来源丨凤凰网财经《IPO观察哨》 2025年的新茶饮上市热潮中，沪上阿姨也终于"熬"出头了。 4月23日，沪上阿姨通过港交所上市聆讯，距离2024年2月14日，其第一次在港交所递交上市申请，已经过去了1年多的时间，2024年12月27日更 新招股书，上市才迎来新进展。 财务数据不算亮眼。根据招股书，沪上阿姨2024年收入为32.8亿，同比下滑1.9%，净利润3.29亿元，同比下滑15.2%。 这是一家主攻下沉市场，高度依赖加盟模式的品牌。2024年，其收入中有96.5%来自加盟相关。2024年，其门店数量为9176家，在三线及以下城 市的门店占比达50.4%。 换句话说，在奔向万店的路途里，三线及以下城市的加盟商——也就是县域里有充裕资金的那群中产，撑起了沪上阿姨业绩的半边天。 通过港交所聆讯后，沪上阿姨将成为第六家上市的新茶饮企业。然而，以加盟模式驱动规模增长，沪上阿姨财务数据却暴露了单店效率下滑、供应 链脆弱性的双重风险。而正在承担风险的，则依旧是加盟商。 01 下沉狂奔，单店效率滑坡 沪上阿姨的主要产品的价格范围在7元至人民币22元。在其高速增长的业绩里，下沉市场的加盟商是重要的"燃料"。 新茶饮大都依 ...

Core Viewpoint - The article discusses a recent incident involving a customer at Haidilao who reported an electric shock while dining, leading to ongoing medical treatment and a claim for compensation. The company has responded by emphasizing its commitment to safety and ongoing checks of its equipment, while also indicating that the incident may not be solely their responsibility. Group 1: Incident Response - Haidilao took the incident seriously, arranging for the customer to receive medical attention immediately after the report of the electric shock [1][2] - The restaurant conducted multiple safety checks on the equipment involved, including the use of electrical testing tools, and found no abnormalities [1][2] - A specialized service team has been set up to communicate with the customer, and local authorities have been involved in mediation efforts [1][2] Group 2: Financial Performance - In 2024, Haidilao reported revenue of 42.75 billion RMB, a year-on-year increase of 3.1%, and a net profit attributable to shareholders of 4.70 billion RMB, up 4.7% [5][8] - The company experienced a decline in revenue in the second half of 2024, with a 5.8% year-on-year drop, although net profit increased by 19.3% [8][9] Group 3: Business Strategy - Haidilao is adopting a more cautious approach to expansion, focusing on the quality of new stores rather than the quantity, with plans to open fewer but higher-quality locations [9][10] - The company closed 70 underperforming stores in 2024 while opening 59 new self-operated locations [9] - Haidilao is exploring new brand opportunities through its "Red Pomegranate Plan," which aims to incubate new restaurant concepts [11]

Core Viewpoint - Vanke's rental apartment brand, Vanke Boyu, has announced a franchise recruitment strategy, which has sparked discussions in the business community about its potential success and readiness for such a model [1][2]. Summary by Sections Franchise Models - Vanke Boyu's franchise model consists of two types: project franchise for investors with quality properties, offering a menu of operational services, and capital franchise for those seeking stable returns without direct involvement in operations [2][3]. Market Context - The franchise model is not new in the long-term rental apartment sector, having been adopted by various entrepreneurial brands since 2014. Vanke's move to open franchises is seen as a significant shift for a real estate company, which traditionally relied on self-operated models [3][4]. Growth Strategy - The franchise approach may represent a second growth curve for Vanke Boyu, as the company faces increasing competition and market pressures. The shift from heavy asset ownership to a lighter asset operation aligns with Vanke's broader strategy to adapt to changing market conditions [4][6]. Performance Metrics - In 2023, Vanke Boyu reported a revenue of 3.702 billion yuan, a 7% increase year-on-year, and expanded its housing stock by 40,600 units, with 11,100 newly opened units. This performance contrasts with Vanke's overall financial struggles, indicating that Boyu is a bright spot within the company [5][6]. Competitive Landscape - The rental market is becoming increasingly competitive, with various entities entering the space, including state-owned enterprises and financial institutions. Vanke Boyu's franchise model aims to enhance its market position amid these challenges [7][11]. Franchisee Considerations - Potential franchisees are concerned about the profitability of joining Vanke Boyu. The brand's ability to command a premium and the level of operational autonomy granted to franchisees are critical factors influencing their decision [8][10]. Market Dynamics - The rental market is experiencing downward pressure due to economic factors, leading to a need for companies to adapt their strategies. Vanke Boyu's franchise model is seen as a way to navigate these challenges and maintain a competitive edge [11][14]. Operational Efficiency - The success of the franchise model will depend on Vanke Boyu's ability to establish a transparent profit-sharing mechanism and control operational costs effectively. This includes leveraging economies of scale in procurement and supply chain management [12][13]. Future Outlook - The long-term success of Vanke Boyu's franchise strategy will hinge on its ability to adapt to market cycles and maintain stable occupancy rates through corporate partnerships, which can provide a buffer against market volatility [14].

