Core Viewpoint - The meeting between Moutai and Wuliangye emphasized the need for collaboration and a unified approach to navigate the current cyclical adjustments in the liquor industry, highlighting the importance of high-quality development and rational consumption [1][3][4]. Industry Overview - The liquor industry is undergoing a deep adjustment, influenced by macroeconomic cycles, industry cycles, and individual company/product cycles, necessitating a clear understanding of the development trends [3]. - Moutai and Wuliangye, as leading enterprises, are committed to long-termism and collaborative development to foster a healthy industry ecosystem and promote high-quality growth [3][4]. Company Performance - In 2024, Moutai reported a revenue of 174.14 billion yuan, a year-on-year increase of 15.66%, with a net profit of 86.23 billion yuan, also up by 15.38% [7]. - Wuliangye achieved a revenue of 89.18 billion yuan, reflecting a year-on-year growth of 7.09%, and a net profit of 31.85 billion yuan, up by 5.44% [7]. Cash Dividends - In 2024, the total cash dividends for 20 A-share liquor companies reached 119.03 billion yuan, with Moutai leading at 64.67 billion yuan, accounting for over 50% of the total [8]. - Wuliangye's cash dividends amounted to 22.3 billion yuan, an increase of 41.73% from the previous year, showcasing strong profitability and shareholder returns [8]. Future Outlook - The liquor market is expected to show signs of gradual recovery, with potential bottoming opportunities emerging between the second half of 2025 and early 2026 due to policy support and economic resilience [8].

Industry Dynamics - In early May 2025, the national white liquor price index decreased by 0.05% to 99.95, with famous liquor down 0.04% and local liquor down 0.12, while base liquor remained stable at 100.00 [4] - The wholesale price index for white liquor increased by 8.84% year-on-year, with famous liquor up 10.92% [4] - Analysts attribute the decline in the price index to industry adjustments, weak consumption, and a restructuring of the pricing system, particularly in wedding banquet scenarios [4] - Four new liquor industry standards will be implemented starting November 1, 2025, covering various fruit wines and cooking yellow wine [5] - The "Chinese Whisky Plan" aims to tackle common technical challenges in the whisky industry with a budget exceeding 5 million yuan, targeting the establishment of core patents and technical guidelines within two years [7] - Guizhou province announced 11 liquor projects with a total investment of approximately 9.42 billion yuan, focusing on various production and logistics initiatives [7] - The establishment of the Qionglai Wine Industry College aims to foster innovation and collaboration between government, academia, and industry [8] Company Dynamics - Moutai's sauce-flavored liquor company has selected three e-commerce platforms for its theme terminal store operations, including Meituan, Ele.me, and Douyin [9] - Several personnel changes have occurred in various liquor companies, including new appointments at Hebei Hengshui Laobaigan and Moutai Cultural Tourism [9] - Zhenjiu Lidou plans to launch a new mid-to-high-end product priced between 500 to 600 yuan, targeting the market segment around 2000 yuan [10] - Hong Kong-listed China Environmental Energy has changed its name to "Du Fu Liquor Group," focusing on modern liquor production and sales [11]

Investment Rating - The report maintains an "OUTPERFORM" rating for Luzhou Laojiao with a target price of RMB 205.00, while the current price is RMB 130.14 [2][8][14]. Core Insights - The report highlights three favorable factors for the Chinese stock market, including continuous policy dividends, accelerated return of international capital, and recovery of economic fundamentals, which have positively impacted the allocation of Baijiu stocks [3][10]. - Luzhou Laojiao has shown resilience during the industry adjustment period, with a focus on steady revenue growth and a significant increase in the share of mid- to high-end products [11][12]. - The company has achieved a compound annual growth rate (CAGR) of 18.3% in total revenue and 27.9% in net profit from 2015 to 2024, maintaining positive growth for ten consecutive years [12][13]. Financial Performance Summary - For the fiscal year 2024, the company reported revenue of RMB 31.196 billion and a net profit of RMB 13.473 billion, with expectations for continued growth in the following years [4][9]. - The gross profit margin has increased significantly, reaching 87.5% in 2024, benefiting from the higher proportion of mid- to high-end products [13]. - The company has committed to a dividend payout ratio of 65% for 2024, with plans to increase it to 70% and 75% in subsequent years, ensuring strong shareholder returns [14].

