证券日报网讯12月23日，森马服饰（002563）在互动平台回答投资者提问时表示，公司基于对中国经济 发展前景及消费市场恢复增长的信心，聚集服饰主业，积极拓展业务，持续加大市场开发与研发投入。 公司坚持长期主义，充足的广宣投放和研发投入，对公司品牌力和产品力提升及未来的业绩会产生积极 影响。 ...

新浪科技讯 12月23日晚间消息，近日，阿里巴巴旗下源头厂货平台1688举办商业领袖年度峰会，揭晓 平台2025年商业领袖奖获奖名单，覆盖消费品、工业品等多个行业领域。 会上，1688商家发展中心相关人士表示："在AI时代，生意能否成功，不再依赖低价竞争，而在于确定 性——订单稳、交货稳、运营稳。增长不是'卷'出来的，而是'稳'出来的。企业越可靠，客户越敢下 单，平台也越愿意为其匹配更多商机。"另有专家在演讲中指出，中国经济正处于K型分化阶段，只有 主动拥抱数字化、具备经营韧性的企业，才能穿越周期波动。 据悉，目前已有越来越多商家在1688上从规模化流量争夺转向精细化供应链价值深耕。与此同时，1688 也正与核心商家共同构建确定性履约能力与AI化经营体系，推动平台、商家、买家三方共赢，在K型分 化的行业格局中抢占领先地位。 尽管本届获奖企业来自不同行业、各具特色，但均呈现出显著共性：中国制造业的竞争焦点，正从外部 资源比拼转向内部能力锻造。 面对质量稳定性不足、产业结构失衡等多重挑战，制造业正通过构建全链条创新生态、推进智能制造技 术革新、优化要素资源配置等路径寻求突破。在人工智能、大数据、物联网等新技术赋能 ...

来源：市场资讯 针对上述提问，万里马回应称："尊敬的投资者您好，感谢您对我司的关注。公司持续大力发展直播社 交电商业务，在电商代运营及电商直播领域取得了良好成效，未来还将继续拓展和培育新品牌，全面实 施公司'引进来、走出去'发展战略与经营布局，进一步深化与现有品牌的合作，为电商渠道业务增长提 供持续动力。近年来，国家大力提振消费，公司将紧抓政策机遇，深度结合军民融合战略，打造军品级 品控体系民用消费品IP，实际军民产品协同发展。谢谢。" 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 有投资者在互动平台向万里马提问："尊敬的董秘您好！国家政策明确鼓励企业拓展电商、直播等新型 消费渠道，贵司 2025 年线上销售收入占比已超 30%，且布局了抖音 '万里马严选' 旗舰店及多平台电商 业务：请问公司是否计划借助政策东风，进一步加大电商渠道投入（如直播团队扩容、新兴社交电商布 局）？在代理国际运动、母婴品牌的基础上，是否会通过电商平台重点推广自有军民融合民品，实现 '军工品质 + 电商流量' 的协同？" ...

经济日报记者 宋美倩 日前，记者来到位于河北省廊坊市大城县留各庄镇的大城绝热节能材料产业基地，多家企业正在如 火如荼地生产。记者了解到，当地170余家企业直接带动3.2万余人就业。 目前，廊坊产业园区健康发展：固安县设立航空航天专业体验区，汇聚136家相关企业，涵盖航天 研发、零部件制造等领域，年产值超50亿元；香河县打造机器人小镇，吸引北京150多家疏解企业落 户，年产值达21亿元；三河市建设大健康产业园，集聚生物制药、医疗器械、医疗健康服务等企业782 家，年营业收入已突破50亿元。 智改数转上档次 在霸州市胜芳镇伊曼双新家具有限公司生产车间内，中央除尘设备持续运转，整条生产线异常洁 净。"我们投入1500万元用于数字化转型，对生产设备和软件系统进行了全面升级。"公司生产厂长王晓 雯对各个环节的变化如数家珍，"生产环节引进了大型封边机、数据加工中心、镂铣机、焊接机器人、 数控裁床等先进设备，设计和管理环节实现了工艺与业务的数字化，生产效率大幅提升。" 近年来，廊坊市大力推进特色产业集群数字化、智能化转型升级，推动产业向高端化、智能化、绿 色化发展。全市已建设重点实验室、技术创新中心等各类科技研发平台103 ...

