Group 1 - The "Brand Story Conference 2025" in Changsha aims to enhance consumer confidence by promoting a quality-centric brand growth mechanism among enterprises [1] - Changsha integrates brand building into its "Quality Strong City" strategy, with five award-winning companies in the global engineering machinery top 50 and a total industrial output exceeding 220 billion in 2023 [2] - The city has cultivated 1,017 brands across various sectors, supported by quality diagnostic services that have resolved over 5,200 quality issues for enterprises [2] Group 2 - The cultural and tourism sectors in Changsha are also focused on quality, with 11 national cultural brands and 71 provincial brands contributing to the steady growth of the tourism industry [3] - The emphasis on quality in brand storytelling is significantly boosting consumer confidence and revitalizing the consumption market in Changsha [3]

Core Viewpoint - Beijing Daxing International Airport's "Xingxiang Shicheng" service brand has been recognized as an excellent case in China's brand building, showcasing its innovative practices and expanding brand influence [1][3]. Group 1: Service Experience - Daxing Airport has focused on meeting the public's travel aspirations, aiming to provide a fulfilling travel experience since its operation five years ago [3]. - The "Xing e行" service allows passengers to pass through 17 checkpoints without showing a paper boarding pass, enabling seamless travel [5]. - "Xing box tracking" offers real-time luggage tracking at 34 points, making it as convenient as tracking a package [5]. - The "Xing yitong" service provides comprehensive travel information through the airport's app and WeChat mini-program [5]. - "Jinxing Fei" simplifies the transfer process for connecting flights, allowing transfers in as little as 20 minutes [5]. - "Xing Kuaixian" offers 12 air express lines for flexible and high-frequency flight operations [5]. - "Xing Changda" enables early check-in and baggage handling at three city terminals, ensuring seamless air-land transport [5]. Group 2: Commercial Experience - "Xing Xiansong" integrates urban life services into air travel, delivering goods to the boarding gate within 30 minutes and offering various member benefits [8]. - "Xing Liyu" explores the value of Daxing Airport's IP by launching exclusive cultural products for travelers [8]. Group 3: Cultural Experience - "Xing Yinshi" merges airport space with cultural elements, featuring a Chinese garden and a library for a unique aesthetic experience [10]. - The airport hosts a patriotic education exhibition and cultural performances, enriching the waiting time for passengers [10]. Group 4: Humanistic Care - "Xing Xin Xiang Yin" provides personalized services for passengers with special needs, including wheelchair assistance and tailored support [12]. - The airport offers a range of thoughtful services for different traveler groups, ensuring a warm and caring experience [12]. Group 5: Future Outlook - Daxing Airport plans to continue enhancing service experiences, aiming to respond to the public's aspirations for quality travel and showcase the strength of Chinese service brands [14].

Core Viewpoint - The importance of brand building for public hospitals is emphasized, highlighting its role in enhancing internal cohesion and external reputation [1][3]. Group 1: Brand Significance - The brand of a public hospital is crucial for internal unity and external recognition, impacting both hard and soft aspects of hospital development [1]. - The "East Qilu" brand symbolizes over a century of efforts by the Qilu community, reflecting the hospital's commitment to brand development [3]. Group 2: Brand Development Strategies - The hospital focuses on enhancing brand depth by researching and preserving the cultural heritage of "East Qilu," producing annual publications to document its history [3]. - Efforts to increase brand warmth aim to foster employee loyalty and recognition, with initiatives like the "Shandong University Qilu Hospital Brand Image Recognition Manual" to standardize branding elements [4]. - The hospital is expanding the breadth of its brand by creating a series of specialized brands, such as the "Qilu Truth Lecture" for party building and the "Qilu Doctor's Say" for public engagement, enriching the cultural significance of "East Qilu" [4].

Core Viewpoint - The collaboration with Professor Zhu Helian aims to enhance the brand image and credibility of Chinese liquor in a competitive market, leveraging his authority in the industry to build consumer trust [1] Group 1: Professor Zhu Helian's Background - Professor Zhu Helian is a distinguished expert in circulation economics and brand management, currently serving as the director of the Brand Research Institute at Beijing University of Technology [3] - He has extensive academic and practical experience, contributing to various national and provincial research projects in brand creation and management [4] Group 2: Professional Achievements and Industry Impact - Professor Zhu's book "Brand Creation and Management" has won the Beijing Excellent Textbook Award, providing theoretical and practical guidance for brand development [4] - He has received multiple accolades, including "Top Ten Brand Experts in China" and "Outstanding Innovative Talent in Beijing," establishing his influence and authority in the branding field [4] Group 3: Endorsement Value and Future Outlook - The endorsement from Professor Zhu is expected to inject new vitality into the brand liquor sector, enhancing its visibility and credibility in the market [5] - His expertise will support the promotion and development of brand liquor, laying a solid foundation for its long-term growth [5]

