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宜宾江安:文商旅融合消费季启幕 将持续至明年3月
Sou Hu Cai Jing· 2025-12-20 09:46
据悉,本次消费季将从12月持续至明年3月,以"1+4+15+N"为框架,包括一场启动仪式、四大主题篇章、十五场县城重点活动及 多项乡镇特色活动,涵盖音乐会、非遗集市、年货展销、民俗表演、全民健身等多种形式,同时配套发放百万消费券,全域联 动打造兼具烟火气与文化味的消费盛宴。 作为本次消费季活动核心承载地,江安县全新商业地标——成悦广场于同日开业。成悦广场总建筑面积约7万平方米,是当地目 前规模最大、业态最全的一站式商业综合体。该广场成功引进130余个品牌,其中超100个品牌为首次进入当地市场,涉及精品 零售、亲子娱乐、特色餐饮、院线影城等多元业态。 12月19日,宜宾市江安县2025年"悦享江安·暖冬迎新"文商旅融合消费季启幕。 江安成悦广场(江安县委宣传部供图) 今年以来,江安县已累计开展各类促销活动150余场,发放消费品以旧换新补贴及惠民消费券超1800万元,直接带动消费2.5亿 元。 江安县相关负责人表示,此次消费季活动,既是贯彻落实促消费部署的"江安行动",也是服务市民、惠及企业、推动发展的务 实之举。下一步,该县将通过一系列内容多样、形式丰富的促销及文旅体验活动,实现政府、企业、市民与社会各界的"大 ...
麦当劳涨价风波,巨无霸麦,乐鸡受影响,公司这样回应
Sou Hu Cai Jing· 2025-12-20 07:35
Core Viewpoint - McDonald's has implemented a price increase on select menu items, raising prices by 0.5 to 1 yuan, which reflects a broader trend of incremental price adjustments rather than isolated incidents [1][3][5] Group 1: Price Adjustments - The price increase affects various items including classic burgers and desserts, with the rationale being a commitment to providing high-quality meals and value options [1][3] - This is not the first price adjustment in recent times; previous changes included a shift in delivery fees and minor price hikes on breakfast items, indicating a trend towards regular price adjustments [5][8] - The company is utilizing promotional strategies, such as the "10 yuan eat burger" campaign, to maintain customer engagement while subtly increasing prices [3][8] Group 2: Financial Performance - In the third quarter, McDonald's reported revenues of $7.08 billion, a 3% year-over-year increase, and a net profit of $2.28 billion, up 2% from the previous year, indicating ongoing profitability despite growth pressures [5][7] - The company is facing challenges in balancing costs, supply chains, and channels, leading to price adjustments as a quick response mechanism [5][7] Group 3: Consumer Perception and Market Strategy - The frequent price changes may lead to consumer fatigue and a potential erosion of trust in the brand, as customers may feel manipulated by pricing strategies [7][8] - Competitors like KFC have employed low-price strategies, prompting McDonald's to respond with its own promotions to retain customer traffic [8] - The pricing strategy reflects a broader trend in the industry where companies are restructuring costs and fees, often leading to hidden charges that complicate the consumer experience [8][11]
蜜雪冰城进入美洲市场,美国首店冰淇淋售价仅1.19美元
Xin Lang Cai Jing· 2025-12-20 07:33
Core Viewpoint - The opening of the first U.S. store of Mixue Ice Cream and Tea in Hollywood, Los Angeles, marks a significant step in the company's global expansion strategy, offering a menu tailored to American consumer preferences while maintaining its classic offerings [1][4]. Group 1: Store Opening Details - The Hollywood store is located directly across from the Chinese Theatre on the Walk of Fame [1][4]. - The menu includes ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee, with various toppings and sweetness options available to cater to local tastes [1][4]. Group 2: Pricing Strategy - Signature ice cream is priced at $1.19, lemonade at $1.99, latte at $2.99, and pearl milk tea starting at $3.99, with an overall price range of $1.19 to $4.99, significantly lower than local competitors [3][6]. - The competitive pricing strategy is expected to attract local consumers, as evidenced by the high foot traffic on the opening day [3][6]. Group 3: Global Expansion - Since opening its first overseas store in Hanoi, Vietnam in 2018, Mixue has expanded to approximately 4,700 stores across 13 countries [3][6]. - In 2023, the company has actively pursued global expansion, entering the Japanese market in March, Kazakhstan in April, and signing a procurement deal worth 4 billion yuan with Brazil in May [3][6]. - Additional stores in the U.S. and other countries in the Americas, such as Brazil and Mexico, are currently in preparation [3][6].
蜜雪冰城洛杉矶店开业,招牌柠檬水售价1.99美元
Xin Lang Cai Jing· 2025-12-20 07:17
Core Viewpoint - The recent opening of Mixue Ice City in Los Angeles has generated significant attention on social media, particularly due to its low pricing strategy compared to domestic prices in China [1][2]. Pricing Comparison - In the Los Angeles store, the prices are as follows: signature ice cream at $1.19, fresh lemonade at $1.99, latte at $2.99, and pearl milk tea starting at $3.99 [1][2]. - In contrast, the prices in Beijing are: signature ice cream at 2 yuan, fresh lemonade at 4 yuan, latte at 7 yuan, and pearl milk tea starting at 6 yuan [1][2].
