Core Viewpoint - The report from China Merchants Securities emphasizes the need for industry allocation in the CSI A500 index to focus on "de-involution" clearance, sectors with high mid-year performance growth, and low valuations [1] Group 1: Performance Improvement Areas - Expected areas of mid-year performance improvement include: 1) High-growth TMT sectors such as optical optoelectronics, consumer electronics, and communication equipment, benefiting from AI innovation and accelerated substitution [1] 2) Midstream manufacturing sectors with global competitiveness, including automotive parts, automation equipment, and electronics, showing signs of marginal order recovery [1] 3) Consumer services, particularly home appliances and household goods, experiencing demand improvement due to policy support [1] 4) Cyclical industries like precious metals, industrial metals, and electricity, with potential profit recovery [1] Group 2: Market Conditions - Current prices for resource products such as steel and coal have bottomed out and are recovering, while the photovoltaic industry chain is also seeing marginal price recovery [1] - The de-involution policy is driving capacity clearance in certain industries, making performance elasticity worth noting [1] Group 3: CSI A500 Index Composition - The CSI A500 Innovation Index is compiled using an internationally recognized "industry balance" method, selecting 500 securities with large market capitalization and good liquidity across all secondary and 97% of tertiary industries [1] - The index includes nearly all leading companies in tertiary industries, achieving a "gathering of leaders" [1] - The index compilation incorporates mechanisms like mutual connectivity and ESG screening, aligning with the preferences of domestic and international institutional investors, which is beneficial for attracting long-term capital to core A-share assets [1] - Interested investors may consider the CSI A500 ETF (159338) [1]

Core Insights - The report highlights that in 2024, the total salary for A-share listed company secretaries reached 4.086 billion yuan, with an average annual salary of 754,300 yuan [1] - The data indicates a trend of younger secretaries in the black home appliance sector, with an average age of 41.73 years [1] - The report shows a significant disparity in salaries among secretaries, with only 18.18% earning over 1 million yuan annually [9] Salary and Employment Trends - In 2024, the average annual salary for secretaries in the black home appliance sector was 865,900 yuan, with a median salary of 699,000 yuan [9] - The highest-paid secretary, Zhang Zhi from Skyworth Digital, earned 3.3885 million yuan, significantly higher than the second-highest, Zhao Qilin from Sichuan Changhong, who earned 1.077 million yuan [10] - The tenure of secretaries shows that 54.5% have served for 3-5 years, while only 9.1% have been in their roles for less than a year or over 10 years [3] Educational Background - Among the secretaries in the black home appliance sector, 36.4% hold a master's degree, while 27.3% have a bachelor's degree [5] - The report notes that the average salary for secretaries with a master's degree is 704,200 yuan, while those with a bachelor's degree earn an average of 851,600 yuan [9] Gender and Age Distribution - The gender distribution among secretaries shows that 63.6% are male, with an average age of 43 years, while 36.4% are female, with an average age of 39.5 years [1] - The age group of 30-40 years constitutes the largest segment at 54.5% [1] Research Engagement - 45.5% of secretaries receive fewer than 10 research visits annually, while 18.2% receive between 10-50 visits [7] - The highest number of research receptions was recorded by Zhao Huajing from Zhaochi Co., with 379 receptions in a year [7]

Group 1 - The central government of China has elevated the construction of a green, low-carbon, and circular development economic system to a national strategy, emphasizing the need to improve the green development standard system [1] - The National Development and Reform Commission, along with other ministries, has initiated a plan to support the establishment of zero-carbon parks, aiming for a step-by-step transition towards low-carbon and zero-carbon modifications in various parks and enterprises [1] - The China Light Industry Federation plans to enhance the green product standards, certification, and labeling system during the 14th Five-Year Plan period, aiming to select 100 benchmark enterprises in green manufacturing [1] Group 2 - Various light industry organizations and enterprises are actively responding to national calls by developing relevant standards and conducting training courses to establish a unified carbon footprint management system [2] - The China Lighting Electrical Association has released three group standards for carbon footprint accounting related to lighting products, while other associations have also published standards for household appliances, bicycles, and paper products [2] - The China Plastics Processing Industry Association has organized training sessions for professionals in carbon footprint evaluation and carbon asset management [2] Group 3 - The China Light Industry Information Center is exploring the use of information technology to implement carbon footprint accounting in the light industry [3] - Carbon labeling is identified as a core tool for quantifying the carbon emissions of products throughout their lifecycle, facilitating the identification of emission reduction points in the industrial chain [3] - The China Light Industry Information Center has issued a call for light industry enterprises to establish a carbon labeling system, promoting the construction of standard systems and service platforms to support the green and digital transformation of the industry [3]

