Group 1: Pet Economy - The pet economy continues to show high growth, with over 400 pet brands achieving sales growth of over 100% year-on-year during the "618" shopping festival [1] - The number of pet transaction users increased by 32% year-on-year, while new pet owners grew by 39% [1] - Top brands in various pet food categories include Royal Canin and Maffidi for cat and dog dry food, and Maffidi and Zeal for cat and dog snacks/wet food [1] Group 2: Pig Prices - The average price of external three yuan pigs rose to 14.22 yuan/kg, a week-on-week increase of 1.43% [2] - The average price of piglets decreased to 31.85 yuan/kg, down 3.16% week-on-week [2] - The average weight of market pigs decreased slightly to 128.28 kg, while the inventory rate of frozen products increased to 14.04% [2] Group 3: Grain Prices - Prices for corn, soybean meal, and wheat have increased, with corn averaging 2417.06 yuan/ton (up 0.47%), soybean meal at 3015.14 yuan/ton (up 1.59%), and wheat at 2441.67 yuan/ton (up 0.46%) [3] - Weather conditions and trade dynamics are influencing corn prices, while soybean meal prices are affected by supply concerns from the U.S. and geopolitical tensions [3] Group 4: Investment Recommendations - The pig farming sector is expected to enter a long-term profit growth phase after inventory reduction, with recommended companies including Juxing Agriculture, Shennong Group, and Muyuan Foods [4] - The post-cycle sector is seeing a recovery in feed and veterinary demand, with companies like Haida Group and Ruipu Biotech recommended [4] - The planting chain is showing positive fundamentals with rising grain prices, suggesting investment opportunities in companies like Suqian Agricultural Development and Beidahuang [4] - The pet food industry is in a growth phase, with increasing recognition of domestic brands and recommended companies including Guibao Pet and Zhongchong Co. [4]

2025 年 6 月 22 日 行业研究 "618"战报出炉，宠物消费同比高增 ——光大证券农林牧渔行业周报（20250616-20250622） 要点 25 年"618"结束，宠物经济持续兑现高景气。根据京东"618"战报，超 400 个宠物品牌商家销售额同比增长超 100%，宠物成交用户同比增长 32%、 新晋养宠用户同比增长 39%。宠食方面，基于各品牌销售额表现，各宠食品类 排名如下：（1）猫干粮 TOP10：皇家、麦富迪、网易严选、渴望、蓝氏、天 然百利、爱肯拿、弗列加特、诚实一口、冠能；（2）狗干粮 TOP10：皇家、 麦富迪、伯纳天纯、疯狂小狗、爱肯拿、渴望、网易严选、蓝氏、冠能、凯锐 思；（3）猫零食/湿粮 TOP5：麦富迪、蓝氏、顽皮、弗列加特、网易严选； （4）狗零食/湿粮 TOP5：麦富迪、爵宴、疯狂小狗、ZEAL、顽皮。 本周猪价上涨。根据博亚和讯，6 月 20 日全国外三元生猪均价为 14.22 元 /kg，周环比上涨 1.43%，15 公斤仔猪均价 31.85 元/公斤，周环比下跌 3.16%。根据涌益咨询数据，本周商品猪出栏均重为 128.28kg，周环比下跌 0.54kg，全国 ...

Group 1: Core Insights - The report outlines a strong innovation vitality in China's consumer market by 2025, highlighting five emerging economic sectors that are reshaping lifestyles [1] - The transformation in consumer behavior is driven by technological innovation and evolving demands, leading to a shift from product purchasing to experiential consumption [7] Group 2: Pet Economy - The pet market in China is projected to reach $47.4 billion by 2024, with a compound annual growth rate of approximately 20.9% from 2019 to 2024 [2] - The pet food market is expected to reach $12.9 billion, with a significant trend towards premium products, as over 40% of monthly spending is below $68 [2][21] - The rise of pet ownership in lower-tier cities is noted, while stricter regulations in tier-1 cities have led to a slight decline in pet ownership there [2][19] Group 3: Green Economy - 50% of consumers prioritize sustainable products, with 39% influenced by brands' environmental initiatives [3] - The penetration rate of new energy vehicles has reached 31.6%, indicating a shift towards low-carbon lifestyles [3] - Companies are adopting new business models, with over 80% of the express delivery industry using green packaging [3] Group 4: Sports and Health - The sports market is rebounding, with a notable increase in orders for sports facilities on platforms like Douyin, growing over 68% [4] - The penetration rate of wearable fitness devices has reached 62%, with an average daily usage time of over 45 minutes for fitness apps [4] - The number of participants in urban marathons has increased by 25% annually, reflecting a growing trend in fitness and health management [4] Group 5: Smart Home - The penetration rate of smart home devices exceeds 60% in first-tier cities, with smart appliances expected to account for 50% of the overall home appliance market by 2024 [5] - The popularity of cleaning appliances like robotic vacuums has reached 37.3%, driven by the demand for convenience [5] - Smart home systems are evolving from luxury items to mainstream products, with over 30% of newly renovated homes incorporating interconnected devices [5] Group 6: Personal Finance - 58% of respondents expect annual investment returns below 5%, indicating a conservative approach to personal finance [6] - The proportion of short-term fixed-income products in bank wealth management exceeds 60%, with a 35% increase in money market fund subscriptions [6] - The use of mobile banking for investment has surpassed 80%, reflecting a shift towards digital financial management [6]

