二次元经济
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国庆百余场漫展,有人门票卖千万,有人“赔本赚吆喝”
3 6 Ke· 2025-10-13 03:17
Core Insights - The comic exhibition industry continues to thrive in 2025, with over 400 commercial and fan exhibitions held during the Mid-Autumn Festival and National Day holidays, and the total number of events exceeding 1,000 when including non-standard venues [1][4] - Comic exhibitions have evolved from subcultural gatherings to significant social and emotional outlets for the younger generation, particularly Generation Z, who engage in activities like cosplay and community meetups [1][4] - Major cities such as Shanghai, Beijing, Guangzhou, and Shenzhen hosted at least 147 anime and gaming events during the National Day period, marking a new high compared to 117 events in the same period last year [1][4] Industry Trends - The market is witnessing a dual structure with large-scale comprehensive exhibitions like COMICUP and Chinajoy dominating, while a growing number of smaller, niche exhibitions are emerging, though their effectiveness varies [5][8] - The rise of fan-driven "ONLY" exhibitions, which focus on specific IPs or themes, is becoming a key growth driver for the anime exhibition market, categorized into three main types: "pallet IP ONLY," "single IP ONLY," and "specific CP/team ONLY" [8][10] - Game IPs have become the dominant force in the exhibition landscape, with 41 game-related events compared to 22 anime events during the National Day period, highlighting the strength of domestic game IPs [11][12] Economic Impact - Major exhibitions like COMICUP have demonstrated significant economic impact, with events attracting over 250,000 attendees and driving hotel bookings and local economies [20] - Despite the popularity of smaller "ONLY" exhibitions, financial viability remains a concern, as evidenced by a case where an individual invested 1.6 million yuan but incurred a loss of 860,000 yuan [20]
湖南近500家单位组团携1.47万个岗位进京招聘
Xin Jing Bao· 2025-10-12 23:02
Core Points - The recruitment event "Zhihui Xiaoxiang, Cai Ju Hunan" took place at Peking University, featuring nearly 500 employers offering 14,700 job positions to attract graduates to Hunan [1][2] - This event is part of Hunan's 2025 talent recruitment initiative, which will also be held in seven other cities including Changsha, Shanghai, and Xi'an [1] Group 1: Job Characteristics - The job offerings are characterized by "high," "new," and "excellent" features, with a focus on high-level industry positions [2] - Over 150 manufacturing companies provided nearly 4,600 positions, accounting for more than 30% of the total, while 22 leading enterprises offered over 2,000 positions, making up over 15% [2] Group 2: New Industries and Roles - The recruitment event emphasized new industries and new roles, with 1,000 entrepreneurial positions from five incubation bases and over 3,200 positions from more than 120 tech companies [3] - Emerging roles included positions in AI, chips, and new materials, attracting significant interest from job seekers [3][4] Group 3: Quality of Positions - The event featured high-quality job opportunities from prestigious institutions such as "Four Major Laboratories," "985" universities, and provincial state-owned enterprises, with over 60 listed companies and leading enterprises present [3] - New positions like AI education model application researchers were introduced, with competitive salaries reaching up to 300,000 annually, excluding additional benefits [4][5] Group 4: Doctorate Recruitment - A "Doctorate Express" section was introduced, allowing PhD candidates to quickly find matching positions and conduct on-site interviews with universities [5] - This initiative aims to streamline the recruitment process for doctoral candidates, enhancing the efficiency of job matching [5]
政策推动、区域产业协同,二次元经济有望成大湾区发展新引擎
Nan Fang Du Shi Bao· 2025-10-06 12:09
Core Insights - The 2025 Guangzhou Animation and Game Festival (AGF×CICF) successfully attracted over 450,000 attendees and featured more than 1,000 top brands and 7,000 IP-related products from October 2 to 5 [1] - Guangdong's six major "policy packages" aimed at promoting high-quality development in the cultural industry have received positive feedback from industry leaders, indicating a strong potential for the two-dimensional economy, particularly in gaming and animation, to become a new growth engine for the Guangdong-Hong Kong-Macao Greater Bay Area [3][17] Policy Support - The "policy packages" include 87 specific measures across six sectors, including film, performing arts, animation, online games, e-sports, and online audio-visual content, providing substantial support for the cultural industry [3][19] - Local governments are also introducing complementary policies to support high-quality development in the cultural industry, such as Guangzhou's Huangpu District offering up to 20 million yuan in subsidies for qualifying units [28][30] Industry Events - Multiple