 实现归母净利润 1.01 亿元，同比下降 21.91%，实现归母扣非净利润 1.07 亿元，同比下降 15.08%。 事件评论 风险提示 1、宏观经济波动带来需求走弱从而使得公司收入回落的风险； 2、行业竞争加剧带来的规模与效率回落的风险。 请阅读最后 ...

Group 1 - The company achieved a total operating revenue of 6.469 billion yuan in 2024, with net profit attributable to shareholders of 328 million yuan and a net cash flow from operating activities of 859 million yuan [1][2] - The company plans to distribute a cash dividend of 2.50 yuan per 10 shares, amounting to approximately 283 million yuan, which represents 86% of the net profit attributable to shareholders for 2024 [1][2] - The company has maintained a strong financial position with cash and cash equivalents of 3.215 billion yuan and a debt-to-asset ratio of 36.29%, down 1.67 percentage points year-on-year [1][2] Group 2 - The company has seen a 10.19% year-on-year increase in revenue from its large retail business in the first quarter of 2025, driven by product innovation and refined operations [2][3] - The total expenses for the company decreased by 11.27% year-on-year, with sales and management expense ratios dropping by 2.25 and 1.42 percentage points, respectively [2][3] - The company is focusing on high-margin segments and has adjusted its business structure to concentrate resources on profitable areas, leading to improved profit quality [2][3] Group 3 - The company has expanded its retail network by adding 188 new stores in 2024, primarily through existing distributors [2][3] - The company has been recognized as a key promoter in the building materials industry for its "old-for-new" policy, which has significantly stimulated consumer demand for tiles [2][3] - The company is actively exploring investments in high-end equipment manufacturing and new-generation information technology through its investment platform [1][2]

证券研究报告 轻工行业24A&25Q1业绩综述： 新消费表现亮眼，补贴链刺激效果初显 分析师：赵中平 执业编号：S1130524050003 分析师：张杨桓 执业编号：S1130522090001 分析师：尹新悦 执业编号：S1130522080004 2025年5月4日 目录 3 1 家居：内销国补刺激效果初显，出口景气度边际有所下行 ➢ 业绩综述 -30% -20% -10% 0% 10% 20% 30% 40% 营收同比增长率(%) 归母净利润同比增长率(%) 01 家居：内销国补刺激效果初显，出口景气度边际有所下行 03 轻工消费宠物潮玩：新消费国货品牌靓丽，多点开花 04 02 造纸：短期盈利压力仍在，资本开支趋缓，优选细分赛道 两轮车：以旧换新助推Q1高景气，产品升级、出海是长期 成长抓手 05 风险提示 01 家居：内销国补刺激效果初显， 出口景气度边际有所下行 图表1：内销家居板块历年营收与净利润同比增长率 图表2：内销家居板块单季度营收与净利润同比增长率 -60% -40% -20% 0% 20% 40% 营收同比增长率(%) 归母净利润同比增长率(%) -20% 0% 20% 40% 60 ...

Group 1 - The overall market outlook for 2025 is expected to fluctuate at a relatively low level, with potential improvements driven by government policies in real estate, stimulating domestic demand, and consumption [1] - The company adopts a proactive approach in the competitive stock market, leveraging its extensive retail channel layout and relatively flat distributor advantages to enhance market presence and empower distributors [1] - Collaboration with leading companies in the integrated channel aims to reduce costs and improve gross margins through service efficiency [1] Group 2 - The company is cautious regarding engineering projects related to real estate, focusing on driving growth for distributors in niche markets such as healthcare, wellness, and hotel commercial chains [1] - The "old-for-new" national subsidy program is a key strategy for the company to capture market share during downturns, benefiting from quick response and strong execution capabilities to intercept traffic and expand customer orders [1]

