渠道拓展

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珍宝岛去年实现营收27.04亿元 加速拓展营销渠道
Zheng Quan Ri Bao Wang· 2025-04-30 07:42
2024年,珍宝岛通过深入的内部市场研究、外部环境分析、竞争情报收集与标杆企业对比,为营销策略 提供有力支持。公司在全国各省组建学术推广团队,负责产品循证宣传、临床用药指导与学术交流,从 而快速促进终端市场的深度开发。 截至目前,珍宝岛已建成覆盖30余个省份、超6000家医疗机构的全国性营销网络,并贯通"城市公立医 院—县域医共体—基层卫生机构—零售终端"全链条服务体系,全面推进"小终端.大模式"基层攻坚行 动,通过深化渠道下沉,不断提升基层市场的覆盖率和服务能力。同时,公司还积极运用数字化手段, 优化营销管理体系,此外,珍宝岛还不断加强与医疗机构的合作,通过提供高质量的产品与服务,深化 双方的战略伙伴关系,共同推动医药健康事业的发展。 遵循"广泛覆盖、深度渗透、精准产出"的总体要求,珍宝岛以"全局规划、网络布局、精细管理"为支 点,系统规划2025年的核心业绩指标。在广度上,明确各省、市、县、乡等各级区域的产品覆盖目标; 在深度上,细化到各区域终端的覆盖计划;在精度上,将设定各终端的具体产出目标,确保营销活动的 精准高效。 "公司狠抓销售能力建设,第一事业部将聚焦于商业销售的第三终端,采用传统渠道分销与招商 ...
兔宝宝(002043):2024 年报及 2025 一季报点评:减值计提拖累业绩,高分红持
Guoxin Securities· 2025-04-30 07:37
收入增长保持韧性,信用减值及商誉计提拖累全年业绩。2024 年公司实现营 收 91.9 亿元,同比+1.39%,归母净利润 5.9 亿元,同比-15.11%,扣非归母 净利 4.9 亿元,同比-16.01%,EPS 为 0.71 元/股,并拟 10 派 3.2 元(含税), 2024 年累计分红 4.93 亿元,分红率 84.2%,同时公告 2025 年中期分红规划。 收入增长保持韧性,装饰材料业务和全屋定制业务同比均实现稳健增长,利 润承压主因裕丰汉唐控规模降风险、收入同比下滑,同时计提信用减值损失 和商誉减值增加(信用减值损失增加 0.53 亿元,商誉减值增加 1.3 亿元)。 2025Q1实现营收1.27亿元,同比-14.3%,归母净利润1.01亿元,同比+14.2%, 扣非归母净利润 0.87 亿元,同比+7.9%,收入下滑受 A 类收入占比下降影响, A+B 折算后总体仍保持相对韧性,利润增长受公允价值同比变动影响,上年 同期为-0.1 亿元。 乡镇下沉+小 B 拓展推动板材增长,全屋定制逆势继续提升。2024 年公司装 饰材料/定制家居业务分别实现营收 74.04/17.2 亿元,同比+8.0%/ ...
华润双鹤(600062):输液需求略有回落 非输液稳健增长
Xin Lang Cai Jing· 2025-04-30 04:23
风险提示:大输液需求转弱,集采风险,研发失败风险,BD 合作不及预期。 公司公告,2025 年Q1 实现营收30.79 亿元(yoy-2.10%),归母净利润5.07亿元(yoy-1.26%);收入/ 利润略有下滑,主因大输液板块1Q 高基数+需求趋弱等影响。展望25 年,考虑大输液板块持续包材升 级及营养/治疗型输液占比提升,原料药板块合成生物新品等占比提升,紫竹加大OTC 电商端拓展等, 我们看好公司25 年净利润稳健增长,考虑公司后续潜在BD 或新领域探索预期,维持"买入"。 输液板块:1Q 收入下滑利润企稳,后续加大产效+加速包材升级输液板块1Q25 收入7.7 亿元 (-16%yoy),1Q 收入下降主因高基数影响及当季暖冬影响大输液需求。展望25 年,我们估测大输液 收入端略有下滑,毛利率保持当前水平,考虑:1)销量端预计规模企稳,1Q25 大输液销量环比4Q24 已有回升;2)核心销售区域受基础输液集采影响有限,后续公司有望通过升级软袋/直立软袋等高端包 材,及产线升级和自动化改造压缩成本,从而维持大输液利润规模;3)氨溴索、小儿氨基酸等稳健增 长,上市新品(丙泊酚中长链脂肪乳、左氧氟沙星氯化钠 ...
