央视网消息：互联网时代，很多人都会在社交平台分享自己的生活。然而，这样的日常分享竟被恶意盗用，个人信息被用来伪造身份与他人网 恋。近日，云南文山的任女士就遇到了这样的糟心事：她的照片、视频被安徽黄山一女子盗用长达数年。这究竟是怎么回事呢？ 生活轨迹被截取盗用 构建高度相似的"她" 今年8月，一位网友通过抖音找到任女士，称有人冒用她的身份与自己的丈夫网恋5年，导致婚姻破裂、痛苦多年。起初，任女士以为是新型诈 骗——毕竟这样的事听起来太过离奇。但当对方发来大量截图，其中不仅有她10年前上大学时的照片，还有她当下微信、抖音里的个人内容 时，她才震惊地意识到，自己的身份确实被冒用了。 任女士调查发现，冒用者李某玲是她十多年前做代购时加的微信好友。任女士从事健身行业，考取了多本专业证书，李某玲便把证书上的名字 P图改成自己的；任女士的个人简介、生活轨迹也被李某玲截取、盗用。任女士的生活就这样被李某玲"复制粘贴"到另一个账号上，构建出一 个虚假却又高度相似的"她"。 任女士：全是1:1还原，只是名字没用我的，她给我的分身起了一个名字叫"程懿"，我朋友圈的照片，不仅是我自己，我的朋友、我妈妈、我 的小狗，她全部都偷，而且还 ...

不办卡不推销，"酷"出全国二百多家门店，这家健身房就是超级猩猩。 在过去几年中，超级猩猩以这种商业模式，重塑了中国健身行业的成本结构与用户体验。从"城市运动橱窗"理念，到疫情期间推出"超猩家里蹲"；从单日用户充 值破亿，到果断关店、重塑标准。这家企业的每一步，都伴随着清醒的自我觉察与大胆的革新勇气。 它的成长路径，为众多创业者提供了一份珍贵的样本：当企业遭遇增长瓶颈、文化稀释甚至生存危机时，该如何找回初心、重建组织韧性？ 超级猩猩联合创始人&CEO跳跳深谙草根团队的创造力与爆发力，在现金流极度紧张时仍坚持"做很酷的事"。 上周六，跳跳再次来到混沌课堂，分享课程《如何让自己和公司都活好——超级猩猩的公司治理实践》。 课程中，她深入梳理了超级猩猩从爆发、困境到重塑的关键阶段，解读其如何通过组织创新与文化建构，在高度内卷的健身行业中持续领先。这不仅回应了"什 么样的企业文化才能真正支撑企业长期增长"这一经典命题，更示范了如何让价值观落地为执行力，让一群彼此欣赏的人，在创造中感受幸福，在拼搏中实现商 业回报。 以下是课程笔记： 出乎意料的发展速度 超级猩猩是中国健身行业零售制按次付费模式的开创者。在2014年至201 ...

总有人说"维权是件麻烦事"——要记一堆陌生流程，要猜该找哪个部门，说不定还得抱着材料跑几趟， 最后能不能有结果还得看运气。所以很多时候，就算碰到不公，比如付款后商家变卦、该享的服务卡了 壳，也会下意识叹口气"算了"，毕竟"多一事不如少一事"的念头，藏在不少人的日常里。 它的"监督力"也很实在。平台会定期更新"企业红黑榜"，上红榜的大多是处理效率高、用户满意度高的 企业，比如某连锁家电品牌，投诉处理率能到95%以上；而黑榜会公示那些拖延处理、态度敷衍的企 业，不仅会写清被投诉的主要问题（比如"虚假宣传""售后推诿"），还会标注投诉量和处理率，相当于 给其他消费者提了个醒——下次选商家时，先看看黑猫的榜单，能少踩不少坑。要是碰到企业拒不配合 的情况，平台还会联动媒体跟进，比如之前某网红奶茶店多收加盟费，几十位加盟商投诉后企业一直回 避，黑猫联合本地都市报曝光后，没过多久企业就主动联系协商退款，实实在在帮用户解决了问题。 就连"新手友好度"也拉满了。第一次维权不知道怎么写诉求？平台里有现成的投诉模板，比如"电商售 后问题"模板会提示你写清"购买时间、商品问题、商家回复、诉求（退款/换货）"，跟着填就行；怕证 据不够 ...

