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专访复星国际联席CEO徐晓亮:经济周期“变”是常态 要扬长避短,在乱中取胜
Mei Ri Jing Ji Xin Wen· 2025-04-03 13:58
Core Insights - Fosun International reported a total revenue of 192.14 billion yuan for the fiscal year 2024, with a core operating profit of 4.9 billion yuan, while the total revenue from its four core subsidiaries accounted for 70.1% of the group's total revenue [1] - The company experienced a loss of approximately 4.35 billion yuan, primarily due to adjustments in the book value of its investment in the Cainiao project, but excluding this factor, the net profit attributable to shareholders was around 750 million yuan [1] - The chairman emphasized that the financial adjustments were not due to operational inefficiencies or decreased market competitiveness, and the company remains committed to its core industries [1] Financial Performance - Total revenue for 2024 was 192.14 billion yuan, with core operating profit at 4.9 billion yuan [1] - The four major subsidiaries generated a combined revenue of 134.65 billion yuan, representing 70.1% of the total revenue [1] - The reported loss of 4.35 billion yuan was mainly attributed to the Cainiao project adjustments, while the adjusted net profit was approximately 750 million yuan [1] Strategic Direction - The company is focusing on a strategic approach encapsulated in the phrase "embrace lightness, combine weight, slim down and strengthen, balance offense and defense," which will guide its operations in the coming years [1][2] - The CEO highlighted the importance of maintaining a stable core amidst market fluctuations and emphasized the need for a global operational focus, integrating "industry + investment + insurance" [2][8] - The company aims to enhance its global operational capabilities and leverage its strengths in various sectors to navigate market complexities [8][14] Business Segments - Fosun International's four key segments include Fosun Pharma, Yuyuan, Fosun Tourism, and Fosun Portugal Insurance, which are referred to as the "Four Kings" [5][6] - The tourism segment is shifting its focus to vacation experiences, particularly in the context of changing global travel trends post-COVID-19 [9][10] - The company is also investing in the ice and snow economy, managing several ski resorts and planning to develop a premier indoor snow venue [10] Market Trends - The CEO noted that the current market environment is characterized by uncertainty, and the company must adapt to these changes while focusing on its core competencies [7][8] - There is a growing trend towards vacation tourism rather than sightseeing, with a focus on family-oriented experiences [9][10] - The company is also addressing the evolving consumer landscape, emphasizing the importance of product quality and emotional value in a segmented market [13][14]
谁领走了2024年度营销金奖
汽车商业评论· 2025-01-06 23:55
米斯兹之子 成就新汽车人 l B 0 ala E L I 规 跨 实 战 জ 野 界 国 / 推 撰 文 / 张霖郁 设 计 / 琚 佳 "昨天我把历届金轩奖申报的案例做了一个回顾,11届共收到1005个案例,可以构成中国汽车营销 的小模型,未来我们也希望通过金轩研究院挖掘这些案例背后的趋势。截至今天,我们将累计颁发 268个奖项,平均大概有27%的案例能够获奖。每一届金轩奖都遵循同样的原则去评审,我想这件 事会带来长期的复利。"金轩奖评审团主席、知萌咨询机构创始人兼CEO肖明超在第十一届金轩奖 颁奖典礼上说。 2024年1月6日,第十一届金轩奖颁奖典礼在北京举行。现场齐聚了中国汽车行业的营销人才,金轩 奖不止是对营销团队以及企业的肯定和嘉奖,更重要的是,构成了一部记录中国汽车营销人创新和 奋进的变迁史。 针对过去10年获得金轩奖的案例,肖明超作为趋势营销专家,总结了它们万变不离其中背后的四个 基本议题。 费者的注意力,背后是注意力所带来的巨大价值;第三是人群端,如何提升用户价值,对细分人群 场景的关注度以及建立自身的用户生态,这正是新势力们的创新而传统车企则不断蜕变学习的关键 点;第四是社会端,这里主要指社 ...