Group 1: Company Innovations - The traditional brand Jinghua Tea has launched a new tea beverage brand "Jinghua Piaoxue" in the Forbidden City, offering tea drinks, tea-flavored ice cream, and ready-to-drink tea products, while optimizing its offline network and expanding franchise development [1] - Liu Biju has collaborated with Sanyuan Foods to create co-branded products like "Erba Sauce Milk Tea" and "Erba Sauce Yogurt Shake," and has expanded the application of its sauce into snacks, baking, and tea drinks [2][5] - Wang Zhihuo has introduced a low-salt fermented bean curd series with over 40% less salt than traditional products, while also exploring the "food and medicine integration" market and upgrading through smart manufacturing [5] - Baiyu has developed new product lines such as hand-pulled tofu and new-style fresh bean curd, and has collaborated with Liu Biju to launch cross-border products, achieving sales of over 4 million yuan for certain items [5][6] Group 2: Market Expansion and Sales Channels - Liu Biju has accelerated its digital transformation, achieving a threefold increase in e-commerce sales since 2020, and has opened an innovative store in Harbin in partnership with JD Seven Fresh [5] - Baiyu has expanded its sales channels from traditional markets to premium supermarkets, with sales in 7FRESH being three times that of ordinary brands, and has opened 60 new specialty stores in Beijing [6] - Baiyu's online sales have seen a 150% year-on-year increase in 2022, supported by a logistics system covering over 2,500 points in the Beijing-Tianjin-Hebei region [6] Group 3: Cultural Heritage and Consumer Engagement - The innovation of traditional brands is rooted in cultural heritage, with products like low-salt pickles and ready-to-eat bean curd being reinterpreted for modern consumers [6] - The transformation of traditional brands involves a comprehensive channel strategy, connecting deeply with consumers, especially younger demographics, through both offline experiences and online platforms [6] - The commitment to cultural transmission, product innovation, and channel transformation is seen as a continuous journey for traditional brands, aiming to evolve from "old classics" to "new classics" [6]

Core Viewpoint - The article emphasizes the need for traditional brands to maintain product quality and cultural heritage while actively integrating new business models, technologies, and scenarios to remain relevant in the market [1]. Group 1: Brand Innovations - The "Beijing North Ice" brand showcased its innovative approach at the 2025 Service Trade Fair, featuring interactive experiences and limited edition products that attracted a younger audience [1]. - The brand collaborated with various companies to launch cross-industry products, such as a special drink made with its unique orange juice and a partnership with Beijing Bank for branded mineral water [1]. Group 2: Cultural Integration - The "Beijing North Ice" exhibition included a comprehensive display of the orange production process, highlighting sustainability and full utilization of the fruit [2]. - "Cai Bai Co., Ltd." transformed traditional gold and jewelry retail by combining cultural elements with modern technology through a "museum-store" model and digital live streaming [2]. Group 3: Digital Transformation - "Cai Bai" has been a pioneer in online business since 2014, establishing an e-commerce division and leading the way in live streaming for jewelry sales [3]. - The company has developed a unique live streaming model that includes museum tours, cultural storytelling, and expert insights on jewelry, enhancing customer engagement [4][5]. Group 4: Technological Advancements - "Cai Bai" has integrated new technologies into its live streaming, including the use of digital avatars, which have significantly contributed to sales growth [5].

Group 1 - The core viewpoint of the articles highlights the transformation and modernization of traditional Chinese brands, known as "laozihao," to attract younger consumers through innovative products and cultural experiences [1][2][3] - The "2024 Douyin Laozihao Annual Data Report" indicates that 40% of laozihao purchasers are from the "post-90s" generation, with the "post-00s" showing the fastest growth in purchasing volume, increasing by 95% year-on-year [1] - Laozihao brands face challenges such as a disconnect between cultural expression and modern life, lack of interactive service experiences, and outdated marketing strategies that often rely on nostalgia [1] Group 2 - Innovation for laozihao enterprises is not merely about following trends but involves adapting to consumer demands across product design, experiential marketing, and cultural expression [2] - The cultural core of laozihao should be transformed into tangible consumer experiences, with some brands establishing museums to share their historical narratives and enhance brand reputation [2] - Laozihao companies are leveraging the trend of cultural tourism integration to create interactive and social consumption experiences, shifting from merely selling products to offering comprehensive experiences [2] Group 3 - The reputation of laozihao brands is a valuable intangible asset, built on quality, craftsmanship, and strong brand credibility [3] - Maintaining brand image and reputation is crucial for laozihao enterprises as they innovate, ensuring they uphold traditional craftsmanship and quality [3] - There is an expectation for more laozihao companies to innovate while preserving their heritage, creating new value through time-honored techniques and modern interpretations [3]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" focuses on how these brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][4]. Group 1: Event Overview - The salon is part of the annual forum series by Deep Blue Think Tank, guided by the Beijing Municipal Bureau of Commerce and co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association [3]. - The Deep Blue Think Tank's Time-honored Brand Innovation Consumption Research Institute was officially established during the event, signing a strategic cooperation with Ningbo Bank Beijing Branch [3][10]. Group 2: Industry Development Goals - By 2025, the overall revenue or output value of Beijing's time-honored brands is expected to reach around 200 billion, with approximately 130 "Chinese Time-honored Brands" and 300 "Beijing Time-honored Brands" created [4]. - The plan includes building a museum for time-honored brands and ensuring over 90% of these brands have an online presence, with 70% engaging in live sales [4]. Group 3: Consumer Trends and Challenges - The consumption landscape is shifting, with Gen Z and young middle-class consumers becoming the main force, emphasizing quality, cultural identity, and experiential value [9]. - Challenges include transitioning from being a "internet celebrity" brand to a sustainable one, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [7]. Group 4: Innovation and Collaboration - The establishment of the Deep Blue Think Tank's research institute aims to explore innovative consumption scenarios and tap into the consumption potential of time-honored brands [12]. - Ningbo Bank's "Beautiful Life Platform" integrates financial services with lifestyle, creating a win-win ecosystem for consumers, businesses, and time-honored brands [22][25]. Group 5: Cultural and Experiential Integration - The integration of cultural and commercial elements through museums is seen as a way to enhance consumer engagement and brand storytelling [26][29]. - Time-honored brands are encouraged to balance tradition with innovation, creating products that resonate with modern consumer demands while preserving their cultural heritage [18][32].

