以下文章来源于潮生TIDE ，作者J、Haru 潮生TIDE . 36氪旗下生活方式内容品牌。潮来潮去，生活不息。 生活潮汐，每月浮沉。信息涌浪，日日不息。 潮生TIDE为你捕捉10件最值得关注的事， 它们包含城市生活、消费趋势与潮流热点。 我们关注事件，更关注事件之间的关联与延伸。 潮汐Mail第10期，让我们看看5月那些值得回看的新闻。 01 用蜜雪冰城做菜， 年轻人又进化了 在外卖大战中被资本"搞大了肚子"的网友们，顺手 把"雪王"送上了调料界的大擂台。 香柠百香果在酸汤牛肉的红汤里打个滚，秒变提味担当；五分糖的棒打鲜橙摇身一变，成了糖醋排骨的浇汁，香得隔壁小孩都馋哭了；圣代 更是跨界王者，它可以是韩式火鸡面里的奶油，也可以是蘑菇意面里的浓香灵魂（不知道意大利人看了是否会沉默）…… 只要是吃的，雪王都能来掺一脚， 甜品赛道更不在话下：用小料做出的冰淇淋蛋糕、以圣代为原料的葡氏蛋挞都让人大开眼界。 ● 图源：小红书截图 锅铲一挥，奶茶非茶，菜却更香。这一届年轻人，你给他一杯蜜雪冰城，他能还给你一桌子菜。 在料理界，永远不缺留子灵机一动的神话。 ● 英区单价40元的果汁被代购炒到了138元，图源@淘宝截图 ...

智通财经6月6日电，LULULEMON在削减全年盈利预期后美股盘后下跌21%。 ...

Financing and Investment - Shenzhen Photon Leap Technology Co., Ltd. has completed several hundred million yuan in angel round financing, with funds primarily allocated for AI imaging algorithm development, global expansion, and smart hardware product mass production preparation [1][3] - Shanghai Lin Qingxuan Biotechnology Co., Ltd. has submitted a listing application to the Hong Kong Stock Exchange, with a revenue growth from 691 million yuan in 2022 to 1.21 billion yuan in 2024, representing a compound annual growth rate of 32.3% [5] Mergers and Acquisitions - Anta Group has announced the completion of the acquisition of German outdoor brand Jack Wolfskin, enhancing its competitiveness in the professional outdoor sports sector [8] - Neo Investment Partners is exploring potential investors for the luxury leather brand Valextra, considering an exit from its investment since holding approximately 60% of the brand since 2013 [11] Product Launches and Brand Strategies - Luckin Coffee has launched a new product, the Feather Light Fruit and Vegetable Tea, priced at 9.9 yuan per large cup, aiming to align with the growing health-conscious consumer demand [13] - Antonia has opened two new flagship stores in China, marking a significant milestone in its Asian market strategy [16] Data Security and Brand Reputation - Cartier has confirmed a data breach affecting customer information globally, highlighting the need for luxury brands to enhance their data protection mechanisms [18] Executive Appointments - Nike has appointed former McDonald's executive Michael Gonda as the new Chief Communications Officer, effective July 7, as part of a significant executive committee overhaul [20] - Kizik has appointed Gareth Hosford, a former Nike executive, as its new CEO, aiming to lead the brand into a new phase of omnichannel expansion [23] - Dr. Martens has appointed Paul Zadoff as President of the Americas market, bringing over 30 years of leadership experience to drive growth and profitability [25][26]

Group 1 - The core trend in the fashion industry is the strong return of quality basic clothing, reflecting consumers' deep pursuit of certainty and practicality in their purchases [1][3][11] - During the "6.18" shopping festival, nearly 70% of consumers preferred to shop on JD.com, citing its rich brand selection and the availability of high-quality basic clothing [1][30][32] - The overall growth in JD.com's apparel and beauty categories exceeded 30%, significantly outpacing the market average [1][21] Group 2 - A significant 51.6% of consumers expressed a preference for simple and versatile basic clothing this summer, indicating a shift towards practicality in fashion choices [3][8] - Over 80% of surveyed consumers reported that more than half of their wardrobe consists of basic clothing, highlighting its importance in their daily lives [8][11] - Consumers are increasingly focused on the quality and material of clothing, with 46.8% prioritizing texture and 45.7% valuing practicality [10][34] Group 3 - The purchasing behavior of consumers shows a clear preference for established brands, with 39.9% seeking quality assurance and 34.3% focusing on familiar brands [11][17] - Fast fashion brands like MUJI lead in consumer preference for basic clothing, with a selection rate of 38.9% [17] - The budget for clothing purchases reflects income stratification, with over 70% of consumers maintaining or increasing their spending during the "6.18" festival [21][25] Group 4 - The trend of "precision decentralized consumption" is evident, with JD.com recognized for its high quality-to-price ratio and reliable shopping experience [30][32] - Consumers are increasingly aware of quality standards, with nearly 60% noting the importance of JD.com's "安心品质" (Assured Quality) label [33] - The focus on essential elements such as fabric quality and comfort is becoming more pronounced, with 45.9% of consumers prioritizing material and functionality [34] Group 5 - Female consumers are particularly active in the "6.18" shopping festival, showing a preference for quality and comfort in their summer wardrobe choices [38][42] - The demand for invisible and comfortable undergarments is strong among women, with 41.3% opting for seamless options [41] - The overall consumer behavior indicates a shift towards valuing quality and practicality over mere trends, with a willingness to invest in versatile and high-quality items [42][60]

