国泰海通发布研报称，居民基础物质需求已很大程度上满足，对个性化、情感属性的需求持续增加。近 年来该行看到美妆个护等品类的产品创新加速，在细分化、功效化、文化及情绪溢价等方向出现新的产 品迭代。美护板块为内需成长代表性板块，结构性机会突出，看好美妆个护公司产品创新下的长期成长 性，建议布局具备产品创新能力、受益赛道红利的标的：1)个护板块：推荐新渠道助力产品创新的公 司;2)美妆及医美板块：成分创新和情感价值下细分赛道有望高景气度的标的。 国泰海通主要观点如下： 美护悦己属性强、对新需求变化敏感度高，成为新消费主力赛道，带动多品类国货份额快速提升 从品类属性看，该行认为美护悦己需求较强，决定了其具备较高附加值、高毛利率，相应品牌商对消费 者需求变化的敏感度高，产品创新相对多，当下阶段以抖音为代表的内容电商渠道变化助力新产品快速 放大，因此在美妆、个护领域不断有新大单品驱动带来品牌及公司高增的结构性机会。国货品牌在产品 创新、新渠道布局上较外资品牌更加灵活高效，在本轮变化中份额持续提升，据欧睿数据测算，2021- 2024年我国护肤、彩妆、婴童护理、口腔护理、卫生巾等品类份额分别提升6.1pct、4.9pct、2 ...

Group 1 - The consumption upgrade policy, including the trade-in program, has shown significant results, with 48.8 million consumers purchasing digital products, generating sales of 143.26 billion yuan [1][2] - The "618 shopping festival" has seen a surge in sales for various categories, including a 3-fold increase in sales for action cameras and over 110% growth for gaming laptops on platforms like JD [2] - The automotive sector is experiencing steady growth, with April passenger car sales reaching 1.755 million units, a year-on-year increase of 14.5%, and new energy vehicle sales growing by 33.9% [2][3] Group 2 - New consumption trends are emerging, particularly in the pet and trendy toy sectors, with pet brand sales doubling during the "618" event and significant growth reported by companies like Pop Mart [3][4] - Health-related consumption is also on the rise, with retail sales of sports and entertainment goods increasing by 23.3% in April, driven by smart health monitoring devices [4][5] - The A-share market has seen a strong performance in consumer sectors, with a notable increase in companies from the new consumption field listed abroad, reflecting investor confidence in China's consumption market [5][6] Group 3 - Various cities are implementing comprehensive measures to boost consumption, focusing on new consumption models and local economic development [6][7] - Supportive policies for consumption and technology are expected to continue, with potential increases in fiscal spending in the consumption sector [7]

今年以来，A股新消费板块热点层出不穷，"谷子经济"、宠物、潮玩等新兴领域备受瞩目。近10天时间 内，就有包括中信建投、华福证券、国金证券等在内的券商举办了消费行业主题策略会，足见市场对新 消费的高度关注与热情。 新消费趋势的兴起，为我国市场带来了前所未有的新机遇。对于企业而言，谁能够敏锐捕捉消费者需求 变化，不断创新产品和服务，打造独特品牌文化，谁就将在激烈的市场竞争中脱颖而出。以现制茶饮行 业为例，一些品牌通过推出特色口味的茶饮、举办主题活动、打造网红门店等方式，吸引了大量消费 者，迅速扩大了市场份额。同时，新消费的发展也带动了相关产业链的升级和发展，从原材料供应、生 产制造到销售渠道、售后服务等各个环节，都迎来了新的发展机遇。 从资本市场层面来看，消费板块灵敏地"嗅"到了市场机遇，热度持续攀升。这从各大券商发布的研报数 据中可见一斑。在同花顺iFinD以"消费"为标题关键词搜索发现，仅上周各券商就发布了近百份相关研 报，其中不少与新消费有关。 对于投资者来说，新消费板块无疑是一片充满机遇的"蓝海"。众多投资者的关注和资金涌入，推动了新 消费板块在A股市场上的持续走强。在投资新消费板块时，投资者需要具备敏锐 ...

