Investment Rating - The beauty and personal care industry is rated as "Recommended" [1] Core Insights - The overall market shows stable growth, with impressive performance in instant retail during the Double Eleven shopping festival, achieving a total e-commerce sales of 1,695 billion yuan, a year-on-year increase of 14.2% [2] - The beauty sector outperformed the overall e-commerce market, with skincare sales reaching 991 billion yuan and fragrance and makeup sales at 334 billion yuan, both showing double-digit growth [3] - Domestic brands are gaining strength, with notable performances from brands like Proya and Han Shu, while international luxury brands are also recovering [4][5] Summary by Sections Market Overview - The Double Eleven shopping festival saw a total e-commerce sales of 1,695 billion yuan, with a 14.2% year-on-year growth. Instant retail sales reached 67 billion yuan, marking a significant increase of 138.4% [2] Beauty Sector Performance - The beauty and skincare sales during Double Eleven reached 991 billion yuan, with fragrance and makeup sales at 334 billion yuan, both exceeding the overall market growth rate [3] Brand Analysis - On Tmall, domestic brands occupy five spots in the top 20 beauty brands, with Proya maintaining the top position. International brands like L'Oréal and Estée Lauder also showed improvements [4] - On Douyin, domestic brands hold five spots in the top 10 beauty brands, with Han Shu and Proya leading the rankings [5] Investment Recommendations - The report suggests focusing on brands with strong growth and performance certainty, such as MaoGeping and Marubi. Brands showing significant improvement include Shuiyang and Shanghai Jahwa, while companies with core technology and clear long-term trends like Juzibio are also recommended [6]

深圳商报·读创客户端首席记者 王海荣 在情绪价值成为新刚需、个性化解决方案备受追捧的当下，"颜值经济"正成为中国消费市场重要增长领 域之一。11月17日，毕马威对外发布《"颜"值经济新篇章：2025年中国美妆市场行业报告》（以下简称 《报告》），深度洞察中国美妆产业正在经历的深刻变革，从市场需求演变、品牌竞争格局、技术创 新、消费者洞察到资本动向，全面解析在理性消费与情感需求并存的时代，美妆行业如何实现从"量的 扩张"迈向"质的跃升"。 毕马威中国客户及业务发展主管合伙人江立勤指出，当前，"颜值经济"已成为中国消费市场中最具成长 性的板块之一，虽受宏观经济波动与消费理性化的双重影响，中国美妆市场展现出令人瞩目的发展韧 性。在政策与资本的双重助推下，美妆产业正步入集中度提升与模式重塑的关键阶段。 理性消费引导市场从流量驱动转向价值驱动 《报告》指出，2025年前三季度，社会消费品零售总额达到36.6万亿元，同比增长4.5%，而化妆品零售 额达3288亿元，同比增长3.9%，成为消费市场的稳定器之一。 消费者也不再盲目追随大牌与营销，而是更加关注产品成分、安全性与实际功效。《报告》显示， 58.8%的消费者将产品 ...

Group 1 - L'Oréal Group announced a minority stake investment in the Chinese skincare brand "LAN" through its Shanghai Meici Investment Co., marking its first investment in a local skincare brand [1] - "LAN" has achieved significant market success, ranking first in facial oil sales in China for two consecutive years (2023-2024), showcasing its innovative positioning in the market [1] - This investment reflects a strategic shift for international beauty giants from acquisition to strategic investment in the Chinese market, allowing for deeper collaboration with local brands while maintaining their independence [1][9] Group 2 - Meici Investment, established in 2022, aims to discover and nurture innovative forces in the Chinese beauty market, expanding its investment focus from fragrance to skincare technology [2] - The investment in "LAN" signifies a broader strategy to build an ecosystem in the beauty industry by focusing on brands with technological innovation and local market insights [2][7] - Previous investments by Meici include a high-end fragrance brand and a biotech company, indicating a clear investment logic centered on innovation and market understanding [4][7] Group 3 - The investment in "LAN" is part of a growing trend among international consumer giants to engage with the Chinese market through strategic investments rather than traditional acquisitions [10] - This shift is driven by changes in the Chinese market, including the rise of local brands and more mature consumer behavior, necessitating a deeper understanding and collaboration with local players [10][12] - Other international companies, like Unilever, are also adjusting their strategies in China, focusing on partnerships and acquisitions to enhance competitiveness and product offerings [12]