Core Viewpoint - Bawang Chaji is seeking to become the first Chinese tea beverage company to go public in the US, aiming to rival Starbucks and expand into overseas markets, while facing significant competition and market saturation challenges [2][3]. Group 1: Company Growth and Performance - Bawang Chaji submitted its IPO application to the SEC on March 26, 2023, and has seen its store count increase sixfold and revenue grow 25 times over the past two years, turning a net loss of 90 million into a profit of 2.5 billion [2]. - The company achieved a total GMV of 29.46 billion in 2024, surpassing its competitor, Gu Ming, which had a GMV of 22.4 billion [6]. - The marketing strategy has been aggressive, with no upper limit on marketing expenses, leading to a significant increase in store openings, with 913 new stores added in Q2 2024 alone [6][8]. Group 2: Market Position and Competition - Bawang Chaji's market share increased from 0.8% in 2023 to 1.5% in 2024, ranking it fifth among tea beverage brands [9]. - Despite growth, Bawang Chaji faces challenges in the highly competitive South China market, where it has yet to establish a significant presence [10]. - The company has a high gross margin of 41.18% in 2024, attributed to a streamlined product offering with only about 25 SKUs, compared to competitors with over 40 [12][13]. Group 3: Strategic Challenges - The primary threat to Bawang Chaji comes from Luckin Coffee's entry into the tea market, particularly with its new product line that directly competes with Bawang Chaji's offerings [15][16]. - Bawang Chaji aims to position itself as the "Eastern Starbucks," focusing on creating a premium experience while offering affordable products, but must navigate a crowded market with low barriers to entry [17]. - The company's future success will depend on its ability to maintain operational efficiency and brand loyalty amidst increasing competition [18].

Core Viewpoint - The article discusses the decline of the hot pot chain "Xiabuxiabu," which has transformed from a leading brand to a "penny stock" due to strategic missteps and increasing competition in the hot pot industry. The company reported a loss of 398 million yuan in 2024, accumulating losses of 1.2 billion yuan since 2021, with its stock price plummeting to 0.86 HKD per share [3][6][7]. Company Overview - Established in 1998, Xiabuxiabu initially thrived with its unique "Taiwan-style individual hot pot" model, gaining popularity in the market. However, recent strategic shifts during brand upgrades have led to significant financial losses [3][8]. - The company experienced rapid expansion after receiving investments in 2008 and 2012, reaching nearly 1,000 stores by 2022 and serving over 100 million customers [9][10]. Financial Performance - In 2024, Xiabuxiabu reported a loss of 398 million yuan, bringing total losses since 2021 to 1.2 billion yuan. The stock price has dropped from a peak of 27.15 HKD in 2021 to 0.86 HKD in 2025, resulting in a 97% decrease in market value [6][11]. Industry Challenges - The hot pot market is projected to exceed 650 billion yuan by 2025, but competition is intensifying. Major brands like Haidilao are expanding their market share, while smaller and emerging brands are capturing niche markets through differentiated offerings [4][20]. - The article highlights the need for hot pot brands to innovate in product offerings, enhance service quality, and optimize supply chains to maintain competitive advantages [20][21]. Strategic Missteps - Xiabuxiabu's attempt to upgrade its brand and increase prices led to a loss of its original customer base, as consumers shifted to lower-priced competitors. The company's failure to effectively manage this transition contributed to its financial decline [11][17]. - The brand's identity became muddled as it moved away from its initial value proposition of affordability, leading to decreased consumer trust and loyalty [17]. Recovery Efforts - In 2019, Xiabuxiabu acquired a key agricultural enterprise to strengthen its supply chain, aiming to enhance its operational capabilities and product offerings [13]. - The company has introduced a "Chongqi Card" to boost customer engagement, achieving sales of 2 million cards in 2024, with a significant increase in average spending among members [13][15]. Market Trends - The hot pot industry is experiencing a shift towards diverse regional flavors, with new entrants offering unique culinary experiences. This trend necessitates that established brands adapt to changing consumer preferences [20][21]. - The article suggests that brands should explore new growth opportunities in lower-tier cities and consider cross-industry collaborations to enhance their market presence [22].