资金流向方面，8月5日海信家电主力资金净流出403.37万元，近五日主力资金累计净流入8529.01万元。 风险提示：市场有风险，投资需谨慎。 海信家电属于家用电器行业，主要业务涵盖空调、冰箱等家电产品的研发、生产和销售。公司产品线包 括家用空调、商用空调、冰箱等，旗下拥有海信、科龙等多个品牌。 消息面上，近期欧洲高温天气带动制冷家电需求增长。海信移动空调因即插即用特性受到意大利消费者 青睐。公司发布2024年度ESG报告显示，家电类一、二级能耗产品占比超90%，并承诺不晚于2026年实 现运营碳达峰。二季度末，基本养老保险基金一二零四组合新进成为公司第十大流通股东，持股459.61 万股。 截至2025年8月5日15时，海信家电最新股价为25.44元，较前一交易日上涨0.08%。当日开盘价为25.45 元，最高触及25.54元，最低25.40元，成交量为13.12万手，成交额3.34亿元。 ...

（文章来源：每日经济新闻） 招商证券指出，家用电器和白色家电行业出口链再迎催化，中美关税第三轮谈判聚焦延长关税暂缓期， 同时7月底第三批690亿元国补资金下发到地方政府，以旧换新消费刺激延续。黑电行业呈现东升西落趋 势，TCL电子、海信视像冲击高端市场，韩系品牌业绩折戟，背后是面板厂商上游格局出清、MiniLED 电视结构升级的产业趋势。白电行业重视以海尔为代表的品牌，发挥美国本土制造优势，获取增量份额 及海外利润率修复机会。行业整体受益于出口政策及补贴资金支持，产业链格局优化与高端化升级趋势 明确。 家电ETF（159996）跟踪的是家用电器指数（930697），该指数从市场中选取涉及空调、冰箱、洗衣机 等家电产品制造与销售的上市公司证券作为指数样本，以反映家用电器相关上市公司证券的整体表现。 行业配置上侧重于消费电子和耐用消费品领域，具有较强的消费属性。 ...

Group 1 - The core viewpoint is that in the current low bond yield environment, the attractiveness of high-quality companies is highlighted, and the semi-annual reports are expected to reinforce the revaluation logic of A-shares [1] - Improvement in free cash flow is driving an increase in the intrinsic value of companies, while the decline in stock yields for high intrinsic return rate stocks is leading to an increase in stock prices, reinforcing this market logic [1] - Certain essential consumer sectors (home appliances, household goods, jewelry, beauty care) and the TMT sector (consumer electronics, communication equipment) are maintaining steady growth or marginal improvement, while the mid-year performance of electricity and chemical pharmaceuticals is also expected to improve [1] Group 2 - The Cash Flow ETF (159399) tracks the FTSE China A-Share Free Cash Flow Focus Index (888888), which selects listed companies with stable free cash flow characteristics from the A-share market as index samples [1] - The index covers multiple industries and reflects the overall performance of listed companies with long-term value growth potential by focusing on financially healthy and cash-rich targets [1] - The fund emphasizes a value investment style, highlighting the intrinsic quality and sustainable operational capabilities of companies [1]

Policy Impact - The "Two New" policy has effectively promoted consumption and investment, driving related product sales exceeding 1.6 trillion yuan in 2025[2] - The scope of the old-for-new policy has expanded in 2025, with a total sales amount from five categories (automobiles, home appliances, digital products, home decoration, and electric bicycles) surpassing 1.6 trillion yuan by June 2025, exceeding the 2024 sales figures[5] Market Performance - The median market value change for consumer service stocks on the Beijing Stock Exchange was -2.21% from July 28 to August 1, 2025, with only 22% of companies experiencing an increase[2] - The total market capitalization of consumer service companies decreased from 123.5 billion yuan to 120.6 billion yuan during the same period[41] Sector Analysis - The median price-to-earnings (P/E) ratio for consumer service stocks rose from 52.1X to 53.5X[36] - The median P/E ratio for the broader consumer sector decreased from 72.9X to 72.6X, indicating a slight contraction in valuation[39] Company Highlights - Taihu Snow reported a 70% year-on-year increase in net profit for the first half of 2025, with revenue reaching approximately 280.82 million yuan, a 17.75% increase[2] - A total of 63 companies on the Beijing Stock Exchange are identified as beneficiaries of the "Two New" policy, with 10 in the equipment update category and 53 in the old-for-new category[29]

