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消费长期“深蹲”,明年能否“起跳”?丨每日研选
盛秋平在讲话中提到,当前零售业在网点布局、供需适配、线上线下平衡等方面还需进一步加强;要学 习推广胖东来等企业好经验好做法,加快转型提升;要推动商业设施从空间租赁转向场景运营、生态构 建;要更加注重下沉市场,发展新业态新模式新场景。 消费持续承压已久,为何此刻成为关注零售,尤其是其渠道变革的关键时点?宏观环境层面,部分线下 业态迎来房租成本下行的边际利好。更深层的原因在于,经历了长期的线上冲击与消费疲软压力测试 后,线下零售的独特价值正在被重新发现与定义。其核心优势并非单纯的价格与效率,而是提供线上难 以替代的即时社交、沉浸体验与情绪共鸣。 当前,从永辉等商超的调改,到胖东来模式的被推崇,本质上都是向"人"的价值回归,通过全链条直面 消费者,以优质产品与深度服务争夺流量。与此同时,线上渠道本身也在激烈分化,抖音等内容电商持 续侵蚀传统货架电商份额,跨境、私域、社区团购等多维渠道并行发展,渠道格局远未定型,变革孕育 机遇。 12月10日,零售板块较为活跃,多只概念股涨停。此番异动,恰逢全国零售业创新发展大会的召开,商 务部释放出关键信号。临近2026年春节,展望明年,这一长期承压的板块能否迎来转机?请看机构最新 ...
五粮液继续“发”补贴,核心大单品普五降至900元/瓶
Guo Ji Jin Rong Bao· 2025-12-09 05:31
12月8日,A股三大指数高开高走,但依旧"带不动"白酒板块。 数据显示,截至当日收盘,酿酒行业资金净流出18.8亿元,白酒指数(803017)低开后拉高,但很快回落,午后不断走低,收盘跌1%。 行业寒冬下,五粮液率先给出应对之策,让利经销商。近日,市场有消息称,明年五粮液将调整核心单品52度第八代五粮液的价格,在1019元/瓶的出厂价 基础上给予折扣,经销商开票直降119元,为900元/瓶。 记者试图向五粮液方面确认,但后者未给予正面回复。不过有媒体在报道中提到,第八代五粮液开票价格降至900元/瓶,加上各种费用、返利后,预计价格 可能到800多元/瓶。 吴典 摄 这是五粮液十年来首次下调产品价格,上一次宣布降价还是在2014年。 东吴证券在近期的一则研报中指出,考虑高端需求复苏进程相对缓和,且公司加大去库出清力度,五粮液中长期利润中枢有望较当前值实现一定修复。 他指出,此举有助于缓解经销商的资金压力,引导企业资源更聚焦于真实的消费环节,推动行业从过去依赖"渠道压货"的模式向"消费者价值驱动"的健康方 向转型,"作为行业风向标,五粮液的行动可能促使其他面临类似压力的酒企优化自身渠道政策,共同挤压价格泡沫"。 ...
维他奶营收下滑6%:核心市场失速与降本增效的平衡术
Xin Lang Cai Jing· 2025-12-05 08:47
Core Viewpoint - Vitasoy International reported a revenue of HKD 3.227 billion for the six months ending September 30, a 6% year-on-year decrease, while profit attributable to equity holders slightly increased by 1% to HKD 172 million, indicating a complex situation of declining revenue but stable profits due to cost control measures [1][2][8] Revenue and Profit Analysis - The revenue decline of HKD 2.16 billion, or 6%, was primarily driven by weakness in the core market, particularly in mainland China, which saw a revenue drop of 9.19% to HKD 1.778 billion [2][8] - Profit growth of 1% was achieved through a 7% reduction in total operating expenses to HKD 1.441 billion, with significant cuts in administrative expenses by 15% and marketing and distribution costs by 2% [2][8] Market Performance - The mainland market, contributing 55% of total revenue and 63.07% of net profit, faced a dual decline in revenue and profit, with net profit down 12.45% to HKD 192 million [2][8] - Other markets showed mixed results: Hong Kong and Macau revenue fell by 4% to HKD 1.112 billion, while Australia and New Zealand saw a 5% increase in revenue, although they still reported losses [3][9] Challenges in the Mainland Market - The primary issue in the mainland market is the inadequate response to channel transformation, as consumer preferences shift from traditional retail to e-commerce and new retail formats, leading to a 9.19% revenue decline [4][10] - Vitasoy's reliance on traditional channels has hindered its ability to adapt quickly to market changes, resulting in a significant impact on its performance [10][11] Competitive Landscape - The growth of core product categories, such as plant-based milk and tea, has slowed, exacerbating revenue pressures amid increasing competition from major players like Mengniu and Yili in the soy milk sector [5][11] - Vitasoy has adopted a "price reduction + innovation" strategy to maintain market share, which has led to lower product prices and increased promotional spending, ultimately affecting gross margins [5][11] Regional Challenges - The Hong Kong business faced challenges due to a sluggish recovery in the Macau retail market and tariff pressures on exports to the U.S., resulting in a 4% revenue decline [6][12] - While there are positive signs in overseas markets, such as a 5% revenue increase in Australia and New Zealand, these markets have not yet provided substantial support to offset declines in the mainland market [6][12]
捷豹酷虎战略转型加速 高嵩出任市场部执行副总裁
Xi Niu Cai Jing· 2025-12-04 02:50
Core Insights - Jaguar Land Rover China has appointed Gao Song as Executive Vice President of Marketing, responsible for brand strategy and comprehensive marketing efforts [2] - Gao Song brings nearly 20 years of experience in corporate marketing and business management, having worked with Procter & Gamble, Clarins, and Michelin [2] - The appointment reflects Jaguar Land Rover's strategic shift in the Chinese market, aiming to innovate marketing models while maintaining brand identity amidst the electric and intelligent transformation in the automotive industry [2] Group 1 - Gao Song's previous achievements include leading the launch of new brands like OLAY Men at Procter & Gamble and driving a 5.5 times sales growth through localization and digital innovation at Clarins China [2] - At Michelin, he disrupted traditional