澳门举办多项活动庆祝特区成立26周年
Xin Hua She· 2025-12-20 05:54
为庆祝特区成立26周年及提振社区消费活力,特区政府联同澳门餐饮业联合商会、澳门工商联会,于20 日至22日推出"庆回归餐饮堂食优惠"。消费者在指定移动支付工具领取活动优惠券后,可在澳门超过 500家餐饮商户享受堂食7折消费优惠。 此外,由澳门基金会主办的"繁荣昌盛 和谐共融——澳门回归纪念摄影展"于12月4日至30日在澳门教科 文中心举行,通过影像见证澳门特区26年辉煌发展历程。市政署则于12月19日至明年1月4日在龙环葡韵 举办2025年冬季花卉展,并举办多场工作坊,与市民旅客共度节日。(记者齐菲 刘刚) 新华社澳门12月19日电 记者19日从澳门特区政府新闻局获悉,澳门一连举办多项活动与市民旅客共同 庆祝特区成立26周年。 特区政府将于12月20日上午8时在金莲花广场举行隆重的升旗仪式,9时30分在中国与葡语国家商贸合作 服务平台综合体举行庆祝澳门特区成立26周年招待酒会。 20日9时至14时,邮电局将在邮政总局集邮商店设置临时柜台,为居民提供加盖"澳门特别行政区成立二 十六周年纪念"纪念邮戳服务,届时还将出售有关纪念封。 ...
100%核销!西湖区与支付宝推消费券新模式带火商家生意
Feng Huang Wang Cai Jing· 2025-12-20 05:20
在黄龙广场商圈,星巴克里的周末氛围和工作日一般热闹。门店工作人员向记者介绍,这个周末迎来了 不少家庭客、休闲客,他们都用上了西湖消费券,不同场景都有适用的优惠,喝咖啡吃甜品可以享受 50、100元门槛的优惠,心仪的杯子也能享受满250-50的优惠。据悉,活动期间,该门店营业额同比提 升超50%。 作为促消费的首创实践,杭州西湖区"疯狂碰友日西湖首发季"交出亮眼成绩单:首期三天,21万市民参 与"即碰即用"消费券活动,核销率从同类消费券的56%升至100%,让政策红利真正落到内需上。记者 走访发现,这波创新的消费券"西湖模式",不仅仅是一次政策补贴促消费,更是一次实打实的促增长。 "3天核销消费券超1000笔,借着活动势头,我们冲到华东区转化率环比增长第一!"迪卡侬西溪银泰城 西区店运营经理王婕难掩兴奋。 她向记者介绍,活动前一周,门店借助支付宝定制海报、使用指南,在社群、朋友圈提前预热,广而告 之"本店可用消费券",已经吸引不少跨区消费者咨询;活动期间,支付宝以全天首页推荐和专属页面展 示实现多重曝光、碰一下设备语音播报联动门店引导,消费者结账"碰一下"即可自动抵扣,无需繁琐操 作。 "消费者方便、店员省心、 ...
莎莎、万宁相继撤退,港资餐饮利润下滑,实体门店该如何发展
Nan Fang Du Shi Bao· 2025-12-20 04:01
Core Viewpoint - Mannings, a drugstore chain, announced the closure of all its offline stores and online mall in mainland China, with the last operating day for physical stores set for January 15, 2026, and the online store ceasing operations on December 28, 2025 [1][3]. Group 1: Company Performance - Mannings entered the mainland China market in 2004 and has over 120 stores in the region, but has struggled to replicate its successful business model from Hong Kong due to regulatory constraints and market differences [3][12]. - The company’s brand image in mainland China is unclear, lacking the professional authority of a pharmacy and the trendy appeal of a modern retail store [3][12]. - Other Hong Kong brands, such as Sa Sa International, have also exited the mainland market, while Watsons continues to explore options despite a 3% revenue decline and a 53% drop in profit in the first half of the year [3][5]. Group 2: Market Environment - The retail landscape in mainland China has shifted dramatically, with local brands rising and e-commerce platforms like Alibaba and JD.com changing consumer shopping habits [12]. - Traditional Hong Kong retail brands, including Mannings, have struggled to adapt to the competitive environment, often relying on outdated operational models that do not resonate with local consumers [12]. - High operational costs, including rent and labor, have further pressured profit margins for these brands, as they often choose locations in prime areas with high rental costs [12]. Group 3: Industry Trends - The trend of closing physical stores is not isolated to Mannings; other brands like AEON and Taste are also reducing their presence in mainland China due to declining performance [6][12]. - The overall market for Hong Kong retail brands is challenging, with many facing significant revenue declines and increased competition from local and online retailers [10][12]. - Experts suggest that for Hong Kong retail brands to succeed in mainland China, they need to adopt strategies such as developing O2O models, optimizing product offerings, and focusing on core urban areas [12].
再见了,万宁!
