东方美学
Search documents
首搭征程6P,星纪元E05以中式美学引领智能新能源新纪元
Qi Lu Wan Bao· 2025-07-29 08:14
追随风的气势,塑造动感之姿。星纪元E05以风为灵感,整车线条流畅,仿佛风拂过麦浪、掠过湖面时 留下的自然轮廓,展现出强大而优雅的动态气势,更实现了卓越的空气动力学表现。 齐鲁晚报·齐鲁壹点 杨美玲 7月29日,星途品牌旗下全新中型SUV——星纪元E05正式发布产品官图。作为星途品牌下半年剑指高 端市场的战略级重磅力作,该车不仅承载了前沿的智能科技,更开创性地将深植于中国文化的美学思想 融入设计,以优雅流动永恒的美学理念,构建了独特的东方美学设计语言,标志着这款旗舰车型已蓄势 待发,即将重塑中型混动SUV的价值标杆。 源于自然的东方美学,经得起时间的考验的永恒之美 星纪元E05的设计回归本质,深刻洞察并追寻人、车与自然天地的和谐统一,每一处细节都蕴含着东方 的智慧与诗意。 强强联合构筑智能核心,赋能优雅未来出行 在东方美学设计的优雅外壳之下,星纪元E05蕴藏着引领市场的硬核智能科技。作为奇瑞集团与地平线 战略合作的首款落地车型,新车在智能辅助驾驶领域实现了关键性突破。 星纪元E05将首搭地平线HSD及征程6P辅助驾驶方案,并配备包含激光雷达等12颗雷达与多个高清摄像 头,为全场景智能驾驶辅助提供了强大的硬件基石 ...
颐莲如何以文化为锚,在美妆红海开辟新航道?
FBeauty未来迹· 2025-07-28 09:27
Core Viewpoint - The article emphasizes the importance of cultural resonance in the beauty industry, highlighting how brands like Yilian are shifting from merely functional products to those that embody cultural values and narratives [2][4]. Group 1: Brand Cultural Development - Yilian hosted its first Brand Cultural Communication Conference, integrating traditional Song culture with modern beauty concepts, aiming to explore sustainable brand vitality through cultural roots [2][4][6]. - The conference featured experts from various fields discussing the coexistence of traditional culture and modern branding, emphasizing that culture is the foundation of a brand's identity [6][7]. - Yilian's "Five Commons" values—co-creation, co-progress, sharing, win-win, and co-existence—reflect its commitment to cultural ethics and the elevation of Chinese manufacturing to cultural ambassadors [7][8]. Group 2: Market Insights - China is the world's largest cosmetics market, with a projected market size of 1,073.82 billion yuan in 2024, where domestic brands account for over 55.2% [7]. - Despite the growth, only one domestic brand among the top 50 in 2024 is expected to exceed 10 billion yuan in retail sales, indicating a concentration of domestic brands in the mid-to-low-end market [7]. Group 3: Cultural Asset Utilization - Experts suggest that the key to breaking through market challenges lies in "cultural assetization," proposing a three-step approach: from symbolic borrowing to spiritual resonance, activating ancient formulas with modern technology, and establishing a "Chinese fragrance" standard [8][10]. - The government is increasingly prioritizing brand promotion, making the development of high-end Chinese cosmetic brands a national strategy [10]. Group 4: Cultural Integration in Branding - Yilian's cultural narrative transforms scientific terms like "hyaluronic acid" into emotional symbols of skin care, making the brand's scientific strengths more relatable to consumers [27]. - The brand's cultural initiatives are deeply integrated with its product offerings, ensuring that cultural elements are not merely superficial marketing tactics but are embedded in the entire consumer experience [27][28]. Group 5: Future Directions - Experts believe that future cultural communication in the beauty industry should focus on "lifestyle," "scene-based," and "participatory" approaches, emphasizing that the best cultural dissemination is through immersion rather than education [28]. - Yilian's recent cultural collaborations and immersive experiences aim to bring traditional cultural elements into consumers' daily lives, making culture a living part of the brand experience [30].