dealership models by building a data platform that generated 12 million precise user leads and over 1 million members in just five months [2] - The automotive industry is facing challenges in redefining luxury and building direct customer relationships while reducing reliance on traditional dealership systems [2] Group 2 - The appointment of Gao Song indicates Jaguar Land Rover's commitment to transforming its strategy in the Chinese market [2] - The company aims to leverage Gao Song's expertise in digital transformation, brand reshaping, and channel innovation to enhance brand presence and market share in China [2] - The industry is currently experiencing a wave of electrification and intelligence, necessitating innovative approaches to marketing and customer engagement [2]
重庆啤酒20251128
2025-12-01 00:49
Summary of the Conference Call for Chongqing Beer Industry Overview - In the first ten months of 2025, China's beer sales remained flat compared to the previous year, with expectations to maintain this level for the entire year due to a contraction in on-premise dining and entertainment channels [2][4][17] - The beer industry exhibits distinct seasonal characteristics, with peak consumption typically starting in March for southern markets and April for northern markets [4] Company Performance - As of Q3 2025, Chongqing Beer reported that on-premise sales accounted for approximately 44% of total sales, while off-premise sales made up 56%, indicating a shift towards non-on-premise channels [2][6] - The overall market share (冠化率) of Chongqing Beer exceeded 29% in Q3 2025, up from 18% in 2019, although still below the national average [2][9] - The company has seen significant growth in its Uusu beer brand, driven by brand reinforcement and increased market investment, with new products like Uusu White Beer and 1-liter cans contributing to this growth [2][10] Strategic Focus - Chongqing Beer is focusing on enhancing its non-on-premise channel strategies to adapt to the slow recovery of on-premise consumption [2][7] - The company plans to launch 8 new 1-liter canned products in 2025, aiming to capture the 8-10 RMB price range to improve average selling price (ASP) and consumer demographics [2][12] - The company is also exploring new beverage lines, such as water and tea drinks, to improve capacity utilization and gross margins [18] Financial Outlook - Cost savings are expected in 2026, but the contribution to gross margin is anticipated to be less significant than in 2025 [3][15] - The company maintains a conservative outlook for Q2 2026, expecting sales volume and pricing to be on par with 2025 or slightly improved [3][17] Market Strategy - Chongqing Beer aims to implement different strategies in high-share markets to enhance profitability while being flexible in competitive markets to optimize resource allocation [8] - The company is committed to increasing its presence in the mid-to-high-end beer market, with plans to introduce more premium products in 2026 [21] Challenges and Opportunities - The company acknowledges the challenges posed by the fragmented market and the need for distributors to focus on non-on-premise channel development [7] - Chongqing Beer is leveraging channel transformation and product innovation to find growth opportunities in a stagnant market, including the introduction of new demand-driven products [19] Conclusion - Chongqing Beer is navigating a challenging market environment with a focus on strategic channel shifts, product innovation, and cost management to sustain growth and profitability in the coming years [20]
“左手卖右手买” 东方雨虹缘何双线操作
Bei Jing Shang Bao· 2025-11-26 15:14
Core Viewpoint - The company is strategically selling domestic assets to improve cash flow while simultaneously acquiring a stake in a Brazilian company to expand its international market presence, indicating a dual approach to navigate industry challenges and seek growth opportunities [1][4][8]. Asset Disposal - The company has decisively sold multiple properties in Beijing and Hangzhou, expecting an asset disposal loss of 25.81 million yuan, with the properties originally valued at 52.39 million yuan sold for only 18.49 million yuan, reflecting a significant depreciation in value [3][5]. - The asset disposal is aimed at revitalizing assets, improving financial conditions, and enhancing operational efficiency amid a slowing market [3][5]. International Expansion - The company plans to invest approximately 1.08 billion Brazilian reais (about 144 million yuan) to acquire 60% of Novakem, a Brazilian chemical company, as part of its strategy to tap