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [8] Core Views - The report highlights that the liquor sector is experiencing a temporary emotional impact due to new regulations on government dining, which restricts alcohol service. However, the fundamental demand for liquor is expected to stabilize during the Dragon Boat Festival, with a focus on maintaining market stability and long-term strategic positioning for companies like Moutai [5][6] - The report emphasizes the growth potential in the consumer goods sector, particularly for companies like Anjuke Foods and Three Squirrels, which are innovating and expanding their product lines to drive long-term growth [6][7] - The report notes that the overall valuation of the liquor sector is low, with many companies engaging in stock buybacks and increasing dividends, indicating potential for capital inflow as domestic policies are expected to support the sector [5][6] Summary by Sections Industry News - Guizhou announced a 660 million yuan investment project in the liquor sector [16] - The industrial added value of Guizhou's liquor and tea industry grew by 4.7% from January to April [16] - Wine imports increased by over 26% in the same period [16] Company News - Moutai launched a new product, a 1.935L Moutai 1935 [16] - Other companies like Fenjiu and Yanghe are focusing on market expansion and addressing development challenges [16] Key Company Feedback - The report provides earnings forecasts for key companies, indicating a positive outlook for major players in the liquor and consumer goods sectors, with several companies rated as "Buy" [9] Industry Performance - The food and beverage sector has shown varied performance, with liquor experiencing a decline of 7.72% in production year-on-year, while revenue for the liquor industry increased by 9.7% in 2023 [34][34] Market Trends - The report indicates a significant growth trend in the seasoning industry, with the market size increasing from 259.5 billion yuan in 2014 to 592.3 billion yuan in 2023, reflecting a CAGR of 9.6% [38]

New Product Launches - Weiyi launched a summer limited edition mint-flavored yogurt drink, emphasizing a refreshing taste suitable for meals [3] - Nayuki's Tea introduced a new avocado yogurt smoothie, combining avocado and coconut with yogurt for a rich flavor [5] - Starbucks released two new products in collaboration with Mayday, featuring bergamot and peach flavors in their sparkling Americano [6] - Nestlé announced the launch of the "Absolute Deep Black" tea-coffee series, with two new products containing over 15.6% tea polyphenols and zero sugar, fat, or calories [6] - Wei Yi's new product "撞酸厚乳" is designed for fruit and vegetable drinks, utilizing advanced sterilization and emulsification technology [7] - Suida River introduced a new coffee series that combines coffee with jasmine tea for a unique flavor experience [7] - Kang Shifu launched a new sugar-free green tea, highlighting the use of premium spring-picked green tea leaves [7] Industry Events - RUU Coffee, a brand under Ningji, opened franchise opportunities, aiming to meet consumer demand for coffee in afternoon settings [9] - Al lbirds appointed actress Dong Jie as their brand ambassador, enhancing their market presence [11] - Italian restaurant brand Salia opened its first store in Vietnam, marking a significant expansion in the Asia-Pacific region [12] - Danone's Oikos brand launched its first non-refrigerated protein shake, targeting convenience and functionality [12] - Ziyan Foods established a new restaurant management company in Changsha, expanding its operational capabilities [12] - He Tea upgraded multiple store locations, enhancing the customer experience with a new design concept [13] Investment and Financing Trends - Thai food tech company MUU secured strategic financing to advance precision fermentation technology for plant-based dairy alternatives [15] - Sanquan Foods announced plans to merge with its subsidiary Zhengzhou Fast Kitchen to streamline operations and improve efficiency [16] - Green Tea Group listed on the Hong Kong Stock Exchange with an initial share price of HKD 7.19, but saw a decline in stock value shortly after [16] - Decathlon is considering selling approximately 30% of its Chinese business, with a potential valuation exceeding USD 1 billion [19] - Beyond Meat secured USD 100 million in funding to support its strategic initiatives amid industry challenges [20] - Unilever announced an investment of GBP 80 million to build a state-of-the-art fragrance factory in the UK [20] New Food Products - Dongfang Shuye launched a new product, Chenpi White Tea, featuring a zero-sugar formula [24] - Sweet Lala introduced a summer product, Qingmei Shuangshuang Tub, focusing on fresh ingredients [24] - Hippeas released a new plant-based snack, Cheezy Cheddar Pops, catering to the growing demand for healthier snack options [24] - Renyang Yitou Niu entered the children's dairy market with a new A2 milk product line [25] - Oreo launched a new chocolate pretzel flavor, marking its first foray into sweet and salty combinations [28] Beauty and Personal Care Developments - Sephora announced the introduction of Lady Gaga's Haus Labs brand in the Asia-Pacific region, launching 125 makeup products [29] - De Beers decided to close its lab-grown diamond brand Lightbox, refocusing on natural diamonds [29] - Off&Relax appointed actress Jiang Xin as its brand ambassador, promoting a relaxed lifestyle [32]