得益于不断壮大的中产阶级和强劲的消费者需求，中国仍然是全球最大的单一增长引擎 ——对于全球首席执行官们而言，需要思考一个重要问题：在中国新的发展阶段，应该布 局哪些领域以及如何制胜？ 过去一年，中国始终是全球高管关注的焦点。尽管对增长前景、消费信心和投资仍然存在疑虑，但到访 中国的高管仍然络绎不绝。来访目的不仅是为了评估风险，更为亲身了解本土竞争对手动向、中国消费 者行为变迁以及蓬勃发展的数字生态。对中国市场的兴趣不仅停留在企业董事会层面：这点从今年国际 访客人数创下历史新高可见一斑。 在本期《中国市场简报》中，我们将简要回顾中国宏观经济表现，随后探讨全球CEO及高管最常问及的 四大关键问题。尽管中国经济增速已告别黄金时代，市场竞争日趋白热化，但庞大的市场规模、复杂的 结构和蓬勃的活力，仍将为洞悉增长潜力的企业创造重大机遇。 持续的经济增长动能 中国仍是全球经济增长的最大贡献者，约占全球GDP增量的三分之一。今年中国经济约5%的增长可能 低于历史预期，但考虑到其经济规模和全球环境，这仍是值得瞩目的成绩。中国贸易顺差增长22%， 成为2025年GDP增长的关键驱动力（图1）。 | | | 作者：泽沛达（ Dan ...

Core Viewpoint - The article discusses the challenges and strategies involved in localizing foreign brands in China, particularly focusing on GAP's transformation under the management of Baozun, emphasizing the importance of deep localization for brand revival in the Chinese market [5][8][39]. Group 1: Market Dynamics - Recent acquisitions of foreign brands in China, such as Starbucks and Burger King, highlight a trend of local companies taking over international brands [5][6]. - In the fashion sector, Anta has been a veteran in mergers and acquisitions, and Baozun's acquisition of GAP's China business marks a significant entry of local forces into reshaping foreign brands [7][8]. Group 2: Operational Challenges - GAP China faced operational inefficiencies with over 40 independent systems that complicated decision-making processes, leading to missed market opportunities [9][27]. - Baozun undertook a ten-month project to localize GAP China's systems, streamlining operations and enhancing decision-making speed [10][27]. Group 3: Strategic Focus - The core strategy for GAP China is "Local for Local, China for China," emphasizing localized operations, local teams, and consumer perspectives in product development [17][18]. - GAP's brand positioning has shifted to focus on emotional connections with consumers rather than relying on discount-driven sales, aligning with the brand's historical roots in music and culture [19][23]. Group 4: Performance Metrics - Since Baozun's acquisition, GAP China's store count increased from over 120 to 170, with same-store sales growing by 7% year-on-year [10][15]. - The localization of the supply chain has reached approximately 70%, allowing for better alignment with local market demands [35][36]. Group 5: Future Outlook - The transformation of GAP China is ongoing, with a focus on enhancing brand perception and consumer engagement, which requires time for consumers to recognize the changes [39][40]. - Baozun's experience with GAP is expected to provide insights for GAP's global operations, particularly in adapting to local consumer preferences in Asia [40][41].

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The luxury goods market in China has passed its "crisis peak," with a projected global growth of 5% by 2026, driven by consumer confidence recovery and high-net-worth individuals [2] - The children's clothing market is experiencing accelerated concentration, with leading brands driving industry upgrades, while traditional brands face challenges [2][5] - The global eyewear market is expected to exceed $330 billion by 2030, with significant growth driven by aging populations and increased awareness of eye health [4] - The domestic lingerie industry shows signs of weak recovery and strong differentiation, with varying performance among major players [5] - The children's clothing market is projected to reach 473.8 billion yuan by 2025, attracting multiple entrants due to high margins [2][5] Industry Environment - The luxury goods market is forecasted to grow 5% globally by 2026, with China expected to grow 4% [2] - The children's clothing market is shifting towards a "consumption dividend," with Z-generation parents prioritizing brand, technology, and sustainability [2] - The global eyewear market is projected to reach $335.9 billion by 2030, with an annual growth rate of 8.6% [4] - The domestic lingerie market is characterized by weak recovery and strong differentiation among brands [5] - The children's clothing market concentration is increasing, with the top 10 brands expected to reach a 31% market share by 2025 [5] Top Brand Dynamics - Decathlon is attempting to reshape its brand image by collaborating with a French space agency to launch a space suit, aiming to shift consumer perception from "affordable" to "high-end" [8] - The brand "Yishijifeng" has rapidly risen in the apparel e-commerce sector, leveraging self-media IP advantages to achieve significant sales [9] - The brand "Aonrun" reported a 24.9% increase in net sales in Q3 2025, focusing on high-end markets and channel expansion [9] - Hema has begun selling luxury goods to enhance its platform's appeal and drive associated consumption [11] - Kering Group plans to establish a new investment department to focus on emerging brands and reduce reliance on Gucci [11] - The brand "Dai'anfen" is exiting the Chinese market due to failure to adapt to changing consumer preferences and market dynamics [12] - The outdoor brand "Bershka" is applying for a Hong Kong IPO, showcasing significant revenue growth and high gross margins [14]