证券研究报告 | 行业周报 gszqdatemark 2025 06 22 年 月 日 农林牧渔 618 京东宠物战报发布，行业热度不减 本周热点：618 京东宠物全周期战报发布，400 个商家成交额翻倍，国 产品牌持续提升。6 月 19 日，京东宠物发布了 618 年中大促全周期终极 战报，统计时间为 5/13-6/18（去年大促为 5/20-6/18）。 数据显示，1）在用户层面，618 期间京东宠物 400 个商家成交额翻倍， 成交用户同比增长 32%、新晋养宠用户同比增长 39%、PLUS 用户同 比增长 35%。2）在品牌方面，犬猫宠物干粮皇家双榜第一，犬猫宠物 零食麦富迪双榜单第一；其中猫干粮 TOP10 分别是：皇家、麦富迪（上 升 2 位）、网易严选、渴望（新入榜单）、蓝氏、天然百利、爱肯拿、弗 列加特（新入榜单）、诚实一口（新入榜单）、冠能。狗干粮 TOP10： 皇家（上升 2 位）、麦富迪（持平）、伯纳天纯、疯狂小狗、爱肯拿（上 升 4 位）、渴望、网易严选、蓝氏（新入榜单）、冠能、凯锐思；猫零食 /湿粮 TOP5：麦富迪（上升 1 位）、蓝氏（上升 6 位）、顽皮（上升 1 位）、弗列加 ...

（原标题：千亿宠物诊疗市场遭遇看病贵 宠物险理赔控费如何破局） 不少民众在给宠物治疗时发现，不同宠物医院对同一个症状开出的治疗费用大相径庭，甚至有些宠物医 院的治疗费用价差达到千元，让他们感觉"宠物治疗费用像是在开盲盒"。 这背后，是宠物治疗正遭遇一系列"看病贵"、"收费标准不统一"、"误诊多"、"过度诊疗频繁"等问题， 也给正在兴起的宠物险构成巨大的理赔控费压力。 数据显示，去年国内城镇宠物猫犬数量突破1.2亿只，相关宠物经济市场规模达到约3000亿元。其中， 25%与宠物医疗相关。与此对应的是，宠物医疗产业规模复合增长率超过20%，单只宠物年均医疗支出 持续提升。 这也带动宠物险规模水涨船高。 张艺琦告诉记者，预计2025年宠物险规模将达到约32亿元，在保渗透率也随之上升至逾5%。 但是，如何让宠物险迈过盈亏平衡点，正成为众多保险公司相当头疼的挑战。 蚂蚁保宠物险运营负责人张艺琦向记者透露，当前由诊疗不规范与欺诈挤占所带来的赔付成本超过 20%，由此带来一系列恶性循环，一是宠物险赔付率高企，部分渠道与保险公司亏损；二是保险公司不 得不抬高保费与阻碍宠物险保障力提升而"维持"宠物险业务运营，无形间挤压广大投 ...

Group 1 - The 618 shopping festival concluded with over 1,700 participating brands, with domestic products accounting for half and contributing nearly 60% of total sales [2] - The consumption market is shifting from "essential stockpiling" to "quality self-satisfaction," with significant growth in fashion and pet categories, both exceeding 25% [2] - Nearly 900,000 ice cream units were sold during the event, with popular brands including Yili, Haagen-Dazs, and others, highlighting consumer demand for diverse flavors [2] Group 2 - The "national subsidy" policy has driven young consumers to purchase tech products that combine design and emotional value, with items like GoPRO cameras and Leica instant cameras gaining popularity [3] - Pet product sales saw a strong increase, with a year-on-year growth of over 25%, and domestic brands dominating the top 10 sales list [3] - Essential pet food remains the primary driver, accounting for 92% of total pet product sales, while smart pet products are emerging as a new growth point [3]