Investment Rating - The report does not explicitly state an investment rating for the industry, but it suggests a positive outlook for the mother and baby consumption chain due to the implementation of the childcare subsidy policy [2][4]. Core Insights - The implementation of the childcare subsidy policy is expected to stimulate the mother and baby consumption chain, with a national standard subsidy of 3,600 yuan per child per year starting from January 1, 2025. This policy aims to reduce the cost of raising children for low- and middle-income families, thereby enhancing family welfare and social well-being [2][4]. - The demand for mosquito repellent and personal care products has surged due to the outbreak of Chikungunya fever in Guangdong, combined with high temperatures. The report highlights a significant increase in sales of related products, suggesting a favorable market environment for companies in these sectors [2][4]. Summary by Sections Market Weekly Review - The consumer sector, except for social services, experienced a decline in the last week, with specific sectors showing varying degrees of loss. The top-performing stocks included Beiyinmei (+25.16%) and Xizang Tourism (+46.42%), while the worst performers included Yanjinpuzi (-9.50%) and Aimer (-23.19%) [3][4]. Industry News and Key Company Announcements - The report discusses the recent announcement of the national childcare subsidy policy, which is expected to benefit the mother and baby consumption chain significantly. The policy will provide financial support to families with children under three years old, enhancing consumption in related sectors [16][17]. - The report also notes the rapid spread of Chikungunya fever in Guangdong, which has led to increased demand for mosquito repellent products. The sales of these products have reportedly doubled in recent weeks, indicating a strong market response [2][4].

Group 1: Consumer Strategy and Investment Recommendations - The investment opportunities in consumer sectors are divided into new consumption and dividend+consumption dimensions. New consumption saw strong excess returns in Q2 2025, but in July, market focus shifted due to high expectations and emerging sectors like PCB and innovative drugs, leading to a significant decline in stock prices [2][8] - The next systematic allocation for both new consumption and dividend+consumption is expected around late August during the intensive disclosure period of mid-year reports, with the outcome of US-China tariffs on August 12 indicating the next consumption allocation direction [2][8] Group 2: Light Industry Manufacturing - New tobacco products are showing a steady upward trend, with HNB products reaching 5 billion units in H1 2025, a 29.5% year-on-year increase. BAT's HNB revenue is expected to accelerate in the second half of the year [16] - The home furnishing sector is stabilizing at the bottom, with weak domestic sales but potential growth for resilient soft furniture companies [17] - The paper industry is also stabilizing, with inventory trends indicating a gradual decrease, although prices remain flat due to weak downstream demand [17] Group 3: Textile and Apparel - The apparel sector is experiencing mixed results, with a 1.9% year-on-year increase in retail sales in June, influenced by various factors. Focus is recommended on unique alpha companies and those with significant advantages in sub-sectors [20] - The export sector is recovering, aided by reduced tariffs from the US, although uncertainties remain in US-China tariff negotiations [20] Group 4: Beauty and Personal Care - The beauty sector is facing a decline in retail sales, with a 2.3% year-on-year drop in June. Recommendations include focusing on leading companies with stable mid-year performance and those with significant rebound potential [21] Group 5: Home Appliances - The home appliance sector is seeing a slight decrease in production, with a total of 26.97 million units produced in August, down 4.9% year-on-year. Notably, the global TV shipment volume decreased by 1.5% in the first half of the year, with domestic brands showing growth [22][23] Group 6: Retail and E-commerce - The retail sector is under slight pressure, with supermarkets and department stores facing challenges, while e-commerce is stabilizing at the bottom. Yonghui's recent fundraising plan aims to reduce debt and improve operational efficiency [24] Group 7: Social Services - The tea beverage sector remains high in demand, benefiting from delivery subsidies, while the restaurant industry is stabilizing. The tourism sector maintains high demand, and the education sector shows resilience [25]

Market Outlook - The market is expected to experience a volatile pattern in early August, followed by a return to an upward trend in late August, potentially reaching new highs[2] - Concerns regarding the US-China tariff conflict may persist until around August 12, after which risk appetite is likely to recover[3] - The overall free cash flow of listed companies is anticipated to improve, reinforcing the logic for re-evaluating A-shares[3] Economic Indicators - The GDP growth rate for the first half of the year is reported at 5.3%, indicating a stable economic environment[17] - The second quarter earnings growth for listed companies is expected to remain between 0% and 5%[16] - The market has successfully surpassed key resistance levels, with the Shanghai Composite Index above 3450 and the WIND All A Index above 5400 points[18] Investment Strategy - A "barbell" investment strategy is recommended, focusing on high ROE and free cash flow companies on one side, and sectors like AI and defense on the other[19] - Key sectors to watch include non-bank financials, pharmaceuticals, electric power equipment, and machinery[21] Fund Flows - Incremental capital is expected to continue flowing into the market, driven by financing, private equity, and industry ETFs[7] - The net inflow of funds is likely to persist, supported by the positive feedback loop from the market's performance[25] Industry Focus - Attention should be given to sectors with high earnings growth or marginal improvement, particularly in TMT, manufacturing, and essential consumer goods[8] - The focus on "de-involution" competition is expected to drive capacity clearing in various industries, enhancing profitability[21]