Core Insights - The rise of physical training as a new fitness trend in China is highlighted by a recent physical challenge event in Chongqing, attracting around 200 participants from various backgrounds [1][2] - The shift from traditional fitness goals to a focus on functional training is evident, with increasing popularity of events like CrossFit, HYROX, and Spartan races [2][3] - The social aspect of fitness is becoming more pronounced, with online communities and social media engagement driving participation and creating a sense of belonging among fitness enthusiasts [3] Group 1 - The physical challenge event showcased various demanding sports activities, emphasizing the accessibility of physical training for enthusiasts beyond professional athletes [1] - Participants reported increased motivation and enjoyment from engaging in functional training, which enhances overall physical capabilities [2] - The trend indicates a broader shift in consumer preferences towards diverse and functional fitness experiences, moving beyond traditional gym settings [2] Group 2 - The emergence of physical training events is linked to a growing awareness of health and fitness among the general population, reflecting a shift in lifestyle and consumption patterns [3] - The integration of community and social elements in fitness training is fostering stable training habits and encouraging new participants to join the fitness movement [2][3] - The rise of physical training and events is seen as a catalyst for upgrading sports consumption and promoting the integration of fitness into daily life [3]

报告导读： 下游渠道经营业态变化催化行业洗牌，智能化浪潮有望进一步扩张头部品牌竞 争优势。 投资建议： 推荐具备较强品牌、渠道及生产制造基础，有望受益智能化浪潮下产业集中度提升的头部品 牌。 报告来源 以上内容节选自国泰海通证券已发布的证券研究报告。 扫码关注 星标不迷路 报告名称：AI风起，健身器材产业智能化加速——健身器材行业首次覆盖报告 报告日期：2025.07.02 报告作者： 刘佳昆 （分析师），登记编号： S 0880524040004 王文杰 ( 分析师 ) ，登记编号：S 0880525040070 毛宇翔 ( 分析师 ) ，登记编号：S 0880524080013 国泰海通证券研究所官方公众号 海量研报 | 热门活动 | 视听 内容 下游业态变化，商业类健身场馆需求所有收缩，长期趋势向好。 各类健身场馆、工作室等是器材最主要的 需求市场。自 2023 年以来尽管疫情已然得到有效控制，但国内各种线下健身场馆仍然呈现数量萎缩的态 势。根据 2023 中国健身行业数据报告， 2023 年我国广义健身场馆数量为 11.7 万家，相比 2022 年下 跌了 13% ，各类健身场馆中健身工作室下跌的幅度 ...

2025 年 07 月 03 日 英派斯(002899.SZ) 联手李未可进军 AI 眼镜赛道， 开辟第二成长曲线 携手李未可布局 AI 眼镜，开辟业务新增长点 2024 年 10 月，英派斯发布公告，公司拟向杭州李未可科技有限公司 投资 1000 万元，专项用于其 Chat 系列 AI 眼镜及 S 系列 AR 眼镜等 产品的迭代升级。同时，双方计划共同设立合资公司，股权结构为英 派斯持股 40%、李未可科技持股 25%，该合资公司将专注于智能运动 装备的研发、生产及销售业务。此次合作旨在以 AI 智能眼镜为切入 点，打造骑行、健身等垂直场景的智能运动装备产品系列，为 C 端消 费者提供全新的产品形态和商业模式，创造公司的第二增长曲线。 AI 眼镜领航，开拓运动健康新蓝海 AI 眼镜市场成长潜力显著。根据 IDC 预测，2025 年全球智能眼镜出 货量将达 1205 万台，同比增长 18.3%。随着 Meta 等科技巨头加速布 局运动场景 AI 眼镜，推出适配骑行、滑雪等场景的创新产品，运动 健康监测和户外交互正逐渐成为 AI 眼镜的核心应用场景，这为专业 运动品牌创造了新的发展机遇。在此背景下，国内健身器材 ...