2025桂林艺术节韩国推介会在首尔举行
Guang Xi Ri Bao· 2025-07-26 01:51
Group 1 - The 2025 Guilin Arts Festival will take place from October 24 to November 2, 2025, with the theme "Transformation," emphasizing the integration of art and nature [1][2] - The festival will feature three main segments: drama, music, and fine arts, with 18 high-quality performances from both domestic and international productions [1] - Notable events include the "Perfect World: Boundless Moment Concert" in the music segment and a special exhibition celebrating the 40th anniversary of Huang Gesheng's "Lijiang Hundred Miles Map" in the fine arts segment [1] Group 2 - The promotional event in Seoul highlighted various curated cultural tourism routes, such as "Fairyland Mountain Water Leisure Tour" and "Outdoor Sports Dynamic Tour," aimed at attracting global audiences [2] - The event was attended by representatives from various cultural and artistic institutions in South Korea, as well as major media outlets, indicating strong international interest in the festival [2]
中国花样游泳因何而“美”?
Zhong Guo Xin Wen Wang· 2025-07-26 01:50
Core Points - Chinese synchronized swimming team excelled at the Singapore Swimming Championships, winning 4 gold medals and showcasing unique artistic performances [1] - The team incorporated traditional elements into their routines, enhancing their appeal and achieving high scores [1][3] - The athletes demonstrated resilience and adaptability, overcoming challenges such as last-minute changes in choreography and injuries [3] Group 1: Performance Highlights - The Chinese team performed routines themed around "Qin Terracotta Warriors" and "Wukong," achieving high scores and demonstrating exceptional skill [1] - Young athlete Xu Huiyan and twin sisters Lin Yanhang and Lin Yanjun showcased their talents with emotional and technically demanding performances [1][2] - The team made significant improvements in their routines, with one duo increasing their score by 22 points in the finals compared to the preliminaries [2] Group 2: Team Dynamics and Legacy - The coach emphasized the importance of teamwork and unity in executing complex routines, which is crucial for success in synchronized swimming [3] - The team’s success at the championships reflects a legacy of excellence, building on past achievements, including gold medals at the Paris Olympics [3] - The integration of new talent and mentorship from experienced athletes contributes to the ongoing development and success of the Chinese synchronized swimming team [3]
“送到的礼物包装比东西贵,这是好事啊!”
Hu Xiu· 2025-07-25 02:13
Core Insights - The article discusses the evolution of packaging culture in China, particularly focusing on the trend of using wooden boxes as a modern alternative to traditional cookie boxes, reflecting a shift in consumer behavior towards aesthetics and experience [3][21][51] Group 1: Market Trends - The wooden box packaging market in China is projected to reach $20.9 billion in 2024, with a year-on-year growth of 8.7% [16] - The demand for wooden boxes is expanding significantly, especially in the context of the "Guochao" (national trend) concept, which emphasizes cultural confidence and detail [13][21] Group 2: Cultural Significance - The rise of wooden box packaging is a response to changing consumer psychology, where packaging is now seen as an integral part of the consumption experience, influencing emotional connections with products [21][50] - The article draws parallels between the evolution of packaging in China and Japan, highlighting how Japan has embedded box culture into its daily life and aesthetics, making it a cultural symbol [24][26][32] Group 3: Design and Aesthetics - Many domestic designer brands in China are increasingly using wooden boxes for packaging, opting for minimalist designs that convey a sense of quality and align with modern branding strategies [18][21] - The use of wooden boxes is not just functional but also serves as a medium for expressing brand identity and cultural values, enhancing the overall consumer experience [21][50]
高端美妆在中国“犯难”,THE WHOO为何“常青”?
