IT'S OK RELAX 散情松 些奇奇怪怪的小东西 ... 治愈 系情绪稳定器 #这是什么奇 ... 小歪睡不醒 2024-06-26 ♡ 1046 "工位情绪稳定器"。 网络截图 "工位情绪稳定器"悄然走红，成为宁波新一代职场人士的新宠，与之相关的"工位经济"正成为新的消费 热点。 记者注意到，在小红书等各大社交平台上，新一代职场人纷纷晒出"工位情绪稳定器"。而电商平台上， 祈福类工位摆件、情绪类相关产品销量也大增。 而随着情绪摆件席卷打工人的工位，年轻消费者对工位摆件的需求，也从单纯的提供情绪价值，开始逐 步转向"情绪价值+功能性产品"的结合。 在原先工位情绪摆件的基础上，与办公常用品相结合，衍生出"放青松座钟""苹安喜乐抽纸盒""祝你苹 安台灯"等实用性产品。从单价来看，这些同时具备"情绪+功能"的产品通常价格更高些。 去年，工位情绪类摆件产品在礼赠场景中热度大幅提升。天猫数据显示，工位情绪摆件关键词热度增长 超过20倍，已跃居类目搜索词榜首。目前，送礼产品中排名前10的产品中，已有多个是工位情绪类摆 件。 宁波晚报记者 史娓超 如一款"青松发财"桌面摆件，在一株青松造型上写了一个"发"，售价9.8 ...

Core Viewpoint - The Hong Kong stock market continues its strong performance, with significant gains in the Hang Seng Index and consumer sector ETFs, indicating robust market sentiment towards the consumer sector [1][2]. Group 1: Market Performance - On April 23, the Hang Seng Index opened high, rising by 2.4%, while the CSI Hong Kong Stock Connect Consumer Theme Index saw an intraday increase of up to 4.77% [1]. - The Hong Kong Consumer ETF (159735) also performed well, with an intraday gain of 4.5%, reflecting strong market optimism towards the consumer sector [1]. Group 2: Company Performance - Pop Mart announced an unaudited revenue forecast for Q1 2025, projecting a year-on-year growth of approximately 165%-170%, with the Chinese market growing by 95%-100% and overseas markets by 475%-480% [1]. - In the Chinese market, offline and online channels grew by 85%-90% and 140%-145%, respectively, while overseas markets in the Asia-Pacific, Americas, and Europe regions grew by 345%-350%, 895%-900%, and 600%-605% [1]. - Pop Mart's executives indicated that the 2024 full-year performance would exceed expectations, with an internationalization strategy becoming the company's second growth curve [1]. Group 3: Investment Outlook - The Hong Kong consumer sector is characterized by a higher proportion of new consumption types compared to A-shares, including e-commerce, dining, tourism, and cultural media, which may better reflect the recovery in consumer sentiment driven by recent policies [2]. - According to Guojin Securities, the current policy environment features short-term stimulus combined with long-term mechanisms, with significant policy support and liquidity easing, suggesting potential for excess returns in the Hong Kong consumer sector [2]. - Since the beginning of 2024, there has been a substantial inflow of southbound funds into the Hong Kong market, with financial, non-essential consumer, and information technology sectors being the most favored [2].

4月22日晚，泡泡玛特在港交所公告最新业务状况，2025年第一季度整体收益（未经审核）同比增长 165%—170%，其中中国收益同比增长95%—100%，海外收益同比增长475%—480%。 从股价表现来看，4月22日，泡泡玛特大涨6.93%，股价再创新高，报收175.9港元/股，总市值达2362亿 港元。2024年以来，该公司股价涨幅超过7.7倍，而若从2022年10月最低点算起，股价已大涨超17倍。 值得一提的是，今年一季度，泡泡玛特受到越来越多公募基金经理的关注，如易方达基金萧楠、南方基金 史博、汇添富基金胡昕炜、富国基金王园园、永赢基金高楠等。"以潮玩为代表的新消费正在加速渗透， 情绪消费将是2025年消费投资的重要机会。"谢治宇在兴全合宜一季报中如是表示。 一季度海外增速近5倍 "潮玩第一股"一季度海外业绩增速炸裂！ 4月22日，泡泡玛特在港交所公告2025年第一季度最新业务状况，海外业务表现极为亮眼，增速近5倍。 公告显示，泡泡玛特2025年第一季度整体收益（未经审核）较2024年第一季度同比增长165%—170%， 其中中国收益同比增长95%—100%，海外收益同比增长475%—480%。中国各 ...