Investment Rating - The report maintains an "Outperform" rating for the light industry manufacturing sector [3] Core Viewpoints - The light industry manufacturing sector is experiencing price increases, with wood pulp paper companies announcing price hikes for various paper products starting from May 21, 2025 [2] - The report highlights a positive outlook for new consumption sub-sectors, including personal care, IP cultural products, new tobacco, smart glasses, and pet-related products [2] - Following the temporary suspension of tariffs between China and the U.S., there is a recommendation to focus on the recovery of the export chain [2] Summary by Sections Home Furnishing - In April, residential construction area decreased by 26% year-on-year, and residential sales area fell by 3.5% year-on-year [6] - Retail sales of furniture increased by 26.9% year-on-year in April, while sales in building materials and home furnishing markets decreased by 2.52% [6][39] - The report suggests focusing on leading companies in the customized home furnishing sector, such as Oppein Home and Sophia [6] Paper and Packaging - As of May 23, 2025, prices for various paper products show mixed trends, with double glue paper at 5162.5 CNY/ton and boxboard paper at 3525.4 CNY/ton [6][50] - The report recommends companies with integrated wood pulp and paper operations, such as Sun Paper, and those with strong domestic sales expectations like Huawang Technology [6] - The report notes a 7.6% year-on-year increase in fixed asset investment in the paper industry for the first four months of 2025 [6][64] Light Industry Consumption - The approval of new national standards for disposable sanitary products is expected to benefit compliant leading brands [6] - The report highlights the strong performance of personal care e-commerce in April and suggests focusing on brands like Dengkang Oral Care and Baiya [6] - The report also mentions the positive outlook for cultural products, recommending companies like Morning Glory [6] Export Chain - In April, exports of certain products like thermos cups increased by 7.34%, while pet food exports decreased by 9.08% [6] - The report anticipates a significant effect from the temporary suspension of tariffs, benefiting companies with robust domestic and international production capabilities [6] New Tobacco - The report notes the potential for new tobacco products to gain traction as international tobacco companies launch HNB products [6] - It recommends focusing on leading companies in the new tobacco sector, such as Smoore International, which has strong partnerships with major clients [6] Textile and Apparel - The textile and apparel sector is also noted for outperforming the market, with specific companies showing significant stock price increases [6][29] - The report suggests monitoring companies like Anta and Li Ning in the sportswear segment [6]

Investment Rating - The report maintains an "Overweight" rating for the agriculture sector [3] Core Insights - The agriculture sector is experiencing a blend of traditional and innovative trends, with a focus on both stable consumption and growth opportunities [1] - The report highlights the resilience of meat protein prices and the potential for long-term investment opportunities amidst market pessimism [1][2] Summary by Sections Traditional Consumption - Meat protein prices remain strong, with pork prices averaging 15.1 CNY/kg from January to April 2025, up 1.4% and 2.7% compared to 2024 and 2023 respectively [9] - The average profit per pig has reached 87 CNY, marking the first profitable quarter since 2021 [9] - Poultry supply is increasing, with a recovery in breeding stock leading to improved profitability in the poultry sector [24][29] New Consumption - The new consumption trends are focusing on health and wellness, with significant growth in the pet-related industry, including pet food and healthcare [2] - The rise of sugar alternatives and health food concepts such as konjac and blueberries are highlighted as key growth areas [2] Investment Recommendations - The report suggests focusing on specific companies within various segments, including: - Swine farming: Muyuan Foods, Wens Foodstuff Group, and Shennong Group - Poultry: Sanquan Foods, Hewei Group, and Yisheng Livestock - Aquaculture feed: Haida Group - Pet industry: Guibao Pet and Zhongchong Co. - New consumption: Baolingbao Biology, Huakang Co., and Zhongxing Junye [2] Crop Production - The report notes that corn and soybean production is expected to be stable, with a slight increase in corn production to 290 million tons in 2025, up 0.4% from the previous year [64][69] - The impact of weather on crop yields is emphasized, particularly regarding the ENSO phenomenon and its potential effects on production [78] Market Trends - The report indicates a potential increase in beef prices as domestic and international supply decreases, with beef wholesale prices rising to 63.12 CNY/kg in May 2025 [39] - The overall outlook for the agriculture sector remains positive, with expectations of continued demand and price stability in key protein markets [63]

