2025年，中国重新成为德国最大贸易伙伴，充分彰显德中经贸关系的韧性与互补性。如果说经济合作是德中 关系的"压舱石"，那么汽车产业合作则是其核心支柱之一。2026年中国将开启第十五个五年规划周期，中国经济 正全力向消费驱动型增长转型，市场对于优质、高端的产品需求有望进一步提升，这将为高端汽车产业提供新的 增长引擎。宝马即将在国内推出的包括新世代车型在内的一系列新产品，将更好满足中国消费者多元化、高品质 的出行需求。 中国在全球的创新能力不断攀升，已成为宝马集团未来发展战略中不可或缺的支点。正如齐普策所言，"中国 不仅是全球规模最大的汽车市场，更是驱动产业技术变革的创新热土。任何立志于保持全球竞争力的企业，都必 须扎根中国、深耕中国，构建稳固、完善的本土化体系。展望未来，持有这样的判断比以往任何时期都更加重 要：忽略中国广博市场与广阔创新潜力的企业，必将错失全球经济增长和商业成功的重大机遇。" 宝马集团进入中国市场30余载，始终秉承长期主义，深耕厚植，笃行致远。2010年以来，集团在沈阳生产基 地已累计投资超过1200亿元人民币，将其打造成全球领先的智能制造与创新中心。通过全面应用AI等数字化技 术，宝马沈阳生 ...

2026年新春，一汽-大众捷达品牌于第32届自贡国际恐龙灯会现场呈现了一场沉浸式品牌体验活动。活动以"有捷达，有好事"为主题和情感主张，旨在将品 牌的陪伴融入人们对新春佳节最本真的期待里。传统的彩灯艺术与现代出行科技在自贡温暖相遇，成为捷达在品牌发展新阶段面向广大用户发起的一场真诚 对话。 在自贡灯会的璀璨光影里，在成都东安湖的联动展台旁，捷达用蕴含吉祥寓意的视觉艺术和趣味十足的互动，与许多年轻家庭不期而遇。人们可以在这里为 新年许下心愿，在打卡点留下一张全家福，或只是从身着节日服饰的品牌伙伴手中接过一份小小的祝福。这些发生在身边、触手可及的瞬间，正在共同打造 人们心中关于"捷达"的新记忆。温暖的相遇同步走入线上，灵动的捷达小马穿梭在灯海之间，与非遗彩灯趣味互动，将传统年味与科技感链接在一起。 而更真实的画面，藏在每个家庭的春节日常里。比如塞得满满当当、承载着对亲人牵挂的后备箱；拜年路上，车内此起彼伏的欢声笑语；以及长假结束，在 返工途中那份因可靠陪伴而生的从容与安心。捷达VS8融入这些生活片段，与用户共度每个温暖瞬间。本地家庭的出镜、外地游客的打卡，成了最有温度的 口碑。这种从本土出发自然向外扩散的路径，映 ...

2月24日春节后复工首日，吉利汽车集团CEO淦家阅、长安汽车总裁赵非、上汽通用五菱总经理吕俊成以及小鹏汽车董事长何小鹏陆续发布新春开工信，为 马年征程定下基调。 在"内卷"与"淘汰赛"的双重压力下，各家车企的战略重点既有共性，又各具特色。 吉利汽车：坚定"反内卷"，聚焦五大战役 面对白热化的市场竞争，吉利汽车集团提出"反内卷"，拒绝恶性消耗，转而聚焦技术、品质与品牌的长期主义。淦家阅在信中表示，面对激烈市场竞争，吉 利将摒弃内卷式恶性竞争，坚定走内涵式、可持续发展道路，聚焦技术、品质、品牌、服务与企业道德五大战役。 首先是AI科技化加速，吉利表示2026年将继续快速迭代千里浩瀚 G-ASD，G-ASD H7 方案也将搭载到领克和吉利银河的多款车型上，同时，在智能座舱方 面，超拟人智能体 Eva 将具备更强的交互能力，并能实现国内领先的舱驾联动体验。 第二是能源多元化。2026年，吉利全新一代甲醇混动车型量产上市，每公里使用成本约0.2元，同时加快加注网络建设，覆盖率提升至60%。此外，吉利将 把长续航、超快充的800V平台引入吉利银河品牌，全系电混车型纯电续航突破200公里；今年上半年正式发布i - HEV智 ...

