面对以旧换新市场蕴含的巨大潜力，银行业纷纷创新金融产品与服务，满足消费者多元化消费需求。专 属金融方案的推出是一大亮点。比如，工商银行深圳分行针对新能源车以旧换新，提供专属金融方案， 以消费者旧车的价值作为授信参考，极大简化了贷款审批流程和所需材料。运用"汽车以旧换新+分期 付款"组合方案帮助消费者降低购车门槛、提升购车体验。 信用卡服务的优化也成果显著。各银行相继推出信用卡以旧换新分期付款服务，消费者在购买家电、数 码产品等时，可享受分期免息、手续费优惠等福利。同时，各银行还与商家合作，为持卡人提供额外的 以旧换新补贴或赠品，进一步激发消费者的购买热情。 此外，银行业还利用金融科技手段，提升金融服务的便捷性和效率。通过手机银行等线上渠道，消费者 可以方便快捷地申请贷款、办理分期业务，实现金融服务的"一键触达"。 商务部最新数据显示，截至5月31日，2025年消费品以旧换新5大品类合计带动销售额1.1万亿元，发放 直达消费者的补贴约1.75亿份。 今年以来，银行业积极行动，通过创新金融产品与服务以及加强政银企合作，充分发挥金融支持作用， 有力地推动了消费市场的繁荣。 创新金融产品与服务 各银行还与企业共同搭建 ...

韩国出口时隔四个月再现负增长 5月各项政府债发行提速 关于本栏目 高频数据难懂？挖掘信息不易？【国金高频图鉴】每周一期，与您一同从高频数据库中抽丝剥 茧，看懂全球经济的新变化。如需底层数据库，欢迎联系国金宏观团队。 本期Headline 5 月各项政府债发行提速 5 月以旧换新商品消费加快 5 月中国出口反弹是否是 " 昙花一现 " ？ 01 5月政府债发行2.3万亿，进度明显加快。 截至5月末，wind口径下政府债净融资规模6.4万亿，发行 进度为46.1%。其中，一般国债、特别国债、新增专项债、特殊再融资专项债、新增一般债的累计 发行进度为39.4%、42.1%、37.1%、81.5%、43.9%。 02 5月以旧换新商品消费加快 | 补贴项目 | 政策资金使用情况 | | --- | --- | | 汽车以旧换新412万辆 | 汽车报废更新方面,新能源汽车补贴2万元,燃油车补贴1.5万元,汽车置换更新 | | | 方面,新能源汽车补贴1.5万元。燃油车补贴1.3万元。截至5月11日,2025年汽 | | | 车以旧换新补贴申请量达322.5万份,其中汽车报废更新103.5万份,置换更新 | | | 21 ...

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [4][32]. Core Insights - The report highlights a significant decline in both new and second-hand housing transactions, with new home sales in 34 key cities dropping by 70% week-on-week and 78% year-on-year in June [4][5][8]. - The report emphasizes the need for increased policy support to stabilize the market, with expectations for measures such as mortgage rate cuts and enhanced housing supply [4][32]. - The issuance of special bonds for the acquisition of existing homes in Zhejiang Province is noted as a key policy development [4][32]. Industry Data Summary New Home Transaction Volume - New home sales in 34 key cities totaled 838,000 square meters last week, reflecting a 70.3% decrease compared to the previous week [5]. - Year-on-year, new home sales in June are down 78%, with first and second-tier cities seeing a 77% decline [8][9]. Second-Hand Home Transaction Volume - Second-hand home sales in 13 key cities decreased by 29.1% week-on-week, with a year-on-year decline of 20% in June [13]. - Cumulative sales for the year show a 12.1% increase compared to the previous year [13]. New Home Inventory - In 15 key cities, 500,000 square meters of new homes were launched last week, with a sales-to-launch ratio of 1.69 [23]. - The total available residential area in these cities is 88.94 million square meters, showing a 0.4% decrease week-on-week [23]. Policy and News Tracking Real Estate Sector - The Ministry of Housing and Urban-Rural Development emphasizes that building "good houses" does not equate to building "large" or "expensive" houses [32]. - The issuance of special bonds in Zhejiang for the acquisition of existing homes is highlighted, with a total issuance of 55.3 billion yuan [32][34]. Property Management Sector - Beijing has launched a three-year action plan to enhance property management services, focusing on improving service quality and meeting resident needs [38].

