Core Insights - The report emphasizes a cautious yet optimistic outlook for the food and beverage sector, suggesting that the economic cycle and drinking policies will stabilize, leading to potential recovery in valuations, particularly in the liquor segment [1][12] - The investment strategy focuses on identifying companies with strong performance resilience and growth potential across various sub-sectors, including liquor, beer, dairy, soft drinks, and snacks [12] Group 1: Liquor Industry - The liquor sector is currently experiencing a bottoming out phase, with low expectations, low holdings, and low valuations. The report suggests that the supply-demand imbalance is easing, and consumer spending is expected to gradually recover, making it a good time to invest in leading brands like Moutai and Wuliangye [1][27] - In Q3 2025, the liquor industry saw a revenue and profit decline of around 20%, with high-end and regional liquor experiencing significant drops in growth rates. The report indicates that the industry is in an adjustment phase, with companies becoming more pragmatic in their growth targets [27][39] - The report highlights a trend towards premiumization, with consumers increasingly favoring well-known brands and products, leading to a concentration of market share among top players [53][58] Group 2: Beer Industry - The beer sector is expected to maintain a structural growth trend, particularly for companies with strong single-product growth logic. The profitability of beer companies is on an upward trajectory, driven by the expansion of products priced between 8-10 yuan and improved operational efficiency [2] Group 3: Dairy Industry - The dairy sector is poised for a turnaround in the raw milk cycle in 2026, with expectations of recovering demand for raw milk as deep processing capacities come online. The report recommends investing in the dairy supply chain, as average milk prices are projected to rise above production costs [3][6] Group 4: Soft Drinks Industry - The soft drink sector is advised to focus on high-growth categories and capitalize on changes in competitive dynamics within the market. The report notes that functional beverages, particularly low-sugar options, are expected to gain traction, catering to the needs of health-conscious consumers [4] Group 5: Snack Industry - The snack segment is benefiting from new channel dynamics, with significant growth potential in bulk snack sales. The report highlights the strong performance of companies like Wancheng Group and suggests that products like konjac snacks have substantial market growth opportunities [5][20]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5][15]. Core Views - The food and beverage sector is expected to benefit from a recovery in consumer spending, particularly in the context of the upcoming 2026 fiscal year, with a focus on health innovation and digital supply chains [3][10]. - The report highlights the differentiation in performance across categories, with beverages outperforming food and alcoholic beverages [2][10]. - Key investment opportunities are identified in premium liquor brands, dairy products, and innovative snack foods, with specific recommendations for companies like Guizhou Moutai, Yili, and Eastroc Beverage [2][3][15]. Summary by Relevant Sections Market Overview - The food and beverage sector saw a cumulative decline of 1.52% this week, with A-shares down 1.36% and H-shares down 3.69% [1]. - Notable performers included Nanchao Food (+11.91%) and Yili (+2.65%) [1]. Alcoholic Beverages - The liquor sector is entering a left-side layout phase, with premium brands expected to gain market share [2][10]. - Recommendations include Luzhou Laojiao, Shanxi Fenjiu, and Guizhou Moutai, with a focus on companies that can leverage pricing power and regional advantages [2][10]. Beer - The beer industry is experiencing healthy inventory levels, with expectations for demand recovery [2][11]. - Yanjing Beer is recommended for its strong growth potential and ongoing internal reforms [2][11]. Dairy Products - The dairy sector is seeing a steady recovery in demand, with Yili recommended for its valuation safety margin [2][13]. - The report anticipates improvements in supply-demand dynamics by 2026 [2][13]. Snacks - The report emphasizes the growth potential of konjac snacks, with leading companies like Weilong and Yanjinpuzi showing strong competitive advantages [2][12]. - The snack industry is shifting towards a category-driven growth model, necessitating strong product differentiation [2][12]. Investment Recommendations - The recommended investment portfolio includes Guizhou Moutai, Babi Food, Eastroc Beverage, Weilong, and Luzhou Laojiao, with an average decline of 4.94% this week [3][15]. - The report suggests that the current pricing environment for Moutai presents a favorable investment opportunity, with expectations for revenue growth in the coming years [15][16].