FBeauty未来迹· 2025-07-21 09:45
Core Viewpoint - The article highlights the impressive performance of THE WHOO, a high-end skincare brand, during the 2025 618 sales event, showcasing its market leadership and strategic initiatives that contribute to its growth in the competitive beauty industry [2][36]. Sales Performance - The total online sales for skincare reached 43.2 billion yuan during the 618 event, a year-on-year increase of 65.52% from 26.1 billion yuan in 2024. The fragrance and makeup category generated 14.3 billion yuan, up 57.14% from 9.1 billion yuan, leading to a combined growth of 63.35% [2][3]. - THE WHOO achieved a GMV of 3.94 billion yuan, ranking 9th among beauty brands on Douyin during the 618 period [4][10]. - On Kuaishou, THE WHOO ranked 3rd in skincare sales during the same period, maintaining its position among the top high-end skincare brands [6][10]. Brand Strategy - THE WHOO's success is attributed to its four strategic pillars: cultural marketing, technological empowerment, celebrity endorsements, and immersive offline experiences [12][36]. - Cultural marketing efforts include collaborations with traditional Chinese art forms, such as Dunhuang murals and Peking opera, enhancing the brand's cultural resonance and emotional connection with consumers [12][14][16]. - Technological advancements are evident in the launch of the weather-dan PRO series, which incorporates innovative ingredients aimed at addressing modern skincare concerns [17][19]. - The brand has optimized its celebrity endorsement strategy, featuring well-known figures like Li Xian and Kim Ji-won to broaden its appeal across different demographics [20][23]. Market Trends - The high-end beauty market in China has experienced a compound annual growth rate decline of 3% from 2021 to 2024, with a market size reduction from 257.8 billion yuan to 236.4 billion yuan [27][30]. - THE WHOO's approach to maintaining its market position involves a focus on scientific research and understanding consumer needs, particularly in the context of anti-aging trends [35][36]. Conclusion - THE WHOO's strong performance during the 618 sales event and its strategic initiatives reflect its commitment to leading the high-end skincare market in China. The brand's ability to adapt to market changes and consumer preferences positions it as a benchmark for international beauty brands [36].
虚实光影+3D投影……超多“黑科技”加持 这个暑期一起去看舞台剧!
Yang Shi Wang· 2025-07-17 22:34
Core Viewpoint - The integration of technology in performances, such as dance and children's theater, is attracting younger audiences to theaters, enhancing their viewing experience and engagement with the arts [1][2]. Group 1: Dance Performances - The dance drama "Peacock" has commenced its national tour in 2025, showcasing Eastern aesthetics through modern stage language and innovative technologies like 3D projection and a specially designed 2000-piece feather magnetic device [2]. - The artistic director Yang Liping emphasizes that the "Peacock" represents a natural life form and reflects Eastern people's understanding of beauty and life, symbolizing the changes of seasons [2]. Group 2: Children's Theater - The 14th China Children's Theater Festival featured 42 productions from 21 theater groups across four countries, totaling 185 performances, including the XR digital music children's drama "Dunhuang Nine-Colored Deer King," which tells a fantastical story of a boy's adventure in the Dunhuang mural world [2][4]. - The use of XR digital technology and artificial intelligence in children's theater breaks traditional stage limitations, creating immersive experiences that captivate young audiences [4]. Group 3: Cultural Integration and Accessibility - The festival also launched the "Excellent Productions 2025 Summer Tour 100+" initiative, providing affordable and public tickets to ensure quality cultural resources reach grassroots communities [4]. - The China Children's Art Theater is enhancing cultural tourism integration by organizing children's theater workshops and travel activities, allowing children to experience the charm of theater both on and off stage [5].