animation and gaming exhibitions were held during the National Day holiday, serving as platforms for companies to showcase their latest products and stimulate the holiday economy [6][12] - The AGF and CICF featured over 100 unique events, including the 22nd Golden Dragon Awards and various gaming competitions, with an exhibition area of 82,000 square meters [8][52] Economic Impact - The events not only provide immersive experiences for the Z generation but also effectively stimulate the holiday economy and cultural tourism resources [6][10] - The integration of various cultural elements, such as traditional culture and modern gaming, is seen as a way to enhance consumer engagement and drive economic growth [25][42] Industry Collaboration - Experts emphasize the importance of establishing a unified talent qualification recognition system and a collaborative development fund for the animation and gaming industries across the Greater Bay Area [38][40] - The need for cross-industry collaboration is highlighted, with suggestions to integrate high-quality IP into local theme parks and cultural sites to enhance the cultural tourism experience [40][42] International Expansion - The "policy packages" and local measures are designed to encourage cultural products and enterprises to expand internationally, with a focus on leveraging the Greater Bay Area's advantages for global outreach [46][50] - Successful examples of international expansion include the game "Ningchao," which topped the App Store charts in multiple countries and regions shortly after its release [48]
假期旅游消费,“燃”起来了
财联社· 2025-10-02 05:15
Group 1 - The overall tourism market in China is experiencing a significant surge during the National Day and Mid-Autumn Festival holidays, with expectations for record-high travel activity driven by extended holiday periods [1] - In Beijing, over 2,100 performances and more than 500 unique activities are contributing to consumer enthusiasm, with a notable focus on cultural and artistic events [2] - Shanghai's tourism orders have increased by 32% year-on-year, with major attractions like Shanghai Disneyland and the Shanghai Ocean Park seeing substantial visitor growth [6][9] Group 2 - Chengdu has become a top tourist destination, with a 13.6% increase in passenger traffic at major train stations, and significant growth in hotel and flight bookings [10][13] - The opening of the G8513 highway has reduced travel time to Jiuzhaigou, enhancing its appeal as a tourist destination [13] - In Nanjing, tourist numbers have risen by 9.8%, driven by a combination of cultural events and sports activities, with significant measures taken to manage the influx of visitors [18][20] Group 3 - In Hangzhou, the West Lake area has seen a 12.33% increase in visitors, with special transportation measures implemented to handle the crowd [16] - Qingdao's tourism is thriving, with a 25% increase in visitors to Laoshan and new attractions like the "Moe Animal Bay" at the Polar Ocean World drawing crowds [22][25]
国庆假期首日,上海游客量同比增长18.5%
财联社· 2025-10-02 01:47
Core Insights - The article highlights the surge in tourism and the popularity of the "二次元" (two-dimensional) economy in Shanghai during the National Day and Mid-Autumn Festival holiday, with significant increases in visitor numbers and related activities [2][3]. Group 1: Tourism Statistics - Shanghai received a total of 3.5847 million visitors on October 1, marking an 18.5% year-on-year increase [2]. - The railway station in Shanghai is expected to see a record high in passenger flow, with approximately 800,000 travelers sent on the first day of the holiday [12]. Group 2: 二次元 Economy - The "二次元" economy is thriving, with many visitors flocking to the 百联ZX创趣场 to purchase "谷子" (two-dimensional merchandise) [3]. - Events such as the "超动感·北外滩次元音乐嘉年华" and the 11th ICG Animation and Game Expo are attracting significant crowds, with daily ticket limits set at 4,500 [5]. Group 3: Cultural Integration - The Shanghai Museum is collaborating with 巨星传奇 to host the "了不起的老祖宗——周同学的时空奇遇记" art show, marking a blend of traditional culture and contemporary art [5][7]. - The event aims to engage younger audiences with Chinese history and culture through innovative presentations, including AI elements [7]. Group 4: Cruise Market - The cruise market is also experiencing high demand, with the 爱达·魔都号 cruise ship setting sail with nearly 5,000 passengers on October 1 for an 8-day journey [8][9]. - MSC Cruises reported a 25% year-on-year increase in bookings for overseas voyages during the holiday period [10]. Group 5: Airline Operations - China Eastern Airlines planned over 3,200 flights on the first day of the holiday, expecting to carry more than 460,000 passengers, with international routes showing a passenger load factor exceeding 90% [11][12]. - The data indicates a significant increase in travel activity compared to the previous year, with popular domestic and international routes nearing full capacity [12].