2025.11. 24 据经视直播，近日，有网友发帖称， 在入职三只松鼠后，员工会将自己的名字改为"鼠某某" 。记者就此事联系了三只松鼠股份有限公司， 工作人员 回应称，公司内部确实存在这样的做法。 该网友发布的照片显示，在一次分销会上，每个座位都摆放着以"鼠"字开头的名牌。此外，网友还展示了三只松鼠党委名单，上面的姓名也均 以"鼠"字开头。 本文字数：770，阅读时长大约2分钟 对于网友质疑是否具有强制性，该工作人员解释道： "并不是强制规定的。是在入职时有人告知我们有这样的习惯，我们接受了，也没有提出异议。并 没有说不同意就会有什么后果。" 对于此事，有律师表示，目前不少企业为强化企业文化，会鼓励员工使用有趣的花名。"企业要求员工使用带有'鼠'字的小名或花名，本身并不违法。 如果企业在推行这一文化时未采取强制手段，且未侵犯员工的姓名权等人格权利，通常认为是合法的。但如果强制执行，则可能侵犯员工的人格尊 严。" 官网公开资料显示，三只松鼠股份有限公司由"松鼠老爹"章燎原创立于2012年，总部位于安徽芜湖，主要经营坚果和休闲零食。2019年，该公司上 市，成为"国民零食第一股"。 截至 11 月 24 日收盘 ...

中国 & 香港 & 美国可选消费 China (A-share) & Hong Kong & US Discretionary 研究报告 Research Report 可选消费 W47 周度趋势解析： AI 泡沫论调和 12 月减息可能性降低影响全球资产表现 Week 47 Discretionary Trends: AI Bubble Concerns and Reduced Expectations for a December Rate Cut Weighed on Global Asset Performance 24 Nov 2025 Week 46 Discretionary Trends: Increased Focus on Sub-Sectors Driven by A/H High-Dividend Stocks and Mid-to-High-End Consumption Recovery (17 Nov 2025) 可选消费 W45 周度趋势解析：海内外消费子版块均无共振，内部因素催 化股价表现 Week 45 Discretionary Trends: Domestic and ...

Investment Rating - The report maintains a "Buy" rating for the food and beverage industry, highlighting several key companies as investment opportunities [3][4]. Core Insights - The food and beverage industry is experiencing internal rotation in new consumption and improvement at the bottom of traditional consumption. The overall performance in 2025 was weak, primarily due to the adjustment in the liquor sector, but the long-term recovery trend for mass consumer goods remains intact [3][8]. - For 2026, structural opportunities are expected to continue, with new consumption showing internal rotation and traditional consumption gradually recovering from the bottom [3][15]. Summary by Sections Industry Overview - In 2025, the food and beverage sector's revenue grew by only 0.1% year-on-year, while profits fell by 14.6%, underperforming compared to the previous year. The industry index ranked last among 31 sub-industries with a decline of 4.8% [8][11]. - The adjustment in the liquor sector is identified as the main factor for the overall weak performance, while the recovery trend for mass consumer goods is expected to persist [8][11]. Soft Drinks - The beverage industry is projected to benefit from a rebound in travel demand in 2026, with a revenue increase of 6.2% in the first half of 2025 compared to the previous year [42][45]. - Cost advantages from declining prices of raw materials like sugar and PET are expected to continue, enhancing profit margins for beverage companies [45][49]. Snacks - The konjac snack sector is experiencing high growth, with companies like Salted Fish and Wei Long achieving significant revenue increases in 2025 [66][67]. - The competitive landscape for konjac products is expected to remain manageable, with established brands likely to maintain their market positions despite new entrants [70][76]. Dairy Products - The dairy sector is anticipated to see a recovery in supply-demand balance, with raw milk prices expected to stabilize in 2026 due to ongoing supply adjustments [38][39]. - Policies promoting consumption are expected to benefit liquid milk and milk powder sales, driving demand improvements [38][39]. Frozen and Condiment Products - The frozen food sector is expected to see performance improvements as competition stabilizes, with a focus on recovery in demand [38][39]. - The condiment sector is also projected to benefit from a gradual recovery in consumer demand [38][39]. Liquor - The liquor industry is still in an adjustment phase but is gradually approaching a bottoming out stage, with supply clearing expected to continue into 2026 [6][25]. - The report suggests that the long-term value of liquor stocks will become more apparent as the market stabilizes [6][25]. Investment Recommendations - Key companies to watch include Dongpeng Beverage, Nongfu Spring, and Moutai in the beverage sector, as well as Wei Long and Salted Fish in the snack sector [6][8].