"真金白银"的优惠带火了消费人气。2025年，仪陇县家电以旧换新商品的品类由2024年的8类增加到18类，目前已带动消费超7000万元。 央视网消息：2025年以来，消费品以旧换新政策持续加力，带动商品消费明显提升。在四川，随着以旧换新消费补贴政策的实施，不少地 方的消费市场呈现出新活力。 在四川仪陇县一家家电销售店内，消费者邓芙容正在选购空调。得益于以旧换新政策和厂家补贴等其他优惠政策，邓女士购买的这台一级能耗 的空调便宜了不少。 在天水市秦州区藉口镇的一家电器店内，销售人员给村民们介绍家电的性能和以旧换新的补贴政策，实惠的价格让不少村民们动心了。 2025年前5个月，渠县实体门店家电和手机等电子产品共销售超1万台，累计消费超4000万元，市民享受各类补贴超500万元。 以旧换新进乡村 叠加优惠促消费 2025年以来，消费品以旧换新政策持续加力，不少地方也陆续将这一优惠政策推向农村。在甘肃天水市的农村地区，那里迎来了以旧换新的消 费热潮，商家们还追加额外补贴，吸引消费者选购心仪的产品。 而在四川渠县，凡购买电视机、电冰箱、空调等绿色智能新家电的消费者，除了按实际成交价格的10%给予一次性补贴外，商家还另外为 ...

Group 1 - The "old-for-new" consumption subsidy policy has revitalized the consumer market in Sichuan, with significant increases in product categories and consumer spending [1] - In Yilong County, the number of product categories for "old-for-new" has increased from 8 to 18, leading to over 70 million yuan in consumer spending [1] - In Quxian County, consumers receive a 10% subsidy on the actual purchase price of new green smart home appliances, along with an additional 10% from merchants, boosting consumer enthusiasm [1] Group 2 - In the first five months of this year, Quxian's physical stores sold over 10,000 electronic products, generating over 40 million yuan in consumption and 5 million yuan in subsidies for citizens [3] - Jiangxi's Xiangfeng County has implemented a comprehensive "old-for-new" subsidy policy for home appliances and electric bicycles, promoting rural consumption upgrades [4] - The "old-for-new" policy has led to a surge in consumer interest in rural areas, with various promotional strategies being employed by local stores [4] Group 3 - Local governments are enhancing the promotion of the "old-for-new" policy to ensure effective implementation, with many businesses participating to provide convenient and affordable options for rural consumers [6] - In Shandong, multiple regions are actively promoting the "old-for-new" policy in rural areas, with a focus on building charging infrastructure for electric vehicles [7] - Shandong Heze has set up convenient service stations to optimize consumer experience and streamline the "old-for-new" process [8] Group 4 - Tai'an City has introduced a "cloud-based" model for the "old-for-new" program, allowing consumers to order appliances online and receive home delivery and installation services [9] - The local government collaborates with businesses to simplify subsidy processes and enhance service delivery to rural households [9]

《实施方案》提出，实施分层级人才补贴政策，为来深就业的本科生、硕士研究生、博士研究生分别提供最高 3万元、5万元、10万元的补贴，其中深圳市人力资源保障局统一负责博士研究生补贴，由新引进博士所在单位 向市人力资源保障部门提出申请。同时，为提升技能劳动者综合素质，加大职业技能培训补贴力度，2025年计 划发放补贴超6万人次。 消费赛道迎来利好政策。 据最新消息，《深圳市提振消费专项行动实施方案》（以下简称《实施方案》）已正式印发，《实施方案》围 绕提升居民消费能力和意愿、加大优质多元消费供给，以及加强政策支持和配套保障三个方面提出了39条具体 措施，全方位扩大消费需求、繁荣消费市场。 《实施方案》特别提出，加力扩围消费品以旧换新。用好超长期特别国债资金，支持汽车报废更新、汽车置换 更新、家电以旧换新、数码产品购新、家装消费品换新、电动自行车以旧换新等，加快补贴资金审核发放，鼓 励商家、卖场、平台追加补贴。 今年以来，消费品以旧换新在促进消费升级方面取得显著成效。商务部数据显示，截至5月31日，2025年消费 品以旧换新五大品类合计带动销售额达1.1万亿元，发放直达消费者的补贴约1.75亿份。 深圳重磅发布 据" ...