Investment Rating - Investment rating: Positive (maintained) [1] Core Insights - The report highlights the growth potential in the medical beauty and cosmetics sectors, driven by innovative products and changing consumer preferences towards self-care and emotional consumption [6][7][36][50] - The medical beauty segment is expected to benefit from the approval of new products, particularly in the recombinant collagen market, which is gaining traction as a substitute for animal-derived collagen [6][31][49] - The cosmetics industry is witnessing a rise in domestic brands, with a focus on high-quality products and emotional connections with consumers, suggesting a shift towards "self-care" trends [7][36][50] Summary by Sections Market Review - The beauty and personal care index rose by 3.41% in March, outperforming the broader market [15][18] - Notable stock performances in the medical beauty sector included Jinbo Biological (+32.2%), Furuier Medical Technology (+22.8%), and Kedi-B (+9.5%) [19] - In the cosmetics sector, Shangmei Co. (+31.8%), Maogeping (+31.6%), and Runben Co. (+16.4%) led the gains [25] Medical Beauty - Jinbo Biological received approval for its recombinant type III human collagen gel, marking a significant advancement in the medical beauty field [6][31] - The product offers dual benefits of filling and repairing, positioning Jinbo as a leader in the recombinant collagen market [31][33] - The report emphasizes the importance of differentiated strategies in the recombinant collagen industry, including technological advancements and diverse product offerings [33] Cosmetics - The report identifies the "self-care" trend as a key driver in the cosmetics market, with consumers increasingly seeking products that enhance their emotional well-being [7][36] - It suggests focusing on domestic brands that are adapting to market trends and consumer preferences, particularly in high-growth segments [37][50] - The report highlights the rise of high-end domestic brands, with Maogeping being a notable example, leveraging its unique brand identity and product quality [42][50] Investment Recommendations - The report recommends focusing on leading domestic beauty brands that are expected to gain market share, including Maogeping, Shangmei Co., and Runben Co. [49][50][53] - It suggests that the medical beauty sector will see growth driven by new product launches and the increasing acceptance of domestic brands [49][51] - The report anticipates that the emotional consumption trend will continue to shape the cosmetics market, creating opportunities for brands that can connect with consumers on a deeper level [50][51]

白酒龙头企业贵州茅台历时16天、覆盖18省的春季市场高密度调研行动，为提升市场韧性提供了独特视角。 3月28日，一场延续4小时20分钟的京津冀市场营销座谈会在石家庄举行，为累计16天的贵州茅台酒春季市场调研行画上句号。 这场被称为"用笨办法"完成的调研，跨越东线、中线和北线，范围覆盖了GDP占比近80%核心经济带，力图摸清茅台酒终端市场韧性和真实需求，最终形 成的厂商五点共识，为2025年茅台酒市场战略初定基调。 从此番"春耕路演"可知，当下白酒行业深度调整期，茅台酒终端表现仍然保持稳中向好，为实现本年一季度"开门红"夯实了基础。 覆盖18省的样本调查：重构高端酒业周期方法论 此前37天，首场市场营销座谈会在杭州举行，拉开了这场自春节前开始筹划的"茅台春耕行动"序幕。 16天40场活动，茅台酒春季市场调研行沿着东线、中线、北线，走访13个茅台酒省区，举行12场茅台酒市场营销座谈会，与18个省区984家渠道商深入交 流并调研拓客增长比例、一季度整体销售和被动库存情况，以及批发、团购、零售在渠道商销量的占比等。 最后一场京津冀市场营销座谈会是在3月28日，由茅台集团党委副书记、总经理王莉，党委委员、副总经理王晓维 ...