无锡梁溪区加快推进生活性服务业发展 多措并举激发消费活力
Xin Hua Ri Bao· 2025-09-29 21:27
Core Insights - Liangxi District has effectively implemented national and provincial policies to promote consumption, focusing on key areas such as emerging economies and large-scale consumption, resulting in a steady growth in the consumption market with a retail sales total of 632.07 billion yuan from January to August, marking a 4.9% year-on-year increase and maintaining the top position in the city [1] Group 1: Quality Supply Meets New Consumer Demands - The district is enhancing the quality of consumption supply to meet the personalized, experiential, and quality-oriented demands of current consumer groups, with 25 new provincial-level flagship stores established this year, including high-profile brands [2] - New consumption formats are being developed, such as the introduction of over 20 brands in the "二次元" economy and the establishment of a nationwide first "pet-friendly" street, enhancing the interactive experience for consumers [2] - Luxury brands like Louis Vuitton, Hermes, Dior, and Gucci have opened double-decker flagship stores in the district, highlighting the increasing consumption capacity and influence [2] Group 2: Cultural and Tourism Integration - Liangxi District is leveraging cultural IP to stimulate consumer flow, with projects like the "今夜梁宵" immersive night tour attracting 4.965 million visitors since its opening in April, showcasing the successful integration of culture and tourism [3] - The district has created unique cultural experiences, such as the "阿炳映月里" project, which combines traditional music with modern art installations, appealing to younger demographics [3] Group 3: Sports Events Driving Consumption Growth - The district has successfully hosted the "奇妙夜梁溪" event, attracting over 3,500 participants and generating an average daily consumption of over 3 million yuan, with 43% of attendees being from outside the area [4] - Initiatives like the "苏超有礼" series of promotional activities are designed to enhance consumer engagement through immersive experiences in various commercial areas [4] Group 4: Space Renewal and New Consumption Scenarios - The district is expanding consumption spaces through the renovation of an 8.5-kilometer slow-moving system along the ancient canal, connecting 19 cultural landmarks and creating new consumption scenarios [5] - The "运河汇街区" has been developed as a new cultural and tourism landmark, attracting over 2.3 million visitors in its first year after transformation [6] Group 5: Policy Support for Consumption Potential - Liangxi District is implementing policies to stimulate large-scale consumption in sectors like automobiles and home appliances, resulting in a retail sales increase of 28.52 billion yuan across four major categories [7] - The district aims to enhance service quality and brand value while diversifying the development of the service industry to meet the evolving consumer demands [7]
全国首个杭州为二次元经济装上“安全导航”
Hang Zhou Ri Bao· 2025-09-26 01:54
Core Insights - The article discusses the launch of the first national "Guidelines for Cultural Content Safety Regulation of Large Comic Conventions (Trial)" by Hangzhou's Cultural, Radio, Television, and Tourism Bureau, aimed at balancing cultural safety and industry vitality in the rapidly growing ACG (Anime, Comic, and Game) sector [1][2] Group 1: Regulatory Framework - The guidelines consist of 22 detailed provisions that establish a comprehensive regulatory framework covering pre-event, during-event, and post-event processes [2] - The shift in regulatory approach emphasizes proactive prevention and guidance rather than reactive measures, enhancing the precision and efficiency of management [2] Group 2: Industry Impact - The guidelines clarify "cultural content safety red lines" and "minimum protection standards for minors," addressing the unique challenges posed by the rapidly evolving comic convention industry [2] - Supporting documents such as negative lists and commitment letters have been tested in events like the China International Animation Festival, demonstrating practical applicability [2] Group 3: Goals and Benefits - The guidelines aim to serve dual functions as both a "safety valve" and a "booster," helping event organizers and exhibitors mitigate administrative risks while promoting high-quality development in the ACG industry [2] - The initiative is part of Hangzhou's broader strategy to establish itself as a "City of Animation," ensuring that creativity and order can coexist in a healthy ecosystem [1][2]
二次元经济遇到瓶颈?动漫星城收入降三成,角川利润降九成
3 6 Ke· 2025-09-12 02:51
Core Insights - The overall sentiment in the anime and IP market is mixed, with some IPs like "Demon Slayer" driving significant revenue growth, while others like "Ultraman" and "Attack on Titan" are experiencing declines in income [1][25][36]. Group 1: Market Performance - The second quarter of 2025 saw a decline in revenue for several major IPs, with "Demon Slayer" contributing to a 50% increase in sales for Sony's animation and gaming sectors [1][36]. - Guangzhou's Anime Star City reported a 32% drop in revenue for Q2, despite maintaining a high occupancy rate of 99.8% [2]. - Wangfujing Joy Shopping Center, after strategic repositioning, saw a 48% increase in sales for the first half of 2025, although it still reported a loss of approximately 114 million yuan [4][6]. Group 2: IP-Specific Developments - Bandai's "Gundam" IP achieved a record sales figure of 103.2 billion yen in the first half of 2025, driven by the release of a new TV series and related merchandise [10][13]. - "Ultraman" faced a 1.47% decline in sales, with domestic sales plummeting by 66.96%, although overseas sales grew by 45.29% [25][27]. - Toho Animation reported a 6.79% increase in sales, primarily due to the strong performance of "One Piece" and "Dragon Ball" in overseas markets [36][42]. Group 3: Strategic Initiatives - Wangfujing Joy Shopping Center is transforming into a "New National Trend Shopping Center" to cater to the diverse needs of the Z generation [6]. - Sony is enhancing its IP development capabilities through strategic partnerships, including a significant investment in Kadokawa and collaboration with Bandai Namco [60][62]. - Sanrio's multi-character marketing strategy has proven successful, with a 47.4% increase in sales, particularly in the Chinese market, where sales surged by 91% [75][86].