然而，近日曝光的"松鼠老爹（CEO）"、"松鼠老母（老板娘）"以及引发风波的"退货鼠"称谓，揭示了这种文化在企业内部的深度异化： 科层制的"去"与"留"： 所谓的"鼠名"本意是打破科层感，建立平等氛围。但"老爹"、"老母"这类带有家长制色彩的称谓，反而在潜意识中强化了企业的集权 属性。这与现代互联网大厂推崇的扁平化、职业化背道而驰，更像是一个封闭的"家族式王国"。 近日，零食巨头三只松鼠因其独特的内部"花名文化"再次登上舆论风口。从"松鼠老爹"章燎原到备受争议的"退货鼠"，这场看似关于职场称谓的讨论，实则 折射出这家初代淘系品牌在穿越周期时的组织形态与战略取舍。 在章燎原"只要组织协同且有趣，就是好文化"的回应背后，隐藏着三只松鼠在"高端性价比"战略下，对于组织极度扁平化与执行效率的渴求，但也暴露了品 牌在面对更敏感的新一代消费者时，内部视角与外部感知的错位。 三只松鼠的崛起，本质上是IP人格化与电商流量红利的胜利。从成立之初，章燎原就确立了"主人文化"，客服喊消费者"主人"，员工自称"鼠"，这种沉浸式 的角色扮演在早期极大地拉近了品牌与用户的距离。 倒逼供应链的组织力： 要实现"高端性价比"，必须极致压缩中 ...

Core Insights - The article emphasizes the growing influence of nostalgia on consumer choices in the snack industry, particularly in China, where 86% of consumers enjoy sharing their childhood favorite snacks [8][12][13]. Group 1: Nostalgia and Consumer Behavior - The sixth annual Mondelēz International State of Snacking report highlights that cherished traditions and warm childhood memories are key factors influencing global snack choices [6][4]. - Brands are increasingly tapping into nostalgia as a mainstream consumer motivation, with successful campaigns like Kang Shifu's "White Moonlight Revival Plan" allowing consumers to vote on classic products to bring back [12][13]. - Mars Wrigley successfully reintroduced the "White Arrow" gum, resonating with older consumers while attracting younger generations, showcasing the importance of emotional connections in brand loyalty [15][17]. Group 2: Balancing Innovation and Nostalgia - The article discusses the challenge of balancing nostalgia with innovation, noting that a high percentage of new products fail within a year, with only 15% of food and beverage innovations surviving [21][22]. - Brands are shifting focus towards upgrading classic products through "micro-innovation," which allows them to leverage existing brand recognition while meeting evolving consumer demands [24][30]. - Examples include the introduction of real fruit juice in popular gummy products and the redesign of classic candy shapes to appeal to younger consumers' social media sharing habits [26][28]. Group 3: Seasonal and Emotional Marketing - Seasonal sentiments play a crucial role in snack consumption, with snacks serving as both a source of enjoyment and a means of emotional connection during holidays [32][34]. - Brands are actively innovating for holidays, with limited edition products designed to enhance festive experiences, such as the Christmas-themed gummy candies from Kuli [35][39]. - The article concludes that emotional marketing significantly boosts brand loyalty, with consumers engaged through emotional connections showing over 30% higher loyalty than average consumers [39][40].