劲仔食品(003000):收入表现积极 渠道开拓可期
Xin Lang Cai Jing· 2025-04-29 06:42
Core Viewpoint - The company reported a revenue of 600 million yuan in Q1 2025, representing a year-on-year increase of 10.3%, while the net profit attributable to shareholders decreased by 8.2% to 70 million yuan, indicating pressure on profitability despite revenue growth [1][2]. Product Dimension - The company focuses on core product categories such as fish, eggs, and beans, aiming to create healthier snack foods and continuously upgrading product quality [1]. - The brand recognition of the company's small fish products is strong, with current promotions for deep-sea anchovies expected to enhance brand strength [1]. - In the quail egg sector, the company leads the industry with its soft-boiled quail eggs, driving structural upgrades in the market [1]. - The company differentiates its bean products through short-shelf-life bean curd, establishing a competitive edge [1]. Channel Dimension - The company has significantly enhanced its sales system, upgrading traditional channels and focusing on high-quality store selections, display enhancements, and promotional investments [1]. - The company has expanded its collaboration with over 100 snack systems, covering more than 35,000 terminals, and is exporting to over 40 overseas markets [1]. Financial Performance - The net profit margin decreased by 2.3 percentage points to 11.3% due to cost pressures and reduced foreign exchange gains [2]. - The gross profit margin slightly decreased by 0.1 percentage points to 29.9%, while the sales expense ratio increased by 0.2 percentage points to 13.4% [2]. - The company is actively developing anchovy resources globally to strengthen its supply chain and ensure core raw material supply [2]. Growth Forecast - The company is expected to achieve revenue growth of 17.7%, 14.7%, and 13.3% from 2025 to 2027, reaching 2.84 billion, 3.26 billion, and 3.69 billion yuan respectively [2]. - The net profit attributable to shareholders is projected to grow by 14.1%, 16.4%, and 13.7% during the same period, reaching 330 million, 390 million, and 440 million yuan respectively [2]. - The company maintains a "buy" rating based on its product expansion and channel growth potential [2].
劲仔食品(003000):收入表现积极,渠道开拓可期
GOLDEN SUN SECURITIES· 2025-04-29 06:09
Investment Rating - The report maintains a "Buy" rating for the company [3][6]. Core Views - The company achieved a revenue of 600 million yuan in Q1 2025, representing a year-on-year increase of 10.3%, despite a 12-day shift in the Spring Festival [1]. - The decline in net profit by 8.2% year-on-year is attributed to cost pressures and reduced foreign exchange gains, leading to a net profit margin decrease of 2.3 percentage points to 11.3% [2]. - The company is focusing on enhancing its core product categories and expanding its market channels, which is expected to support continued strong performance [2]. Financial Performance - Revenue projections for 2025-2027 are expected to grow by 17.7%, 14.7%, and 13.3%, reaching 2.84 billion, 3.26 billion, and 3.69 billion yuan respectively [3]. - The net profit for the same period is projected to increase by 14.1%, 16.4%, and 13.7%, reaching 330 million, 390 million, and 440 million yuan respectively [3]. - The company’s gross margin is forecasted to be 29.9% in Q1 2025, with a slight year-on-year decrease of 0.1 percentage points [2]. Product and Channel Strategy - The company is focusing on health-oriented snack foods in the fish, egg, and bean categories, with a strong emphasis on product quality upgrades [1]. - The company has expanded its sales system significantly, enhancing traditional channel operations and entering over 40 overseas markets [1][2]. - The company is actively promoting deep-sea anchovies and leading the quail egg industry with its soft-boiled quail eggs, aiming to strengthen brand recognition [1].
