Core Viewpoint - The article discusses how companies can turn negative perceptions into marketing opportunities by adopting unconventional crisis management strategies, using examples from various fast-food brands to illustrate the effectiveness of transparency and humor in addressing consumer concerns [2][31][43]. Group 1: Case Studies of Successful Crisis Management - Burger King's 2020 advertisement featured a Whopper left to mold for 34 days, emphasizing the absence of preservatives and turning a negative into a positive by promoting natural ingredients [5][31]. - Domino's Pizza faced severe criticism for its poor quality, but instead of hiding, it acknowledged the issue in a documentary-style ad, leading to a turnaround in sales and brand perception [19][20]. - KFC's humorous "FCK" ad during a chicken supply crisis showcased the brand's willingness to admit fault, which resonated positively with consumers and mitigated the crisis [22][25]. - Taco Bell addressed accusations of using "fake beef" by transparently revealing its beef composition, which ultimately diffused the situation and improved public perception [28][30]. Group 2: The Importance of Narrative and Consumer Engagement - The article emphasizes the need for companies to reframe negative narratives into positive stories, creating a "narrative pivot" that allows for constructive public discourse [39][41]. - Companies that openly communicate their challenges and engage with consumers can foster a sense of trust and understanding, as seen in the examples of Starbucks and Nongfu Spring, which effectively managed their respective crises through clear explanations [36][38]. - The shift in consumer expectations towards transparency and authenticity presents an opportunity for brands to adopt a more educational approach in their communications, enhancing their connection with the audience [33][35].

天津市商务局二级巡视员刘宏杰致辞表示，天津作为北方餐饮市场重要枢纽，近年来持续推动快餐 业标准化、品牌化建设，未来将进一步优化营商环境，为快餐企业在津发展提供政策支持与资源保障。 天津市烹饪协会会长朱宝钧分享了天津快餐产业发展成果，强调本地协会将继续发挥桥梁作用，推 动区域品牌与全国行业深度融合。 主题演讲环节围绕快餐业核心关注点展开，内容兼具实战指导性与未来前瞻性。上午板块聚焦产业 进化与市场洞察。分享现炒快餐规模化、区域品牌全国化等实操经验，深度解读快餐市场年度数据；剖 析行业规模、消费趋势及头部企业动态，帮助从业者把握市场现状；从资本视角解读快餐企业上市合规 性等关键问题，为有资本化规划的企业提供专业指导。 中国经济网9月18日讯(记者 李冬阳) 9月16日，第29届中国快餐产业大会在天津举办。作为国内快 餐产业年度盛会，大会由中国烹饪协会主办，中国烹饪协会快餐专业委员会与天津市烹饪协会联合承 办，汇聚了全国快餐领域企业家、专家学者及供应链代表，以"勇踏新程 重塑快餐产业新生态"为方 向，通过主题演讲、实战对话等形式，为产业破解发展难题、探索转型路径，注入高质量发展新动能。 中国烹饪协会会长杨柳致辞表示 ...

近日，有网友在必胜客花19元点一杯橙汁，看到店员的制作过程竟是直接将大瓶的果粒橙倒入玻璃杯 里。新浪科技就此事询问必胜客母公司百胜中国，对方暂无回应。 必胜客的小程序显示，该款橙汁饮料一杯280ml售价19元，并标明主要原料为美汁源果粒橙。据查，目 前市面上一瓶450ml的果粒橙售价为3元。 有网友吐槽称，普通饮料倒进杯子价格就翻6倍，这钱太好赚。也有网友表示，点单页面已经注明了真 实成分，很合理。 责任编辑：王翔 ...

Core Viewpoint - The recent controversy surrounding the well-known restaurant brand Xibei, triggered by a social media post from Luo Yonghao, has led to significant operational adjustments and the closure of several sub-brands, indicating challenges in the fast-food segment and a shift in strategic focus for the company [1][2]. Company Adjustments - Xibei announced it would complete nine adjustments by October 1, aiming to shift from centralized kitchen operations to on-site processing at stores [1]. - The sub-brand "Xibei Little Beef Braised Rice and Noodles," launched last year, has been closed, with remaining inventory being sold off [1][2]. - The founder, Jia Guolong, has faced setbacks with multiple fast-food sub-brands, including "Jia Guolong Chinese Burger," which was expected to open over 100 stores but was closed within a year [2][4]. Market Position and Competition - The fast-food market has seen rapid expansion from competitors like Tastin, which opened 3,772 new stores in 2023, contrasting with Xibei's struggles [2]. - Xibei's new brand "Jia Guolong Little Beef" is being developed from the former "Jia Guolong Chinese Burger" locations, with a goal of exceeding 100 stores [4]. Consumer Insights - The average price point for the new "Xibei Little Beef Braised Rice" is set at 35.9 yuan, significantly lower than the previous 80 yuan for "Jia Guolong Little Beef," indicating a strategic move to attract more price-sensitive consumers [5]. - Consumer feedback highlights concerns over pricing and portion sizes, with many feeling that even the reduced prices are still too high for the target demographic [5]. Industry Trends - The restaurant industry is experiencing low growth and intense competition, leading to a focus on cost-effective offerings, with over 60% of brands targeting a consumer spending range of 10-30 yuan [6]. - The trend of consolidating resources into main brands while eliminating underperforming sub-brands is becoming a common strategy in the industry, as seen with other companies like Jiumaojiu Group [7].

