食品饮料 分析师：刘冉 登记编码：S0730516010001 liuran@ccnew.com 021-50586281 线下增长遇波动，整体盈利改善 证券研究报告-中报点评 谨慎增持(维持) 市场数据(2025-08-27) | 收盘价(元) | 27.95 | | --- | --- | | 一年内最高/最低(元) | 29.76/16.04 | | 沪深 300 指数 | 4,386.13 | | 市净率(倍) | 6.39 | | 流通市值(亿元) | 202.01 | | 基础数据(2025-06-30) | | | 每股净资产(元) | 4.37 | | 每股经营现金流(元) | 0.47 | | --- | --- | | 毛利率(%) | 70.33 | | 净资产收益率_摊薄(%) | 8.17 | | 资产负债率(%) | 42.77 | | 总股本/流通股(万股) | 104,936.90/72,275.83 | | B 股/H 股(万股) | 0.00/0.00 | 个股相对沪深 300 指数表现 资料来源：中原证券研究所，聚源 -4% 9% 22% 36% 49% 62% 75% ...

2025 年 8 月 28 日 公司研究 预调酒业务仍承压，关注预调酒新品及威士忌表现 ——百润股份（002568.SZ）2024 年中报点评 增持（维持） 当前价：27.95 元 作者 分析师：陈彦彤 执业证书编号：S0930518070002 021-52523689 chenyt@ebscn.com 分析师：汪航宇 执业证书编号：S0930523070002 021-52523174 wanghangyu@ebscn.com 分析师：聂博雅 执业证书编号：S0930522030003 021-52523808 nieboya@ebscn.com | 市场数据 | | | --- | --- | | 总股本(亿股) | 10.49 | | 总市值(亿元)： | 293.30 | | 一年最低/最高(元)： | 15.23/31.38 | | 近 3 月换手率： | 67.95% | 股价相对走势 -10% 15% 40% 65% 89% 08/24 11/24 03/25 06/25 百润股份 沪深300 | 收益表现 | | | | | --- | --- | --- | --- | | % | 1M ...

东吴证券股份有限公司苏铖,郭晓东近期对百润股份（002568）进行研究并发布了研究报告《2025年中报 点评：预调酒主业延续调整，期待威士忌打开成长空间》，给予百润股份买入评级。 百润股份 投资要点 事件：百润股份25H1营收14.89亿元，同比-8.56%，归母净利润3.89亿元，同比-3.32%，扣非后归母净利润 3.56亿元，同比-9.04%；其中25Q2营收7.52亿元，同比-8.98%，归母净利润2.08亿元，同比-10.85%，扣非 后归母净利润1.78亿元，同比-22.61%。 预调酒延续调整节奏，威士忌逐步贡献增量。分产品来看，25H1酒类、食用香精营收分别为12.97亿元、 1.69亿元，分别同比-9.35%、-3.91%，预调酒方面，预计微醺受新品带动表现较好，清爽、强爽阶段性承 压；威士忌方面，3月推出"百利得"单一调和威士忌，6月推出"崃州"单一麦芽威士忌，逐步贡献增量；分 渠道来看，25H1线下渠道、数字零售渠道营收分别为13.11亿元、1.55亿元，分别同比-9.63%、-0.57%；分 区域来看，25H1华东、华南、华北、华西地区营收分别为5.34亿元、4.82亿元、2.31亿元 ...

证券研究报告 百润股份 (002568 CH) Q2 收入承压，期待威士忌业务表现 2025 年 8 月 27 日│中国内地 饮料 公司发布 2025 年半年报，25H1 总营收/归母净利/扣非净利 14.9/3.9/3.6 亿， 同比-8.6%/-3.3%/-9.0%；25Q2 总营收/归母净利/扣非净利 7.5/2.1/1.8 亿， 同比-9.0%/-10.9%/-22.6%。25Q2 公司仍以库存去化为主，收入同比延续承 压态势，微醺表现相对较好；近期公司前期布局的新品陆续上市，5 月底预调 酒新品轻享推出市场陆续打款发货，6 月推出果冻酒；崃州单一麦芽威士忌 6 月官宣铺货聚焦华南市场，威士忌产品顺利铺货。期待预调酒新品发布扩充 产品矩阵后稳步增长，关注威士忌铺货动销打造第二曲线。维持"买入"。 预调酒收入承压，加速开拓经销商 25H1 预调鸡尾酒/食用香精营收 13.0/1.7 亿，同比-9.4%/-3.9%，预调酒销 量/箱价同比-12.7%/+3.8%，我们预计 Q2 成熟大单品强爽/清爽同比销售承 压，微醺表现相对靠前，公司持续丰富口味/规格延长生命周期，持续推出 新品轻享和果冻酒，形成新增长 ...

