商业模式

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基金经理请回答 | 对话田瑀:商业模式好,公司更容易赚钱吗?
中泰证券资管· 2025-02-28 07:15
Core Viewpoint - The relationship between a company's business model and its market dominance is complex, where a good business model does not necessarily guarantee a monopoly, and vice versa [2][7][10]. Group 1: Business Model Characteristics - A good business model is characterized by the ability to charge a premium for similar services, as seen in the example of high-quality liquor, where significant price differences exist among similar products [2][9]. - In contrast, industries like express delivery may have a less favorable business model due to high asset requirements and limited pricing power, leading to a natural monopoly without a strong business model [3][4][5]. - The express delivery market requires a high minimum daily order volume to be economically viable, which can lead to a situation where only one company can achieve the necessary scale, resulting in a natural monopoly [3][4]. Group 2: Market Dynamics and Competition - The express delivery market's limited size can hinder competition, as achieving the minimum economic scale is challenging for new entrants, thus reinforcing the position of existing players [3][4]. - Companies in industries with high fixed asset investments, like airlines and manufacturing, often face similar challenges where their business models may not be strong, yet they can still achieve market dominance due to scale [5][6]. - The concept of "thick snow" refers to the ability of companies to differentiate themselves within a market, which can coexist with a natural monopoly if the market size is limited [14]. Group 3: Pricing and Cost Structure - The distinction between express and non-express delivery services lies in their cost structures, where non-express services focus on minimizing costs, while express services incur higher costs to meet time-sensitive demands [11][12]. - Companies that operate in both express and non-express segments often struggle to maintain service quality across both due to differing operational requirements [12][13]. - The profitability of a business is more significantly impacted by volume and price increases than by cost-cutting measures, which are often indicative of a mediocre business model [17][18]. Group 4: Consumer Behavior and Market Acceptance - The separation of buyers and users can lead to better business models, as buyers are often willing to pay a premium for products that they perceive as valuable, especially in categories like food [15][16]. - This separation allows for a higher acceptance of price premiums, which can enhance the overall business model's effectiveness [15][16]. Group 5: Investment Considerations - When evaluating a company's value, each business segment should be assessed individually for its competitive advantages and market conditions, rather than assuming the overall value is derived from the strongest segment alone [10][11]. - The current external environment, such as geopolitical tensions, may not significantly alter long-term investment evaluations, as fundamental business models and market dynamics remain stable [19][20].