Core Points - The article emphasizes the importance of consumer rights protection and the various tools available for consumers to address grievances effectively [1][2][3][4][5][6] Group 1: Consumer Rights Protection Tools - The Consumer Association is highlighted as a reliable resource for consumers, allowing them to submit complaints through the "National 12315 Platform" via mobile devices, making the process more accessible [2][4] - The "Black Cat Complaint" platform is presented as a modern and flexible tool for consumers, enabling them to file complaints anytime and anywhere, aligning with contemporary mobile usage habits [2][3] - The efficiency of the Black Cat Complaint platform is noted, with most complaints receiving feedback on the same day, which alleviates consumer anxiety about the status of their complaints [3][4] Group 2: Complaint Handling and Transparency - The platform provides transparency in the complaint process, allowing consumers to track the status of their complaints and receive notifications at each stage, which enhances trust in the system [3][4] - Black Cat Complaint covers a wide range of issues beyond online shopping, including offline disputes, prepaid card issues, and service complaints, making it a versatile tool for various consumer grievances [4][5] Group 3: Additional Support and Resources - If initial mediation through the Consumer Association or Black Cat Complaint fails, consumers can seek assistance from relevant administrative departments or use the 12345 citizen hotline for further support [4][5] - For more complex issues, such as significant financial disputes, consumers are encouraged to consider arbitration or legal action, with simplified processes available for small claims [5][6] Group 4: Best Practices for Consumers - The article advises consumers to keep evidence of their transactions and communications, as this documentation is crucial for effective complaint resolution [6] - Awareness of current consumer protection policies and practices, such as no-reason return policies, can empower consumers during the complaint process [6]

中 国健身行业的结构性调整中，定位"社区型"的坚蛋运动仍在扩张 。 文 ｜ 任彩茹 封面来源 ｜ P ixabay 36氪获悉，"坚蛋运动"近日完成数千万元B轮融资，本轮由上海宥世基金、上海动潮投资共同投资，资金将重点用于智能化升级、门店在全国范围的加速布 局、会员服务体系完善以及海外市场开拓等。 "坚蛋运动"成立于2017年，是微柠科技旗下的社区智能健康平台，自创立起便希望革新传统健身模式，打造"方便快捷"、"低门槛"、"智能化"的健康生活 新范式。其团队成员由来自知名互联网企业、健身设备制造企业的员工以及运动科学研究机构的团队组成。 坚蛋健身门店 过去一段时期，中国健身行业出现明显的结构性调整，整体呈现"总量收缩、结构优化"特点。三体云动发布的"2025上半年中国健身场馆规模"显示，2024年 底至2025年6月底，国内健身场馆从71915家减少至58629家，降幅18.5%；24小时智能健身房从3120家增至4067家，增长30.35%。 "一降一升"映射出的趋势是，过去以大型综合俱乐部模式运营的传统健身房普遍承压，依赖年卡预售和高运营成本的模式难以带来会员留存，消费者运动偏 好正向专业化、便利化、社群 ...

