以下文章来源于信风TradeWind ，作者刘艺晨 信风TradeWind . 关注资本市场的趋势与发展 作者刘艺晨 编辑松壑 星巴克中国正式杀入现制饮品的夏日厮杀。 即日起，星巴克对星冰乐、冰摇茶、茶拿铁等"非咖"饮品降价，降价幅度在2-6元。 若以大杯为标准计算，平均降幅达到5元左右。 调价后，单杯最低单价低至23元，与主流中端奶茶品牌处在同一价格水平。 曾在诸多场合表示"不打价格战"的星巴克，首次以直接降价，而非发券的方式降低价格。 星巴克中国表示，6月17日，将联动《疯狂动物城》推出3款全新联名冰摇茶。 此外，茶拿铁也将迎来更多全新口味。 密集官宣背后，不难看出星巴克加码午后茶饮时段的决心。 今年以来星巴克本土化动作频频，经营策略一改往日的克制。 产品层面，迎合无糖化、低糖化的市场消费需求，在全国的所有门店都落地0糖的风味咖啡。打破鲜少与明星合作的惯例，与五月天的联名在社交媒体引起广 泛关注。 这家曾被认为克制、保守的咖啡巨头，正在直面中国市场的竞争。 在国内咖啡茶饮的疯狂竞争面前，星巴克的"以价换量"算盘没有成功。 2024年，星巴克中国同店销售额连续四个季度同比下滑，进入业绩低谷期。 打折后依旧" ...

Core Viewpoint - Starbucks is implementing a price reduction on several non-coffee beverages starting June 10, aiming to enhance its "morning coffee, afternoon tea" strategy to cater to diverse consumer needs throughout the day [1][3][12] Group 1: Pricing Strategy - Starbucks is officially reducing prices on over ten products in its Frappuccino, iced tea, and tea latte categories, with price cuts ranging from 2 to 6 yuan [3][6] - The price of large iced drinks previously ranged from 29 to 41 yuan, with 73.68% priced above 35 yuan; post-reduction, prices for specific drinks have been adjusted to align with high-end tea brands [6][12] Group 2: Market Positioning - The company is focusing on capturing the non-coffee market, which is essential for its growth strategy, especially in the context of increasing competition from brands like Luckin Coffee [6][13][16] - Starbucks aims to leverage its extensive store network, which exceeds 7,758 locations by mid-2025, to attract consumers in lower-tier markets where demand for sweet beverages is higher [17][19] Group 3: Product Innovation - Starbucks has introduced a "True Flavor No Sugar" system, allowing customers to customize their drinks with over 500 flavor combinations, enhancing the appeal of non-coffee products [10][12] - The company plans to launch new flavors and collaborations, such as a partnership with Disney for new iced tea products, to further engage consumers [10][12] Group 4: Financial Performance - In the second fiscal quarter, Starbucks reported a revenue increase of 5% to 739.7 million USD, indicating positive momentum in its business strategy [17] - The CEO highlighted the potential for growth in the Chinese market, emphasizing the brand's strength and the ongoing efforts to enhance customer experience [17][20]

Group 1 - Xiaomi's executives, including Lei Jun, issued a statement denying rumors of a fatal accident during a high-level driving training for Xiaomi cars, labeling the claims as malicious rumors [1] - The international spot gold price experienced fluctuations, dropping to $3301 per ounce before rebounding to $3328.7 per ounce, while domestic gold jewelry prices also saw a decline [1] - The Guizhou "Village Super" event faced rumors of being halted by the football association, which the organizing committee refuted, stating that such claims were misleading and harmful to the event's reputation [1] Group 2 - The pharmaceutical sector in A-shares has seen significant growth, with the Shenwan Pharmaceutical and Biological Index rising by 2.3% on June 9, leading all industry indices [2] - The pharmaceutical sector has shown a year-to-date increase of 10.29%, with the innovative drug index up 27.62%, outperforming major A-share indices [2] - Starbucks China announced a price reduction on several beverage categories, with prices dropping by 2 to 6 yuan, indicating a strategic shift to enhance competitiveness in the coffee market [2] Group 3 - The e-commerce platform's relationship with books is complex, as traditional reading is declining, yet some titles, like "The Right Bank of the Erguna River," have achieved significant sales [3] - Despite a slowdown in online book sales growth, platforms like Douyin and Pinduoduo are increasingly valuing book sales [3] - The market for smart guitars is projected to grow from 1.4 billion yuan in 2024 to 3.23 billion yuan by 2030, with a CAGR of 13.9% from 2025 to 2030 [4]