Core Insights - The overall performance of listed liquor companies in 2024 showed steady growth despite industry pressures, with 22 companies reporting a total revenue of 446.22 billion yuan and a net profit of 167.82 billion yuan, reflecting a slowdown in growth rates compared to previous years [1][4] Industry Overview - The liquor sector experienced increased differentiation in 2024, with six leading companies accounting for 80% of total revenue and 90% of net profit, even showing slight increases from 2023 [1][4] - The top six liquor companies, including Guizhou Moutai, Wuliangye, and Shanxi Fenjiu, achieved a combined revenue of 379.74 billion yuan, marking a significant increase of 164.96 billion yuan since 2020 [5][6] Competitive Landscape - Shanxi Fenjiu entered the top three with a revenue of 36 billion yuan, indicating a shift in rankings among leading companies [4][5] - The competition among mid-tier liquor companies intensified, with companies like Shunxin Agriculture and Shede Liquor facing significant revenue declines, highlighting the challenges in maintaining market positions [4][9] Market Trends - The industry is undergoing a transition towards high-end and youth-oriented products, with companies needing to focus on national expansion to succeed in a competitive market [4][11] - Regional market reliance remains high among many companies, with some struggling to increase their contributions from outside their home markets [10][11] Future Outlook - Companies are expected to balance expansion with cost control, with a focus on refining distribution channels as a new competitive dimension [11][13] - Emerging markets, particularly in the northwest, are becoming battlegrounds for companies seeking to increase their market share [11][13]

价盘、产能、回购、国际化、代言人、行业趋势……投资者对茅台总有问不完的问题。 5月12日下午，贵州茅台举行了2024年度及2025年一季度业绩说明会，代总经理王莉、董秘蒋焰等贵州 茅台管理层出席，回应了投资者关心的诸多热点问题。21世纪经济报道记者也以投资者身份向管理层提 问，并获得回应。 国际化分级拓展 国际业务是今年贵州茅台的业绩亮点。上个月刚出炉的2025年一季报显示，今年一季度贵州茅台来自国 外的收入11.19亿元，同比大涨37.5%。这是其去年茅台出口营收首次突破50亿元后，继续实现高增长。 这背后，茅台主要做了哪些工作？具体哪些市场增长较好？ 中期的问题则涉及到茅台的产能释放节奏。针对茅台酒，茅台正在推进"茅台酒十四五技改建设项目"， 拟投资155.16亿元，建成后可新增茅台酒司机产能1.98万吨/年，储酒能力8.47万吨。从去年财报来看， 2024年新增基酒设计产能1800吨，同时茅台酒的产量为56272吨，相比前一年有所回调。 对于目前的投产节奏，有投资者提出疑问。对此王莉回应，具体产能的释放节奏，会充分考虑生态承 载、工匠培养、市场状况等要素，科学布局、有序推进，并表示茅台酒的产量波动属正常 ...

Industry Overview - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by a decline in both production and sales, a slowdown in terminal sales, shrinking consumption scenarios, and insufficient consumer confidence [1] - The number of liquor companies experiencing revenue decline has increased from 2 to 6 compared to the previous year, with companies like Jiu Gui Jiu and Shun Xin Agriculture facing significant downturns for two consecutive years [1] Contract Liabilities - The total contract liabilities for 19 listed liquor companies in 2024 reached 55.986 billion yuan, an increase of 2.9 billion yuan from the previous year [2] - Major companies such as Wu Liang Ye, Yang He, Guizhou Moutai, and Shanxi Fenjiu accounted for 72% of the total contract liabilities, amounting to 40.299 billion yuan [2] - Luzhou Laojiao reported a contract liability of only 3.978 billion yuan, significantly lower than its peers despite similar revenue levels [2] Changes in Contract Liabilities - Eleven companies saw a decline in contract liabilities, with Guizhou Moutai's liabilities decreasing by 32% from 14.126 billion yuan to 9.592 billion yuan [4] - The reduction in Guizhou Moutai's contract liabilities is attributed to a slowdown in the payment pace from distributors and an increase in direct sales channels [4] Cash Collection Ratio - In 2024, two liquor companies reported a cash collection ratio below 100%, down from five the previous year [5] - Jin Zhong Zi Jiu has consistently reported a cash collection ratio below 100% for two years, with a revenue decrease of 37% and a loss of 258 million yuan in 2024 [5] - The company's core revenue from low-end products decreased by 29%, with significant declines in gross margins across all product categories [6] Summary of Key Financial Metrics - A table summarizes the contract liabilities and cash collection ratios for various companies, highlighting significant changes from 2023 to 2024 [7]