Core Insights - The article discusses the disparity between the hype surrounding AI and its actual implementation in businesses, highlighting that many companies are stuck in a "+AI" mindset rather than fully integrating AI into their core operations [1][4][5] - A new AI Adoption Maturity Model (AIM²) has been developed to help companies transition from a superficial use of AI to a more integrated approach, termed "AI+" [2][9] Group 1: Current State of AI in Business - Many companies are investing in AI due to a sense of insecurity, with 50% of surveyed firms citing this as their primary reason for adoption [1] - A significant 95% of organizations involved in Generative AI (GenAI) projects reported no returns, indicating a failure to translate investments into productivity gains [4][5] - The lack of a systematic framework and reliance on intuition rather than data-driven decisions have led to widespread failures in AI implementation [5][11] Group 2: The AIM² Model - The AIM² model provides a structured approach for businesses to assess their AI maturity across five levels and six dimensions, guiding them from "+AI" to "AI+" [9][11] - The model emphasizes the importance of integrating AI into business strategy, operations, and technology, rather than treating it as an add-on [4][9] - AIM² aims to reduce marginal costs by promoting platformization, standardization, and reuse of AI applications [11] Group 3: Industry Examples and Applications - China Pacific Insurance has successfully integrated AI into its operations by merging various data sources, positioning itself strategically in the "big health" ecosystem [7][12] - Ant Group's AI health manager demonstrates the potential of AI to create a closed-loop ecosystem in healthcare, enhancing decision-making and operational efficiency [8][12] - In the retail sector, L'Oréal has localized AI technologies to enhance its market competitiveness, showcasing the benefits of embedding AI within existing ecosystems rather than building new platforms [13] Group 4: Future Directions - The transition to "AI+" requires a fundamental shift in how businesses approach AI, making it a core driver of innovation rather than a supplementary tool [7][14] - Companies that successfully adopt the AIM² model will not only improve their operational efficiency but also enhance their competitive positioning in the industry [15] - The future of AI in business is expected to reshape industry ecosystems, guiding companies to make informed decisions and optimize their AI strategies [14][15]

以下文章来源于中国企业家杂志 ，作者李晓天 中国企业家杂志 . 编辑丨 马吉英 张昊 图源丨 受访者 在上海，比蜜雪冰城还便宜的健身房长什么样？ 前两年，播客"翻转体育"的主播施骅伦偶然间在上海外滩发现了一家不起眼的"共享健身房"，门口打 着3元每小时的广告标语。起初，他只觉得这与其他共享性质的商业项目并无区别，低到离谱的价格 看上去有种"随时会跑路的样子"。 讲好企业家故事，弘扬企业家精神 来源丨 中国企业家杂志 （ID： iceo-com-cn ） 作者丨 马吉英 李晓天 但随后的一个月里，他慢慢发现，这种"3元健身房"竟然遍布了他日常生活中的各种场景——通勤路 上、大型商业中心附近，甚至体育馆附近，这让施骅伦对这家名叫"九回"的品牌提起了兴趣。 "上午场3元/小时，下午场6元/小时，晚场9元/小时，如果只进行基础的健身运动，你每天都能把成 本控制在个位数。"九回体育创始团队成员罗伟舜告诉记者。 在施骅伦的观察里，"3元健身房"称得上"最i人友好"的场所。这里不像普通健身房需要一点社交技 能，也没有任何附加服务和销售动作，甚至连音乐都没有。 罗伟舜说，门店没有工作人员在场，用户进场离场全靠扫码，只有后台的 ...

Core Viewpoint - The article discusses the dual challenges faced by founders in balancing company survival and quality management, highlighting the case of Super Monkey, a pioneer in the Chinese fitness industry, which successfully navigated multiple crises while maintaining high user and team recognition [2][8]. Group 1: Company Challenges and Strategies - Founders often confront two main questions: "Can the company survive?" and "Can it thrive after survival?" which involve cash flow, personnel, decision-making, quality, innovation, and culture [2]. - Super Monkey has managed to survive and thrive through challenges such as the pandemic, expansion missteps, and cash flow crises, maintaining high recognition among users and teams [2][8]. Group 2: Course Insights and Methodologies - The course will cover the founder's rapid decision-making and key choices, providing replicable management tools and practical governance methods, including how to establish safety and replicability through standards and systems [3][9]. - The course emphasizes the importance of corporate culture, illustrating that it is embedded in every decision and crisis, rather than just being a slogan on the wall [3][9]. Group 3: Practical Governance Tools - The course will introduce effective governance tools such as a quality control system, standards for good classes, and a KPI system for evaluating coach value, all of which are original and validated practices from Super Monkey [7][9]. - It will also explore how to activate individual sincerity and passion within the organization, using models to build a vibrant organization [9]. Group 4: Philosophical Reflections - The course will share deep reflections on the relationship between the quality of life for entrepreneurs and the health of the company, redefining what it means to "thrive" in business [9][10]. - It will address critical questions regarding the essence of thriving, crisis management, and the role of external expertise in company dynamics [10].