新京报讯(记者王萍)从老北京鸡肉卷到各式早餐油条、粥品，从小龙虾汉堡到北京烤鸭披萨，近年来， 西式快餐品牌在中国市场的本土化进程显著加速，纷纷推出具有中国特色的风味产品，以迎合本地消费 者的口味偏好和文化习惯。9月17日，赛百味继续推进本土化进程，正式在全国门店推出"星厨炙感"系 列新品，"炙子烤肉"风味成为该系列新品的核心元素。业内人士认为，西式餐饮的本土化趋势不仅体现 了品牌对中国市场的重视，也反映了餐饮行业在全球化背景下的灵活应变。 赛百味中国方面表示，这是赛百味首次邀请米其林餐厅星厨"加盟"。米其林餐厅星厨俞斌参与这次新品 的共创，以西式三明治与中式美食的结合为灵感，推出具有北京名菜"炙子烤肉"风味的创新产品。此举 不仅是赛百味品牌创立60周年、中国市场门店破千后的关键产品创新，更彰显了其在新特许经营模式 下，以深度本土化驱动增长的核心战略。 业内人士认为，近年来，西式餐饮持续推出本土化产品，说明了中国消费者对饮食的健康、多样性和文 化认同感要求日益提高，西式快餐需要通过差异化产品吸引更广泛的客群。同时，国内快餐品牌的崛起 加剧了市场竞争，也迫使国际品牌通过本土化保持竞争力。 编辑王琳 校对刘军 ...

Core Viewpoint - The article discusses the educational initiatives of Tanyue Education, focusing on its innovative school and educator development center, and highlights a recent youth-focused discussion event that engages students in serious topics relevant to their lives [2][3]. Group 1: Tanyue Education Overview - Tanyue Education operates Tanyue School (MSA) and Tanyue Educator Development Center (MEA), aiming to cultivate well-rounded individuals and support core competency reforms in primary and secondary education [2]. Group 2: Youth Engagement and Discussion - A recent event by the podcast "Knock Knock World" at Tanyue School involved students discussing serious topics, including the implications of national weight management policies and the impact of fast food marketing on children's health [3][19]. - The discussions were driven by student-generated questions, showcasing their curiosity and engagement with current issues [3][19]. Group 3: Health and Nutrition Concerns - One discussion centered on the question of why the government is managing national weight, with students exploring the health risks associated with obesity and the societal implications of weight management [6][8]. - Statistics from the "China Residents Nutrition and Chronic Disease Status Report (2020)" predict that by 2030, obesity rates will reach 70% for adults and 31% for children, prompting discussions on the causes of rising obesity rates [8][10]. Group 4: Fast Food Marketing and Children's Health - The second discussion topic revolved around fast food marketing strategies, particularly the distribution of toys with children's meals, which has been linked to unhealthy eating habits [19][20]. - Students expressed their awareness of the marketing tactics used by fast food chains and discussed the implications of such strategies on their health and dietary choices [20][22]. Group 5: Educational Evaluation and Recognition - A separate discussion highlighted the role of awards in education, with students reflecting on the significance and fairness of receiving awards, and how these awards relate to their personal achievements and societal expectations [26][29]. - The editors emphasized the importance of understanding evaluation systems in education and how they can impact students' perceptions of success and self-worth [26][29].

Core Insights - Subway China has launched the "Star Chef Grilled Series" featuring four new products that blend Western sandwiches with traditional Chinese flavors, marking a significant product innovation as the brand celebrates its 60th anniversary and surpasses 1,000 stores in China [2][3][4] Product Innovation - The new product line includes the Grilled Australian Beef Sandwich, Grilled Chicken Thigh Sandwich, Mixed Meat Sandwich, and Grilled Australian Beef Wrap, inspired by the traditional Beijing dish "Zhi Zi Kao Rou" [1][2] - The collaboration with Michelin-starred chef Yu Bin emphasizes the integration of high-quality ingredients like Australian beef with traditional Chinese sauces, creating a unique culinary experience [3][4] Localization Strategy - Subway is enhancing its localization efforts by rebranding itself as "Subway-er" in various social media and delivery platforms, reinforcing its connection to Chinese culture [4][6] - The company has also introduced a new visual identity characterized by vibrant colors to appeal to a younger, health-conscious demographic [6][7] Market Expansion - Since opening its first store in Beijing in 1995, Subway has rapidly expanded, reaching approximately 500 stores by mid-2023, with a new franchise agreement aimed at accelerating growth in China [5][6] - The brand's recent growth strategy has resulted in nearly 500 new stores in just over two years, matching the total number of stores opened in the previous 28 years [6][7]

