缺乏天然冰雪资源的浙江，室内滑雪场是主流的冰雪运动场地。记者看到，冰雪世界分为滑雪区、冰雪 小镇和冰雕三部分。不少游客在滑雪之余，选择去小镇尝美食、在冰雕区拍照打卡。 "考虑到时间和费用，家门口是不少人'过雪瘾'的首选。"太湖龙之梦的工作人员说，本地及周边城市亲 子家庭是消费主力，随着冬季旅游旺季的到来，游客数量将进一步增长。 穿戴雪具、脚踩雪板，从雪坡上飞驰而下……时值冬日，地处南方的之江大地，"冰雪热"持续升温。 从冰雪运动的风生水起，到运动装备购销两旺，再到冰雪旅游动能奔涌……尽管缺乏天然的冰雪资源， 冰雪经济却正成为浙江冬日消费市场的新引擎。近日，记者深入实地探访，看冰雪浪潮如何在"浙"里升 温。 从"一季火"走向"四季热" 周末，湖州长兴的太湖龙之梦乐园冰雪世界里游人如织。滑雪、坐雪圈、打雪仗……2万余平方米的室 内滑雪场里，游客们玩得不亦乐乎。另一头，滑雪教练张时雨正指导着一群小朋友。 "我们园区日常有近30个教练，冬季高峰期将近80人，可还是不够用。"张时雨说，雪场上午9时30分开 园，晚上10时30分闭园，旺季最高峰日接待游客量超过1万人次，"有时忙得连午饭都顾不上吃"。 数据显示，浙江现有经 ...

Group 1 - The core viewpoint of the article highlights that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, indicating a strong growth trend in the ice and snow economy [1] - The number of ski resorts in China is expected to increase from 1,133 in 2018 to 2,678 by 2024, representing a growth rate of 136% [1] - The consumption amount at ski resorts is projected to reach 78.613 billion yuan during the 2024-2025 winter season, with a year-on-year increase of 27.97% in spending within two kilometers of ski resorts [1] Group 2 - Ice and snow sports are expanding beyond northern regions, with a 17,500 square meter ski resort in Ningbo attracting hundreds of visitors daily, 70% of whom come from the Yangtze River Delta [2] - Shenzhen has built the world's largest indoor ski center, allowing southern residents to enjoy snow activities regardless of the outdoor temperature [2] - Cities like Wuhan, Guangzhou, and Chengdu are introducing ice and snow parks in central business districts, offering various winter activities such as ice slides and snow camping [2] Group 3 - The "Ice and Snow + Research" initiative encourages students to participate in winter sports and cultural activities during school breaks, with discounts and free entry to ski resorts [3] - Harbin has launched a themed "ice and snow tourism train" to promote cultural experiences and interactions during travel, enhancing the appeal of northern landscapes [3] - The combination of "Ice and Snow + Entertainment" is becoming a trend, with destinations like Changbai Mountain and Zhangjiakou offering skiing during the day and hot springs at night [3] Group 4 - Unique hot spring accommodations are being developed to meet diverse tourist needs, with regions like Qinghai leveraging local resources for new winter experiences [4] - The article suggests that a new map of winter activities has been created, showcasing various innovative combinations for winter tourism [4]

每经记者｜程晓玲 每经编辑｜杨欢 据预测，今年我国冰雪产业规模将突破万亿元大关，没有人想要错过风口。日前，第二十七届哈尔滨冰雪大世界冰建工程正式启动，本届园区面积扩大至 120万平方米，成为历史上规模最大的一届。 不只有"尔滨"，黑龙江作为我国纬度最高、也是最早开发和运营冰雪产业的省份，我国第一个国际冰雪节、第一个滑雪旅游度假区、第一个"全民冰雪活动 日"、第一个冰雪旅游产业发展指数等都从这里起步，冰雪家底优势可谓得天独厚。 但即便是初代冰雪"一哥"，黑龙江也并非没有对手。就近来看，吉林正在不断深化自身"中国冰雪经济第一大省"的标签；内蒙古今年提出，统筹全区冰雪资 源，拓展文旅新赛道；还有新疆依托独特的粉雪资源，加速建设中国"冰雪第三极"，不少南方省份，也在通过发展室内滑雪场等开拓冰雪市场…… 一边是南北省份的踊跃入局，一边则是黑龙江的自我加压，本月初印发的《黑龙江省冬季冰雪旅游"百日行动"实施方案（2025—2026年）》划定目标，力争 实现接待游客数量、游客总花费同比分别增长10%、15%以上。此后公布的黑龙江"十五五"规划建议更提出，"力争数字经济、生物经济、冰雪经济、创意设 计四大产业总规模达到一万亿 ...