into emerging market infrastructure demands [1][4]. - This acquisition is part of a broader strategy to build a global industrial ecosystem, with previous investments including a 1.23 billion USD acquisition of a Chilean retailer [4][7]. Market Conditions - The domestic waterproof materials market is experiencing a downturn, with a projected 16.8% decline in total production for 2024 compared to previous years, leading to increased competition and reduced profit margins [5][6]. - The company's gross margin has decreased from 30.53% in 2021 to 25.80% in 2024, reflecting the challenging market environment [5]. Revenue Trends - Despite domestic revenue challenges, the company's international revenue has shown consistent growth, with figures rising from 356 million yuan in 2021 to 877 million yuan in 2024, indicating a strategic shift towards international markets [7][8]. - The proportion of international revenue in total revenue has increased from 1.12% to 3.12% over the same period, highlighting the growing importance of overseas markets [7]. Channel Strategy - The company is shifting its domestic sales strategy from a focus on large real estate clients to a more diversified approach that emphasizes retail and engineering channels, with retail and engineering channel revenues now accounting for 84.06% of total income [9]. - The new channel strategy includes enhancing partner capabilities and improving service quality for end customers, indicating a focus on long-term growth and market adaptation [9].
格力电器股东大会董明珠已“少说话”,回应渠道变革等
Sou Hu Cai Jing· 2025-11-26 02:41
Group 1 - Gree Electric held its second extraordinary shareholders' meeting for 2025 on November 24, with only about 70 shareholders attending, indicating a relatively low turnout compared to previous meetings [1] - Chairman Dong Mingzhu emphasized the meeting as a gathering of "friends" rather than just a shareholders' meeting, reflecting a more personal approach [1] - Sales Director Lu Luqun reported that since the launch of the Dong Mingzhu Health Home in February, over 1,000 stores have been established, with a shift in sales ratio from 70:30 to a more balanced 1:1 between air conditioning and non-air conditioning products [1] Group 2 - Dong Mingzhu addressed the debate on whether Gree should focus solely on air conditioning, stating that success lies in concentration rather than mere specialization or diversification [2] - Gree Electric's Q3 2025 report showed revenue of 39.855 billion yuan, a year-on-year decline of 15.09%, and a net profit of 7.049 billion yuan, down 9.92% [2] - The company plans to distribute a cash dividend of 10 yuan per 10 shares to all shareholders, totaling 5.585 billion yuan, as part of its mid-year profit distribution plan [2]
格力股东大会董明珠“听劝”少说话,谈及分红称:股东希望“马儿跑”,也请让“马儿有草吃”
Sou Hu Cai Jing· 2025-11-25 11:33
Core Viewpoint - Gree Electric Appliances held its second extraordinary general meeting of shareholders in 2025, where key topics such as dividend distribution, channel transformation, and internationalization strategy were discussed [1][3] Dividend Distribution - The meeting approved a mid-term profit distribution plan, with a cash dividend of 10 yuan per 10 shares (including tax), totaling 5.585 billion yuan [1] - Since its listing, Gree has raised a total of 5 billion yuan but has distributed over 170 billion yuan in dividends, highlighting the company's commitment to shareholder returns [3] Management and Leadership - Gree's new president, Zhang Wei, and other senior executives took a more prominent role in addressing shareholder questions, with Chairwoman Dong Mingzhu summarizing the discussions at the end [3] - Dong emphasized the importance of creating value for consumers as the foundation for sustainable profitability and subsequent dividends [3] Business Strategy - Gree's diversification strategy includes the launch of "Dong Mingzhu Health Home" stores, with over 1,000 locations established since February, achieving a sales ratio of 1:1 between air conditioning and non-air conditioning products in some stores [3][4] - Non-air conditioning products like refrigerators and washing machines are becoming key profit centers for dealers, while air conditioning is positioned as a cost-supporting business [4] Channel Transformation - Starting January 1, Gree will implement a 10-year free warranty for air conditioning, refrigerators, and washing machines [5] - The company is pursuing a flat channel transformation to eliminate middle layers, allowing direct communication between end dealers and headquarters [5] International Expansion - Gree has shifted from primarily OEM exports to nearly 80% of its exports being under its own brand, focusing on emerging markets in Africa and Latin America for future growth [5] - The company plans to leverage existing traditional sales channels from its home appliance business to support its global market expansion [6] B2B Business Development - Gree has expanded its industrial products and green energy sectors, with a focus on smart equipment in various fields, including new energy vehicle components and robotics [6] - The sales strategy for machinery includes a combination of direct sales and agency models, with ongoing development of agency channels in Southeast Asia, India, and Russia [6]