Group 1 - Huazhixiao, a domestic cosmetics brand, completed a Series B financing round exclusively invested by Proya, aimed at global expansion and supply chain integration [3] - Wei Yi Culture, focusing on immersive panoramic entertainment experiences, secured a multi-million angel round financing to develop key projects and operate its own IP [4] - Craft beer brand TAGSIU raised nearly 10 million in a Pre-A round to expand its retail channels and supply chain [7] Group 2 - INS New Park, a nightlife complex, raised nearly 300 million in Series A funding, achieving a post-investment valuation of 2.6 billion [8] - Health drink brand Haojise received strategic investment from Guoyang Fund, focusing on health food products [9] - ByteDance issued stock options to its Seed department employees, with monthly values ranging from 90,000 to 135,000 yuan, indicating a strong focus on AI business [10] Group 3 - Xiaohongshu is expected to double its annual profit to 3 billion USD, with a valuation reaching 31 billion USD, positioning it as a leader in the visual social platform sector [12] - LeKe, a fitness brand, ranked fifth globally in store count, with over 14 million registered members, reflecting a growing trend in affordable fitness options [14][15] - Pet service brand Pet Home announced its paid membership exceeded 100,000 within five months, indicating a positive trend in the pet economy [18] Group 4 - The summer box office in 2025 reached 11.943 billion yuan, surpassing the previous year's performance [22] - The global market for smart home cleaning robots saw a shipment of 15.352 million units in the first half of the year, a 33% increase year-on-year [23] - The AR market is expected to grow significantly, with global shipments projected to reach 600,000 units by 2025, driven by new product launches and decreasing prices [24]

Core Insights - The Chinese fitness market is projected to reach 660 billion yuan by 2025, with a compound annual growth rate of 15%, where fitness clubs contribute 41% and online services increase to 35% [1][2] - Traditional offline fitness models face structural issues such as uneven distribution of instructors and high cost barriers, while online fitness struggles with low user retention rates of less than 15% for recorded classes [1] - BodyPark has transformed into a "real-time one-on-one personal training platform," utilizing its proprietary DeepBody Engine™ for real-time online guidance and AI feedback, setting a new standard for online fitness services [1][2] Industry Trends - The Chinese government emphasizes the role of artificial intelligence in enhancing service industries, including fitness, to create a more intelligent and quality-driven society [2] - BodyPark's model aligns with national policies by providing a warm, intelligent training experience that caters to diverse scenarios such as home workouts and business trips [2] Company Innovations - BodyPark addresses two major industry pain points: uneven distribution of quality personal trainers and user retention challenges [4] - The platform integrates quality trainers from first- and second-tier cities, allowing users to access personal training at a fraction of the cost of offline services [4] - BodyPark employs a three-dimensional retention mechanism combining real trainers, AI, and community engagement to enhance user experience and commitment [6] Performance Metrics - BodyPark has conducted over 1.5 million real-time personal training sessions, with total audio-video interactions exceeding 50 million hours, establishing itself as the largest online personal training platform globally [2] - During the public testing phase, users averaged seven classes per month, achieving a Net Promoter Score (NPS) of 81% and a six-month retention rate exceeding 80%, significantly higher than industry averages [6] Future Outlook - BodyPark aims to drive the fitness industry towards efficient, convenient, and inclusive development, facilitating digital transformation [7] - The company aspires to be the "Didi" of the fitness industry, linking trainers and clients through technological innovation, thereby lowering barriers to personal training and reshaping supply-demand dynamics [7] - The innovative approach of BodyPark is expected to contribute to the high-quality development of the fitness industry and serve as a foundation for promoting national health initiatives [7]