Core Viewpoint - The article discusses the rise and controversy surrounding the game "Emotional Anti-Fraud Simulator," which reflects real-life emotional manipulation and fraud in relationships, particularly focusing on the "fish-catching girl" phenomenon [4][19]. Group 1: Game Overview and Performance - The game, originally titled "Fish-Catching Girl Game," was renamed due to public backlash but still achieved significant success, selling over 680,000 copies within five days and generating approximately 34 million yuan in revenue [6][10]. - Priced at 33 yuan, the game was discounted to 29.04 yuan, making it more affordable than similar interactive narrative games, which typically range from 52 to 68 yuan [9]. - The game features real-life filming and acting, with a total interactive content duration of 7.8 hours, and aims to educate players on healthy relationship dynamics through its narrative [11][26]. Group 2: Social Reflection and Controversy - The game's narrative resonates with players due to its reflection of real-life emotional scams, drawing parallels to actual cases like the "Fat Cat Incident" and "Zhai Xinxin Case" [12][14]. - Critics argue that the game perpetuates negative stereotypes about women and reinforces a victim mentality among men in relationships, leading to significant backlash and calls for accountability [19][21]. - Despite the criticism, some players find value in the game as a guide for recognizing emotional manipulation, suggesting that it can foster more rational views on relationships [19][27]. Group 3: Industry Trends and Future Directions - The success of "Emotional Anti-Fraud Simulator" highlights a shift in the interactive gaming industry towards addressing social issues, moving beyond traditional themes to explore more controversial topics [51]. - The game represents a new trend in the interactive narrative market, which has seen a rise in real-life inspired content, with over 60 similar games launched on platforms like Steam [48][50]. - Industry analysts suggest that future developments in this genre may require leveraging AI to enhance player engagement and narrative complexity, moving away from simplistic emotional triggers [51][52].

Core Viewpoint - The article discusses the challenges faced by middle-aged individuals in securing concert tickets, highlighting the complexities of the ticketing industry and the emotional significance of attending live events for this demographic [25][59]. Group 1: Ticketing Challenges - The demand for concert tickets significantly exceeds supply, with over 2.7 million people expressing interest for a concert at the Bird's Nest, which has a capacity of 80,000 [31][30]. - The evolution of scalpers has transformed them into sophisticated operations that utilize technology to secure tickets, making it increasingly difficult for individual buyers [34][35]. - Ticketing platforms often remain silent on the issue of scalping, benefiting from the high demand and the fees collected from secondary sales [42][43]. Group 2: Emotional and Economic Impact - Attending concerts has become a form of emotional release for middle-aged individuals, who are willing to travel significant distances and spend considerable amounts for the experience [73][72]. - The concert economy has a broader economic impact, with events boosting local tourism and hospitality sectors, as seen with increased hotel prices and bookings during concert weekends [66][65]. - The phenomenon reflects a shift towards "emotional economy," where individuals prioritize experiences that allow for emotional expression and relief from daily pressures [72][75]. Group 3: Consumer Behavior - Despite awareness of the risks associated with scalping and the ticketing process, consumers continue to engage in attempts to secure tickets, often leading to higher expenditures on secondary markets [52][54]. - The willingness to pay inflated prices for tickets indicates a deep-seated desire for the experience, which is viewed as a rare opportunity for joy and connection [25][73]. - The article suggests that the ticketing experience is not just about the event itself but also about the broader social and emotional context surrounding it [78][79].

Core Insights - The event "Intelligent Consumption, Trendsetting Future" highlighted the importance of the "emotional economy" in driving high-quality development in the consumer market [2] - The core driver of the current潮玩 (trendy toy) economy is the Z generation's pursuit of emotional and interactive consumption, which is pushing the industry towards a fusion of virtual and real experiences, as well as technology-driven transformations [2][6] Market Growth - The Chinese潮玩 market is expected to grow significantly, with its market share projected to exceed 20% in 2023 and reach 25% by 2025 [3] - The rapid growth of the潮玩 market in China is leading the global expansion, indicating a strong demand for trendy toys [3] Industry Structure - The潮玩 industry consists of three main segments: upstream focusing on IP development and licensing, midstream on product design and manufacturing, and downstream on marketing and community building [5] - 元气玛特 (Yuanqi Mart) attributes the success of泡泡玛特 (Pop Mart) to four strategies: supply chain innovation, user-oriented design adjustments, blind box purchasing incentives, and a combination of global and local operations [5] Consumer Trends - The Z generation is becoming the main consumer force, seeking emotional value and social recognition, which is driving the popularity of the "blind box + gamification" model [6] - The潮玩 industry is evolving beyond mere product transactions to a new consumption model that integrates cultural identity, technological experiences, and financial attributes [6] Competitive Landscape - The current concentration in the Chinese潮玩 industry is relatively low, with the top three companies holding less than 25% market share, indicating opportunities for growth and competition [6] - Companies need to leverage unique IPs and agile supply chains to establish competitive advantages in the face of increasing global competition [6] Future Outlook - To maintain leadership in the潮玩 industry, companies should address the aging of IP lifecycles and explore new market potentials while transitioning from single IP hits to an IP matrix ecosystem [7] - The industry must deepen the "潮玩 + content" ecosystem and solidify technological advantages to evolve from trend retailers to global潮玩 culture definers [6][7]