格力电器分红55亿,董明珠直言“挑战很大”
3 6 Ke· 2025-11-25 10:00
Core Viewpoint - Gree Electric Appliances held its second extraordinary shareholders' meeting for 2025, addressing various topics including product planning, channel transformation, dividend repurchase, and international expansion [2][3]. Dividend and Share Repurchase - Gree Electric announced a mid-year profit distribution plan, with 99.8959% approval from shareholders, proposing a cash dividend of 10 yuan per 10 shares, totaling 5.585 billion yuan [3]. - The company has repurchased approximately 30 billion yuan worth of shares since its listing and is planning a new repurchase program at an appropriate time [3]. Financial Performance - The company's Q3 report for 2025 indicated a decline in both revenue and net profit, with significant challenges highlighted by the chairman, including price wars in the air conditioning market and pressures on diversified business growth [4]. Market Strategy - Gree's sales director noted that the air conditioning market is facing intense competition, prompting a focus on non-air conditioning products as key profit drivers [5]. - The company plans to implement a 10-year free repair policy for air conditioning, refrigerators, and washing machines starting January 1 [6]. International Expansion - Gree has shifted from primarily OEM exports to nearly 80% of its exports being under its own brand, focusing on emerging markets like Africa and Latin America for future growth [6]. B2B Business Development - Gree has made significant investments in smart equipment for various industries, including automotive and robotics, and is expanding its global product offerings [7]. - The company is adopting a dual sales model of direct sales and agency coverage for its machine tool sales, with plans to leverage existing home appliance sales channels for better market penetration [7]. Channel Transformation - Gree is undergoing a channel reform to improve efficiency, moving towards a flatter structure that allows direct communication between dealers and headquarters [7][8]. - The "Dong Mingzhu Health Home" initiative has opened over 1,000 stores, with a long-term goal of establishing 10,000 locations nationwide [8].
格力股东会,董明珠已“少说话”,仅在交流环节才第一次拿起话筒!称累计分红超1700亿:股东希望“马儿跑”,也请让“马儿有草吃”!
新浪财经· 2025-11-25 09:43
Core Viewpoint - Gree Electric Appliances held its second extraordinary general meeting of shareholders for 2025, addressing various topics including product planning, channel transformation, dividend repurchase, and international expansion [2]. Dividend Distribution - The meeting approved the 2025 interim profit distribution plan, with 2,331,422,068 shares voting in favor, representing 99.8959% of the total valid voting rights [7]. - Gree plans to distribute a cash dividend of 10 yuan (before tax) for every 10 shares, totaling 5.585 billion yuan [9]. - The chairman emphasized the importance of sustainable business practices, stating that Gree has distributed over 170 billion yuan in dividends since its listing, despite raising only 5 billion yuan in funds [9]. Business Strategy and Product Development - Gree's sales director reported that since the launch of the "Dong Mingzhu Health Home" in February, over 1,000 stores have opened, with sales shifting from a 7:3 ratio of air conditioners to non-air products to a more balanced 1:1 [10]. - The company is undergoing a channel transformation aimed at flattening the structure, allowing direct communication between end distributors and headquarters [10]. - The chairman defended the company's diversification strategy, stating that success lies in focusing on core technologies and expanding into related fields, rather than merely adhering to traditional specialization [11]. Management and Leadership - The chairman has adopted a more reserved approach, allowing younger management team members to take the lead, as suggested by a former independent director [11].