Investment Rating - The industry rating is maintained as "Positive" [4] Core Views - The rotation between old and new consumption sectors continues, with leading brands in liquor and dairy products rebounding. The performance of mass-market products in Q2 shows divergence, with new consumption-related stocks experiencing rapid growth despite previous adjustments in performance expectations. Traditional channel reforms have impacted some stocks, leading to ongoing adjustments in performance [1][3][33] - The liquor sector is expected to have limited downside potential for leading companies, with high ROE, dividends, and cautious profit assumptions indicating a valuation floor. Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao [2][12] - New consumption trends are anticipated to continue, with potential for recovery in the second half of the year. Focus on low-priced or undervalued stocks with future catalysts, including Wei Long, Yili, and Wancheng Group [1][3][33] Summary by Sections Liquor Sector - The liquor sector remains at a low point, with a focus on potential policy catalysts and rebound opportunities. Leading brands with strong market positions are prioritized for investment. Recommended stocks include Guizhou Moutai, Wuliangye, and Shanxi Fenjiu [2][12] - Recent performance shows a positive trend, with Luzhou Laojiao, Yanghe, and Jiu Gui Jiu leading in gains, while Jinzhidao and Huangtai Jiuye faced declines [5][39] Mass-Market Products - The new consumption paradigm is reshaping the food and beverage investment landscape. Despite a recent pullback, the long-term trend remains positive, with clear opportunities for continued investment. Focus on stocks that align with new consumption trends, such as Wei Long, Yili, and Wancheng Group [3][33] - The mass-market sector has seen significant fluctuations, with stocks like Huangshi Group and Guoquan showing strong gains, while stocks like Ganyuan and Gu Ming faced notable declines [39][42] Performance Metrics - From July 14 to July 18, the Shanghai Composite Index rose by 1.09%, with non-dairy beverages and liquor sectors showing gains of 2.16% and 1.30%, respectively. Conversely, frozen foods and snacks experienced declines of 2.26% and 1.10% [39][40] - The valuation levels for the food and beverage industry have adjusted, with the liquor sector showing the highest valuation increase this week [43]

Summary of Baijiu Co. Conference Call Company Overview - Baijiu Co. originated from the flavor and fragrance industry and has focused on the pre-mixed cocktail channel since establishing its subsidiary, Baijiu Spirits, in 2003, accumulating over 20 years of experience [3] - The company has successfully cultivated popular products like "Mildly Intoxicated" and "Strong Refreshing" and has proactively launched its Laizhou distillery for whiskey production since 2021, marking the beginning of its second growth curve [3][4] Industry Insights Pre-Mixed Cocktail Market - The pre-mixed cocktail market in China has low penetration rates, increasing from 0.1% in 2008 to 0.7% in 2023, significantly lower than the U.S. (9%) and Japan (22%) [5] - The market has experienced various phases: an enlightenment period before the 21st century, rapid growth from 2013 to 2015, and a deep adjustment phase from 2015 to 2017 [5] - Factors driving market growth include the demand for personalization, diversification, and health-conscious drinking among young consumers, alongside precise marketing strategies by manufacturers [5][8] Whiskey Market - The Chinese whiskey market has seen rapid growth, with the overall scale increasing from 1.288 billion yuan in 2013 to 5.5 billion yuan in 2023, averaging a growth rate of 16% [9] - Despite the growth, whiskey penetration remains low, with over 70% of the market dominated by foreign brands [9] - Young consumers are increasingly seeking diverse drinking options, which may lead to a rise in domestic whiskey brands [9][10] Key Business Strategies Product Development - Baijiu Co. has undergone three product cycles in its pre-mixed cocktail business, achieving significant sales growth from 9 million cases to 25 million cases between 2018 and 2021 [6] - The company plans to focus on cultivating refreshing products and introducing new categories to drive revenue growth in 2025 [4][8] Marketing and Sales - The company has leveraged its marketing experience from the pre-mixed cocktail sector to promote its whiskey products, utilizing emotional marketing, pop-up events, and interactive promotions [4][14] - Baijiu Co. has established a comprehensive channel system primarily focused on offline retail, aligning well with whiskey consumption channels [4][12] Pricing and Product Specifications - In March 2025, Baijiu Co. launched two whiskey products priced around 100 yuan, targeting the mass market with various specifications to cater to different consumption scenarios [13] - The company has also introduced a range of new whiskey products, including a flavor blind box that quickly gained popularity among consumers [13] Future Outlook - For 2025, Baijiu Co. anticipates a recovery in its pre-mixed cocktail business, supported by new product launches and a focus on marketing strategies [16] - The whiskey business is expected to see steady growth as new products are rolled out and sales channels are expanded [16] - Long-term growth potential remains strong, with a focus on product matrix expansion and consumer engagement strategies [16]