安井食品:2024年报和2025年一季报点评务实调整,积极蓄势-20250429
Huachuang Securities· 2025-04-29 05:55
Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 100 yuan [1][6]. Core Views - The company achieved a revenue of 15.127 billion yuan in 2024, representing a year-on-year increase of 7.7%. The net profit attributable to shareholders was 1.485 billion yuan, up 0.5% year-on-year. In Q4 2024, revenue reached 4.050 billion yuan, a 7.3% increase year-on-year, while net profit for the same quarter was 438 million yuan, showing a significant year-on-year growth of 22.8% [6][7]. - For Q1 2025, the company reported a revenue of 3.600 billion yuan, down 4.1% year-on-year, and a net profit of 395 million yuan, down 10.01% year-on-year. The company plans to distribute a cash dividend of 10.15 yuan per 10 shares, totaling 297 million yuan, resulting in a dividend yield of 4.1% for 2024 [6][7]. - The company is focusing on practical adjustments and actively building momentum, with expectations for revenue recovery driven by new products and channels despite external demand pressures [6][7]. Financial Summary - The company’s total revenue for 2024 was 15.127 billion yuan, with a projected growth of 8.2% for 2025, reaching 16.368 billion yuan. The net profit for 2025 is expected to be 1.522 billion yuan, reflecting a growth of 2.5% [7]. - The earnings per share (EPS) for 2024 was 5.06 yuan, with projections of 5.19 yuan for 2025, 5.71 yuan for 2026, and 6.39 yuan for 2027. The corresponding price-to-earnings (PE) ratios are 15, 14, 13, and 12 respectively [7][8]. - The company’s gross margin for 2024 was 23.3%, with a slight year-on-year increase of 0.1 percentage points. The net profit margin was recorded at 9.8%, down 0.7 percentage points year-on-year [6][8]. Product and Market Performance - The company’s revenue from various product categories showed mixed results in 2024, with the rice and flour segment declining by 3.1%, while frozen prepared foods and dishes grew by 11.4% and 10.7% respectively. The company’s hot pot ingredients experienced significant growth, particularly in vacuum-sealed packaging [6][7]. - The company’s sales channels also demonstrated varied performance, with distribution channels increasing by 8.9%, while supermarkets and e-commerce channels saw declines of 2.4% and 2.3% respectively. The new retail channel showed a remarkable growth of 33% [6][7]. Regional Performance - Revenue growth varied across regions, with Northeast China growing by 7.0%, North China by 5.4%, East China by 6.4%, South China by 9.1%, Central China by 7.4%, Northwest by 13.5%, and Southwest by 14.4% [6][7].
安井食品(603345):2024年报和2025年一季报点评:务实调整,积极蓄势
Huachuang Securities· 2025-04-29 03:36
Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 100 yuan [1][6]. Core Views - The company has shown a pragmatic adjustment in its operations and is actively building momentum for future growth. Despite short-term pressures, the strategic optimization and new product launches are expected to gradually improve the company's fundamentals [1][6]. Financial Performance Summary - In 2024, the company achieved a total revenue of 15.127 billion yuan, representing a year-on-year increase of 7.7%. The net profit attributable to shareholders was 1.485 billion yuan, up 0.5% year-on-year. In Q4 2024, revenue reached 4.050 billion yuan, with a year-on-year growth of 7.3%, and the net profit for the same quarter was 438 million yuan, reflecting a significant increase of 22.8% year-on-year [6][7]. - For Q1 2025, the company reported a revenue of 3.600 billion yuan, down 4.1% year-on-year, and a net profit of 395 million yuan, down 10.01% year-on-year [6][7]. - The company plans to distribute a cash dividend of 10.15 yuan per 10 shares, totaling 297 million yuan, resulting in a dividend yield of 4.1% for 2024 [6][7]. Product and Channel Performance - The company’s revenue from various product categories in 2024 showed mixed results: - Noodle and rice products decreased by 3.1% - Frozen prepared foods increased by 11.4% - Dishes grew by 10.7% - Agricultural and sideline products fell by 11.7% [6][7]. - In terms of distribution channels, revenue from distributors increased by 8.9%, while supermarkets, direct sales, and e-commerce saw declines of 2.4%, 4.5%, and 2.3% respectively. The new retail channel showed significant growth at 33% [6][7]. Regional Performance - Revenue growth varied across regions in 2024, with the following year-on-year increases: - Northeast: +7.0% - North China: +5.4% - East China: +6.4% - South China: +9.1% - Central China: +7.4% - Northwest: +13.5% - Southwest: +14.4% [6][7]. Profitability Metrics - The company maintained a gross margin of 23.3% in 2024, a slight increase of 0.1 percentage points year-on-year. The net profit margin for the year was 9.8%, down 0.7 percentage points year-on-year [6][7]. - In Q1 2025, the gross margin remained at 23.3%, but the net profit margin was 11.0%, reflecting a decrease of 0.7 percentage points year-on-year due to increased promotional efforts and a decline in average sales prices [6][7]. Future Outlook - The company is expected to recover growth through new products and channels, despite ongoing external demand pressures. The introduction of high-quality, mid-priced products for B-end customers and premium products for C-end customers is anticipated to drive revenue recovery [6][7]. - The EPS forecast for 2025-2027 has been adjusted to 5.19, 5.71, and 6.39 yuan respectively, with corresponding PE ratios of 14, 13, and 12 times [6][7].