食品饮料行业 超配 （维持） 曙光渐近，蓄力前行 食品饮料行业 2026 年上半年投资策略 SAC 执业证书编号： S0340523020001 电话：0769-22119410 邮箱： huangdongyi@dgzq.com.cn 食品饮料（申万）指数走势 2025 年 11 月 24 日 分析师：魏红梅 SAC 执业证书编号： S0340513040002 电话：0769-22119462 邮箱：whm2@dgzq.com.cn 分析师：黄冬祎 资料来源：同花顺，东莞证券研究所 相关报告 投资要点： 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 投 资 策 略 行 业 研 究 证 券 研 究 报 告 推荐 ◼ 食品饮料行业今年1-10月跑输沪深300指数。受需求弱复苏以及禁酒 令等因素影响，食品饮料行业今年走势较弱。2025年1-10月份（截至 2025年10月31日），SW食品饮料行业指数整体下跌5.52%，跌幅在所有 申万一级行业中最大，跑输同期沪深300指数23.46个百分点。细分板 块中，所有 ...

刚刚过去的一个季度里，瑞幸的门店总数达到29214 家，这个数字是 2020 年退市时的6倍。五年时间里，它从每卖一杯亏 掉5.6 元，到如今单杯稳定获利1.2 元[1]。粉单市场上，它的股价从最低不到 1 美元一路反弹，不断逼近退市前 129 亿美元 的总市值峰点。 这些标志性的数字，构成了瑞幸重生的叙事。 这是近十年来中国商业史上最具代表性的"困境反转"案例。它修正了资本市场对于"中概股退市必死"的刻板印象，演绎了 一段投资机构逆势支持企业的佳话，更用一场起死回生告诉人们： 中国消费市场是一个庞大的存在，只要持续做好自己的产品，就可以活得比所有人以为的更有韧性。 2021年，生椰拿铁的上市宣布了瑞幸的"卷土重来"——单月销量突破 2000 万杯，相当于每秒钟卖出 7 杯，券后价格常年 9.9 元就能实现盈利。瑞幸又回到了最朴素的商业常识里：好产品是前面的1，其他能力是后面的0。规模只是产品的结果， 份额只是品牌的具象。 事实上，IDG资本从一开始就非常看好瑞幸，但一直没有找到合适的入局机会。公司投资团队判断瑞幸本身的品牌、门店 网络、数字化系统等都是良性健康的，只是在前期试图用大量补贴，在短期急速培养消费 ...

刚刚 过去的一个季度里，瑞幸的门店总数达到 2 921 4 家，这个数字是 2020 年退市时的 6 倍。五年时 间里，它从每卖一杯亏掉 5.6 元，到如今单杯稳定获利 1.2 元 [1 ] 。粉单市场上，它的股价从最低不到 1 美元一路反弹，不断逼近退市前 129 亿美 元的总市值峰点。 这些标志性的数字，构成了瑞幸重生的叙事。 如今中国最好的一批消费品牌，到底是怎么诞生的？ 重戴王冠 退市对于任何一家公司都是一次致命打击。但面对瑞幸，市场却表现得极为冷静和客观，即便流落粉单 市场，瑞幸也并没有离开机构们的视野中央。 先有雪湖资本把瑞幸的目标价大幅上调，估值直逼星巴克，其创始人马自铭高调宣布在粉单买了点瑞幸 股份以表支持 [2] ；后有大钲资本携手 IDG 资本、 Ares SSG ，斥资超 4 亿美元完成了对瑞幸咖啡大部 分股权的收购，保下了瑞幸的品牌。 这是近十年来中国商业史上最具代表性的 " 困境反转 " 案例。它修正了资本市场对于 " 中概股退市必死 " 的刻板印象，演绎了一段投资机构逆势支持企业的佳话，更用一场起死回生告诉人们： 中国消费市场是一个庞大的存在，只要持续做好自己的产品，就可以活得比所 ...