Group 1 - The State Intellectual Property Office of China has granted a patent to Weichai Power Co., Ltd. and Weifang Weichai Power Technology Co., Ltd. for a "method and device for detecting wiring faults," with the announcement number CN115113105B and application date of June 2022 [1] - Weichai Power Co., Ltd., established in 2002 and located in Weifang, primarily engages in the automotive manufacturing industry, with a registered capital of 87,156.71296 million RMB [1] - The company has invested in 64 enterprises, participated in 5,000 bidding projects, holds 736 trademark registrations, and has 5,000 patent records, along with 778 administrative licenses [1] Group 2 - Weifang Weichai Power Technology Co., Ltd., founded in 2017 and also based in Weifang, focuses on research and experimental development, with a registered capital of 17,600 million RMB [1] - This subsidiary has participated in 6 bidding projects, holds 879 patent records, and possesses 3 administrative licenses [1]

【#比亚迪跟进7年低息超长贷# 】比亚迪海洋网2月25日宣布，全系车型推出3年超长0息、7年超长低息 等金融政策，同时可叠加最高2.1万元置换补贴，活动持续至3月31日。前一日，比亚迪旗下方程豹汽车 也发布了7年超长贷的政策，适用豹5长续航版、钛7全系车型。至于王朝网是否跟进，第一财经记者向 比亚迪方面求证，截至发稿未获回复。据不完全统计，自1月特斯拉率先推出"7年低息"政策后，包括小 米、蔚来、吉利等超过10家车企跟进该政策。 (第一财经) ...

Macro Insights - The report identifies three historical "great migrations" of Chinese household wealth, with the third migration starting in 2023, indicating a shift in asset allocation trends[3] - The first migration (1998-2018) saw a significant flow of deposits into real estate due to housing market reforms, establishing real estate as a core asset class[4] - The second migration (2018-2023) involved a return to deposits as real estate values declined and risk aversion increased among residents[5] - The third migration reflects a transition to a "deposit+" era, where residents are diversifying into financial products beyond traditional deposits due to lower interest rates and improved returns in bond and equity markets[6] Market Strategy - Foreign capital continues to flow into the market, with a net inflow of $3.7 million in foreign investment as of February 11, 2026, and a significant increase in public fund issuance, reaching 43.63 billion yuan[9] - The average daily trading volume in the A-share market decreased to 2.1 trillion yuan, while the proportion of stocks rising increased to 47.6%[8] - The ETF market experienced a net outflow of 44.18 billion yuan, indicating a shift in investor sentiment towards active management strategies[9] Industry Trends - The pharmaceutical market for anticoagulants is projected to grow from $52.9 billion in 2023 to over $110 billion by 2033, driven by aging populations and increasing cardiovascular disease rates[13] - The heavy-duty truck market in China is expected to see sales of 760,000 units in 2026, a decrease of 5.3% year-on-year, while January 2026 saw a 46% increase in domestic heavy-duty truck sales compared to the previous year[16][17] - The aviation sector is experiencing a resurgence, with a 6% increase in passenger flow during the Spring Festival period, and ticket prices are expected to rise by 3-4% year-on-year due to increased demand[30][32]