日辰股份(603755):餐饮业务景气延续 并购完善渠道能力
Xin Lang Cai Jing· 2025-04-29 02:40
餐饮/品牌定制增长可观,经销商渠道继续下滑。1)分业务看:24 年酱汁类/粉体类/ 食品添加剂业务分 别实现收入3.19/0.83/0.02 亿元, 同比+19.3%/-5.5%/-41.1%,其中Q4 分别同比+20.6%/+0.9%/-47.2%。 2)分渠道看:公司餐饮业务24 年收入2.0 亿,同比+22.2%,其中Q4 同比+17.3%,保持快速增长态 势,主要系与呷哺、百胜等大客户合作进一步深化,订单增加带动;食品加工业务24 年收入1.4 亿,同 比+4.0%,其中Q4 同比+13.5%,环比有所改善;品牌定制业务24 年收入5233 万元,同比+15.1%,其中 Q4同比+26.5%,系公司与山姆等客户合作订单贡献增加,直营商超/电商渠道24 年分别收入160/298 万 元,同比-13.6%/+43.9%,其中Q4 分别同比-18.6%/+22.1%,经销商渠道24 年收入694 万元,同 比-34.9%,其中Q4 同比-38.1%,公司目前战略聚焦直营渠道为主,经销商渠道继续下滑。截止24年 末,公司经销商数量62 个,相比24 年初减少47 家。 全年盈利能力稳定,Q4 受费用率拖累净利 ...
玲珑轮胎(601966):Q1盈利能力承压 海外第三基地落地巴西
Xin Lang Cai Jing· 2025-04-29 02:35
事件:公司发布2024 年年报及2025 年一季报,24 年实现总营收220.6 亿元,同比+9.4%,实现归母净利 17.5 亿元,同比+26.0%。25Q1 实现总营收57.0 亿元,同/环比+13%/-7%,实现归母净利3.4 亿元,同/ 环比-23%/+740%,扣非净利2.8 亿元,同/环比-35%/+3680%。 风险提示:新建项目进度低于预期、产品价格低于预期、关税政策变动等。 塞尔维亚基地一期项目顺利量产,海外第三基地落地巴西。塞尔维亚基地于24 年9 月成功实现量产,是 中国轮胎企业在欧洲建设的首个工厂。截至24年末,塞尔维亚基地乘用及轻卡胎产能达300 万套,产能 利用率68%,卡客车胎较23 年底增加20 万套达到100 万套,产能利用率88%。公司海外第三基地落地巴 西。公司拟与拉丁美洲市场轮胎进出口和分销公司领导者SUNSET S.A. COMERCIAL INDUSTRIAL YDE SERVICIOS 合作,于巴西巴拉那州共同投资11.9 亿美元(折87.1 亿人民币)建设年产1200 万条半 钢胎、240 万条全钢胎、20 万条工程胎、10 万条翻新胎项目,项目建设期预计为7 ...
天润乳业(600419):25Q1收入端稳健 看好后续盈利能力逐季改善
Xin Lang Cai Jing· 2025-04-29 02:35
事件:公司发布2025 年一季报,实现营业收入6.25 亿元,同比-2.50%,实现归母净利润-0.73 亿元,同 比-1713.36%,实现扣非归母净利润-0.01亿元,同比-104.54%。 精准行销驱动长效增长,渠道拓展取得一定突破。1)在销售端:公司针对市场形势变化采取灵活的销 售策略,在疆内市场以"快抢鲜、强推新"为主题,疆外市场围绕核心KA、流通网点、专卖店渠道,针 对重点产品开展促销推广活动,使得产品销量稳步增长。2)在渠道端:公司深耕南疆乡镇网点,开发 疆内核心景区及连锁餐饮渠道,华东、华南地区入驻上海好特卖、零食优选等零食连锁系统,围绕天润 齐源乳品加工基地筹划探索济南商超直营模式。3)在产品端:25Q1 推出5 款新品,新农奶粉产品以川 渝地区天润专卖店为突破口,打造奶粉陈列专区,完成100 家店面产品铺市,此外新农开提米系列烤奶 皮、三角奶酥、奶片等产品已中试成熟逐步推向市场。 盈利预测与投资评级:我们预计公司2025-27 年可实现归母净利润0.71/2.01/2.47 亿元,同比 +62.63%/182.52%/23.13%,当前股价对应2025-27 年PE 分别为47X/17X/ ...