Core Insights - The consumption market in China during the 2025 "May Day" holiday was vibrant, with significant growth in automotive, home appliances, and mobile phone sales, alongside strong demand in the restaurant and tourism sectors [1][12]. Consumption Trends - Foot traffic in 50 monitored pedestrian streets and shopping districts increased by 6.4% year-on-year, while shopping centers in 36 major cities saw a 6.5% rise in foot traffic [4]. - The overall sales revenue in consumption-related industries grew by 15.2% year-on-year during the holiday, indicating robust consumer demand [15]. Promotional Activities - The Ministry of Commerce organized various promotional events, including the 2025 International Consumption Season and the 6th "May 5 Shopping Festival," to stimulate consumption [5]. Trade-in Programs - From the beginning of 2025 to May 5, over 3.01 million applications for automotive trade-in subsidies were submitted, with 56.02 million units of 12 categories of home appliances and 4.219 million mobile devices purchased under trade-in programs [7][10]. Travel and Hospitality - Domestic tourism saw 314 million trips during the holiday, a 6.4% increase year-on-year, with total spending reaching approximately 180.27 billion yuan, up 8.0% [12]. - The accommodation sector experienced a revenue increase of about 13% compared to the previous year [12]. E-commerce Growth - Online retail sales of physical goods grew by 8.2%, with notable increases in digital and green products, including a 24.1% rise in smart home product sales [14]. - Online and offline retail sales increased by 34.7% and 34.5%, respectively, reflecting a simultaneous rise in consumer engagement across channels [20]. Payment Transactions - During the holiday, UnionPay and Internet payment platforms processed 23.439 billion transactions worth 7.64 trillion yuan, marking increases of 20.49% and 3.21% year-on-year [21]. - Transactions involving foreign visitors to China saw substantial growth, with transaction counts and amounts increasing by 244.86% and 128.04%, respectively [24].

餐饮文旅市场红火。有关平台数据显示，假期住宿营业额同比增长约13%。国内游较快增长，"五一"假 期全国国内出游3.14亿人次，同比增长6.4%；国内游客出游总花费1802.69亿元，同比增长8.0%。入境 游大幅增长，有关平台数据显示，假期入境游销售额同比增长约90%。 新型消费动能强劲。据商务大数据监测，假期全国实物商品网上零售额增长8.2%，数字、绿色、国潮 产品成为亮点。数字产品线上销售规模持续增长，其中智能家居产品增长24.1%；绿色健康理念带动有 机食品线上销售额增长超七成，国风国潮推动重点监测平台上新中式糕点、国潮创意礼品增长66.2%和 35.2%。 （文章来源：央视新闻） 在促消费活动方面，商务部会同有关部门举办2025国际消费季暨第六届"五五购物节"、第七届"双品网 购节"等活动，各地按照"购在中国"活动总体安排，突出地方特色，开展丰富多彩促消费活动。"五 一"假期，商务部重点监测的50个步行街、商圈客流量同比增长6.4%，有关平台监测的36个大中城市购 物中心客流量同比增长6.5%。 2025年初至5月5日，汽车以旧换新补贴申请量超301万份；消费者购买12大类家电以旧换新产品5602万 ...

原标题：提质·增量·创新——全省一季度消费市场观察 一季度，我省加力扩围开展消费品以旧换新，持续扩大政策覆盖面，提升补贴兑付速度，开设便民服务 渠道，线上线下提高政策知晓度，充分释放居民消费潜力。截至4月15日，全省汽车换新近5万辆，家 电、手机等销售超100万件，直接拉动销售额102亿元。 其中，限上社零额增长6.1%，比上年全年加快3.7个百分点。限上汽车、通讯器材、家电、文化办公用 品类同比分别增长11.2%、36.6%、40.1%和49.2%；3月启动家装厨卫换新，家具、建材分别增长20.8% 和30.3%。买大家电，扮靓新家；买新汽车，享受旅途……大宗消费有效提升的背后，是人们美好幸福 生活的加速实现。 "购在吉林"系列活动有序开展，人工智能在消费场景中加速应用，以旧换新火热进行……回望一季度， 我省消费市场平稳发展、亮点频现，既有质的有效提升，又有量的合理增长，更有消费升级的可喜变 化。 吉林省统计局发布的数据显示，今年一季度，全省社会消费品零售总额1088.4亿元、增长4.8%，高于全 国0.2个百分点。其中，限上社零额448.9亿元、增长6.1%，高于全国0.4个百分点。 省商务厅市场运行和消 ...