首先传统消费中偏价值类可以关注，消费类个股中有很多股息率比较高的个股，除了传统理解的银行，食品饮料也有 很多行业进入成熟期，个股的分红率也比较稳定。如果您的投资方向是偏高股息、高分红，也可以关注消费领域的一 些偏价值类和高股息的资产。 第二是新消费，内资比较追逐高增长的消费股，而且风投正进，后续还有很多个股选择到港股进行上市，港股消费成 长性更高，这部分可以关注鹏华港股消费的基金，也是新消费占比比较高的指数投资工具。 第三，对于传统的酒类板块可以更多的关注，这是内资和外资不同的。内资消费股的投资，更多是折现的计算之后看 出来有没有投资性价比，更加追逐短期的弹性和业绩的爆发，更加关注港股的新消费。进入整个消费领域，呈现结构 性的分化，有不同的投资理念，适合不同的投资人群，投资者找到投资理念和投资分化，都可以选到不错的投资。 鹏华量化投资部基金经 理张羽翔 他表示，下半年的传统消费和新消费都有不错的投资机会。 专题：2025基金高质量发展大会 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 5月24日，由新浪财经主办的2025基金高质量发展大会在深圳隆重启幕。大会汇聚学术界顶尖专家、公 ...

Group 1 - The 2025 Fund High-Quality Development Conference was held in Shenzhen, focusing on new paths for the high-quality development of the fund industry, gathering top experts and leaders from academia, private equity, and brokerage firms [1] - Zhang Yuxiang, a fund manager from Penghua Quantitative Investment Department, discussed the characteristics of new consumption, emphasizing the importance of product positioning, new channels, and precise targeting of consumer demographics [3] - New consumption trends are driven by self-indulgent and emotional spending, with significant growth in performance expected in 2024 and Q1 2025, often exceeding market expectations [3] Group 2 - New consumption aligns with the preferences of younger consumers, indicating a structural shift in consumption patterns that is likely to persist over the long term [3] - Traditional sectors, such as gold and jewelry, can also be redefined as new consumption if they adopt new positioning, channels, and models, reflecting the evolving consumer landscape [3]

Group 1 - The new consumption sector in Hong Kong is becoming a focal point in the capital market, driven by trends in "trendy toys, tea drinks, and gold jewelry" [1] - Structural investment opportunities are emerging in the consumption sector after years of adjustment, supported by policy measures and the influx of southbound capital [1][2] - The current market is witnessing a valuation recovery and growth breakthrough in the new consumption sector, particularly among companies catering to Generation Z's consumption habits [1] Group 2 - Southbound capital has seen a net inflow of HKD 622.87 billion since 2025, with non-essential consumption leading the way [1] - The price-to-earnings (P/E) ratio for the major consumption index is at 20 times, while new consumption stocks have significantly higher P/E ratios, such as 87.5 times for Pop Mart and 89.7 times for Lao Pu Gold [1] - The consumption sector's P/E ratio is at a near ten-year low, with institutional holdings at a bottom level, indicating that pessimistic expectations are already priced in [2] Group 3 - The A-share market is transitioning from a "stock economy" to a "new model," with a positive shift in earnings growth expected in 2025 [3] - Key drivers for this earnings recovery include low inventory levels triggering a replenishment cycle and a recovery in the real estate chain due to a rebound in the second-hand housing market [3] - The focus should be on sectors with high growth potential, such as AI-enabled manufacturing and the inventory cycle reversal, while also considering stable dividend-paying assets [3]