第九届亚洲冬季运动会在哈尔滨成功举办，一场场精彩比赛不但点燃了冰雪运动的热情，也更好展示出 冰雪经济的发展前景。"冰天雪地也是金山银山"。中央经济工作会议提出积极发展冰雪经济；今年的 《政府工作报告》对积极发展冰雪运动和冰雪经济提出要求。冰雪经济不仅是我国消费升级的必然产 物，而且成为经济高质量发展的新动能。 冰雪经济是以冰雪资源为核心，融合旅游、运动、装备制造、文化创意等多元业态的综合经济体系。冰 雪经济具有产业链条长、导流效应大、社会效益高的特点，能够通过产业链延伸，激活装备制造、数字 服务等关联产业，在推动增长、调整结构、促进城乡融合等方面有效发挥作用。《中国冰雪产业发展研 究报告（2024）》显示，我国冰雪产业规模从2015年的2700亿元增长至2024年的9700亿元，预计2025年 将突破万亿元大关。各地的发展实践也体现出冰雪经济的广阔前景。在吉林省，2023年至2024年冰雪季 接待游客1.25亿人次，同比增长121％；旅游收入2419亿元，同比增长140％。在黑龙江省，2024年至 2025年冰雪季，亚布力滑雪旅游度假区接待游客121万人次，同比增长10%。南方地区一些省份也看到 了冰雪经济的 ...

Core Viewpoint - The fifth China International Consumer Products Expo is being held in Hainan from April 13 to 18, showcasing over 50 quality enterprises from Heilongjiang Province under the theme "Green Heilongjiang, Charming Ice and Snow, Shared Future" [1][6]. Group 1: Exhibition Highlights - Heilongjiang's exhibition area features a 200 square meter booth in Hall 8, showcasing "Black Soil Quality Products," intangible cultural heritage crafts, ice and snow tourism, and Sino-Russian specialty goods [1][3]. - The exhibition emphasizes four main themes: "Green, Ecological, Innovative, and Open," with specific sections for local products, cultural heritage, Sino-Russian trade, and the ice and snow economy [3][6]. Group 2: Activities and Engagement - During the expo, Heilongjiang will host the "Global Tour of Heilongjiang Good Products (Haikou Station)" for production and sales matching, along with a promotional meeting for the "Double Purchase and Double Sale" initiative [6]. - The expo has attracted over 4,100 brands from 71 countries and regions, including 65 Fortune 500 companies, marking an increase from the previous year [6]. Group 3: Economic Impact - The event serves as a significant platform for showcasing Heilongjiang's industrial upgrades and expanding international cooperation, aiming to present the province's diverse charm and create new opportunities for global business collaboration [6].

Group 1 - The core focus of the news is the government's initiative to boost consumption and investment efficiency through the "Special Action Plan for Stimulating Consumption," which outlines 30 specific measures across 8 areas to address consumer pain points [1][5][18] - The plan emphasizes the importance of new technologies and products in creating high-growth consumption sectors, highlighting the role of AI and innovative designs in enhancing consumer experiences and driving demand [3][5][7] - The "trade-in" policy aims to promote the replacement of old products with new, technologically upgraded items, thereby stimulating consumption in sectors like electronics and green appliances [3][5] Group 2 - The report indicates that over 41 million consumers have applied for subsidies for new digital products since the policy's implementation, showcasing the immediate impact of the government's measures [5] - The integration of various consumption sectors, such as culture, tourism, and sports, is identified as a key strategy to enhance consumer experiences and drive spending, with examples of successful initiatives in cities like Hangzhou [9][10] - The silver economy is highlighted as a significant growth area, with projections indicating that the market could reach 30 trillion yuan by 2035, driven by the increasing elderly population and their evolving consumption needs [12][14] Group 3 - The plan also addresses the need for service consumption to meet the growing demand, predicting that by the end of the 14th Five-Year Plan, service consumption will account for over 50% of total consumption [12][14] - The development of the ice and snow economy is noted, with the industry expected to grow from 270 billion yuan in 2015 to 970 billion yuan by 2024, indicating substantial potential for future growth [16] - The overall strategy aims to create a virtuous cycle between consumption and technological innovation, ultimately contributing to high-quality economic development [18]