星巴克中国正式杀入现制饮品的夏日厮杀。 即日起，星巴克对星冰乐、冰摇茶、茶拿铁等"非咖"饮品降价，降价幅度在2-6元。 若以大杯为标准计算，平均降幅达到5元左右。 调价后，单杯最低单价低至23元，与主流中端奶茶品牌处在同一价格水平。 曾在诸多场合表示"不打价格战"的星巴克，首次以直接降价，而非发券的方式降低价格。 星巴克中国表示，6月17日，将联动《疯狂动物城》推出3款全新联名冰摇茶。 此外，茶拿铁也将迎来更多全新口味。 密集官宣背后，不难看出星巴克加码午后茶饮时段的决心。 今年以来星巴克本土化动作频频，经营策略一改往日的克制。 在双杯卡、多次卡等常态化活动套餐下，星巴克单杯饮品价格不超过25元。 2023年起，星巴克中国客单价同比持续下滑。 在国内咖啡茶饮的疯狂竞争面前，星巴克的"以价换量"算盘没有成功。 2024年，星巴克中国同店销售额连续四个季度同比下滑，进入业绩低谷期。 打折后依旧"性价比"不足。 不仅面对9.9咖啡时代招架无力。传统拿铁、玛奇朵，在风味咖啡的时代缺乏对年轻人的吸引力。 与其被绵延不绝的低价拖累，不如高调入局，吸引更多的流量关注。 产品层面，迎合无糖化、低糖化的市场消费需求，在全国的所 ...

昨天，知名咖啡品牌星巴克发布消息，6月10日起，店内的三大品类，共计数十款产品将集体降价。 同样是偏贵价的连锁品牌，对比现在还活力旺盛的星巴克，另一个大家熟悉的咖啡牌子，却似乎走上了相反的道路。 东论网友@云烟成雨发帖爆料：很多人都知道的COSTA咖啡，现在只剩下几家了。 COSTA咖啡由Costa兄弟于1971年在伦敦成立，2006年底进入中国市场，首店开在上海。 与中国市场的先行拓展者星巴克所代表的美国咖啡文化不同，COSTA声称其源自意大利，并"带有欧洲贵族气息"，因此定位"略高于星巴克"。 早在2020年9月，COSTA咖啡就曾爆出全面撤出青岛市场的新闻，同时在北京、上海也有COSTA门店显示"暂停营业"。 不过，COSTA咖啡当时在宁波经营情况还算不错，门店共有4家，分别开在宁波站出发层、江荟151商场一楼（原东方商厦）、鄞州人民医院住院部、宁 波印象城。 可以说，COSTA咖啡的普及度虽不如星巴克，但在宁波的各大热门商圈，至少也能算是个常客。 但是，一晃五年过去，咖啡市场早已百花齐放，现在再查询COSTA的点单小程序，可以看到市区内正常营业的门店只剩两家，余姚北服务区的门店则是 一直显示繁忙。 对 ...