Group 1 - The event "Intelligent Consumption, Trendsetting Future" focused on the emotional economy and its high-quality development, gathering industry experts, corporate representatives, and scholars to discuss trends and insights [4][9] - The emotional economy, represented by products like LABUBU, is gaining popularity, with a projected market size exceeding 100 billion yuan by 2025 [10][20] - The government is prioritizing consumer spending, with a 52% increase in the mention of "consumption" in this year's work report, reflecting its importance in economic recovery [7][8] Group 2 - Emotional consumption is primarily driven by the Z generation, single individuals, and the elderly, who seek emotional value and unique experiences in their purchases [10][11] - The emotional economy includes sectors like trendy toys and pet products, with a significant focus on emotional resonance and consumer engagement [12][14] - The market for emotional consumption is expected to grow, with AI and technology playing a crucial role in enhancing consumer experiences [17] Group 3 - Guangdong's immersive consumption scene has a coverage rate of 30%, indicating substantial growth potential in service consumption [8] - The toy industry in Guangdong is transitioning from manufacturing to creative design, emphasizing the need for innovative talent to drive emotional engagement [12][13] - The pet economy is expanding rapidly, with consumers increasingly viewing pets as family members, leading to a rise in pet-related services and products [15][16] Group 4 - The rise of "light health" products, such as traditional health drinks, is meeting the demands of young consumers, with the market expected to grow significantly [19][20] - The cosplay market is thriving, particularly among the Z generation, highlighting the emotional needs for recognition and belonging [21] - The interest consumption sector for the elderly is growing, with a call for more standardized and professional services to meet their needs [22]

Core Insights - The rise of emotional economy is reshaping consumer behavior, with young generations prioritizing emotional satisfaction in their purchasing decisions [1][4][3] - A significant 64% of Chinese consumers consider emotional fulfillment as their primary need, indicating a shift from functional to emotional consumption [4][3] - The emotional economy is becoming a new economic engine, with notable growth in sectors like trendy toys, pets, and outdoor activities [3][4] Emotional Consumption Trends - Over 80% of respondents reported engaging in emotional consumption in the past year, with preferences varying by age group [12][5] - The survey revealed that 92.53% of 90s generation consumers prefer tangible products like fragrances and toys, while 00s generation favors virtual experiences and social engagement [11][10] - Emotional consumption motivations include seeking companionship and emotional resonance, with 97.34% of respondents citing these as primary reasons [11][21] Market Dynamics - The emotional economy is reflected in the explosive growth of brands and stores, with 453 brands achieving over 100 million in sales during recent shopping events [3] - The emotional marketing landscape is influenced by factors such as live streaming, celebrity endorsements, and consumers' current moods, particularly among younger demographics [21][3] - The emotional economy is characterized by a focus on personalized needs, with over 65% of respondents believing it meets individual desires [21]

Core Insights - The rise of emotional consumption in China is driven by consumers willing to pay for happiness, leading to the emergence of a new economic industry chain [2] - The emotional economy is expected to grow significantly, with the core market projected to exceed 100 billion yuan by 2025 [4] Group 1: Key Consumer Demographics - The primary consumer groups in emotional consumption include Generation Z, single individuals, and the elderly, all facing significant life or psychological pressures [5][6] - Generation Z favors trendy and personalized products like blind boxes and virtual idols, while single individuals seek emotional fulfillment through pets and convenient products [7] - The elderly focus on health, wellness, and emotional companionship, showing a strong demand for health products and services [7] Group 2: Market Dynamics and Challenges - Emotional consumption is characterized by a need for "emotional resonance" and "commercial viability," with a focus on understanding user needs [8] - There are concerns about "pseudo-demand" and market sustainability, as some emotional products suffer from poor quality and lack of long-term appeal [9] Group 3: Industry Trends and Innovations - The toy industry, particularly in Guangdong, is transitioning from manufacturing to creative design, with emotional value being a key competitive factor [10][11] - Policies in cities like Dongguan and Guangzhou are supporting the development of the toy industry, emphasizing innovation and emotional design [13] - The pet economy is a significant segment of the emotional economy, with increasing demand for pet-related services and products driven by urbanization and changing demographics [16][19] Group 4: Future Outlook - The emotional economy is expected to evolve with a greater emphasis on technology integration, such as AI and the metaverse, enhancing consumer emotional experiences [20][21] - The sports and outdoor sectors are also seen as having strong investment potential, driven by increasing health awareness and government initiatives [22]