Core Insights - Yatsen E-commerce reported a revenue of 1 billion yuan for Q3 2025, marking a 47.5% increase year-on-year, achieving revenue growth for four consecutive quarters [1] - The color cosmetics segment grew by 25.2% year-on-year, while the skincare segment saw a significant increase of 83.2% to 491 million yuan [1] - R&D investment reached 39.76 million yuan in Q3, up 56.9% year-on-year, with R&D expense ratio increasing to 4% [1] - Since its IPO in 2020, Yatsen E-commerce has invested over 650 million yuan in R&D, maintaining an R&D expense ratio of over 3% for three consecutive years [1] - For Q4 2025, total revenue is expected to be between 1.32 billion and 1.49 billion yuan, representing a year-on-year growth of approximately 15% to 30% [1]

Core Insights - The 2025 Double Eleven (Double 11) event concluded with a total transaction volume of 1.695 trillion yuan, marking a year-on-year growth of 14.2% [1][3] - The event has shifted from a "single explosive promotion mechanism" to a "long-cycle comprehensive operation" model, emphasizing the importance of omnichannel operational capabilities [1][3] Sales Performance - The personal care and beauty category accounted for 8.2% of the total sales, approximately 138.99 billion yuan, with skincare products leading the category with sales of 99.1 billion yuan [1][3][9] - Daily GMV growth for the beauty category reached 11.65% year-on-year, with strong performance in fragrance and makeup categories, both exceeding 13% growth [9] Market Dynamics - The competition landscape shows a mix of stability and change, with top brands maintaining their positions while new entrants like 修丽可 and 赫莲娜 are rising in rankings [9][11] - Tmall's beauty rankings are dominated by international brands, while Douyin showcases a strong presence of domestic brands, indicating a divergence in channel strategies [13][11] Consumer Behavior - The trend indicates a shift from functional consumption to a dual-track model of "self-pleasure and long-term care," highlighting resilience in consumer demand [9] - The event's extended duration has led to a change in consumer decision-making, with pre-sale periods becoming critical for sales outcomes [24][25] AI Integration - AI has become integral in enhancing consumer shopping experiences and optimizing merchant operations, with platforms like Tmall and JD integrating AI tools for personalized recommendations and operational efficiency [27][31][34] - The use of AI in marketing and customer service has significantly reduced operational burdens for merchants, allowing for more efficient resource allocation [34][40] Strategic Shifts - The Double 11 event has evolved into a cultural consumption festival, reflecting broader trends in e-commerce where platforms are focusing on differentiated strategies rather than homogeneous competition [41][42] - User engagement strategies are shifting from transactional relationships to long-term asset accumulation, with brands leveraging membership tools to enhance customer loyalty [44][45]

Core Viewpoint - The stock of Giant Bio (02367) has experienced a significant decline, dropping over 5% during trading, with a current price of HKD 37.62 and a trading volume of HKD 285 million [1] Group 1: Market Performance - As of the latest report, Giant Bio's stock is down 4.42% [1] - The company's main product, 可复美, has seen a drop in its ranking on Tmall's beauty list, falling from 5th place in 2023 to 20th place in the current year [1] - On Douyin, 可复美 has continuously fallen out of the top 20 since June of this year [1] Group 2: Sales and Revenue Trends - According to Citigroup's previous research, the promotional strategy for Giant Bio's products has become more stringent, leading to decreased price attractiveness [1] - Data from 蝉妈妈 indicates that from October 9 to 16, 可复美's Gross Merchandise Volume (GMV) on Douyin was between HKD 50 million to 75 million, a significant decline from over HKD 100 million during the same period last year [1]

今天分享的是：欧莱雅2025年半年品牌营销综合分析-数说故事 报告共计：24页 欧莱雅2025年半年社媒营销综合总结 作为全球美妆行业领导者，欧莱雅凭借百年品牌积淀与"美的普及化"核心战略，覆盖低中高端多元市场，近半年通过精准的社 媒营销策略，强化了"自信、专业、多元、赋能女性"的品牌形象，依托"我值得拥有"的核心理念深化了与消费者的情感连接。 近半年来，欧莱雅社媒声量与互动量呈现显著波动，8月和10月为声量高峰，分别由肖战代言欧莱雅PRO、双十一预热及徐明浩 推广新品驱动；互动量高峰则出现在6月、8月和10月，对应抖音KOL种草"黑胖子气垫"、"胶原小蜜罐"推广等活动，7月为营销 淡季。 品牌构建了多平台差异化协同矩阵：微博作为品牌宣发主阵地，凭借明星效应占据93.0%声量；抖音以3.3%的声量贡献57.6%的 互动量，成为高效种草核心；种草平台侧重深度测评，微信公众号聚焦企业形象与社会责任传播。PGC内容虽声量占比低，却 在各平台贡献了70%以上的互动量，凸显高质量内容的关键作用。 核心营销事件成效显著：肖战代言欧莱雅PRO瞬顺摇摇油，官宣当日声量增长近50倍，互动量激增650倍，实现品牌与新品的双 重破 ...