Core Insights - The opening of the Shenyang-Baihe High-Speed Railway has significantly boosted passenger transport, with a total of 986,600 passengers transported by November 19, 2025, enhancing tourism and regional economic development in Northeast China [1] Group 1: Ice and Snow Industry Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to surpass 1 trillion yuan by 2025 [2] - The number of ice and snow sports venues has increased from 1,133 in 2018 to an expected 2,678 by the end of 2024, reflecting a surge in public interest and participation in ice and snow sports [2] - The government has set clear targets for the ice and snow economy, aiming for a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [2] Group 2: Regional Development Strategies - Northern regions are innovating to enhance their ice and snow economy, with Heilongjiang focusing on upgrading products and integrating tourism services to create world-class destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities, with the Shenzhen Qianhai Ice and Snow World attracting over 5,000 visitors daily since its opening [5] - Wuhan is fostering a cultural experience model to connect northern and southern ice and snow economies, exemplified by the recent ice and snow exhibition [5] Group 3: Future Directions and Innovations - The future of China's ice and snow economy hinges on breaking physical and conceptual limitations, transitioning from seasonal offerings to year-round destinations [6] - There is a call for diverse innovations in the industry, such as developing outdoor sports and cultural events to extend the consumption cycle and enhance the overall experience [6] - The emphasis is on creating a seamless integration of ice and snow activities with urban lifestyles, promoting a "snow + entertainment + shopping" model in southern cities [5][6]

0:00 新雪季已全面"开板"！屏幕前的你，是不是也和我一样，被朋友圈里的滑雪美图刷屏了？总之，这个冬 天刚刚开始，消费很热，玩法很多，冰雪经济更是迈入黄金发展期。近期，在2025国际冬季运动博览会 主论坛上发布的《中国冰雪产业发展研究报告（2025）》显示，今年我国冰雪产业规模将突破万亿元大 关，达10053亿元。这一数字也意味着，冰雪经济正成为我国经济发展的新兴力量。 这一趋势在政策赋能与市场需求的双重驱动下愈发鲜明。也是在近日，吉林省长春市成功获得2027年第 33届世界大学生冬季运动会承办权，相信将为吉林冰雪经济的深化发展注入强劲动力。 如今，"冰雪+"多元业态加速融合，早已突破传统冰雪游玩的单一模式，主打一个沉浸式体验，冰雪运 动与冰雪文旅共同构筑起产业发展的两大主线。我特别关注到，今年吉林、新疆、河北等地的知名滑雪 场，普遍较去年提前半个月开启新雪季；同时，还有越来越多的"00"后"10"后"小孩哥""小孩姐"也加入 到滑雪运动中来。今年以来，包含儿童一对一私教、陪滑等服务的滑雪套餐热度增长显著。 从地域维度来看，冰雪产业的蓬勃发展更打破了地域局限。最直接的体现是，冰雪运动已不再是东北地 域的"专 ...

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan this year, indicating its emergence as a new driving force in the economy [1] - The successful bid for the 2027 Winter Universiade in Changchun is anticipated to provide a strong impetus for the development of the ice and snow economy in Jilin [1] - The integration of "ice and snow+" diverse business models is creating immersive experiences, combining ice and snow sports with cultural tourism as the two main lines of industry development [1] Regional Development - The growth of the ice and snow industry is breaking regional limitations, with ice sports becoming a nationwide consumption trend, as evidenced by over 70% of ice tourism product bookings coming from southern tourists [2] - The post-Winter Olympics era is witnessing a shift in ice and snow consumption from seasonal entertainment to a lifestyle enjoyed by the general public [2] - New policies aimed at enhancing the supply-demand match in consumer goods are expected to further stimulate the ice and snow economy, emphasizing the need for high-quality sports equipment and facilities [2] Industry Structure - Since the 14th Five-Year Plan, China's ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [3] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, leading to the creation of new products and enhancing user experiences [3] - The focus of ice and snow tourism is shifting from hardware competition to a comprehensive service upgrade, emphasizing the importance of customer experience and service quality [3]

