Core Viewpoint - The importance of brand building for public hospitals is emphasized, highlighting its role in enhancing internal cohesion and external reputation [1][3]. Group 1: Brand Significance - The brand of a public hospital is crucial for internal unity and external recognition, impacting both hard and soft aspects of hospital development [1]. - The "East Qilu" brand symbolizes over a century of efforts by the Qilu community, reflecting the hospital's commitment to brand development [3]. Group 2: Brand Development Strategies - The hospital focuses on enhancing brand depth by researching and preserving the cultural heritage of "East Qilu," producing annual publications to document its history [3]. - Efforts to increase brand warmth aim to foster employee loyalty and recognition, with initiatives like the "Shandong University Qilu Hospital Brand Image Recognition Manual" to standardize branding elements [4]. - The hospital is expanding the breadth of its brand by creating a series of specialized brands, such as the "Qilu Truth Lecture" for party building and the "Qilu Doctor's Say" for public engagement, enriching the cultural significance of "East Qilu" [4].

在白酒行业，品牌建设与文化传承是企业发展的核心竞争力之一。为了进一步提升品牌白酒在市场中的影响力和美誉度，我们诚挚邀请祝合良教授为品牌白 酒背书。在竞争激烈的白酒市场中，消费者对品牌的信任和认可是选择产品的重要因素。祝合良教授作为行业内的权威专家，他的背书将为品牌白酒增添权 威性和可信度，帮助品牌在消费者心中树立更高的形象。 祝合良教授简介 祝合良教授是商务部特聘流通经济专家、商务部中华老字号评审委专家、著名品牌专家。他现任北京工业大学品牌研究院院长、应用经济学学科负责人、 MBA 学位点责任教授，长期担任商务部流通经济专家、中华老字号专家。祝教授在品牌管理、流通经济等领域有着深厚的学术造诣和丰富的实践经验，其 研究成果广泛应用于品牌建设和市场推广。 专业成就与行业影响 祝合良教授曾主持和参与多项国家级、省部级科研项目，在品牌创建与管理方面有诸多独到见解。他的著作《品牌创建与管理》获北京市精品教材奖，为品 牌建设提供了理论支持和实践指导。此外，祝教授还多次获得"中国十大品牌专家""北京市属高校拔尖创新人才"等荣誉称号，在品牌领域具有广泛的影响力 和权威性。他的专业背景和行业声誉将为品牌白酒的背书增添重要价值。 ...

Group 1: Company Growth and Performance - The company anticipates new performance growth points from the gradual release of laboratory capacity established in previous periods [2] - The main business of the company, material analysis testing and instrumentation, is experiencing steady growth in 2024 and the first quarter of 2025 [3] Group 2: Talent Development and Innovation - The company has developed a comprehensive internal talent training system, including expert guidance and job rotation, and collaborates with major universities to attract top talent [2] - Continuous investment in research and development is being made to enhance the capabilities of the subsidiary, Nack Microbeam, particularly in high-end scientific instruments [6] Group 3: Market Position and Competition - The company emphasizes brand building and technological accumulation to maintain its competitive edge and profitability despite aggressive pricing strategies from competitors [4] - The company aims to provide integrated solutions and expand its testing service areas while accelerating the development and upgrade of high-end scientific instruments to increase market share [6] Group 4: Laboratory Expansion and Operations - The company has established testing laboratories in various locations across China, including Jiangsu, Shandong, Liaoning, Sichuan, Shaanxi, Hunan, and Hebei, with several now in stable operation [5] - The utilization rate of the newly operational laboratories in Jiangsu and Shenyang is steadily improving as the company focuses on releasing capacity and enhancing service offerings [5]

5月13日，"新质山东品筑未来"2025年山东最具影响力品牌暨《山东企业ESG行动指南》发布活动在济南举行，齐鲁晚报.齐鲁壹点首席 专家、壹点智库秘书长吕冰发布《2024-2025山东品牌影响力报告》(以下简称《报告》)。 《报告》基于大数据分析，系统评估了山东品牌发展现状，涵盖案例解析、全景扫描、区域综合INC指数、行业洞察、模型应用及提升 建议六大板块，为区域品牌建设提供了科学依据和实践指导。 报告通过对山东省22个行业进行全景监测，分析了各行业的品牌传播态势。结果显示，教育、文化类品牌凭借其公共属性和故事性优 势，在传播效果上遥遥领先；本科院校、家居装饰机构、专科院校因信息披露刚需，官网呈现度均达到"提升级"水平；民宿酒店行业的 破圈能力虽然受限于传播广度，但优质口碑助其实现了从美誉度到传播力的有效转化。 在典型案例解析部分，报告重点解读了"《黑神话：悟空》推动灵岩寺传播"和"2024淄博烧烤从网红到长红"两大年度现象级案例。数据 显示，游戏场景植入带动灵岩寺INC指数显著提升，社交平台传播则实现了淄博烧烤从短期爆红到持续热度的转变。这两个案例的成功 经验，为后续行业分析提供了生动的实践参照。 在区域品 ...