（文/朱道义 编辑/张广凯） "并购之王"安踏，凭借"买买买"让麾下的品牌矩阵再次扩容。 6月2日，中国运动服饰巨头安踏集团（股票代码：02020.HK）发布公告，宣布完成对德国专业户外品牌 Jack Wolfskin（狼爪）业务的收购。 根据公告内容，该公司的董事会于2025年5月31日完成了与目标公司签署的买卖协议的交割，Jack Wolfskin 业务现已成为公司的间接全资附属公司。 事实上，此前于4月10日，安踏集团就曾宣布，与全球最大的高尔夫球杆生产商 Topgolf Callaway Brands Corp.（下文简称 Topgolf）订立了一份有关 Callaway Germany Holdco GmbH（Jack Wolfskin品牌所属公司）股本权益的买卖协议，将间接全资收购狼爪，基础对价为现金2.9亿美元。如今算是靴子落地。 对于狼爪来说，投身安踏或是一次机会难得的新生；对于安踏来说，整合狼爪，也是其巩固户外赛道竞争力，乃至推进全球化战略的关键落子。 鞋服分析师吕昌福分析认为，如果把户外品牌分高、中、低三个等级，那么代表品牌分别是始祖鸟、北面和迪卡侬。由于始祖鸟本身是安踏的，超级安踏之 后 ...

未来资产认为，政策可能集中在以下几个领域：1)生育扶持政策：例如唿和浩特为新生儿父母提供现金补贴等措施， 可能惠及奶粉及乳制品相关行业；2)消费券：可能适用于餐饮、一般消费商户及服务行业；3)服务消费补贴：利于旅 游、教育、娱乐及家政服务等行业；4)以旧换新政策扩容：继续惠及家电、家具、家装、汽车及消费电子行业，并有 可能扩展至其他类别。 面对外部压力，市场对刺激政策加码的预期持续强化，未来资产预期这些刺激政策将促进消费的即时增长，进一步提 升盈利增长预期，并带动板块的估值重估。在此背景下，Global X中国消费龙头品牌ETF通过均衡的投资组合，捕捉中 国消费行业的复苏机遇。该产品投资于多个政策受益的子板块(如OTA、餐饮、汽车、家电)、低关税风险的防守型行业 (如饮料)，以及快速增长的新消费行业(如流行玩具)。 未来资产研究报告指出，在近期的关税风波中，中国消费品行业逐渐成为市场中的防御型领域，这主要得益于其来自 出口的直接风险有限，以及市场对中国政府加快出台刺激国内消费政策的预期不断升温。未来资产此前推出的Global X中国消费龙头品牌ETF(02806)仅有4%的收入来自美国，其中主要影响家电和运动 ...

Core Points - Cartier, a luxury jewelry brand under Richemont, has confirmed a data breach involving unauthorized access to customer personal information, raising industry concerns [1] - The leaked data includes customer names and birth dates but does not involve sensitive financial information such as bank account or credit card details [1] - The breach affects customers globally, not just in the Chinese market, and comes amid a broader trend of luxury brands facing privacy issues [1][2] Group 1: Data Breach Details - Cartier's official communication revealed that the breach was due to a cyber attack, with affected customer information being accessed [1] - The parent company Richemont has not disclosed the number of affected users or provided an official statement regarding the incident [1] - Similar incidents have occurred with other luxury brands, including Dior and Adidas, highlighting a growing trend of data breaches in the luxury sector [2][3] Group 2: Financial Performance - Richemont reported a 4% year-on-year sales increase to €21.399 billion for the fiscal year ending March 31, 2025, with all regions except Asia-Pacific showing double-digit growth [1] - The jewelry division, which includes Cartier, experienced an 8% sales increase to €15.33 billion, with Cartier contributing over half of Richemont's sales revenue and more than 70% of its profits [1] Group 3: Legal and Regulatory Implications - Legal experts indicate that brands may face strict liability for data breaches under current laws, emphasizing the need for compliance with data protection regulations [4][5] - Brands are responsible for ensuring the security of customer data, even when third-party vendors are involved, and cannot use third-party negligence as a defense [5] Group 4: Recommendations for Brands - Brands should establish a comprehensive data security framework, focusing on third-party risk management and regular audits of suppliers [7] - Immediate notification to affected customers and offering services like free credit monitoring are recommended actions following a data breach [7]