Core Viewpoint - Haidilao reported a revenue of 42.75 billion yuan and a net profit of 4.708 billion yuan for 2024, marking year-on-year growth of 3.14% and 4.65% respectively [1] Group 1: Business Performance - The table turnover rate increased from 3.8 times per day in 2023 to 4 times per day in 2024, reaching the company's internal threshold for expansion [1] - In 2024, Haidilao opened 62 new restaurants, re-opened 2 previously closed locations, and closed or relocated 70 restaurants [2] - The average table turnover rate for new restaurants in 2024 was 4.4 times per day, outperforming older locations [3] Group 2: Franchise Strategy - Haidilao launched its franchise model in 2024, with a total of 1,368 restaurants, including 13 franchise locations, of which only 3 were newly opened franchises [2] - The company established a three-round screening mechanism for franchisees to ensure quality and operational capability, resulting in a low approval rate for applicants [2] - The franchise model is seen as a supplement to existing operations rather than a replacement, with 70% of franchise applications coming from third-tier cities and below [2] Group 3: Financial Metrics - The average customer spending decreased to 97.5 yuan in 2024, a drop of 1.6 yuan year-on-year, returning to levels seen eight years ago [3] - Despite the decline in average spending, there was a slight increase in the second half of 2024 compared to the first half, with a year-on-year increase of 1.6 yuan in the latter half [3] - Haidilao's takeaway business saw a revenue increase of 20.4%, rising from 1.0415 billion yuan in 2023 to 1.254 billion yuan in 2024, driven by the introduction of a "single meal" premium takeaway service [3]

Core Viewpoint - The recent incident involving forged health certificates at Juewei Foods has raised serious questions about the company's franchise model and its implications for food safety and brand reputation [1][2][3] Company Summary - Juewei Foods has been implicated in a food safety scandal where 22 employees at a franchise store were found to have forged health certificates, leading to a significant public outcry [1][2] - The company has stated that the implicated store is managed by a franchisee and has taken measures to suspend operations at the affected location while conducting nationwide checks on health certificate authenticity [2][3] - Juewei Foods operates a franchise model where franchise stores account for 74.61% of its total revenue, which presents challenges in maintaining food safety standards [3][4] Industry Summary - The incident highlights vulnerabilities in the franchise model of food safety management, as franchisees may prioritize cost-cutting over compliance with health regulations [4][5] - The overall growth of the marinated food industry is slowing, with significant operational pressures facing leading companies, including Juewei Foods [5] - Juewei Foods has announced strategic adjustments to focus on its core duck neck business and improve revenue per store while ensuring franchisee survival [5][6] - The company reported a revenue of 5.015 billion yuan for the first three quarters of 2024, a decrease of 10.95% year-on-year, while net profit increased by 12.53% [5]