Group 1 - The report emphasizes the reconstruction of investment paradigms in the food and beverage sector, driven by new consumption trends that focus on emotional value, health, and technological innovation [1][14][30] - The new consumption paradigm is characterized by a shift from traditional consumption frameworks to a model that prioritizes innovative supply and new demand creation through quality offerings [1][14][35] - The report identifies three main consumption trends: rational quality consumption, emotional value self-consumption, and technological iteration innovation [1][14][30] Group 2 - The analysis of sub-sectors indicates that traditional leaders in beer, dairy, and condiments should be evaluated through traditional consumption frameworks, while new consumption-driven sectors like snacks, tea drinks, and health products require a bottom-up approach to identify explosive changes [2][35] - In the snack sector, companies with category dividends and new channel expansions are expected to perform well, with projected revenue growth rates for various companies in Q2 2025 [4][36] - The soft drink sector shows differentiated performance across segments, with energy drinks and ready-to-drink tea expected to grow, while traditional segments face challenges [4][37] Group 3 - The dairy sector is anticipated to have stable revenue in Q2 2025, with a focus on profit elasticity once raw milk prices stabilize [4][38] - The tea drink market is experiencing high growth driven by the delivery battle, with key players like Mixue Group and Cha Bai Dao expected to thrive in the mid-price segment [4][41] - The health product sector is seeing a concentration in the B-end market, while the C-end market requires attention to high-growth single products [4][39] Group 4 - Investment recommendations include companies that align with new consumption trends, such as Wei Long, Yili, Wanchen Group, and others, indicating a focus on long-term growth opportunities despite short-term adjustments [6][35] - The report highlights the importance of supply chain optimization and product innovation for brands to remain competitive in the evolving retail landscape [30][33]

Investment Rating - The report assigns a "Buy" rating to the company, with a target price of 30.24 yuan for the next six months, indicating an expected price increase of over 15% compared to the market benchmark [5]. Core Insights - The company experienced a decline in revenue and net profit in 2024, with total revenue of 3.048 billion yuan, down 6.61% year-on-year, and a net profit of 719 million yuan, down 11.15% year-on-year. However, the first quarter of 2025 showed signs of recovery with revenue of 737 million yuan, down 8.11% year-on-year, but net profit increased by 7.03% to 181 million yuan [1][2]. - The pre-mixed cocktail segment faced challenges, with revenue of 2.677 billion yuan in 2024, a decrease of 7.17% year-on-year. Despite this, the gross margin improved by 2.42% due to product mix optimization and lower raw material costs. The edible flavoring business grew steadily, achieving revenue of 337 million yuan, up 6.30% year-on-year [2]. - The company is actively expanding its liquor business, launching new whiskey products and targeting a broader market. The whiskey segment is expected to exceed expectations, with projected revenues of 3.615 billion yuan in 2025, 4.148 billion yuan in 2026, and 4.792 billion yuan in 2027 [3]. Financial Summary - The company reported a total revenue of 3.048 billion yuan for 2024, with projections of 3.615 billion yuan for 2025, 4.148 billion yuan for 2026, and 4.792 billion yuan for 2027, indicating a recovery trajectory [4][10]. - The net profit for 2024 was 719 million yuan, with forecasts of 882 million yuan for 2025, 1.045 billion yuan for 2026, and 1.211 billion yuan for 2027, reflecting a positive growth outlook [4][10]. - The earnings per share (EPS) are projected to be 0.84 yuan in 2025, 1.00 yuan in 2026, and 1.15 yuan in 2027, with a price-to-earnings (P/E) ratio of 36 times for 2025 [4][10].