Core Viewpoint - Shenzhen has launched a comprehensive plan consisting of 39 measures aimed at boosting consumer spending and revitalizing the market, focusing on enhancing residents' consumption capacity and willingness, increasing quality and diverse consumption supply, and strengthening policy support and guarantees [1][2][3]. Group 1: Enhancing Consumption Capacity and Willingness - The plan includes measures to increase residents' income through multiple channels, such as implementing national policies to stabilize the real estate and stock markets and raising the minimum wage based on economic conditions [1]. - It emphasizes improving childcare support, allowing eligible non-local residents' children to access basic medical insurance, and expanding educational facilities to accommodate 100,000 new primary and secondary school places by 2025 [1][2]. - The initiative aims to reduce medical and elderly care burdens by optimizing hospital services and implementing "no companion care" in public hospitals [1]. Group 2: Reducing Housing Costs - The plan proposes lowering rental and purchasing costs by expanding the use of housing provident funds, allowing eligible individuals to withdraw funds for down payments and rent payments [2]. - It introduces housing support policies for young talents and aims to enhance the supply of quality rental housing [2]. Group 3: Optimizing Consumption Restrictions - The plan seeks to reduce restrictions on car purchases and usage, including optimizing the lottery rules for car purchase permits and easing restrictions for residents from other regions on purchasing new energy vehicles [2]. - It encourages the replacement of fuel heavy trucks with new energy models and promotes discounts for advanced intelligent driving experiences [2]. Group 4: Increasing Quality and Diverse Consumption Supply - The plan aims to create a unique industrial consumer goods cluster in Shenzhen, promoting AI terminal consumption, smart home products, and outdoor equipment [3]. - It includes the establishment of duty-free shops and tax refund stores to enhance inbound consumption potential [3]. Group 5: Strengthening Policy Support and Financial Guarantees - The plan emphasizes financial support for consumption, including expanding subsidies for trade-in programs and utilizing long-term special government bond funds for various consumer goods [3][4]. - It encourages financial institutions to increase credit for sectors like retail, hospitality, and tourism, while also enhancing personal consumption loan offerings [4]. - The initiative aims to diversify insurance products to support new consumption scenarios, including tailored financial products for digital and green consumption [4].

Core Viewpoint - The Chinese government, through the Liaoning Provincial Finance Department, is implementing a series of measures to boost consumer spending and stimulate economic recovery, emphasizing the importance of consumption as a primary economic task [1][2]. Group 1: Policy Initiatives - Liaoning Province has developed several policies aimed at enhancing consumption, including the "Several Measures to Vigorously Boost Consumption" and specific initiatives for the silver economy [2]. - The province is expanding the scope of the "old-for-new" consumption policy, increasing the number of supported appliance categories from 12 to 20, and including products for home modifications for the elderly [2]. - The province has set a target to improve the support standards for subsidies related to new energy buses and battery replacements, raising the subsidy cap for home modifications from 5,000 yuan to 10,000 yuan [2]. Group 2: Financial Support and Consumer Engagement - Liaoning Province has allocated 4 billion yuan for the "old-for-new" subsidy program and has encouraged local governments to issue consumption vouchers to further stimulate consumer spending [3]. - The province has mobilized 2.4 billion yuan to support promotional activities during key holiday periods, aiming to create immersive and interactive shopping experiences [3]. - Approximately 200 million consumers have participated in the "old-for-new" program this year, generating over 15 billion yuan in direct consumption and achieving total sales of 26 billion yuan [3]. Group 3: Optimizing Consumption Environment - The government is working to streamline the approval process for consumer subsidies, aiming for a "zero-run, zero-material, zero-wait" experience for market participants [4]. - Financial incentives are being provided to encourage businesses to engage with government subsidy programs, alleviating financial pressures on enterprises [4]. - There is a strong emphasis on monitoring and managing funds allocated for consumption support to prevent misuse and ensure effective utilization [4]. Group 4: Future Directions - The Liaoning Provincial Finance Department plans to continue innovating fiscal measures, focusing on both goods and services consumption, and exploring new consumption models to enhance consumer willingness [5]. - The government aims to stimulate nighttime and digital consumption, aligning with trends in consumption upgrades to support economic growth [5].