文俊皓在攀岩。 熊希怡在跳街舞。 李柏纬在滑滑板。 以上图片均为受访者提供 暑期将至，如何让孩子收获更快乐充实的运动生活？ 在高墙窄道上飞速穿梭，跟随节拍感受身体律动，顺着岩壁摸索向上的路径，脚下滑板腾空翻转如在云 端……当下，跑酷、街舞、攀岩、滑板等成为不少"小孩哥""小孩姐"的"心头好"。让我们一起"种草"孩 子们的新潮运动，感受他们的自信与活力。 ——编 者 跑酷，有趣的"闯关游戏" 本报记者 门杰伟 攀爬、跳跃、前滚翻……吉林省长春市一处跑酷训练馆中，一个身着黑色运动服的小小身影，如同敏捷 的小猎豹，在色彩鲜明的高墙、窄道、陡坡中灵活穿梭。今年5岁的马行知沉浸在跑酷世界中，汗水打 湿了额前的头发，他的小脸通红，眼神流露着掩盖不住的兴奋。 又一次干脆利落地完成一组动作，马行知喘着粗气跑到场边："妈妈，你看我刚刚像不像'飞'过去的？ 跑酷太好玩了，比在平地上跑有趣多了！" 今年是马行知学习跑酷的第二个年头。"孩子从小就喜欢跑跳，翻跟头更是家常便饭。"马行知的母亲姜 宇航对记者说，她在网上看到跑酷相关的视频后，觉得这项运动充满活力，契合儿子的天性，于是到专 业跑酷训练馆报了班。 "孩子尝试后，很快爱上了这项 ...

Core Insights - China is entering an aging society, contrasting the anxiety of the 35-year-old workforce with a rigid perception of "young people" and "moms" in the consumer market, while Japan's "silver economy" offers a vibrant model of active elderly consumers reshaping business logic [2] Group 1: Japanese Silver Economy - In Japan, active elderly individuals are prevalent, with 30% of visitors to Tokyo Disneyland being over 40, showcasing a shift from the stereotype of elderly people to a more dynamic image [4] - Tokyo Disneyland has successfully transformed into a destination that captures the emotional needs of older adults, leveraging nostalgia and a relaxed atmosphere to attract this demographic [4] - KRPS, a Japanese fitness company, operates 2,000 gyms tailored for middle-aged women, emphasizing social opportunities and a non-intrusive environment, which aligns with Japanese cultural values [5] Group 2: Chinese Market Potential - The 60-75 age group in China mirrors Japan's current silver population, possessing wealth and time but often overlooked by the market, indicating a significant untapped potential [8] - Chinese entrepreneurs are beginning to explore the silver market, but existing models are often unrefined and lack regulation, posing challenges compared to Japan's established social security systems [10] - The 60-75 age group in China rejects the "elderly" label, demonstrating a willingness to embrace new brands and experiences, similar to their Japanese counterparts [12] Group 3: Key Consumer Needs - Businesses targeting the silver demographic must focus on three core needs: emotional value, health management, and social interaction, avoiding the misconception that "silver" equates to "aging" [12] - Japan's experience highlights that the silver economy is not merely about elder care but rather about catering to the vibrant lifestyle of the 50-70 age group, who prioritize active living [14] Group 4: Future Outlook - In the next 15 years, the proportion of individuals aged 65 and above in China is expected to rise from 15% to 30%, presenting a significant opportunity to embrace the "silver dividend" [15] - The 60-75 age group is redefining "elderly life" through their wealth and time, suggesting that all businesses should reconsider their strategies to cater to this dynamic demographic [15]

健身，正在成为更多人的情绪创可贴，而健身房也自然成为了他们的心理疗愈房。 灯光、音乐、课程设置，都在为情绪浪潮造势。战绳课的摔打放肆、搏击课的出拳迅速，每一秒都能够将上班时老板的呵叱反击回去；单车课上的音乐配 合、跑步配速的层层码进，随时都在缓解职场压力后想要放纵缓解的焦虑心情。 这在运动科学领域已经得到证实，比如拳击课的激烈程度，能够带来足够的压力释放效果，并帮助身体模拟格斗状态，协同全身进行压力效应抵抗[1]。并 且加强身体抵御过度、急性压力的能力，同时对心血管系统、消化系统和免疫系统产生积极影响。 健身确实在为囿于都市的人群提供一片净土。GymSquare在采访多名健身爱好者后发现，健身解决的大部分问题不只是看似沉重的压力、抑郁，更在于帮 助缝合蛰伏于每个日常生活之间的情绪黑洞。 应对愤怒情绪的锻炼方法 来源：verywell 对于他们来说，健身可以是职场竞争失败后重获成就感的来源、考试失利下自信重塑的契机、情侣矛盾后转移注意力的工具、与朋友彼此支持鼓励的平 台，或是纯粹用作发泄的一项选择。 健身房在成为一个更加多维化的生活场所，有人在这里健身，有人在这里社交，有人在这里逃离生活，也有人在这里舔舐伤口。 ...