Group 1: Core Insights - The new national subsidy policy is expected to stimulate consumer demand in the smartphone market, marking a turning point for the industry [1] - JD.com is addressing the challenges of the trade-in process by creating a seamless consumer experience through its innovative supply chain solutions [1] Group 2: Service Innovations - JD.com has introduced a unique "delivery, installation, dismantling, and collection" service, significantly reducing the time for device upgrades and achieving a user satisfaction rate of 98.7% [6] - The company has implemented an "AI + blockchain" mechanism to verify the authenticity of devices, achieving a compliance check accuracy of 99.97% [7] Group 3: Market Expansion - JD.com has established 28,000 county-level service points, improving delivery times to remote areas to 2.5 days, thus ensuring that the benefits of the national subsidy reach all consumers [8] Group 4: Financial Innovations - JD.com’s "white bar" financing model has seen a 215% year-on-year increase in digital product transaction volume, with 63% of orders utilizing interest-free installment plans [11] - The "Tian Dun" risk control system has successfully intercepted 12,000 fraudulent transactions during the national subsidy campaign, maintaining a loss rate below 0.02% [12] Group 5: Collaborative Ecosystem - JD.com has enhanced subsidy accuracy to 99.6% through a digital platform that streamlines the subsidy qualification and fund verification process [13] - The company has collaborated with manufacturers to launch cost-effective smartphone models based on consumer data, achieving sales of 500,000 units in the first month [14] Group 6: Social Responsibility - JD.com’s "Digital Agricultural Station" initiative allows local farmers to access upgrade services while selling their products nationwide, demonstrating a dual benefit of consumer upgrade and industry revitalization [15] Group 7: Conclusion - The integration of national subsidies with supply chain capabilities is transforming the consumer landscape, with JD.com positioning itself as a key player in creating a sustainable economic growth model [16][17]

前所未有！今年以来，一线家电市场的洗牌力度，大大超出过去40年中的任何一年。对于不少家电厂商来说，面对的就是"开局 即终局"：不少工厂至今都没有正常生产，还有一些工厂阶段性放假，甚至放长假。 宁言 撰写 其次，要敢闯和敢干。面对没有胜算的一线市场正面抢夺，众多厂商尽量避免参与内卷式竞争乱战，要有实力、有胆识跳出拼 低价泥潭，敢闯敢干去寻找新出路。实在不行，就留存实力，保存精力，等待产业拐点的到来。 再者，要果断和高效。今年以来的家电市场竞争，节奏快、变数多、变化快，对于很多厂商而言，一旦市场经营慢半拍，就会 出现步步慢的尴尬局面。所以，善于打仗的关键，是高效、快速的决策和反馈，从而避免市场竞争机会的错失。 声明：家电圈原创文章，未经授权一律严禁转载 无论是海尔、美的、长虹、海信、TCL，或是方太、老板，以及九阳，还是京东、天猫、拼多多、苏宁易购，从去年四季度到 今年一季度以来，成为家电"国补"政策的最大赢家。不只是在下行的市场通道中收获增长的业绩，同时在市场占有率、品牌影 响力和渠道话语权、用户认知度等多个维度，都出现了明显提升，话语权和地位显著提高。 与之对应，则是不少家电厂商的生意出现恶化。一些家电工厂从 ...

| [Table_MainProfit] 指标/年度 | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业收入（百万元） | 11212.65 | 11821.85 | 12476.16 | 13204.77 | | 增长率 | 0.10% | 5.43% | 5.53% | 5.84% | | 归属母公司净利润（百万元） | 1577.40 | 1637.52 | 1732.72 | 1850.45 | | 增长率 | -8.97% | 3.81% | 5.81% | 6.79% | | 每股收益 EPS（元） | 1.67 | 1.73 | 1.83 | 1.96 | | 净资产收益率 ROE | 13.81% | 13.32%13.21% | | 13.21% | | PE | 12 | 11 | 11 | 10 | | PB | 1.65 | 1.53 | 1.44 | 1.34 | [ T able_StockInfo] 2025 年 04 月 30 日 证券研究报告•2024年年报及 2025 年一季报点评 老 ...