Economic Overview - The economy of Tai'an City is showing a stable and improving trend, with continuous efforts to implement various policies aimed at production, consumption, and growth [5] Industrial Production - The industrial production has slightly rebounded, with the added value of industrial enterprises above designated size increasing by 8.3% year-on-year from January to April, an increase of 0.3 percentage points compared to the first quarter [1] - The manufacturing sector leads with an added value growth of 10.8%, contributing 98.5% to the growth of industrial enterprises [1] - Among 37 major industrial categories, 25 achieved year-on-year growth, resulting in a growth coverage of 67.6% [1] - Out of 154 major industrial products, 79 saw an increase in production, with a growth coverage of 51.3% [1] Investment Trends - Fixed asset investment in Tai'an City grew by 5.8% year-on-year from January to April, with the primary industry increasing by 3.5%, the secondary industry by 26.7%, and the tertiary industry decreasing by 6.8% [1] - Industrial investment accelerated with a year-on-year increase of 26.6%, and manufacturing investment grew by 19.6% [2] - New momentum investments, particularly in high-tech industries, saw significant growth, with "Four New" investments increasing by 17.1% and high-tech industry investments rising by 47.6% [2] Consumer Market - The retail market showed positive growth, with retail sales of units above designated size reaching 16.92 billion yuan, a year-on-year increase of 13.2% [2] - Categories such as household appliances, food, and clothing saw substantial retail sales growth, contributing significantly to the overall retail sales increase [2] - The "old-for-new" policy has effectively boosted sales in sectors like automobiles and household appliances, with respective year-on-year growth rates of 8.9% and 45.2% [2] - Online retail sales also accelerated, achieving a year-on-year growth of 25.2%, contributing 13.7% to the overall retail growth [2] Service Sector - The service sector showed stable growth, with revenue from large-scale service enterprises reaching 8.99 billion yuan, a year-on-year increase of 7.0% [3] - Among 615 large-scale service enterprises, 379 reported positive revenue growth, resulting in a growth coverage of 61.6% [3] - The top 30 enterprises contributed significantly to the overall revenue growth of the service sector, accounting for 55.1% of total revenue [3] Fiscal and Financial Indicators - The general public budget revenue reached 10.63 billion yuan from January to April, a year-on-year increase of 5.5% [3] - Financial institutions reported a total deposit balance of 723.8 billion yuan, growing by 10.5%, and a loan balance of 519.53 billion yuan, increasing by 9.9% [3] - Total electricity consumption reached 95.0 billion kilowatt-hours, a year-on-year increase of 2.8%, with industrial and tertiary sector electricity consumption growing by 3.7% and 7.1%, respectively [3] Consumer Price Index - The Consumer Price Index (CPI) remained stable at 99.7, with a year-on-year decrease of 0.3% [4] - Among eight major categories, five saw price increases while three experienced declines [4]

Core Insights - The consumer market in Tonglu has shown signs of recovery in Q1, with a total retail sales of social consumer goods reaching 3.744 billion yuan, a year-on-year increase of 3.9% [1] - The implementation of 17 new policies, including a trade-in program, has significantly stimulated local consumption, leading to a 10.7% growth in retail sales for large enterprises [2] - The "Tonglu Flavor" brand has played a crucial role in driving the growth of the local dining economy, with a 3.8% increase in the restaurant sector, ranking fourth in the city [6] Policy Initiatives - The local government has introduced various initiatives to boost consumption, including the "Tong" shopping, dining, and entertainment series, which have collectively enhanced the consumption atmosphere [2] - The trade-in policy has led to a total of 19.8372 million yuan in trade-ins, driving an additional 132 million yuan in consumption [2] - The 3C digital product subsidy program has resulted in 2.42 million yuan in subsidies, generating over 20 million yuan in consumption [5] Dining Sector Performance - The dining sector in Tonglu has experienced a vibrant growth, with significant events like the Spring Festival contributing to high demand and sales [6][8] - The "Tonglu Flavor" brand has expanded its reach, with over 120 enterprises authorized to use the brand, covering various local specialties and cultural tourism [8] - Promotional activities during the Spring Festival, such as dining discounts and extended operating hours, have further stimulated consumer engagement [8] Market Trends - Creative markets and night markets have emerged as new consumption hotspots, attracting over 300,000 visitors and generating sales exceeding 3 million yuan in Q1 [11] - The integration of traditional markets with modern retail experiences has enhanced consumer engagement, with a 30% increase in foot traffic and nearly 50% growth in overall sales at key shopping centers compared to the previous year [12] - The overall positive trend in the consumer market reflects strong local economic vitality and the public's pursuit of a better quality of life [15]