转自：新华财经 5月9日，第九个中国品牌日前夕，由中国广告协会指导、国家广告研究院主办的"智拓无界·品见未来——人工智能时代的品牌建设与高质量发展研讨会"在 京成功举办。会议发布了中国人寿集团2024年度品牌发展报告，并授予中国人寿集团品牌发展力评价最高等级——AAA级认证。该荣誉由国家广告研究院 品牌实验室授予，标志着中国人寿集团在品牌战略规划、创新实践及综合实力等方面处于行业领先地位。 中国人寿集团2024年度企业品牌发展报告以国家标准GB/T 39654-2020《品牌评价原则与基础》为纲领，依托国家广告研究院品牌实验室构建的中国企业品 牌发展评价指标体系（GBMC），结合集团年度内部数据、财务报表、战略规划文件及市场分析报告，从品牌引领力、建设力、传播力及认知力四大维度， 系统梳理了中国人寿集团2024年品牌工作的成果与经验。报告同时整合了第三方研究机构公开数据、媒体报道、消费者反馈及社会责任实践成果，通过实地 调研、数据分析及行业专家论证，呈现了中国人寿集团在品牌价值提升、客户服务优化及社会责任履行等方面的突出表现，确保内容的真实性与客观性。 图为中国人寿集团品牌发展力评价证书 品牌发展力AAA级认 ...

深圳作为国家名牌战略的发祥地，品牌建设的领跑者，品牌建设工作一直领先全国，培育成长了一批具有国际竞争力的企业品牌。为进一步营造全社会关 注深圳品牌的良好氛围，提高"深圳品牌"国际影响力。5月9日，第九届"深圳(湾区)国际品牌周"暨2025年中国品牌日·深圳地方特色活动开幕大会在深圳广 电大厦隆重举行。本届品牌周以"品牌引领未来，创新驱动湾区"为主题，"2025中国品牌价值500强"中英文榜单独家发布，"国际信誉品牌"、"深圳(湾区)知 名品牌"近400项品牌成果集中亮相展示，国际品牌专家、知名企业领袖发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 原航空航天工业部部长、深圳工业总会最高顾问林宗棠，中共第十七届中央委员、山西省政府原省长、深圳市政府原市长于幼军，原国务院参事、第十一 届全国政协委员、原国家质检总局副局长，中国品牌建设促进会专家委员会主任葛志荣，第十一届全国政协委员、中央人民政府驻香港联络办公室原副主 任、深圳工业总会荣誉主席周俊明，中国工业经济联合会党委书记、执行副会长兼秘书长，国家制造强国建设战略咨询委员会委员熊梦，中国出入境检验 检疫协会会长、原国家质检总局检验司司长王新，联合国工 ...

Core Insights - Dongpeng Beverage has achieved significant recognition by ranking 8th in the 2025 Vitality List, with a remarkable brand value growth of 69.4%, reaching 34.142 billion yuan [1] - The company reported a total revenue of 15.839 billion yuan in 2024, marking a year-on-year increase of 40.63%, and a net profit of 3.327 billion yuan, up 63.09% [2] - The core product, energy drinks, generated revenue of 13.304 billion yuan, reflecting a growth of 28.49%, while the electrolyte drink "Dongpeng Boshui La" saw explosive growth with a revenue of 1.495 billion yuan, up 280.37% [3] Brand Development - Dongpeng Beverage emphasizes brand positioning and communication, effectively linking its products to consumer needs through memorable slogans [3] - The company has successfully engaged in innovative marketing strategies, collaborating with popular IPs and sports events to enhance brand visibility and appeal to younger consumers [4] - Dongpeng Beverage is committed to corporate social responsibility, implementing sustainable practices and participating in various charitable activities, which enhances its brand image [4] Market Expansion - The company is actively pursuing international markets, particularly in Southeast Asia, by establishing local teams and optimizing supply chains to meet regional demands [5] - Dongpeng Beverage's efforts to go global are supported by its recent Hong Kong listing, which aims to broaden financing channels and increase its influence in international capital markets [5] Future Outlook - The recognition in the brand value vitality list reflects the market's acknowledgment of Dongpeng Beverage's brand strength and innovation [6] - The company plans to continue enhancing product quality and service levels while expanding its market presence, aiming to lead the transformation of domestic beverage brands from "Made in China" to "Chinese Brands" [6]