晨光股份(603899):IP赋能产品,出海深化布局,期待传统主业逐步修复
Changjiang Securities· 2025-09-02 10:11
Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Views - The company achieved total revenue of 10.809 billion yuan and net profit attributable to shareholders of 557 million yuan in H1 2025, representing a year-on-year decline of 2% and 12% respectively. In Q2 2025, total revenue was 5.564 billion yuan, with net profit down 6% [2][4] - The company has repurchased 2.86 million shares, amounting to 150 million yuan, which reduced its registered capital [2][4] - The traditional core business (excluding M&G Technology) faced revenue pressure, with a year-on-year decline of 11% in Q2 2025. However, overseas markets showed a 16% increase in revenue [10] - The company is focusing on IP-enabled products and expanding its overseas presence, aiming for a gradual recovery in its traditional business [10] Financial Performance - In H1 2025, the company reported a total revenue of 10.809 billion yuan, with a net profit of 557 million yuan and a non-recurring net profit of 462 million yuan, reflecting declines of 2%, 12%, and 19% year-on-year respectively [2][4] - The gross profit margin for Q2 2025 was 18.3%, a decrease of 0.3 percentage points year-on-year, primarily due to an increase in the proportion of lower-margin direct sales [10] - The company expects net profits for 2025-2027 to reach 1.45 billion, 1.61 billion, and 1.77 billion yuan respectively, corresponding to PE ratios of 19, 17, and 16 times [10]
豫园股份(600655):25Q2收入增速回暖 积极拥抱消费新趋势打造豫园大消费生态
Xin Lang Cai Jing· 2025-09-01 10:36
Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, indicating challenges in the consumer market and operational pressures [1][2]. Revenue Summary - For the first half of 2025, the company generated revenue of 19.11 billion yuan, a year-on-year decrease of 30.7%, with a net profit attributable to shareholders of 60 million yuan, down 94.5% year-on-year [1]. - In Q2 2025, revenue was 10.33 billion yuan, a slight decrease of 0.2% year-on-year, with a net profit of 10 million yuan, down 98.9% year-on-year [2]. - The jewelry and fashion segment faced significant pressure, with H1 revenue of 14.54 billion yuan, down 36% year-on-year, primarily due to a weak consumer environment and fluctuating gold prices [3]. - Other segments such as dining, health products, and cosmetics also reported declines in revenue, reflecting the overall challenging consumer sentiment [3]. Profitability Summary - The gross profit margin for H1 2025 was 15.1%, an increase of 1.8 percentage points, with improvements across all segments [4]. - The company managed to reduce its sales, management, and financial expense ratios to 6.5%, 5.8%, and 4.3%, respectively, indicating a focus on cost control [4]. - Despite the operational pressures, the company reported a cash flow from operations of 2.28 billion yuan, up 71% year-on-year, and maintained a healthy debt-to-asset ratio of 68.2% [4]. Market Outlook - The company remains optimistic about the recovery of offline consumption, supported by government policies and a gradual increase in foot traffic [5]. - The company is actively embracing new consumption trends through cultural initiatives and collaborations, such as events in the Yuyuan shopping district [5]. - Plans for international expansion are underway, with new store openings in Macau and Southeast Asia anticipated [5]. Investment Perspective - The company is focusing on cultural branding and high-potential products, with expected net profits of 700 million yuan and 1.47 billion yuan for 2025 and 2026, respectively [6]. - The current stock price reflects a PE ratio of 34x for 2025 and 16x for 2026, suggesting potential for value re-evaluation as operational improvements take effect [6].