面对火锅主业的增长瓶颈，2024年8月，海底捞加速推进"红石榴计划"，以孵化多品牌来分散风 险。财报数据显示，截至2024年末，海底捞通过内部创业创立了焰请烤肉铺子、火焰官、小嗨 火锅等11个餐饮品牌共计74家门店，覆盖正餐、简餐、快餐等不同消费场景。2024年，海底捞 其他餐厅实现收入4.83亿元，同比增长39.6%。 文 | 《BUG》栏目 徐苑蕾 3月25日晚，海底捞发布2024年业绩报告。尽管连续两年实现正向增长，但数据背后难掩海底 捞的增长疲态。 财报显示，2024年，海底捞营收和利润增速均较2023年骤降，与2019年前双位数的高增长相比 更是相形见绌。作为核心业务，海底捞餐厅的经营面临瓶颈，2024年营收仅微增不到3%。 此外，海底捞自营店收缩、客单价持续下滑等问题凸显。2024年，海底捞关闭19家自营店，客 单价进一步下滑至97.5元。 尽管以价换量策略带动客流量回升，但餐饮行业整体承压，海底捞的破局之路仍充满不确定 性。在消费者愈发挑剔、竞争日益激烈的背景下，海底捞的多品牌与加盟尝试能否成为新的增 长引擎，尚待市场检验。 业绩增速放缓， 加盟收入首进财报 2024年海底捞实现营收427.55 ...

Core Viewpoint - The article discusses the challenges faced by the tea brand Cha Bai Dao due to aggressive expansion and marketing strategies, highlighting the need for better management and response to public relations crises [1][5][10]. Marketing and Public Relations - Cha Bai Dao's recent public relations crisis stemmed from a marketing blunder involving its celebrity spokesperson, leading to significant backlash from fans [1][5]. - The brand's reliance on celebrity endorsements and aggressive marketing strategies has resulted in increased distribution and sales expenses, with growth rates of 193%, 134%, and 140% from 2022 to the first half of 2024 [9]. - The company has faced criticism for its handling of promotional materials and the management of its franchisees, which has led to consumer dissatisfaction [10][11]. Franchise Management Issues - Cha Bai Dao's rapid expansion through a franchise model has revealed significant management shortcomings, particularly in supply chain control and franchisee oversight [11][15]. - The number of franchise stores has increased dramatically, reaching 8,376 by the first half of 2024, but this growth has not translated into revenue increases, with a reported 9.4% decline in revenue to 24.22 billion yuan in the first half of 2024 [12][17]. - The company has implemented various incentives to attract new franchisees, including significant fee reductions, but this has not alleviated the operational challenges faced [14][15]. Financial Performance - Cha Bai Dao's net profit for the first half of 2024 dropped by 59.7% to 2.37 billion yuan, with projections indicating a potential annual decline of up to 60% [17]. - The rapid increase in franchise locations has led to a higher closure rate, with the closure rate rising from 0.2% in 2021 to 2.9% in the first half of 2024 [17]. - The brand's focus on quantity over quality in its franchise model has raised concerns about sustainability and long-term profitability [17].

文｜ 张婉莹、陈慧（实习生） 编辑｜ 何子维 视觉 | 顾芗 正值冲刺港股上市的紧要关头，茶饮品牌沪上阿姨却因3·15期间曝光的食品安全问题，陷入消费者对其 的信任危机。 据湖北经视《3·15特别报道》披露，其武汉汉口城市广场门店员工在制作杨枝甘露时，使用过期的西柚 粒，并撕毁原保质期标签后重新打印虚假效期。武汉市市场监管局已依据《食品安全法》对涉事门店立 案调查，最高面临货值金额20倍罚款。 湖北经视曝光了沪上阿姨食品安全问题 这一事件将沪上阿姨推向舆论风口，也为其港股上市前夕蒙上一层阴影。 从2013年上海人民广场一间25平米的档口奶茶店，到坐拥8500家门店的现制茶饮巨头， 由"75后"夫妻单 卫钧和周蓉蓉创办的沪上阿姨，用超过十年时间，在茶饮江湖中撕开一条"血路"。 然而，如今来看，过期食材重复使用的"标签门"，或成为这家"夫妻店"IPO路上的拦路虎。 就在今年年初， 沪上阿姨带着年营收超33亿的成绩单冲刺港交所 ，试图成为继奈雪的茶、茶百道、古 茗、蜜雪冰城之后，第5家登陆资本市场的茶饮品牌。 可资本市场从来不缺故事，缺的是"确定性"。当蜜雪冰城以2.6万家门店在下沉市场筑起铜墙铁壁时，当 古茗、茶 ...