Group 1: Company Growth and Performance - The company anticipates new performance growth points from the gradual release of laboratory capacity established in previous periods [2] - The main business of the company, material analysis testing and instrumentation, is experiencing steady growth in 2024 and the first quarter of 2025 [3] Group 2: Talent Development and Innovation - The company has developed a comprehensive internal talent training system, including expert guidance and job rotation, and collaborates with major universities to attract top talent [2] - Continuous investment in research and development is being made to enhance the capabilities of the subsidiary, Nack Microbeam, particularly in high-end scientific instruments [6] Group 3: Market Position and Competition - The company emphasizes brand building and technological accumulation to maintain its competitive edge and profitability despite aggressive pricing strategies from competitors [4] - The company aims to provide integrated solutions and expand its testing service areas while accelerating the development and upgrade of high-end scientific instruments to increase market share [6] Group 4: Laboratory Expansion and Operations - The company has established testing laboratories in various locations across China, including Jiangsu, Shandong, Liaoning, Sichuan, Shaanxi, Hunan, and Hebei, with several now in stable operation [5] - The utilization rate of the newly operational laboratories in Jiangsu and Shenyang is steadily improving as the company focuses on releasing capacity and enhancing service offerings [5]

Core Insights - The "2024-2025 Shandong Brand Influence Report" was released, providing a comprehensive analysis of brand development in Shandong, based on big data [2][5] - The report highlights the strong performance of educational and cultural brands in brand communication effectiveness, with specific industries achieving "upgrade" levels in online presence [2][3] - Key case studies, such as "Black Myth: Wukong" and "Zibo Barbecue," illustrate successful brand communication strategies that transformed short-term popularity into sustained interest [2][3] Industry Analysis - The report assessed brand communication across 22 industries in Shandong, revealing that education and culture brands lead in communication effectiveness [2] - It identified eight core areas of strong growth, with an average year-on-year increase of 44.87% in the INC index for sectors including listed companies, public brands, and higher education institutions [3][4] Regional Insights - Jinan benefits from abundant educational and corporate resources, while Qingdao leverages its "Good Products Shandong" brand matrix and quality tourist attractions [3] - Tai'an capitalizes on the global recognition of Mount Tai to enhance its tourism brand communication [3] Brand Performance - Notable companies such as Dong'e Ejiao and Tsingtao Brewery excelled among Shandong's listed companies, while "Good Guest Shandong" remains the top public brand [4] - The report utilized the INC index, developed by the research institute, to evaluate brand performance across six dimensions, ensuring precise assessments [4] Strategic Recommendations - The report suggests four strategies for brand enhancement: creating differentiated content, building a comprehensive communication matrix, promoting intelligent upgrades for efficiency, and improving monitoring and evaluation systems [4]

转自：新华财经 5月9日，第九个中国品牌日前夕，由中国广告协会指导、国家广告研究院主办的"智拓无界·品见未来——人工智能时代的品牌建设与高质量发展研讨会"在 京成功举办。会议发布了中国人寿集团2024年度品牌发展报告，并授予中国人寿集团品牌发展力评价最高等级——AAA级认证。该荣誉由国家广告研究院 品牌实验室授予，标志着中国人寿集团在品牌战略规划、创新实践及综合实力等方面处于行业领先地位。 中国人寿集团2024年度企业品牌发展报告以国家标准GB/T 39654-2020《品牌评价原则与基础》为纲领，依托国家广告研究院品牌实验室构建的中国企业品 牌发展评价指标体系（GBMC），结合集团年度内部数据、财务报表、战略规划文件及市场分析报告，从品牌引领力、建设力、传播力及认知力四大维度， 系统梳理了中国人寿集团2024年品牌工作的成果与经验。报告同时整合了第三方研究机构公开数据、媒体报道、消费者反馈及社会责任实践成果，通过实地 调研、数据分析及行业专家论证，呈现了中国人寿集团在品牌价值提升、客户服务优化及社会责任履行等方面的突出表现，确保内容的真实性与客观性。 图为中国人寿集团品牌发展力评价证书 品牌发展力AAA级认 ...