WEI蔚蓝之美江苏省首家品牌体验店落子南京 深耕东方美学新场景
Jing Ji Wang· 2025-07-15 09:43
Core Insights - Cultural tourism consumption has emerged as a new engine for urban economic growth, with WEI launching its second cultural experience store in Nanjing, following its first store in Shanghai [1][2] - The Nanjing store integrates the elegance of Jiangnan gardens with contemporary retail space, creating an immersive "modern new Chinese" shopping experience [1] - The Shanghai store has become a landmark for urban souvenir consumption, with an average daily foot traffic that continues to rise, and over 35% of visitors being foreign consumers [1] Group 1 - WEI's Nanjing store is designed to resonate with the city's cultural essence, combining traditional herbal skincare with local cultural characteristics [1][2] - The store features selected travel-sized products, limited edition gift boxes, and lifestyle products that align with cultural tourism consumption needs [2] - The brand aims to rejuvenate traditional aesthetics and promote Eastern skincare wisdom in new cultural tourism contexts, injecting vitality into Nanjing's cultural tourism consumption [2]
东方美学赋能 金牌家居“产品创新+AI赋能”双核驱动创新
Bei Jing Shang Bao· 2025-07-14 02:33
Core Insights - The article highlights the rising trend of "Guochao" (national tide) among the younger generation, reflecting an increased recognition of traditional culture and the integration of Tang and Song aesthetics into contemporary life [1][4] - Jinpai Home has launched the "Ultimate Oriental" whole-house customization series and the public beta of the Flyflow AI home design intelligent system 2.1, aiming to innovate and provide high-quality contemporary Oriental home living [1][5] Company Developments - Jinpai Home's president, Pan Xiaozhen, emphasized that the new product launch is a deep practice of the core value proposition of "precision craftsmanship, high aesthetics, and lifestyle" [4] - The company introduced three new styles: "Contemporary Oriental," "Tang Style Elegance," and "Song Style Aesthetics," drawing inspiration from the essence of Tang and Song aesthetics and incorporating traditional craftsmanship [5] Industry Trends - The home decoration market is undergoing significant changes, with consumers demanding higher standards for space layout, functionality, and design communication efficiency [5] - The rapid development of AI technology is redefining the boundaries and possibilities of home design, as evidenced by the upgrades in the Flyflow AI home design intelligent system [5][6] Technological Innovations - The Flyflow AI home design intelligent system 2.1 has undergone a significant upgrade, allowing users to generate personalized design plans and 3D space scenes through various input methods, enhancing communication efficiency among designers, salespeople, and users [6] - The system supports multi-modal interactions, including images, voice, and text, and intelligently optimizes design solutions based on ergonomic, scientific movement, and color aesthetics [6]
美心门荣膺“筑梦品牌”,宋韵新风引爆2025建博会首日
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-08 08:20
Core Viewpoint - The 2025 China (Guangzhou) International Building Decoration Expo has commenced, showcasing the significant presence of the brand Meixin Doors, which has received the "Dream Builder" title, highlighting its industry contributions and brand strength [1][2]. Group 1: Event Highlights - The expo opened on July 8, 2025, in Guangzhou, attracting over 1,000 professional visitors and partners to Meixin Doors' booth on the first day [1]. - Meixin Doors was awarded the "Dream Builder" title, recognizing its long-standing commitment to quality and innovation in the door industry [2][4]. Group 2: Brand Philosophy and Design - The exhibition theme "Mountain Water, True Heart, Song Style Rebirth" reflects Meixin Doors' brand philosophy, showcasing a blend of traditional aesthetics and modern design [6]. - The booth design features a tranquil color palette and flowing lines, embodying the essence of Eastern aesthetics and the philosophy of "Mountain Water, True Heart" [6]. Group 3: Product Innovation - Meixin Doors integrates advanced technology into its products, including smart entry doors with advanced recognition systems, eco-friendly materials for indoor doors, and soundproof doors utilizing effective noise reduction technology [8]. - The combination of traditional elegance and modern technology aims to enhance quality living environments [8]. Group 4: Market Response - The initial response from visitors has been overwhelmingly positive, with attendees praising the unique cultural essence and meticulous attention to detail in Meixin Doors' offerings [10]. - The strong interest from both consumers and distributors indicates a promising outlook for collaboration and market expansion during the ongoing expo [10].