Group 1 - The rise of emotional economy is reshaping consumer behavior, with 64% of Chinese consumers prioritizing emotional satisfaction as their primary need [3][5][11] - The emotional economy is becoming a new economic engine, with significant growth in sectors like trendy toys, pets, and sports, as evidenced by the explosive sales during events like the Tmall 618 shopping festival [3][30] - Over 80% of surveyed consumers reported engaging in emotional consumption in the past year, with preferences varying by age group [6][8][10] Group 2 - Emotional consumption is defined as purchasing behavior aimed at achieving psychological compensation, indicating a shift from functional to emotional-driven consumption [5][10] - The "谷子经济" (Goods economy) market is projected to reach 168.9 billion yuan in 2024, reflecting a 40.63% increase from 2023, driven by the popularity of trendy toys and related products [30][34] - The pet industry is evolving into an emotional compensation system, with Gen Z spending an average of over 1,200 yuan per month on pet-related products and services [34][35] Group 3 - The silver economy is expected to reach a market size of 50 trillion yuan by 2050, driven by the new retired demographic who are financially stable and seeking quality experiences [35][36] - The healing economy is gaining traction, with a projected market value exceeding 240 billion yuan this year, fueled by rising demand for emotional wellness and immersive experiences [37][40] - Emotional marketing is widely accepted, with over 80% of respondents recognizing its influence on purchasing decisions, particularly among younger consumers [22][23]

当一只LABUBU 3.0玩偶成为全球年轻人疯抢的"社交货币"，背后正是情绪经济的强势崛起。从潮玩盲 盒到电子宠物，从疗愈经济到户外运动，为情绪买单已成为年轻一代的核心消费逻辑——而这股浪潮正 打开消费新空间。 今年政府工作报告将"提振消费"列为核心任务，情绪经济正在成为经济新引擎。淘宝天猫618战报显 示：453个品牌成交破亿，潮玩、宠物、运动三大情绪消费赛道集体爆发，超2400家潮玩店铺增速超 100%，印证情绪价值的巨大商业势能。 好物风向标：现场将揭晓2025"消费大赏好物"榜单及价值消费创新品牌。 "情不知所起，一往而深"！读懂年轻人的情绪，就是抓住消费的未来。6月27日，一起破解情绪经济高 质量发展的密码！ 直播链接戳下方： https://m.mp.oeeee.com/live/8068_fccfe222078cfa98.html 统筹：陈养凯 采写：南都·湾财社记者 黄驰波 制图/海报设计：张博 为深度解析情绪消费的群体画像、行为逻辑与产业影响，5月24日至6月6日，南方都市报湾财社发起超4 万人次参与的《情绪经济消费认知度调查》，同期南都还发起"寻找价值消费新势力"专题调研，揭示Z 世代"为 ...

Core Insights - The event held by Miniso featuring the "Gifford Family" in Guangzhou aimed to create an immersive healing experience targeting the emotional needs of young people [1][2] - The emotional resonance generated by the event led to significant social media engagement, highlighting the importance of emotional value as a core driver of consumption [2] - Miniso's dual-engine strategy of "collaboration + originality" has resulted in the successful launch of various IPs, with the "Gifford Family" achieving notable sales figures [3][4] Group 1 - The "Gifford Family" event transformed the venue into a mental refuge through interactive installations and plush toys, catering to the emotional needs of young consumers [1] - Social media topics related to the event, such as MinisoHugTeam, gained traction, with users sharing personal stories of emotional support from the plush toys [2] - The "Gifford Family" generated over 63 million yuan in sales in Q1 2025, with the Gifford Bear leading the plush category at 48 million yuan [3] Group 2 - Miniso's design centers in China, South Korea, Japan, and the United States support the complete incubation cycle of original IPs, from creative development to product launch [4] - The "Gifford Family" uses skin-friendly materials to create emotional connections, with physical stores serving as channels for storytelling and emotional engagement [4] - Miniso is entering a phase focused on deepening emotional value in its IP operations, aiming to create a warm narrative that resonates globally [4]

Group 1 - The toy market is experiencing significant growth, with LABUBU's The Monsters series achieving sales of 30.4 billion yuan in 2024, a year-on-year increase of 726.6%, surpassing MOLLY to become the most profitable IP for Pop Mart [1] - There is a growing demand for elderly toys, with a 124% increase in search volume and over 70% increase in transaction volume for products like smart chessboards and fitness balls among consumers aged 55 and above [3][4] - The emotional needs of the elderly are being increasingly recognized, with 42% of urban seniors experiencing "emotional hunger," highlighting the potential for elderly toys to address social belonging and cognitive training [4][6] Group 2 - The elderly toy market faces challenges, including a lack of suitable products, with 87% of current offerings being repurposed children's toys and less than 5% designed specifically for seniors [14][16] - The absence of "elderly-friendly" standards in the toy industry is a significant barrier, as current regulations only cover home appliances and fitness equipment [12] - Companies like Aofei Entertainment and Xinghui Entertainment are involved in the toy market, but there is a noticeable lack of focus on elderly products in their annual reports [13][12] Group 3 - The rise of elderly toys is seen as a new frontier in the silver economy, with products designed to enhance cognitive function and social interaction among seniors [10][19] - The integration of AI technology in toy development is being explored to create personalized experiences for elderly consumers, with companies like Shifeng Culture expanding their product lines to include AI companionship for older adults [20][22] - Community initiatives and government support are emerging to promote the development of elderly toys, including the establishment of specialized stores and standardized production practices [19][24]