Summary of Conference Call Records Company and Industry Involved - **Companies**: 海天味业 (Haitian Flavoring & Food Co., Ltd.), 百润股份 (Bairun Co., Ltd.) - **Industry**: Food and Beverage, specifically focusing on sauces and alcoholic beverages Key Points and Arguments Inventory and Sales Performance - Haitian's sales may be underreported due to sales staff aiming to meet assessment targets, leading to actual inventory levels potentially exceeding reported figures by 0.5%, reaching 24.5% [1][2][3] - In Q2, Haitian aims for a 24% growth target, requiring an 11% increase compared to the previous year, which is challenging due to slower recovery in the dining market and reduced growth in residential channels [2][4] - Bairun's offline shipment in April dropped year-on-year, with major products like 强爽 (Qiangshuang) and 微醺 (Weixun) experiencing varying degrees of decline, increasing inventory pressure on distributors [1][16] Market Dynamics and Challenges - The salad dressing market underperformed in 2025 compared to 2024, lacking standout products and contributing less to overall sales [1][5] - The economic environment and declining prices of products like Rio have negatively impacted Bairun's sales volume and distributor profits, necessitating attention to market turning points and new product launches [1][6][22] - The overall growth in the dining sector was initially estimated at 5%, but actual growth in April was below 3%, with residential growth around 8-9%, both underperforming expectations [5] Strategic Adjustments - Haitian is increasing expenditure to combat fierce market competition, focusing on residential channels and supporting secondary network distributors to enhance market share [1][8] - Bairun is tightening sales expenses to maintain profit margins, with plans to increase spending if June sales do not meet expectations [1][41] Distributor Network and Support - Haitian categorizes distributors into primary and secondary networks, with secondary distributors focusing on new and niche products, receiving more support in terms of shipping, rebates, and promotional activities [9][10][11] - The secondary network comprises about 700 distributors, accounting for roughly 10% of the total, with a higher return on investment compared to primary distributors [12] Product Development and Market Trends - Potential high-growth products for 2025 include salad dressings, cooking wine, and vinegar, with expected growth rates of 30% for salad dressings and over 10% for vinegar [14] - The overall sales expenses for 2025 are projected to be controlled at levels similar to 2024, with adjustments based on actual sales performance [41][42] Competitive Landscape - The competitive environment has intensified, with new entrants and existing brands increasing their market presence, although overall industry demand remains weak [24] - The decline in channel profits is primarily concentrated in the 强爽 product line, while 微醺 and 清爽 products have shown relative stability [33] Future Outlook - The company anticipates a potential sales recovery around August 2025, contingent on new product launches and resolution of existing market issues [27] - Current market challenges include consumer downgrading, severe inventory accumulation among distributors, and credit limitations affecting overall channel profitability [28][29] Other Important but Overlooked Content - The company is actively managing inventory and addressing excess stock issues, although it has not allocated specific funds for these measures [29] - The overall inventory level is approximately 300 million boxes, with expectations to reach 500 million by year-end, indicating a need for improved inventory turnover [20][30] - The online sales performance for retail brands remains low, with less than 5% of sales coming from online channels, highlighting the challenges of competing with traditional retail [66][68]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is actively reducing inventory, and there are positive expectations for whisky recruitment [5][8] - The RTD (Ready-to-Drink) division is expected to return to high-quality development, focusing on optimizing marketing expenses [7] - The company's revenue for Q1 2025 was 737 million yuan, a decrease of 8.11% year-on-year, while the net profit attributable to the parent company was 181 million yuan, an increase of 7.03% [9] Financial Performance Summary - For 2024, the company reported total revenue of 3.048 billion yuan, a decrease of 6.61% year-on-year, and a net profit of 719 million yuan, down 11.15% [9] - In Q1 2025, the company achieved a gross margin of 69.7%, an increase of 1.3 percentage points year-on-year, with a notable reduction in sales expenses [9] - The company expects revenue growth of 12.7%, 13.8%, and 15.3% for the years 2025, 2026, and 2027, respectively, with net profit growth of 12.3%, 17.2%, and 17.9% for the same years [9][11] Product and Market Insights - The company is launching new whisky products, including "Bailide" blended whisky and the "Laizhou" single malt whisky series, with recruitment and distribution expected to catalyze growth in Q2 [8] - The revenue from the pre-mixed drinks and flavoring segments showed a decline of 7.17% and an increase of 6.30% year-on-year, respectively, with pre-mixed drinks accounting for 87.8% of total revenue [9]