健身人的训练动力到底来自哪里？深度健身爱好者们的答案往往是：动作解锁。 力量爱好者追求深蹲-硬拉-卧推三大项数字的突破，展现极致力量；有人更喜欢CrossFit的"花活儿"，专攻倒立、双摇、双力臂，一眼看上去运动能力极 佳；也有人转向静态瑜伽，从头倒立到肘倒立再到手倒立，加上轮式和横叉，挑战力量和柔韧的完美结合。 对健身人来说，或许解锁新技能的初衷来自"很酷"，发到朋友圈可以收获不少点赞，这是一种健身人之间的社交货币。 但除了视觉上的吸引力，这种点赞也暗含了健身人才懂的默契。训练过的人，更懂新手完成一个引体需要付出怎样的努力，能完成一倍体重或更大重量的 蹲推拉，可能经历成千上万次的动作打磨，而对于柔韧性不佳的多数人，解锁横叉，也在某种程度上完成了"将自己重养一遍"。 比起训练带来的漂亮身材，新动作的解锁更像是一种能力证明和信心的建立，成为健身人的内在动力。不断向上攀登，完成新的挑战。 一、健身人沉迷解锁新技能 在小红书上输入"解锁"，即使是兴趣标签完全不同的用户，关联词"引体向上""倒立"的排名依然遥遥领先，仅"引体向上"一词，浏览量就超2亿，不健身 的人很难想象，健身人到底有多爱引体向上。 对于大多数人而言 ...

报告由林氏家居、Keep和艾瑞咨询联合发布 居家健康放松方式丨白皮书 核心摘要： 国民健康管理向身心灵平衡升级，居家运动放松成为重要手段 国民健康管理意识经历 从身体健康，到身心健康，再到身心灵平衡的三级跃迁。 高压生活导致国人身心灵 紧绷，系统性健康危机亟待破解。在此背景下， 运动和放松成为了国人健康管理的双引擎。 社会环境的发 展和科技的赋能，将居住空间转化为个人健康基站， 居家运动放松将成为健康生活重要环节 关注健康放松的人群追求高品质健康生活，家具舒适度是居家放松关键 关注健康放松的人群重视身心灵全面健康，愿意为自己的 高品质健康生活 投资；他们遵循自然节律，通过 运动和放松的有机结合实现高品质健康。 整体来看，当代人的放松空间既有居家，也有室外和商业室内场所，呈现跨空间利用的特点，但居家放松仍 为核心选择。另外， 家具舒适度是影响放松效果的关键因素，智能床架/床垫和沙发/沙发椅 是主要放松产 品。 从动态恢复至静态疗愈，四类人群借高品质家居重构健康阈值，高效放松 关注健康放松的人细分为 悦活高能族、自律管理派、宅家躺平派和松弛养生党。 悦活高能族： 能量外放，通过动态恢复 提升睡眠质量； 偏好运动恢 ...

近日，西藏自治区人民政府办公厅印发《西藏自治区提振消费专项行动政策措施》。其中提到，因地制 宜开发以户外运动为主的特色体育旅游融合产品，力争将林芝市巴松错景区打造成国家体育产业示范基 地，继续将西藏登山大会等打造成国家体育产业示范项目，充分利用重大节日做好示范基地和精品路线 的推介宣传。积极探索健身场馆消费补贴政策，开展"活力西藏.运动惠享"促进消费活动，加强体育赛 事与餐饮等行业跨界合作。丰富群众体育赛事活动，积极发展运动休闲产业，组织开展群众性体育展示 和全民健身活动。优化高危性赛事审批流程，压缩审批时限至赛事举办前30个工作日内完成审批工作。 (人民财讯) ...

Group 1 - Company Shuhua Sports (605299) showcased its high-end commercial fitness products at the Elevate Global Fitness Expo in London, aiming to expand its presence in the European market [1] - The Elevate Expo is a leading event in the fitness, sports, rehabilitation, and health sectors, featuring over 200 top global exhibitors and attracting thousands of industry attendees [1] - Shuhua's team engaged in intensive business discussions with several European fitness chain brands, regional agents, and professional distributors, laying the groundwork for a stable sales and service network in Europe [1] Group 2 - Shuhua Sports displayed flagship commercial fitness products, including the notable 88 and 89 strength series, as well as the star product 9100 cardio series, which attracted significant attention from professional attendees [3] - The 9100 cardio series includes high-end commercial treadmills, ellipticals, and exercise bikes, demonstrating exceptional stability, durability, and support based on experience from major events like the Beijing Winter Olympics and Hangzhou Asian Games [7] - The 88 series was developed in collaboration with world champions, focusing on providing precise movement trajectories and ergonomic resistance curves for a professional training experience [7] Group 3 - Shuhua's international business has seen rapid growth, with global sales ranking among the industry's top, covering over 110 countries and regions [9] - The participation in the Elevate Expo is part of Shuhua's strategy to accelerate its global expansion, promoting the vision of "Becoming Shuhua of the World" and integrating simple, scientific, and efficient exercise experiences into the lives of people worldwide [9]