2025年是"十四五"规划的收官之年。从当前我国经济的新动能成长壮大，产业升级势头明显的角度看， 高质量的供给将推动产业价值链迈向中高端，品牌建设则推动产业向价值链高端攀升。 中国发展改革报社评论员 | 郭丁源 "九曲桥头月，心灯照远行"。一年来，中国经济在错综复杂的国际环境、世界经济增长动能偏弱等挑战 中依然保持稳健增长，体现出高质量发展中的韧性与潜能。随着我国各个领域核心技术持续突破与品牌 国际影响力的提升，品牌建设持续发挥引领作用，为中国式现代化注入品牌力量。 2025年5月10日，我们迎来第九个中国品牌日。"中国品牌、世界共享"的底蕴愈加丰富。 品牌是企业乃至国家竞争力的综合体现，无论是横跨世纪的百年"老字号"，还是收获万千Z世代拥趸 的"新势力"，都离不开拥有内涵、文化和价值的强大品牌。《质量强国建设纲要》明确提出，到2025年 实现中国品牌影响力的稳步提升，到2035年则进一步达到更高的质量和品牌综合实力水平。 党的十八大以来，党中央、国务院持续加强对品牌建设工作的顶层设计。2017年，国务院正式批复《关 于设立"中国品牌日"的请示》，将每年5月10日设定为"中国品牌日"。多年来，国家发展改革委联 ...

Group 1 - The core point of the article highlights the significant rise of Rong'an Kumquat in the Chinese geographical indication brand value rankings, moving up 11 places to rank 53rd with a brand value of 6.52 billion yuan, reflecting a year-on-year growth of 10.1% [5][6][7] - The increase in brand value is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [7][8] - This achievement demonstrates the solid steps taken by Rong'an Kumquat in brand building and high-quality industrial development [8] Group 2 - The article discusses the psychological health risks among rural students, indicating that 21.5% of rural students face mild depression risks, which is higher than the national average [12][13] - The report emphasizes the severe issue of smartphone addiction among students, particularly pronounced during the junior high school years [14] Group 3 - The article covers the challenges faced by the Maoming tilapia industry amid high tariffs, with the U.S. imposing tariffs exceeding 150% on Chinese seafood products [18][19] - As the largest tilapia producer globally, China produces over 1.7 million tons annually, with Maoming contributing one-seventh of the national output [17][18] Group 4 - The article reports on the successful procurement intentions of approximately 26 million kilograms of lychee during the 2025 Gaoyou Lychee Production and Marketing Conference, which attracted over 200 buyers [27][24] - The upcoming Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, inviting consumers to experience the region's fruits [30][33] Group 5 - The article mentions the selection of "Zhu Zun New Tea Drink" as a case study for Chinese brand collaboration, showcasing the joint efforts of Guangdong and Guizhou in creating a national supply chain for new tea drinks [36][42]

Group 1 - The core viewpoint emphasizes the importance of brand building for high-quality development and meeting the needs of people's better lives, as highlighted by President Xi Jinping's call for transforming Chinese manufacturing into Chinese brands [1] - The 2024 China Enterprise 500 list shows that the total revenue of the listed companies reached 110 trillion yuan in 2023, indicating a strong growth trajectory for Chinese brands [1] Group 2 - Innovation is identified as the primary driving force for development, with Chinese brands focusing on continuous innovation to enhance product differentiation and value [2] - Anta, a well-known brand in the sports goods industry, has achieved over 1 million pairs in sales within three months for its new running shoes, showcasing successful product innovation [2] - Anta aims to transform cutting-edge technology into consumer products, enhancing accessibility and quality [2] Group 3 - Technological innovation is bringing new experiences, as demonstrated by Ant Financial's launch of the Agentar platform, which provides financial institutions with a one-stop intelligent development tool [3] - Runze Technology is enhancing brand experience through technological innovation in smart computing infrastructure, supporting the digital transformation of industries [3] - Renhe Group has implemented a "smart factory" model, transitioning from traditional to intelligent pharmaceutical manufacturing, showcasing the effectiveness of digital production [4] Group 4 - Chinese brands are actively fulfilling social responsibilities and enhancing brand reputation by integrating traditional culture into their products, as seen with brands like Wuliangye and Yunnan Baiyao [4] - China Postal Savings Bank and other financial institutions are providing tailored services to small and micro enterprises, demonstrating a commitment to meet diverse consumer needs [5] Group 5 - The construction of a strong brand nation is emphasized, with a call for Chinese brands to leverage opportunities and enhance their global influence [6] - China National Nuclear Corporation is expanding international cooperation and promoting its nuclear energy brands globally, establishing partnerships with over 60 countries [7] - Moutai is enhancing its international market presence, achieving over 5 billion yuan in international sales for the first time in 2024, reflecting its growing cultural influence [7] Group 6 - China Energy Construction Group is advancing brand management by integrating brand building with operational processes, aiming to create world-class brands [8] - The quality of products is crucial for brand reputation, as demonstrated by the quality control measures implemented by Xifeng Group in its production processes [8] Group 7 - The commitment to enhancing innovation capabilities and breaking through development bottlenecks is expected to lead to the emergence of more century-old brands and iconic products in China [9]