Core Insights - The brand marketing industry is at a new crossroads, balancing the maturity of the traffic system and the awakening of brand assets, with a focus on long-termism [1] - The 2024-2025 Annual Brand Marketing Conference aims to explore new growth methodologies amidst these changes [2] Group 1: Brand Value and Long-term Strategy - The traditional approach of relying on short-term gains to create hit products is becoming ineffective as media channels diversify and traffic costs rise [4] - Brands are recognized as the core competitive asset of a company, embodying emotional connections and trust with consumers, which cannot be achieved through fragmented communication [6][7] - The shift from "traffic" to "retention" is essential, emphasizing the need for deep connections between brands and users [13] Group 2: Evolving Consumer Engagement - The focus of brand competition is shifting from understanding users to understanding contexts, with multi-touchpoint collaboration becoming a new growth engine [15] - Brands like LILY are leveraging functional value, aesthetic expression, and emotional storytelling to build new brand premium systems [17] - The sports sector is highlighted as a key emotional engagement area, with brands like Jitu leveraging events for natural consumer interaction [19] Group 3: Cultural Integration and Emotional Connection - Brands are redefining their long-term assets by integrating cultural elements into their core values and product offerings [22][23] - Natural堂 emphasizes creating emotional connections through traditional culture and new consumer interactions, positioning itself as a bridge for emotional expression [25] - 恒洁 is establishing lasting recognition by extending its brand narrative into various consumer scenarios, enhancing its market presence [27] Group 4: Industry Perspectives and Future Directions - A roundtable discussion highlighted the importance of vertical brand asset anchoring and horizontal traffic sourcing for sustainable growth [29] - The core values of companies like 鲁南制药 and 华侨城 emphasize a commitment to quality and cultural integration as essential for brand longevity [29] - The 2025 brand competition landscape will focus on user relationships, cultural connections, and long-term trust rather than mere attention [40]

黑猫大数据中心联合黑猫投诉 【下载黑猫投诉客户端】平台发布11月数据说，截至2025年11月底，黑 猫投诉平台累计收到消费者有效投诉超3116万件，企业回复超2409万件，投诉解决近1042万件，其中11 月有效投诉超80万件。 黑猫大数据中心依托消费投诉数据，从分布、趋势、行业热点问题等多个角度全面梳理、盘点消费者投 诉情况及关注热点，全面客观地反映消费行业发展动态、热点舆情事件、企业服务质量。 11月消费投诉领域热点频发。汽车行业长安福特蒙迪欧因车机卡顿这一普遍问题，引发大量车主集体维 权。随着双十一大促活动持续推进，电商平台的投诉量呈持续攀升态势。美妆、服饰等相关行业投诉量 也有较大增长，并爆发多起集体投诉。 汽车行业投诉涨幅近三成 受长安福特集体投诉影响，11月汽车行业投诉超过2700件，相比十月增长近三成，其中国产品牌投诉较 多。 长安福特车机问题引发集体投诉 11月底长安福特蒙迪欧车型因出现车机卡顿的通病，导致大量蒙迪欧车主进行投诉维权，相关投诉超过 400单，其中11月26日汽车行业单日投诉近300单。 国产品牌理想回复较差 国产品牌中大多汽车商家回复率较高，极氪、小米、蔚来等商家回复率为100 ...

当服饰行业被流量焦虑和低价内卷裹挟时，品质似乎已经变成了一种需要费力甄别的稀缺品。京东JD FASHION想要通过品质重新定义线上服饰的标准，也在悄然间改变整个行业的风向。 双12放榜：超300款爆品获奖 今年，打标JD FASHION的服饰产品共有9个品牌荣获2025年京东金榜，其中包括伯希和、耐克、阿迪 达斯、波司登、海澜之家、高梵、骆驼、李宁和安踏。 自2020年创立以来，京东金榜通过动态追踪商品的销售、口碑、人气等数据，构建起电商界最严苛的黄 金标尺，打造出零人工干预的权威消费指南。在今年京东金榜年度的金奖评选中，能上榜的品牌十分有 限，代表着每一个被选出来的品牌，都更有含金量。 又有服饰品牌在京东"爆"了。 12月9日，京东金榜年度盛典在上海举行，这也是京东对全年商品和品牌的一场荣誉盘点，现场揭晓 2025年度"品质金奖"、"新品金奖"及"PLUS会员甄选金奖"的获奖单品。今年的特别看点在于，京东服 饰旗下京东JD FASHION共有9个品牌荣获2025年京东金榜，并且京东还专门设立了京东JD FASHION品 质甄选榜，针对羽绒、棉、三防、羊绒羊毛、功能鞋靴五大品类的标杆品牌进行颁奖。 用户或对京 ...