有9家酒企归母净利润低于10亿元，4家净利润低于1亿元。去年只有金种子酒一家酒企亏损，亏损金额 从上年的0.22亿元扩大到2.58亿元。 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 19家上市白酒公司归母净利润增长7.6% 贵州茅台一家占比达到52% 2024年19家上市白酒公司（剔除*ST岩石（维权）），总共实现归母净利润1668.48亿元，同比增长 7.6%。 贵州茅台去年净利润达到862.28亿元，占上市白酒净利润的近52%，提升了3.48个百分点。其次是五粮 液、泸州老窖和山西汾酒，归母净利润分别为318.5 ...

出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 3家酒企经营活动现金流净额转负 经营活动现金流是衡量上市公司核心盈利能力和财务健康度的关键指标，2024年3家酒企经营活动现金 流净额转负，分别为舍得酒业、酒鬼酒、金种子酒，比上年多了两家。 去年8家公司经营活动现金流净额同比增长，剔除皇台酒业之后，增速最快的是泸州老窖、山西汾酒、 口子窖。此外贵州茅台增长38.85%，也排在前列。 此外，伊力特、洋河股份、顺鑫农业、舍得酒业、金种子酒、酒鬼酒在收入下滑的情况下，存货仍在增 长。 | | | 2024年上市白酒公司存货、现金 ...

毛利率端：2024/25Q1白酒板块平均毛利率分别为81.8%/81.5%，高端酒表现相对稳健，次高端酒分化明 显，地产酒多有回落。 智通财经APP获悉，广发证券发布研报称，25Q1春节旺季催化下，行业整体营收小幅增长，但增速较 2024年下滑，行业仍处调整期。分价格带来看，高端白酒整体稳中有增，次高端酒营收增速接近零值区 间，地产酒及其他白酒分化加剧。当前进入5月，白酒行业由传统淡季转向五一、端午小旺季，在需求 回暖的情况下主流产品价盘有望企稳。展望2025全年，龙头酒企稳字当头，渠道静待库存消化，动销预 计保持平稳。 广发证券主要观点如下： 收入端：高端表现稳健，次高端承压，地产酒分化 高端酒：25Q1三家酒企营业总收入均延续增长态势，相较其他酒企展现出更强的品牌力与经营稳定 性。 次高端：春节期间营收承压，24Q4+25Q1次高端酒企收入合计266.1亿元，同比-4.8%。分公司看，山西 汾酒表现突出，水井坊发力新渠道带动增长，舍得酒业、酒鬼酒持续调整。 地产酒：25Q1内部呈现强分化。古井贡酒、今世缘收入增速表现较好，主因部分强势单品势能延续、 持续放量，口子窖在新品兼8带动下营收表现略超预期，迎驾贡 ...

根据同花顺的数据统计，从2025年初至4月30日，白酒板块整体下跌超过13%，这一跌幅在A股市场中名列前茅，仅次于光伏设备、果链等几 个少数板块，整体表现显得相当疲软。 白酒行业在2024年遭遇了前所未有的挑战，市场需求疲软与库存积压成为行业面临的两大难题。步入2025年，尽管时间已经推进，但白酒行 业的调整似乎仍在深水区徘徊，投资者的信心依然未能得到有效提振。 在个股方面，山西汾酒（600809.SH）年内上涨超过12%，今世缘和贵州茅台（600519.SH）也实现了正增长。然而，大部分白酒股却面临着 不同程度的下跌，其中酒鬼酒（000799.SZ）、皇台酒业和金种子酒的跌幅尤为显著。 值得注意的是，截至目前，所有白酒股均已发布了2025年首季财报，而业绩情况同样不容乐观。在营收方面，贵州茅台依然稳居榜首，一季 度营业总收入达到514.4亿元；五粮液（000858.SZ）紧随其后，期内实现营业总收入369.4亿元。山西汾酒和洋河股份（002304.SZ）的营业 总收入也超过了百亿元大关。然而，水井坊（600779.SH）和酒鬼酒等8家酒企的营业总收入却不足10亿元。 | | 影響生在 FINET | | | ...