Core Insights - Yantai's retail sales of consumer goods reached 97.99 billion yuan in Q1, with a year-on-year growth of 5.9%, surpassing national and provincial growth rates by 1.3 and 0.3 percentage points respectively, accounting for 9.6% of the province's total [1] Group 1: Consumption Policies and Measures - The local government has implemented a plan to boost consumption, focusing on six areas including upgrading goods consumption and expanding service consumption, with 22 specific measures [1] - The "old for new" policy has been effectively executed, leading to significant sales in various sectors: 16,800 vehicles, 112,000 3C products, 12,500 home appliances, and 5,459 electric bicycles, collectively driving consumption by 2.96 billion yuan [1] Group 2: Consumption Activities and Events - The first Ice and Snow Consumption Season and Yantai Warm Winter Consumption Season were successfully held, distributing 15 million yuan in consumer vouchers, which directly stimulated 77 million yuan in shopping and dining [2] - Over 50 diverse promotional activities were organized in Q1, focusing on ice and snow economy, specialty products, and food and beverage sectors, enhancing the consumption atmosphere [2] Group 3: Digital and New Consumption Trends - The city is adapting to new consumption trends such as digital, green, and national tide by enhancing the convenience of local living circles and promoting new retail formats [2] - E-commerce is being actively integrated into the consumption model, with Q1 online retail sales reaching 12.56 billion yuan, a growth of 10.1%, leading the province by 1.8 percentage points [2] Group 4: Future Consumption Initiatives - The Yantai Commerce Bureau plans to continue launching diverse promotional activities throughout the year, focusing on new consumption areas such as low-altitude economy and robotics, while also highlighting local specialties like Shandong cuisine and wine [3]

就在一季度经济数据发布当日，广东省政府常务会议审议《广东省提振消费专项行动实施方案》，强调 把经济政策的着力点更多转向惠民生、促消费，多措并举推动城乡居民收入增长，着力提升生育、养 育、教育、医疗、养老等民生服务水平，不断释放消费潜力。 假日、体育经济拉动消费明显 南方财经全媒体记者魏彤 广州报道 4月22日，广东省统计局发布一季度经济数据。数据显示，广东全省社会消费品零售总额同比增长 2.5%，增速比1—2月份加快1.5个百分点，其中3月份增长5.8%。 想要提振消费，首要便是要稳收入，强信心。 今年3月以来，广东举办一系列活动如"百万英才汇南粤"等，吸引了更多人才聚集。大量政策措施的实 施，促进了经济循环，尤其是中央和广东省通过一系列为企纾困措施稳就业，改善居民收入不稳定的情 况，消费信心也因此建立。 在暨南大学经济学院教授、博士生导师，特区港澳经济研究所副所长谢宝剑看来，广东充分发挥人口高 度集聚的优势，在消费上持续发力，实现了消费的持续增长。一季度，广东居民人均可支配收入同比增 长4.8%。这一数据不仅体现了广东经济的逐步回暖，更暗示了背后关于消费趋势和居民生活方式的深 层变化。 广东外语外贸大学广东 ...

Group 1 - The article highlights the transformation of traditional consumption structures, emphasizing the emergence of new consumption scenarios and experiences that cater to younger generations [3][10][16] - The "谷子" economy, referring to merchandise based on anime and gaming IPs, is reshaping the fate of traditional shopping malls, with significant increases in foot traffic and sales [9][10] - The shift in consumer behavior is evident in various sectors, including bookstores evolving into immersive experience spaces and the rise of "digital nomad" communities in rural areas [13][14] Group 2 - The report indicates a structural change in the consumption market, with a notable increase in offline consumption heat index, which grew by 14.2% year-on-year in the first quarter [16] - Small commodity sales have shown robust growth, with a year-on-year increase of 16.3% in the first quarter, and a remarkable 21.6% increase in March [16] - The government's focus on innovating and enriching consumption scenarios aligns with the observed trends in consumer spending and engagement [16]

支持新型消费加快发展，开辟高成长性消费新赛道，是近期印发的《提振消费专项行动方案》中提出的 要求；加快数字、绿色、智能等新型消费发展，是今年《政府工作报告》明确的任务。新型消费具有数 字化、个性化、场景化特征，能够促进技术创新与产业融合，引导绿色低碳转型，通过强化供需精准匹 配，进一步释放内需潜力，为经济高质量发展注入可持续增长动力。(经济日报) ...