Group 1 - The domestic ice and snow industry is experiencing a surge in popularity with the construction of the 27th Harbin Ice and Snow World starting on November 25, featuring 200,000 cubic meters of quality ice and a workforce of nearly 10,000 to create ice and snow landscapes over a 1.2 million square meter area [1] - Policy initiatives are driving the ice and snow industry, such as Liaoning Province's measures aiming for a 15% increase in tourist numbers and a 13% rise in tourism revenue during the 2025-2026 ice and snow season [1] - Southern provinces like Zhejiang are also actively promoting the ice and snow economy, encouraging localities to apply for national-level ski tourism resorts and develop the entire industry chain, including ice and snow equipment and apparel [1] Group 2 - Companies in the ice and snow industry are expanding their operations towards scale and high-end development, with technology firms like Fujian Snowman Group focusing on refrigeration solutions and equipment supply for various ice and snow facilities [2] - Cultural tourism enterprises are leveraging scenic resources to enhance ice and snow experiences, such as Zhejiang Xiangyuan Cultural Tourism Co., which is developing ice and snow tourism at its Hunan Mangshan Wuzhifeng scenic area [2] - Travel companies are entering the equipment sector, with Zhongxin Tourism Group announcing a new ski brand to diversify products and enhance the overall ice and snow tourism experience [3] Group 3 - The ice and snow industry is expected to grow significantly due to policy support and market demand, with a strong spillover effect on related sectors like tourism, transportation, and retail [3] - The industry chain structure includes upstream activities like equipment manufacturing and technology research, midstream operations such as snow and ice venue management, and downstream services including tourism and media [3] - The "ice and snow +" model is evolving, integrating with emerging fields like education, health, and esports, leading to new business formats such as indoor ski resorts and virtual skiing platforms [3]

Core Viewpoint - The integration of ice and snow sports with tourism and leisure activities is becoming a new regional recreational choice in the Yangtze River Delta, driven by the "North Ice South Exhibition, West Expansion East Advancement" strategy [1]. Group 1: Industry Growth - Numerous indoor ski resorts are emerging in the Yangtze River Delta, indicating a significant growth in the ice and snow sports industry [1]. - The ice and snow industry has transitioned from a niche market to a mainstream activity, attracting 500,000 visitors annually to the Binhu ice and snow venue, generating 180 million yuan in tourism consumption [5]. Group 2: Consumer Engagement - Indoor ski resorts in Wuxi are bustling with activity, featuring professional coaching teams and tiered ski slopes that allow beginners to quickly engage with ice and snow sports [3]. - Visitors express excitement about their experiences, highlighting the appeal of indoor skiing as a new leisure activity [3]. Group 3: Strategic Development - Wuxi's cultural and tourism departments are actively promoting the integration of "sports + tourism," positioning ice and snow projects as a vital supplement to seasonal consumption gaps [7]. - The popularization of ice and snow sports in southern regions reflects a resonance between consumer upgrades and industrial transformation, indicating a promising future for the ice and snow economy in the Yangtze River Delta [7].

Core Insights - The core viewpoint of the news is that China's ice and snow industry is experiencing rapid growth, with the industry scale expected to exceed 1 trillion yuan in 2025, marking it as a significant emerging force in the country's economic development [1][2]. Industry Growth - The scale of China's ice and snow industry has expanded from 270 billion yuan in 2015 to an estimated 980 billion yuan in 2024, with projections indicating it will reach 1,005.3 billion yuan in 2025 [2]. - The ice and snow industry is becoming an essential part of China's economic landscape, reflecting a robust growth trajectory [1]. Consumer Trends - The participation of residents in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan during the 2024-2025 winter season, representing a year-on-year growth of over 25% [3]. Impact on Surrounding Industries - The total consumption at ski resorts has reached 78.613 billion yuan, with a notable 27.97% increase in spending within a two-kilometer radius of ski resorts, significantly benefiting surrounding retail, transportation, and dining sectors [4].

Core Insights - The scale of China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 100.53 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product and service offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation [1] - New offerings include dedicated children's ski areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - The supply side needs to focus on improving the quality and quantity of ice and snow venue facilities and products [1] - Key recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks, and innovating product matrices using digital technology [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experience [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The ice and snow industry is evolving towards a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing with improved facilities in ski resorts, while "snow + culture" is gaining traction through ice sculptures and themed museums [2] - The "snow + wellness" trend combines snow sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to develop world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third polar" region for ice and snow, while southern regions are expanding through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policies and leveraging local competitive advantages [3]