Core Viewpoint - Luckin Coffee is set to launch its most significant international expansion by opening a store in downtown Manhattan, New York, despite past challenges including being delisted from NASDAQ due to a financial scandal [1][2]. Group 1: Company Expansion - Luckin Coffee has rapidly expanded in China, surpassing Starbucks with over twice the number of stores [1][2]. - The company plans to adopt a flexible and localized approach for its overseas expansion, particularly in the competitive U.S. market [3]. - Following its entry into Singapore, Hong Kong, and Malaysia, the opening in Manhattan represents a major step in its international growth strategy [1][2]. Group 2: Competitive Landscape - The entry into New York mirrors the strategy of its competitor, Koolearn Coffee, which has also opened stores in Brooklyn and Manhattan [2]. - Analysts note that New York is a challenging market due to its saturation and competition, but it offers a diverse consumer base [2][5]. - Both Luckin and Koolearn are expected to maintain lower prices than Starbucks in the U.S., although the price gap may be smaller than in China [4]. Group 3: Business Model and Challenges - Luckin's business model relies on technology, allowing customers to order via popular apps, which enhances efficiency compared to traditional coffee shop experiences [2]. - The company has successfully launched innovative products, such as a collaboration with Moutai, selling over 5.4 million cups on its first day [2]. - Challenges include higher operational costs in New York, such as wages and tariffs, which could impact pricing strategies [5][6]. Group 4: Market Perception - Younger American consumers may have a different perception of Chinese brands compared to older generations, potentially viewing affordable coffee from Chinese chains as appealing [6]. - Analysts emphasize the need for Luckin to attract a broad customer base to ensure long-term success, rather than being seen as a novelty [6].

点击报名 ▲科学出海 中国5月CPI同比下降0.1% 6月9日，国家统计局公布数据显示，2025年5月份，全国居民消费价格指数（CPI）同比下降0.1%，环比下降0.2%。同比数据中，城市持平，农 村下降0.4%；食品价格下降0.4%，非食品价格持平；消费品价格下降0.5%，服务价格上涨0.5%。1—5月平均，全国居民消费价格比上年同期下 降0.1%。 2025年5月份，全国工业生产者出厂价格指数（PPI）同比下降3.3%，环比下降0.4%；工业生产者购进价格同比下降3.6%，环比下降0.6%。1— 5月平均，工业生产者出厂价格和购进价格比上年同期均下降2.6%。（国家统计局官网） ｜点评｜ 中国5月CPI继续保持低位运行，国内需求回暖的速度相对较慢。5月包括汽油、燃油等能源价格走低，与"五一"假期居民出行意愿提 升，机票、旅游价格修复相抵消。除了部分"国补"涉及的行业外，多数消费品行业需求仍有待提振。值得注意的是，由于国内居民收入端增长 有限，购买享受"国补"的家电等产品后，对其他消费品的消费意愿就会有所降低，形成此消彼长的关系。 5月国际原油价格以及国内煤炭价格双双走弱，带动PPI继续走低。国内PPI近两 ...

Group 1 - The first second-hand multi-category circular warehouse store "Super Turn" opened in Beijing, covering over 3000 square meters and offering a variety of second-hand products, marking a strategic move by the company in a competitive second-hand market [1] - The AI startup SiliconFlow completed a Series A financing round of several hundred million yuan, led by Alibaba Cloud, indicating its growth potential and industry value as it lowers the barrier for developers to use advanced AI models [2] - Kudi Coffee signed a strategic cooperation memorandum with the Rwandan Ministry of Agriculture to invest in a coffee plantation, which includes various demonstration parks, leveraging Rwanda's quality coffee resources for competitive advantage [3] Group 2 - ProLogis announced the operation of an energy storage project tailored for Shentong Express, with a total capacity of 2.75MW/5.83MWh, marking a significant step in energy optimization within the logistics industry [4] - The collaboration between ProLogis and Shentong Express aims to provide comprehensive energy services across the country, reflecting a forward-looking approach in response to rising electricity costs and stricter environmental requirements in the logistics sector [4]