首席商业评论· 2025-12-20 03:54
Core Viewpoint - Mannings, a Hong Kong-based health and beauty retail chain, has announced its complete withdrawal from the Chinese market, ceasing all offline and online operations by early 2026, which reflects a strategic decision influenced by its inability to adapt to the rapidly evolving consumer landscape in China [5][7][19]. Group 1: Company Withdrawal Announcement - Mannings will close its offline stores by January 15, 2026, and its online platforms, including its official mini-program, will cease operations by December 28, 2025 [5][6]. - The brand has struggled to establish a significant presence in the Chinese market, with over 120 stores but failing to penetrate beyond certain regions [7][9]. Group 2: Market Position and Competition - Mannings entered the Chinese market during a period of rapid retail growth but failed to capitalize on this opportunity, unlike its competitor Watsons, which aggressively expanded its store network [9][10]. - The brand's cautious and conservative approach hindered its ability to transition from a regional to a national brand, resulting in a lack of visibility among the broader consumer base [11][12]. Group 3: Consumer Behavior and Experience - The shift in consumer demographics, particularly among younger generations, has led to a disconnect between Mannings' traditional retail model and the expectations of modern consumers who prioritize experience and information transparency [13][14]. - The brand's in-store experience has been perceived as outdated, with younger consumers preferring brands that engage them through social media and experiential marketing [14][15]. Group 4: Strategic Misalignment - Mannings has not effectively adapted its product offerings to meet the evolving preferences of younger consumers, leading to a loss of market relevance [15][17]. - The company's supply chain and operational efficiency have lagged behind competitors, impacting its ability to respond to market changes and consumer demands [17][18]. Group 5: Parent Company Strategy - DFI Retail Group's decision to withdraw Mannings from the Chinese market reflects a broader strategic choice to focus on more promising business units, such as its successful restaurant and supermarket operations [19][21]. - The contrasting strategies of DFI's other brands, which have successfully adapted to local market demands, highlight the challenges Mannings faced in a competitive and rapidly changing retail environment [20][21].
广州越秀:26场次活动提振消费活力丨文明集市促消费系列活动
Nan Fang Nong Cun Bao· 2025-12-20 03:35
广州越秀:26场 次活动提振消费 活力丨文明集市 促消费系列活动 _南方+_南方 plus 2025年年末,越 秀区大力提振消 费,迎来一系列 暖冬消费活动。 12月,文明集市 促消费系列活动 在北京路商圈正 式开启,近百家 企业开展为期 10天的精品农产 品、文创产品的 州友谊开展冬季 感恩盛典,携手 知名IP,以"萌 马"喜迎丙午马 年,打造一座融 汇广州风情与吉 祥年味的喜庆乐 园,环东广场上 多个马年主题打 卡点位已就位, 活动期间还能与 真马合影,喂小 矮马或者收获骑 马体验。傍晚将 展示展销,广东 各地系列文化展 演,让本地市民 和各地游客一站 式体验广东消费 活动,激活年终 经济消费潜力。 广东优品购促消 费活动现已开 启,广东省在汽 车、家电、餐饮 等多个领域发放 消费券,越秀区 200多家餐饮企 业和30多家家 电、3C数码、汽 车企业参与,和 大家一起全力迎 新。越秀区更联 动各商业综合 体、商贸企业、 餐饮企业积极发 力,从"万千优 惠 粤购惠 民" 、 "百千风尚 粤韵焕新" 、 "百 县寻味 暖冬食 惠"等方向,举 办26场次融合商 旅文体健的促消 费活动,协同展 示"百千万工 程" ...
西湖消费券“即碰即用”出实效:迪卡侬西溪银泰城西区店转化率华东第一
Zhong Jin Zai Xian· 2025-12-20 03:27
作为促消费的首创实践,杭州西湖区"疯狂碰友日・西湖首发季"交出亮眼成绩单:首期三天,21 万市 民参与"即碰即用"消费券活动,核销率从同类消费券的56%升至100%,让政策红利真正落到内需上。 记者走访发现,这波创新的消费券"西湖模式",不仅仅是一次政策补贴促消费,更是一次实打实的促增 长。 在黄龙广场商圈,星巴克里的周末氛围和工作日一般热闹。门店工作人员向记者介绍,这个周末迎来了 不少家庭客、休闲客,他们都用上了西湖消费券,不同场景都有适用的优惠,喝咖啡吃甜品可以享受 50、100元门槛的优惠,心仪的杯子也能享受满250-50的优惠。据悉,活动期间,该门店营业额同比提 升超50%。 超盒算 NB 之江长九中心店同样受益。数据显示,活动期间门店营业额环比增长15%。"这次新消费券 满 30 减 6 适配日常采购,满 250 减 50 刺激家庭囤货,精准戳中了各类需求。" 门店店长铭珏介绍,不 少消费者因便捷优惠临时加购,带动了销售上涨。 本次西湖消费券的覆盖面,更是兼顾了市民生活的方方面面:包含区内餐饮、零售等超 3000 家商户、 6000 家门店,最低满 5 减 1,面馆、包子铺等日常小额消费场景全覆盖; ...