Core Viewpoint - The Japanese stock market experienced significant declines in tourism-related stocks following a travel advisory from China's Ministry of Culture and Tourism, recommending Chinese tourists avoid traveling to Japan due to safety concerns stemming from recent political tensions [1][2]. Group 1: Stock Market Impact - Multiple tourism-related stocks in Japan saw substantial drops, with Shiseido, a major beauty company reliant on Chinese consumers, falling by 11% [1]. - The parent company of Mitsukoshi and Isetan department stores, Mitsukoshi Isetan Holdings, experienced a decline of over 10% [1]. - Oriental Land Company, the operator of Tokyo Disneyland, saw its stock decrease by 4.74%, while All Nippon Airways (ANA) dropped by 3.48% [1]. - Other companies in the railway, retail, and hotel sectors, such as Hankyu Hanshin Holdings, also faced declines exceeding 2% [1]. Group 2: Tourism Statistics - Preliminary data from the Japan National Tourism Organization indicates that nearly one-fifth of international visitors to Japan in 2024 are expected to come from China, amounting to approximately 7 million people [1]. Group 3: Government Advisories - On November 14, the Chinese Ministry of Foreign Affairs issued a travel advisory highlighting risks for Chinese citizens in Japan due to provocative remarks from Japanese leaders regarding Taiwan, further advising against travel to Japan [1][2]. - The Chinese Ministry of Education also released a warning regarding studying in Japan, suggesting that citizens carefully plan their study arrangements [2].

Core Viewpoint - The stock price of Giant Bio (02367) has experienced a decline of over 5%, currently trading at 37.62 HKD, with a transaction volume of 285 million HKD, indicating market concerns regarding its performance in the beauty sector [1] Group 1: Company Performance - According to data from Qingyan, the ranking of Kefu Beauty in Tmall's beauty promotion list has dropped from 5th place in 2023 to 20th place in 2025 [1] - Kefu Beauty, which previously ranked in the top 20 on Douyin's beauty list, has fallen out of the top 20 since June of this year [1] Group 2: Market Trends - Citigroup's previous research report indicated that the promotional strategy for Giant Bio's main products in Li Jiaqi's live streaming sessions has become more stringent, leading to a decrease in price attractiveness [1] - Data from Chanmama further supports this trend, showing that Kefu Beauty's GMV on Douyin from October 9 to 16 was between 50 million to 75 million HKD, a significant decline from over 100 million HKD in the same period last year [1]

Core Viewpoint - The company, Mao Ge Ping, has proposed a restricted stock incentive plan aimed at enhancing its long-term incentive mechanism and aligning the interests of shareholders, the company, and management to promote sustainable development [1] Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 2.59 billion yuan, a year-on-year increase of 31.3%, and a net profit attributable to shareholders of 670 million yuan, up 36.1% year-on-year [1] - For the third quarter of 2025, sales on various platforms showed significant growth, with Taobao, Douyin, and JD platforms reporting year-on-year increases of 25.4%, 55.6%, and 45.7% respectively [1] Group 2: Sales Performance During Promotions - In October, during the "Double Eleven" promotional period, sales on Taobao, Douyin, and JD platforms grew by 60.5%, 39.8%, and 22.3% year-on-year [2] - The brand entered the top 20 in the beauty category on Tmall for the first time, ranking 20th, and secured the 1st position in the domestic makeup category on JD [2] - Several key products performed exceptionally well, with annual sales exceeding 200,000 for the Xiaojin Fan powder and over 100,000 for the Caviar Cushion Foundation and Caviar Mask [2] Group 3: Strategic Positioning and Future Outlook - The company is reinforcing its high-end beauty positioning, with strong growth in main categories and channels [2] - The product range is expanding into fragrances, with new series launched to enhance the product matrix [2] - The company maintains profit forecasts for 2025-2027, projecting net profits of 1.21 billion, 1.58 billion, and 2.04 billion yuan, with corresponding EPS of 2.46, 3.22, and 4.16 yuan, and a "buy" rating is upheld [3]