完善与新型消费相关的法律法规，促进新型消费规范发展。有序破除服务消费领域的隐性壁垒，营造各 类主体公平、有序竞争的市场环境。构建适应新型消费发展的监管方式，积极探索与消费新业态、新模 式相适应相匹配的包容审慎和协同监管机制，为新型消费留足发展空间。创新面向新型消费的维权渠道 和模式，综合运用人工智能、大数据等新技术，加强新型消费领域信用体系和风险预警系统建设，推动 建立线上线下融合、各类社会主体参与的多元化争议解决机制。 （文章来源：经济日报） 必须看到，目前新型消费仍面临一些堵点卡点，制约着消费潜能的释放。产品多样化供给不足，难以满 足不同消费者的个性化需求。新型消费场景配套不足，比如一些城市着力打造夜间经济，却未营造良好 的公共卫生环境，引来不少投诉，暴露出新场景服务能力短板。与新型消费相匹配的法律法规不完善， 价格歧视、自动续费、强制搭售等问题不时出现，扰乱了市场秩序。《提振消费专项行动方案》对发展 新型消费作出了具体部署，对此，要抓好政策落实，破解堵点卡点，把新型消费潜力转化为经济发展持 久动力。 增加差异化产品供给，更好满足个性化新型消费需求。针对不同消费群体所需，扩大有效供给。面 向"Z世代"消费 ...

冯毅浙商资产研究院总经理、浙江工商大学浙商资产管理学院副院长。浙江大学博士后，中央财经大学 博士，高级经济师，北京语言大学商学院硕导，浙江民革经济委员会委员。出版专著《股权结构与董事 会效率关系研究》,译著《灭火—美国金融危机及其教训》等。 2025年作为"十四五"规划的收官之年，我国经济发展面临复杂多变的国内外环境。在全球经济增速放 缓、外需不确定性增强的背景下，2025年《政府工作报告》明确将"大力提振消费、提高投资效益，全 方位扩大国内需求"列为首要任务，凸显了内需作为经济增长"稳定锚"的战略地位。这一决策不仅是应 对短期经济压力的主动选择，更是推动经济结构转型升级、构建新发展格局的长期考量。如何将内需潜 力转化为经济高质量发展的持续动力？浙商资产研究院总经理、浙江工商大学浙商资产管理学院副院长 冯毅对《金融时报》记者表示，应加强政策评估、创新金融工具，并引导社会预期，确保投资与消费的 有效协同。最终目标是形成投资拉动供给、消费反哺投资的良性循环，缩小区域经济差距，实现经济高 质量发展。 短期稳增长与长期调结构的辩证统一 《金融时报》记者：2025年《政府工作报告》首次将"全方位扩大内需"列为十大任务之 ...

Core Viewpoint - The recent initiatives aim to stimulate market vitality and promote economic growth through various measures that positively impact both businesses and consumers [1] Policy Support Enhancement - The government is increasing policy support through fiscal subsidies and tax incentives to alleviate the burden on enterprises, particularly small and micro businesses, by providing special subsidy funds for equipment upgrades and service optimization [2] - Specific consumption sectors will benefit from tax reductions, directly increasing corporate profits and enabling further investment in product upgrades and market expansion [2] Expansion of Consumption Scenarios - New measures encourage the development of emerging consumption scenarios such as night economy and outdoor consumption, alongside traditional commercial areas [3] - Initiatives include creating unique night markets, setting up mobile stalls, and hosting outdoor music festivals to attract more consumers and enhance the consumption atmosphere [3] Online and Offline Integration - A significant highlight of the new initiatives is the promotion of online and offline integration, encouraging businesses to engage in online marketing through live streaming and online stores [9] - This model allows consumers to enjoy the convenience of online shopping while also experiencing products in physical stores before making a purchase, enhancing shopping flexibility and sales efficiency for businesses [9] Issuance of Consumption Vouchers - The distribution of consumption vouchers has emerged as an effective tool to stimulate spending, with various denominations and applicable areas, including dining, tourism, and shopping [10] - These vouchers lower consumer costs, encouraging spending and driving revenue growth in related industries [10] Improvement of Service Quality - The new initiatives emphasize enhancing service quality by requiring businesses to improve employee training and service awareness [11] - Improved service quality leads to higher consumer satisfaction, increasing purchase frequency and creating a positive feedback loop [11]