Core Insights - The event "Finding Consumption Power of Time-honored Brands" focuses on how traditional brands can innovate while preserving cultural heritage, aiming to lead the new trend of domestic consumption [1] Group 1: Government and Institutional Perspectives - The Beijing Municipal Bureau of Commerce emphasizes the need for time-honored brands to undergo "self-awareness" to reconnect with new consumer groups and innovate business models [4] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to support the development of these brands by gathering resources [1] Group 2: Industry Leaders' Views - The Beijing Time-honored Brand Association highlights the challenges of transforming from "internet-famous" to "long-lasting" brands while maintaining core competitiveness in a globalized market [6] - Industry leaders stress the importance of emotional value in products and services to meet the needs of modern consumers, particularly the younger demographic [9] Group 3: Innovation and Market Strategies - Companies like Yili are focusing on balancing tradition and innovation to cater to modern consumer preferences, exemplified by their new product lines that evoke nostalgia while appealing to current tastes [11] - The integration of cultural and tourism elements is seen as a key strategy for brands like San Yuan to enhance consumer experience and expand market reach [13] Group 4: Financial and Digital Support - Ningbo Bank is creating a "Beautiful Life Platform" to integrate financial services with lifestyle needs, aiming to empower time-honored brands through a collaborative ecosystem [15] - The emphasis on digital transformation and cross-industry collaboration is crucial for time-honored brands to thrive in the current market landscape [35] Group 5: Cultural and Experiential Marketing - The role of museums in promoting time-honored brands is highlighted, with a focus on enhancing cultural engagement and creating immersive consumer experiences [20][24] - The concept of "cultural experience + consumption scene" is being adopted by brands like Cai Bai to create unique shopping experiences that resonate with consumers [22]

Group 1 - The core theme of the event is to explore how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2 - Museums play a significant role in promoting innovation among Beijing's time-honored brands, serving as a core engine for activating brands and connecting to the future [3] - The general manager of Yidege Ink, Bai Bing, highlighted that Yidege, founded in 1865, aims to create a small yet refined museum to promote its brand history and the culture of Chinese stationery [3] - Unlike traditional museums, time-honored brand museums focus on cultural exploration and skill inheritance, which is essential for the commercial vitality of these brands [3] Group 3 - Innovation is crucial for time-honored brands, as demonstrated by Yidege's efforts to enhance consumer engagement through deep brand storytelling and museum experiences [4] - Yidege has introduced museum-exclusive products and adopted youthful packaging designs to attract younger consumers, utilizing vibrant colors and animation [4] - The museum employs live streaming and new media to increase awareness of time-honored brands among younger audiences [4]

Core Viewpoint - The development of time-honored brands is crucial for creating unique and innovative consumption scenarios, tapping into consumer potential, and leading the trend of national consumption [1][3] Group 1: Event Overview - The "2025 Finding the Consumption Power of Time-Honored Brands" salon was held during the service trade fair, focusing on how these brands can innovate while preserving traditional culture [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-Honored Brand Association, with Deep Blue Media Think Tank as the platform [1] Group 2: Industry Insights - Time-honored brands are exploring new ideas, technologies, and models to break free from traditional thinking [3] - Bai Sensan, Vice General Manager of Beijing Huaten Catering Holding Group, emphasized that modern consumers, especially the younger demographic, seek products and services with emotional value rather than traditional educational approaches [3] - Huaten, as a century-old brand fleet, has 29 brands, 22 of which are Beijing time-honored brands, and 21 are also recognized as Chinese time-honored brands [3] Group 3: Innovation Strategies - Huaten has undertaken three major explorations in innovation: 1. "No price wars, implementing circadian rhythm marketing" 2. "Not just fairs, market scenarios must align with actions" 3. "Rainbow Plan" for comprehensive upgrades in products, environment, and services at stores [3] - The industry is committed to providing satisfactory answers to the new challenges posed by the current market [3]