Core Viewpoint - The article discusses the resurgence of the crystal industry in Donghai County, driven by a new wave of interest among young consumers, particularly through the integration of AI and social media platforms, which has transformed crystals into a trendy item associated with emotional healing and personal significance [1][2][4]. Group 1: Market Dynamics - The crystal market has seen a significant increase in demand, with over 1 million crystal bracelets sold in the last 30 days, and some bracelets priced similarly to gold [4][11]. - Donghai County holds over 70% of China's crystal reserves, with a total of approximately 300,000 tons, making it a global leader in crystal quality and quantity [9][10]. - In 2024, the total transaction value of crystals in Donghai County is expected to exceed 46 billion yuan, with 450 million pieces exported globally [11]. Group 2: Consumer Behavior - Young consumers, particularly those aged 18-30, are driving the demand for crystals, viewing them as "spiritual band-aids" to address anxiety and emotional needs [26][28]. - The rise of social media platforms like Xiaohongshu has led to the creation of over 150 myths surrounding the benefits of various crystal types, further fueling consumer interest [7][28]. - The emotional consumption trend is evident, with nearly 30% of young consumers willing to spend on items that provide emotional value [28]. Group 3: Pricing Trends - The price of high-quality crystals, particularly the "super seven" variety, has surged dramatically, with some prices now comparable to gold, indicating a potential profit margin of 2000% [32][33]. - The increase in prices is attributed to both rising demand and the scarcity of high-quality raw materials, as many suppliers are now facing shortages [37][38]. - The market's volatility is highlighted by the rapid price fluctuations and the potential for consumer interest to wane, leading to cautious strategies among local merchants [38][39]. Group 4: Industry Structure - The crystal industry in Donghai is characterized by small-scale, family-run workshops, which may struggle to compete with larger capital investments from outside businesses [42][45]. - The traditional "chicken coop factory" model, where production is decentralized and individual, may hinder the industry's ability to modernize and scale effectively [45][48]. - The long-term sustainability of the crystal industry is questioned, as the depletion of natural resources poses a significant challenge for future growth [51][50].

NOMURA 野村东方国际证券 一分钟了解日本 -日本"情绪消费"产业 上期我们介绍了在日本经济转型期下应运而生的三类"情绪消 费"。本期. 我们进一步探索在年轻人这三类情绪消费下衍生出 来的细分产业及产品。 特色住宿产业 Emo和Chill消费 "废校民宿"等 改造酒店兴起,利 即时成像相机 用老旧建筑打造 差异化体验 拍立得在手机拍 照冲击下,借助 户外运动产业 情怀与韩流再度 热销 骑行、登山露营 市场持续增长, "Solo 露营"愈 反能量饮料产业 发流行 内容来源 本内容根据野村东方国际证券2025年1月22日发布的证券研究报告《日本新消费研究之现象篇：情绪、情感和自我满足》 分析师 张影秋 （SAC执证编号：S1720522110001） 曾万霖 （SAC执证编号：S1720524050001） 往期推文回顾 一分钟了解日本｜日本"情绪消费"新潮流 本材料虽由野村东方国际证券有限公司（以下简称"本公司"或"我们"）研究部提供，但并非我们发布的证券 研究报告，仅系我们根据本公司已正式发布的研究报告内容制作。我们不保证本材料内容、观点、文字与正 式出具的研究报告保持完整性、一致性，您应通过查阅本公司正 ...

Core Viewpoint - The article explores the emerging "emotional consumption" trends in Japan, particularly focusing on the sub-industries and products that have developed among young consumers during Japan's economic transformation [3]. Group 1: Emotional Consumption Categories - The article identifies three categories of emotional consumption that have emerged in Japan, which include unique accommodation, Emo and Chill consumption, and energy drink industries [3][4]. Group 2: Unique Accommodation Industry - The "waste school homestay" trend is highlighted, where old buildings are repurposed into hotels, providing differentiated experiences for consumers [4]. Group 3: Emo and Chill Consumption - Instant imaging cameras, such as Polaroids, are experiencing a resurgence despite the competition from smartphone photography, driven by outdoor activities and nostalgia [4]. - The market for solo camping is growing, reflecting a trend towards individual outdoor experiences [4]. Group 4: Energy Drink Industry - Energy drinks that focus on alleviating negative emotions and promoting sleep are gaining popularity among consumers [4].