Core Viewpoint - Starbucks China has announced a collective price reduction for several non-coffee beverages starting June 10, with an average price drop of 5 yuan, reaching a minimum price of 23 yuan, marking the first systematic price cut for non-coffee drinks, reflecting significant changes in the Chinese coffee and tea market [1][26] Market Pressure and Consumer Behavior - Structural changes in the consumer demographic are reshaping consumption logic, with a projected 13 million college graduates by 2025 facing limited job opportunities, leading to income disparity and a decline in Starbucks' traditional customer base [3] - Starbucks' average transaction price has declined for eight consecutive quarters, with a 6% drop in same-store sales in Q1 2025 and a drastic reduction in transaction volume growth from 48% in 2023 to just 4% [3] Competitive Landscape - Local brands like Luckin and Kudi are leveraging supply chain efficiency to restructure pricing, with Luckin achieving a stock turnover of 18 days and a single-cup cost of 10.16 yuan, while Starbucks faces higher operational costs due to insufficient local production capacity [5] - Starbucks' same-store average price is expected to drop by 8% in 2024, with comparable transaction volume decreasing by 6%, creating a negative cycle of declining volume and price [5] Brand Positioning and Strategy - The brand's premium image, established through the "third space" model, is deteriorating as new store expansions face rental pressures and reduced foot traffic, leading to a retreat from prime locations [6] - Starbucks' pricing strategy has shifted to a dual-track approach, maintaining a premium price range of 30-40 yuan for coffee while offering non-coffee drinks at 23-35 yuan to attract a broader market [11] Cost Management and Supply Chain - Starbucks is working on localizing its supply chain to reduce costs, achieving over 90% local sourcing, but still faces a 30% higher single-cup cost compared to competitors [12] - The company plans to reduce store sizes and increase the use of self-service kiosks to lower operational costs [12] Short-term Gains and Long-term Risks - Initial results from the price reduction show a 30% increase in non-coffee drink sales in the first week, with a significant rise in younger consumers, but the loyalty of price-sensitive customers remains low [15] - The price cut has led to a loss of some high-end customers, with 22% of Starbucks Gold Card members feeling the brand has lost its premium appeal [16] Profitability Challenges - Following the price reduction, Starbucks' operating profit margin has decreased from 18% to 15%, nearing the breakeven point, necessitating strategies to enhance member spending and increase sales of high-margin products [19] - Future strategies include transforming stores into community spaces and deploying AI for inventory management to improve operational efficiency [20] Cultural and Product Localization - Starbucks is introducing localized products and plans to collaborate with cultural heritage IPs to enhance brand appeal while being cautious of over-localization that may dilute brand identity [23]

Core Viewpoint - Starbucks has announced a significant price reduction on its non-coffee beverages, aiming to enhance its market competitiveness in response to aggressive pricing strategies from competitors like Luckin Coffee and Kudi [2][15][32] Group 1: Price Reduction Details - Starting June 10, Starbucks will reduce prices on several non-coffee products, including Frappuccinos, iced teas, and tea lattes, with an average price drop of 5 yuan [2][3] - For example, the price of a large Matcha Frappuccino will decrease from 33 yuan to 28 yuan, iced raspberry blackcurrant tea from 31 yuan to 26 yuan, and red tea latte from 35 yuan to 30 yuan [10][11] - This marks Starbucks' first large-scale direct price adjustment for non-coffee categories in recent years [3][9] Group 2: Strategic Intent - The price reduction is part of Starbucks' strategy to create an "all-day service scenario" with a focus on "morning coffee, afternoon non-coffee" offerings [4][28] - Starbucks aims to meet diverse customer needs across different times and scenarios by enhancing its product matrix in the non-coffee segment [6][7] - The company will evaluate customer feedback to determine future promotional activities, indicating a flexible approach to pricing based on market response [12] Group 3: Market Context - The coffee and tea market in China has become increasingly competitive, with brands like Luckin Coffee and Kudi employing aggressive low-price strategies [15][17] - Historical data shows that Starbucks' average transaction value has declined for eight consecutive quarters, prompting the need for a price adjustment [18][19] - The introduction of low-priced products by competitors has pressured Starbucks to respond with its own pricing strategies to maintain market share [15][30] Group 4: Financial Performance - In its Q2 2025 financial results, Starbucks China reported approximately $740 million in revenue, a 5% year-over-year increase, with comparable store transactions rising by 4% [22][23] - As of the end of Q2, Starbucks had 7,758 stores in China, covering over 1,000 county-level markets, indicating a strong market presence [25]