Core Viewpoint - The article highlights the innovative approach of Xi'an Bell Tower Cold Drink Food Co., Ltd. in reviving its traditional product, the "Zhonglou Xiaonaigao" (Bell Tower Milk Cake), through the introduction of a new ice cream flavor called "Bing Momo" (Meat Sandwich Ice Cream), which has gained popularity on social media and reflects local cultural elements [1][2]. Company Overview - Xi'an Bell Tower Cold Drink Food Co., Ltd. has a history of 71 years, originating from the Red Flag Candy Factory in the 1950s, and has evolved through various structural changes to become a well-known brand in the local cold drink market [1][2]. - The company has faced challenges due to increased competition from external brands since 2003, which led to a decline in market share and necessitated a reevaluation of its management and marketing strategies [2][3]. Product Innovation - The introduction of "Bing Momo" represents both a tradition and innovation for the company, combining local flavors with modern consumer preferences. Since its launch in April, over 210,000 units have been sold [1]. - The product development process involved multiple iterations to ensure the right combination of ingredients and presentation, ultimately using a wafer biscuit to encapsulate the flavors of the traditional meat sandwich [4][5]. Market Strategy - The company is actively engaging in market resource integration and collaborating with younger teams to create products that resonate with contemporary tastes, such as the new ice cream series that incorporates local cultural elements [4][5]. - Future plans include further exploration of local ingredients and the integration of Xi'an's representative snacks into their product offerings, aiming to enhance cultural representation through food [5].

Core Insights - Traditional brands like Dahuamen and Yueshengzhai are actively innovating to attract younger consumers by exploring new consumption scenarios such as leisure, health, and barbecue [1][4][11] - The introduction of ready-to-eat and pre-packaged products is a key strategy for these brands to meet the convenience demands of modern consumers [4][9][12] Group 1: Company Innovations - Dahuamen has a market share exceeding 40% in Beijing and is expanding its product line to include nearly 100 types of ready-to-eat dishes, such as pig stomach chicken and braised pork [4][9] - The company is leveraging its traditional expertise to create healthier options, including low-calorie and high-protein foods, which have received positive feedback from consumers [9][12] - Yueshengzhai is adapting traditional dishes for modern consumption, offering portable snacks like fried lamb and beef in convenient packaging for on-the-go eating [11][12] Group 2: Market Trends - The ready-to-eat food market is experiencing rapid growth, driven by consumer preferences for convenience and health [9][12] - The barbecue ingredient market is also seeing explosive growth, prompting the launch of over 40 new products this year by Dahuamen [7] - The trend towards healthier eating is reflected in the introduction of vacuum-sealed, slow-cooked meats that retain 95% of protein, appealing to fitness enthusiasts [12]

Core Insights - Marketing innovation is crucial for driving consumer spending and should not be limited to short-term trends or imitation of successful models [3][4][9] Group 1: Marketing Innovation - Successful marketing innovation examples include product quality improvement, service enhancement, and customer management optimization, rather than merely following trends [3][4] - Companies should focus on developing products that meet customer needs through precise positioning and a long-term commitment to quality [4][8] Group 2: Differentiation Strategies - Small and medium-sized enterprises (SMEs) should leverage their unique positioning and strengths to differentiate themselves in niche markets [6] - SMEs can innovate by adapting to changing consumer preferences and providing tailored services, such as home delivery for elderly customers [6] Group 3: Role of Technology - Digital tools like big data and AI can empower marketing innovation, but they cannot replace the deep communication and strategic thinking required in marketing [7] - Companies must first identify the specific problems they want to solve before effectively utilizing AI and data analytics [7] Group 4: Traditional Brands and Innovation - Traditional brands face challenges in innovation due to rigid management structures, but they must maintain their core strengths while embracing new ideas [8] - Innovation should focus on understanding new consumer demands and adapting strategies accordingly, rather than superficial changes [8] Group 5: Effective Innovation Practices - Companies should avoid "innovation for innovation's sake" and instead focus on genuinely understanding and meeting customer needs [9] - Effective marketing involves a deeper understanding of customer behavior and integrating marketing into overall business strategy [9] Group 6: Collaboration and Policy Alignment - Companies should align their innovation efforts with genuine market demands rather than merely responding to government policies [10] - Collaboration across the supply chain should be guided by clear objectives that prioritize customer needs [10]