Group 1 - The automotive market is experiencing a new round of price competition, initiated by joint venture car manufacturers, with the Honda Accord significantly reducing its price to celebrate its 50th anniversary, offering the e:PHEV model at 138,800 yuan, a reduction of 100,000 yuan from the official price, marking the highest discount since its launch [1] - In January 2026, the retail sales of the Accord were approximately 13,800 units, a month-on-month decrease of 27%, ranking 6th in the mid-size car segment, with most sales coming from the fuel version [1] - The Accord and similar models like the Camry have historically been popular among middle-aged consumers due to their reliability and low maintenance costs, but the rise of electric vehicles has forced these once highly sought-after models to lower their prices [1] Group 2 - In January, the Honda Fit, marketed as a car for young people, also adopted a limited purchase strategy, pricing the new generation at 60,000 yuan, a reduction of 20,000 yuan from the previous generation, with a limited availability of 3,000 units [2] - The automotive market remains competitive in the 100,000 to 150,000 yuan price range, with the automotive consumption index in January at a historical low of 31.1 [2] - New energy vehicles are seeing a shift towards mid-to-high-end models, with sales of A00 and A0 class vehicles at 88,000 units, A-class at 141,000 units, and B-class and above at 399,000 units, accounting for 14%, 22.5%, and 63.4% of total sales respectively [2] Group 3 - The competition in the automotive market continues, with GAC Toyota launching the new fuel vehicle Vellfire AIR version, offering a cash subsidy of 22,000 yuan and additional trade-in subsidies [3] - Dongfeng Nissan has introduced four new models, including a new version of the Sylphy with a limited-time discount of 10,000 yuan, and the new version of the Teana with a discount of 21,000 yuan [3] - Premium brands like BMW, Mercedes-Benz, and Audi are also offering significant discounts, often exceeding 100,000 yuan, to capture market share [3]

2月24日，长城汽车董事长魏建军在微博发布视频，谈及自己在大年初六发布的短片《人生去留》，他 表示，看到大家的留言，特别有感触。关于大家在大城市里漂泊，进退两难的情况，魏建军感慨 到，"这些迷茫和纠结我也都经历过，很多人可能不知道。" 他回忆到，第一份工作是在北京通县微电机厂的车间里当车工。"用现在的话说，我也算是老北漂了。" 后来，他选择放弃北京户口，回保定老家创业。"很多人都拼命去大城市，我却在最敢闯的年纪回到了 家乡。在保定也不是一马平川，我去过当时的地毯厂，也自己创业，干过水泵厂，一步一步的摸爬滚 打，当时也把水泵也算是干得有声有色。" 责任编辑：李昂 2月24日，长城汽车董事长魏建军在微博发布视频，谈及自己在大年初六发布的短片《人生去留》，他 表示，看到大家的留言，特别有感触。关于大家在大城市里漂泊，进退两难的情况，魏建军感慨 到，"这些迷茫和纠结我也都经历过，很多人可能不知道。" 他回忆到，第一份工作是在北京通县微电机厂的车间里当车工。"用现在的话说，我也算是老北漂了。" 后来，他选择放弃北京户口，回保定老家创业。"很多人都拼命去大城市，我却在最敢闯的年纪回到了 家乡。在保定也不是一马平川，我去过 ...

据中国汽车工业协会统计分析，2026年1月，销量排名前十位的SUV生产企业共销售73.4万辆，占SUV 销售总量的63.9%。 ...

当前国内汽车市场竞争格局持续演变，自主品牌与新能源车企在产品力和价格带上不断向上突破，对传 统豪华品牌的市场份额形成挤压。德系三强此番集体调价，涉及车型数量多、降幅力度大，释放出豪华 车市场竞争进一步加剧的信号。 奔驰同样对旗下产品进行了价格重新梳理，多款车型的终端售价出现明显松动，调整幅度覆盖从入门级 到中高端的多个产品序列。多家奔驰4S店E级多款车型优惠高达11万元，最高优惠高达13.5万，其中 2026款E 260 L经典版优惠后价格为31.99万元（指导价42.99万元）。奔驰GLB最高优惠额度达12.9万 元，最低起售价格已降至14.49万元。 奥迪亦跟进调价节奏，对在售车型进行了相应的价格优化。奥迪A6L 2026款40 TFSI豪华动感型优惠高 达15.1万元，优惠后价格为27.69万元（指导价42.79万元）；奥迪A7L直降18.72万元，2025款55 TFSI quattro RS套件竞速版从66.62万元降至47.90万元；飞驰人生的原型车奥迪A3，在一些门店更是低至10 万元。 三大品牌几乎在同一时间窗口集中调价，在豪华车市场并不多见。从调价覆盖面来看，此轮降价并非针 对个别滞销车型的 ...