深圳作为国家名牌战略的发祥地，品牌建设的领跑者，品牌建设工作一直领先全国，培育成长了一批具有国际竞争力的企业品牌。为进一步营造全社会关 注深圳品牌的良好氛围，提高"深圳品牌"国际影响力。5月9日，第九届"深圳(湾区)国际品牌周"暨2025年中国品牌日·深圳地方特色活动开幕大会在深圳广 电大厦隆重举行。本届品牌周以"品牌引领未来，创新驱动湾区"为主题，"2025中国品牌价值500强"中英文榜单独家发布，"国际信誉品牌"、"深圳(湾区)知 名品牌"近400项品牌成果集中亮相展示，国际品牌专家、知名企业领袖发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 原航空航天工业部部长、深圳工业总会最高顾问林宗棠，中共第十七届中央委员、山西省政府原省长、深圳市政府原市长于幼军，原国务院参事、第十一 届全国政协委员、原国家质检总局副局长，中国品牌建设促进会专家委员会主任葛志荣，第十一届全国政协委员、中央人民政府驻香港联络办公室原副主 任、深圳工业总会荣誉主席周俊明，中国工业经济联合会党委书记、执行副会长兼秘书长，国家制造强国建设战略咨询委员会委员熊梦，中国出入境检验 检疫协会会长、原国家质检总局检验司司长王新，联合国工 ...

Core Insights - Dongpeng Beverage has achieved significant recognition by ranking 8th in the 2025 Vitality List, with a remarkable brand value growth of 69.4%, reaching 34.142 billion yuan [1] - The company reported a total revenue of 15.839 billion yuan in 2024, marking a year-on-year increase of 40.63%, and a net profit of 3.327 billion yuan, up 63.09% [2] - The core product, energy drinks, generated revenue of 13.304 billion yuan, reflecting a growth of 28.49%, while the electrolyte drink "Dongpeng Boshui La" saw explosive growth with a revenue of 1.495 billion yuan, up 280.37% [3] Brand Development - Dongpeng Beverage emphasizes brand positioning and communication, effectively linking its products to consumer needs through memorable slogans [3] - The company has successfully engaged in innovative marketing strategies, collaborating with popular IPs and sports events to enhance brand visibility and appeal to younger consumers [4] - Dongpeng Beverage is committed to corporate social responsibility, implementing sustainable practices and participating in various charitable activities, which enhances its brand image [4] Market Expansion - The company is actively pursuing international markets, particularly in Southeast Asia, by establishing local teams and optimizing supply chains to meet regional demands [5] - Dongpeng Beverage's efforts to go global are supported by its recent Hong Kong listing, which aims to broaden financing channels and increase its influence in international capital markets [5] Future Outlook - The recognition in the brand value vitality list reflects the market's acknowledgment of Dongpeng Beverage's brand strength and innovation [6] - The company plans to continue enhancing product quality and service levels while expanding its market presence, aiming to lead the transformation of domestic beverage brands from "Made in China" to "Chinese Brands" [6]

2025年是"十四五"规划的收官之年。从当前我国经济的新动能成长壮大，产业升级势头明显的角度看， 高质量的供给将推动产业价值链迈向中高端，品牌建设则推动产业向价值链高端攀升。 中国发展改革报社评论员 | 郭丁源 "九曲桥头月，心灯照远行"。一年来，中国经济在错综复杂的国际环境、世界经济增长动能偏弱等挑战 中依然保持稳健增长，体现出高质量发展中的韧性与潜能。随着我国各个领域核心技术持续突破与品牌 国际影响力的提升，品牌建设持续发挥引领作用，为中国式现代化注入品牌力量。 2025年5月10日，我们迎来第九个中国品牌日。"中国品牌、世界共享"的底蕴愈加丰富。 品牌是企业乃至国家竞争力的综合体现，无论是横跨世纪的百年"老字号"，还是收获万千Z世代拥趸 的"新势力"，都离不开拥有内涵、文化和价值的强大品牌。《质量强国建设纲要》明确提出，到2025年 实现中国品牌影响力的稳步提升，到2035年则进一步达到更高的质量和品牌综合实力水平。 党的十八大以来，党中央、国务院持续加强对品牌建设工作的顶层设计。2017年，国务院正式批复《关 于设立"中国品牌日"的请示》，将每年5月10日设定为"中国品牌日"。多年来，国家发展改革委联 ...