Core Viewpoint - The performance of leading domestic kitchen appliance companies, including Boss Electric, Vatti, and Vanward Electric, shows significant divergence, with Boss Electric and Vatti experiencing declines in 2024 and Q1 2025, while Vanward Electric continues to grow [1][4]. Group 1: Company Performance - Boss Electric reported a revenue of 11.213 billion yuan in 2024, a slight increase of 0.1%, but a net profit of 1.577 billion yuan, down 8.97% year-on-year [2]. - Vatti achieved a revenue of 6.372 billion yuan in 2024, a year-on-year growth of 2.23%, with a net profit of 485 million yuan, up 8.39% [2]. - Vanward Electric's revenue in 2024 was 7.342 billion yuan, a growth of 20.29%, with a net profit of 658 million yuan, up 15.73% [4]. - In Q1 2025, Boss Electric's revenue fell to 2.076 billion yuan, down 7.2%, and net profit decreased to 340 million yuan, down 14.66% [2]. - Vatti's Q1 2025 revenue was 1.26 billion yuan, down 8.8%, with a net profit of 106 million yuan, down 14.33% [2]. - Vanward Electric continued its growth in Q1 2025, achieving a revenue of 2.295 billion yuan, up 15.94%, and a net profit of 179 million yuan, up 8.01% [4]. Group 2: Market Conditions - The ongoing downturn in the real estate market has significantly impacted the kitchen appliance industry, particularly affecting Boss Electric and Vatti, which are closely tied to the refined decoration market [1][3]. - The overall kitchen appliance market is expected to remain stable, supported by the "national subsidy" policy [1][6]. - In Q1 2025, the number of new projects in the real estate refined decoration market dropped by 38.9%, with a market scale decline of 42.1% [3]. - The kitchen appliance sector's performance is closely linked to the real estate market, making it challenging for individual companies to thrive independently [3]. Group 3: Product and Export Strategy - Vanward Electric's focus on specific product categories, such as household water heating and kitchen appliances, has contributed to its better performance compared to Boss Electric and Vatti [4][5]. - In Q1 2025, the retail market for range hoods and gas stoves saw significant growth, with retail sales of range hoods reaching 6.1 billion yuan, up 13.1%, and gas stoves at 3.72 billion yuan, up 13.4% [5]. - Vanward Electric's export sales accounted for 36.27% of its revenue in 2024, with a growth of 41.43%, while Boss Electric and Vatti had much lower export revenue proportions [6].

[ T able_StockInfo] 2025 年 04 月 30 日 证券研究报告•2024年年报及 2025 年一季报点评 老板电器（002508）家用电器 目标价：——元（6 个月） 买入（维持） 当前价：19.65 元 国补拉动行业增长，分红比例创新高 | [Table_MainProfit] 指标/年度 | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业收入（百万元） | 11212.65 | 11821.85 | 12476.16 | 13204.77 | | 增长率 | 0.10% | 5.43% | 5.53% | 5.84% | | 归属母公司净利润（百万元） | 1577.40 | 1637.52 | 1732.72 | 1850.45 | | 增长率 | -8.97% | 3.81% | 5.81% | 6.79% | | 每股收益 EPS（元） | 1.67 | 1.73 | 1.83 | 1.96 | | 净资产收益率 ROE | 13.81% | 13.32% | 13.21% | 13.2 ...

Core Insights - The opening of JD MALL in Nanjing marks a significant expansion in the retail landscape, with a focus on integrating online and offline shopping experiences [2][8] - The "National Subsidy" policy is driving sales growth and promoting the high-end and smart transformation of home appliances and furniture [4][7] - Competitors like Suning are also adapting to the changing market dynamics, indicating a competitive resurgence in the offline retail sector [3][7] Group 1: JD MALL Expansion - JD MALL Nanjing store officially opened on April 30, with a significant focus on "National Subsidy" products, with over 80% of items eligible for subsidies [2][4] - By 2025, JD plans to accelerate the opening of new JD MALL locations, with 20 stores already operational across major cities [9] - The Nanjing store covers nearly 30,000 square meters and offers over 200,000 product SKUs, enhancing JD's retail network in Eastern China [8][9] Group 2: Impact of National Subsidy - The "National Subsidy" initiative has led to a notable increase in customer traffic, with over 52,000 visitors during the first three days of trial operation at JD MALL Nanjing [4][7] - The average price of home appliances in the Nanjing store is 5,570 yuan, which is 32% higher than traditional appliance stores, reflecting a shift towards premium products [4][7] - The subsidy program is expected to benefit both JD and Suning, as it encourages the expansion of offline retail and enhances customer engagement [7][9] Group 3: Competitive Landscape - Suning also opened new stores on the same day as JD MALL, indicating a renewed competitive spirit in the offline retail market [3][7] - Suning reported a revenue of 12.894 billion yuan in Q1, with a year-on-year growth of 2.5%, showcasing resilience in the face of competition [7] - The retail landscape is evolving, with both JD and Suning leveraging the "National Subsidy" to enhance their market positions and expand their physical store presence [7][9]