实则不然。即便都是动物，猫狗与鸡鸭、伴侣动物与普通动物的区别都很大。前一组对比很好理解，以 往的动物科学的主要研究对象是猪、鸡、牛、羊等家畜，与猫、狗之间存在显著的生物学特征和饲养目 的的差异，进而也分化出不同的课程设计体系。后一组对比可以从生存环境和饲养焦点两方面理解。伴 侣动物一般养在室内，比如家猫，由于活动空间有限、运动量小、食物来源单一，因此在饲料配方上需 要做好蛋白质、脂肪及其他营养元素的配比，否则可能导致疾病或营养失衡。而宠物主饲养伴侣动物的 目的也聚焦于情感陪伴，因此不像以往农家养狗看院、养猫抓鼠一般随意，而是对宠物的健康、行为有 更高要求。 中国农大对该专业的课程设置覆盖了伴侣动物品种培育、营养代谢、饲料加工、繁殖生理、福利与行为 等，兼顾了市场需求与学科专业性，毕业生除了可以前往高校、科研院所就职，更可在宠粮生产加工企 业、宠物繁育公司从事科研、技术咨询等方面工作。 研究宠物也能拿学位了！中国农业大学将从今年开始招收"动物科学（伴侣动物）"专业方向的本科学 生，毕业生将被授予"农学学士学位"，今年计划招生50人。 国内的宠物经济可以说是蒸蒸日上，根据《2025年中国宠物行业白皮书》，2024 ...

大消费板块的复苏 今年上半年，从传统大消费板块的强势反弹到新零售板块的崛起，从政策端的密集发力到外资的疯狂涌 入，消费板块逐渐成为资本市场的"宠儿"。这背后不仅是中国经济复苏的信号，更是一场关于策红利与 产业转型的宏大叙事。近期，河南、福建、广东等地接连发布提振消费专项行动实施方案，出台了稳定 就业、促进增收、发放消费券、鼓励带薪休假等举措，更大力度惠民生、促消费、做强国内大循环。政 策协同做大消费"蛋糕"的基本态势已经初步形成。 2024年，消费板块曾经历漫长的调整期。以白酒行业为例，龙头股的滚动市盈率一度跌至近5年的低 谷，市场对消费股的悲观情绪达到极致。然而，随着2025年经济数据的回暖，消费企业的盈利预期悄然 逆转。 今年3月印发的《提振消费专项行动方案》提出，运用财政补贴、贷款贴息等政策工具，突出重点、精 准施策，将促消费同惠民生、补短板结合起来，扩大消费需求，提升消费能力，更好发挥消费在畅通国 民经济循环、拉动经济增长中的积极作用。全国各地也纷纷出台刺激消费的政策，整个消费产业在政策 利好的驱动下，在资本市场走出了一波牛市。 上海和贵州近期发布的提振消费专项行动方案都提到，要加大政府投资对教育医疗 ...

Core Insights - The pet consumption market is becoming a significant pillar for Chinese companies going global, with pet product sales during the "618" shopping festival showing that cat product sales are twice that of dog products [1] - The global pet market is projected to exceed $300 billion by 2025 and reach $500 billion by 2030, with China transitioning from a manufacturing hub to a brand-exporting nation [1][3] - Chinese pet food exports have shown robust growth, with a 16.17% increase in quantity and a 6.06% increase in value in the first four months of 2025 compared to the previous year [3] Industry Trends - Over 30,000 pet businesses participated in cross-border sales during the "618" event, with over 1,000 businesses seeing their sales double year-on-year [1] - The demand for smart pet products and eco-friendly toys is driving innovation and growth in the pet industry, with leading companies expanding their overseas operations [1][3] - The consensus in the pet industry is that companies must expand internationally to tap into the more mature overseas markets [2] Company Performance - Zhongchong Co., a leading player in the pet economy, has seen its stock price increase by nearly 66% this year, with revenue growing from 648 million yuan to 4.465 billion yuan from 2015 to 2024, representing a 589.04% increase [4] - In Q1 2025, Zhongchong Co. reported a revenue of 1.101 billion yuan, a 25.41% year-on-year increase, and a net profit of 91 million yuan, a 62.13% increase [4] - The company has established production facilities in multiple countries, including the U.S., Canada, and Thailand, to enhance its overseas capacity and mitigate risks [3]

转自：壹点智库 INC指数全称是"网络传播影响力指数"，是数字化时代品牌传播效果量化评价体系。山东上市公司的INC指数评价维度包括传 播广度、传播热度、网络关注度、官网呈现度。INC指数的理论极限值为1000，各维度指标根据分值大小，由低到高分为5 级。 行业整体水平分析 2025年5月份，山东上市公司的品牌传播效果整体表现如何？日前，壹点智库Brand-C品牌数字实验室对山东上市公司的品牌 传播效果进行了大数据测评，发布了5月份山东上市公司网络传播影响力指数（简称"INC指数"）。数据显示，该月份310家 山东上市公司的INC指数平均值为571.0，与4月相比传播影响力均值下降3.06%。全部品牌INC指数排名上涨最多的是山东墨 龙石油机械股份有限公司，上涨184名；下降最多的是烟台中宠食品股份有限公司，下降181名。位居排行榜前十的分别是青 岛啤酒股份有限公司、东阿阿胶股份有限公司、海尔智家股份有限公司、史丹利农业集团股份有限公司、中国重汽集团济南 卡车股份有限公司、山东高速股份有限公司、澳柯玛股份有限公司、家家悦集团股份有限公司、华熙生物科技股份有限公 司、青岛港国际股份有限公司，其中排名上涨最多的是家 ...