Core Insights - Subway China has launched the "Star Chef Grilled" series, featuring four new products, marking the first collaboration with a Michelin-starred chef [1][2] - The introduction of these localized products is part of Subway's strategy to cater to Chinese consumers, emphasizing freshness and health [1][2] Product Development - The new offerings include the Grilled Australian Beef Sandwich, Grilled Chicken Thigh Sandwich, Mixed Meat Sandwich, and Grilled Australian Beef Wrap, showcasing a shift from traditional Western sandwiches to localized flavors [1] - Subway is also introducing the "237 Energy Bowl" series, targeting fitness and calorie-conscious consumers [1] Market Expansion - In just over two years, Subway China has opened nearly 500 stores, nearly matching the total number of stores opened in the previous 28 years [2] - This rapid expansion indicates Subway's increasing visibility among Chinese consumers and the need for more localized products [2]

Core Insights - The closure of the Burger King store in Shenzhen's Huaqiangbei area reflects broader challenges faced by international fast-food brands in China, driven by strategic adjustments in response to performance pressures [1][2] Group 1: Store Closures and Performance - Burger King has seen a significant reduction in its store count in China, dropping from a peak of 1,587 stores in 2023 to 1,367 by mid-2025, with 113 closures in 2024 and an additional 107 in the first half of 2025 [2] - The system sales figures for Burger King in China have also declined, with sales of $8.04 billion in 2023, $6.68 billion in 2024, and $3.09 billion in the first half of 2025 [2] Group 2: Strategic Adjustments - In response to market pressures, Burger King is implementing a strategy to optimize its store network, which includes closing underperforming locations while planning to open 40 to 60 new stores in key areas [3] - The brand is focusing on localizing its product offerings and has introduced new items like the "Crispy Spicy Chicken Burger," along with regular promotional pricing to compete with local brands [3] Group 3: Investment Trends - Despite the challenges faced by international brands, foreign investment in Shenzhen has been on the rise, with 33,000 new foreign-invested enterprises established since the beginning of the 14th Five-Year Plan, accounting for 14.6% of the national total [4] - In the first half of 2025, Shenzhen attracted $20.9 billion in foreign investment, marking an 11.3% year-on-year increase, with a notable focus on high-tech industries, which accounted for 35.2% of the total foreign investment [4]

Core Viewpoint - Despite facing intense competition in retail and dining sectors in China, international brands continue to invest and expand their presence rather than withdrawing from the market [2][6] Group 1: Store Closures and Performance - Burger King's closure of its Shenzhen Huaqiangbei store is part of a broader strategy adjustment due to performance pressures, with a reduction in total stores from 1587 in 2023 to 1367 by mid-2025 [2] - The system sales figures for Burger King in China were reported as $8.04 billion in 2023, $6.68 billion in 2024, and $3.09 billion in the first half of 2025, indicating a significant decline [2] Group 2: Market Trends and Challenges - Several international retail brands, including Carrefour and Aeon, have closed stores in Shenzhen due to e-commerce impacts and strategic shifts, reflecting a common market logic among foreign retailers [3][4] - The shift in consumer preferences towards "value consumption" has diminished the appeal of traditional international brands, as new generations prioritize product design, quality, and personalized experiences over brand prestige [4] Group 3: Strategic Adjustments - Burger King is implementing an "optimize store network" plan, which includes closing underperforming locations while opening 40-60 new stores in key areas and testing smaller 30-square-meter stores to reduce costs [5] - The brand is accelerating localization efforts by introducing new products like the "Crispy Spicy Chicken Leg Burger" and regular promotions to compete with local brands [5] - Other international brands, such as H&M, are also adapting by launching flagship stores tailored to local consumer needs and enhancing customer experiences [5] Group 4: Foreign Investment Trends - International brands are not retreating from the Chinese market; instead, they are increasing investments, with Shenzhen seeing a significant rise in foreign investment enterprises and actual foreign capital usage [6] - In the first half of 2025, Shenzhen's actual foreign investment reached $20.9 billion, a year-on-year increase of 11.3%, with high-tech industries becoming a focal point for foreign investment [6] - The emphasis on technological innovation, supply chain resilience, and localized operations is expected to shape future competition among international brands in China [6]