Core Insights - The report emphasizes "vitality" as the core trend for 2025, reflecting consumer pursuit of natural, healthy, and sustainable lifestyles [1][2] - The analysis covers various sectors including apparel, beauty, sports, food, and travel, based on data from July 1, 2024, to March 31, 2025 [1][5] Apparel Sector - Comfortable and functional athleisure wear and eco-friendly materials are gaining attention [1][2] - Light pastel colors are trending, with topics like "light spring outfits" and "marine style outfits" achieving over 19 billion and 380 million views respectively [9][10] - The return of maximalism in fashion is noted, with significant growth in related topics [13] Beauty Sector - The beauty trend focuses on "vitality makeup," highlighting natural ingredients and a healthy aesthetic [17][19] - Popular topics include "sweet girl makeup" and "wild makeup," with view counts exceeding 1 billion [18] - Key elements for vitality in makeup include base makeup, lip makeup, and hairstyles, emphasizing a natural and vibrant look [23] Sports Sector - Popular activities include hiking, cycling, and skating, with significant growth in related content [24][28] - Brands like Li Ning and Vaude are leveraging the vitality theme in their marketing strategies [24][25] - The report suggests that brands should create narratives around movement and exploration to engage consumers [24] Food and Health Sector - The concept of "clean eating" is prevalent, with discussions around fresh fruits and vegetables, achieving over 700 million views [32][33] - There is a growing interest in precise health maintenance practices, such as herbal remedies and dietary supplements [34] - Brands are encouraged to focus on product transparency and simplicity in their marketing [32][34] Travel Sector - Emerging trends include niche travel destinations and immersive experiences, with a focus on eco-friendly travel gear [1][2] - The report highlights the importance of community-driven content in shaping travel preferences on platforms like Xiaohongshu [2]

Core Insights - Puma has been announced as the official ball supplier for the Premier League, marking a significant opportunity for brand expansion in the football sector [1] - The advertisement "Have a Ball" emphasizes the emotional connection and community spirit inherent in grassroots football, showcasing ordinary people enjoying the game [2] - A surprising statistic revealed in the ad is that Premier League players average only 109 seconds of ball control per match, challenging common perceptions of professional football [3] Marketing Strategy - The advertisement focuses on the joy and passion derived from the simple act of playing football, aligning with Puma's brand ethos of celebrating every touch of the ball [4] - Puma's marketing approach differentiates itself by highlighting the emotional ties between everyday players and the sport, rather than focusing solely on professional achievements [5] - The theme of "cherishing every touch" resonates with Puma's commitment to providing high-quality sports products and encouraging self-challenge among athletes [6] Future Outlook - The collaboration with the Premier League is expected to deepen, with more marketing activities planned to promote the allure of football and invigorate the brand [7]

北京商报讯（记者 徐慧）绿色环保正在成为中国领先运动品牌李宁最亮丽的底色。6月3日，2025年服贸会"高管谈服贸"系列采访活动走进李宁公司。李宁 集团副总裁宋春涛介绍，李宁公司以"高层引领、长期深耕、产品创新、全链路驱动"为ESG核心理念，让企业的可持续发展真正实现可持续。 2024年5月，李宁公司首次对外展示全降解鞋，实现全鞋降解率超80%，成为中国专业运动鞋全降解领域的先行者，李宁也成为最早在专业运动鞋上做到全 降解的中国运动品牌。 宋春涛坦言，可持续发展之路注定是一条充满挑战的道路。比如，大规模生产和工业化制造带来的成本降低往往依赖于化工类材料，因此，替代化工类材料 的选择本身就是一个难题，需要多种尝试、不断试错。即使找到了更环保的材料，如何从试验室推向量产也是一个极具挑战的环节，只有将生产成本降到一 个合理的水平，才能实现大规模推广、使用和售卖。在此过程中，企业需要在追求利润和履行社会责任之间找到平衡。 李宁公司的环保产品涵盖四大模块，以四个"自然"为核心：源于自然（采用生物基生产原料）、自然而染（创新制作染色工艺）、自然新生（推动回收再利 用）、回归自然（生态循环突破全降解技术）。 近年来，李宁公司 ...