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国办印发释放体育 消费潜力“20条” 到2030年,要培育一批具有世界影响力的体育企业和体育赛事,体育产业总规模超过7万亿元
Zheng Quan Shi Bao· 2025-09-04 21:31
Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" aims to enhance the sports industry through 20 measures, targeting various aspects such as expanding supply, stimulating demand, and strengthening support elements, with a goal to exceed 7 trillion yuan in total scale by 2030 [1][2]. Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events as a key component of sports product supply, highlighting that 511 major events held in seven regions this year generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1]. - The document outlines plans to develop outdoor and ice sports, including a new round of outdoor sports industry development plans, leveraging local natural resources for differentiated development [2]. Group 2: Stimulating Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including implementing consumer-friendly initiatives and expanding the sports consumer base [2]. - Specific initiatives include promoting sports consumption and event economy pilot programs, providing financial subsidies for qualifying service providers, and encouraging local regions to issue sports consumption vouchers and digital currency incentives [2]. Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies supporting private enterprises in the sports sector, promoting investment, and enhancing the growth of specialized sports equipment companies [3]. - Financial support measures are outlined, including optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [3].
国办发文释放体育消费潜力推进体育产业发展 到2030年总规模超7万亿元
Core Viewpoint - The State Council's recent opinion aims to significantly enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, while fostering world-class sports enterprises and events [1] Group 1: Sports Event Development - The opinion proposes the introduction of special policies for sports event economic development, focusing on a multi-project and multi-level event system, and encouraging the hosting of international events [2] - It emphasizes the need to improve the level of professional events and cultivate a number of brand events with independent intellectual property rights and international influence [2] Group 2: Sports Goods Upgrade - The opinion highlights the importance of increasing research and development in sports technology, encouraging collaboration between sports enterprises and academic institutions to create innovative sports goods [3] - It aims to develop equipment that meets the personalized needs of the public, enhancing the overall quality of sports products [3] Group 3: Stimulating Sports Consumption - The opinion outlines strategies to stimulate sports consumption through expanding consumption scenarios, hosting sports consumption activities, and implementing consumer-friendly measures [4] - It encourages collaboration between sports enterprises and financial institutions to channel more quality resources into the sports consumption sector [4] Group 4: Data and Digital Transformation - The opinion advocates for the exploration of "data elements × sports" initiatives, supporting the application of big data and artificial intelligence in the sports sector to enhance digitalization [5] - It emphasizes the need for a robust data infrastructure and the establishment of clear rules regarding data ownership and market transactions in the sports industry [5] Group 5: Financial Support and Investment - The opinion calls for increased financial support for the sports industry, including optimizing financing services and encouraging qualified sports enterprises to go public or refinance [6] - It aims to lower overall financing costs and ensure that sports industry stakeholders benefit from policy incentives [6]
国办最新印发!释放体育消费潜力“20条”来了
券商中国· 2025-09-04 11:03
Core Viewpoint - The article discusses the recent issuance of the "Opinions on Releasing Sports Consumption Potential and Promoting High-Quality Development of the Sports Industry" by the State Council, which outlines 20 measures aimed at enhancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1]. Group 1: Expanding Sports Product Supply - The "Opinions" emphasize expanding the supply of sports products through various measures, with 5 out of 20 measures focusing on this area [2]. - Sports events are highlighted as a crucial component of sports product supply, with 511 key events monitored in seven regions, generating over 16 billion yuan in related consumption, averaging over 30 million yuan per event [2]. - The article mentions the popularity of local events like "Village Super" and "Zhejiang BA," which have significantly boosted regional consumption, with "Su Super" attracting over 60,000 attendees and generating 38 billion yuan in consumption across Jiangsu [2]. Group 2: Outdoor and Ice Sports Development - The "Opinions" propose a new round of development planning for outdoor sports, focusing on differentiated development based on local natural resources, and aim to establish high-quality outdoor sports destinations [3]. - The article notes that by the end of 2024, there will be 171,800 fitness trails totaling 407,500 kilometers, along with 2,055 flying and automotive camps, and 914 ski resorts across the country [3]. - The establishment of well-functioning outdoor sports destinations is seen as essential for enhancing the global influence of China's outdoor sports industry [3]. Group 3: Stimulating Sports Consumption Demand - The "Opinions" suggest measures to stimulate sports consumption, including the issuance of sports consumption vouchers and discounts [4]. - Local governments are encouraged to implement tailored initiatives, such as issuing sports consumption vouchers funded by provincial sports lottery public funds, with Henan province allocating 13 million yuan for this purpose [4][5]. - The article cites that sports consumption vouchers can leverage consumption at a ratio of approximately 1:4, with Henan's initiative expected to generate over 40 million yuan in sports consumption [5]. Group 4: Strengthening Sports Enterprises and Financial Support - The "Opinions" outline strategies to strengthen sports enterprises and promote industry growth through various initiatives, including financial support and fostering private sector participation [6]. - Financial institutions are encouraged to optimize financing services and develop diverse credit products to support sports enterprises, including facilitating listings and refinancing [6]. - The article also mentions exploring a prepayment consumption fund management model to mitigate risks associated with prepaid sports consumption [7].
万亿级市场,利好!国办重磅发布
证券时报· 2025-09-04 10:21
Core Viewpoint - The article discusses the State Council's recent issuance of opinions aimed at unleashing the potential of sports consumption and promoting high-quality development in the sports industry, targeting a total industry scale exceeding 70 trillion yuan by 2030 [1][6]. Group 1: Key Measures - The opinions outline six categories with 20 key measures to enhance the sports industry, including expanding sports product supply, stimulating consumer demand, and strengthening sports enterprises [2][4]. - Specific initiatives include optimizing event management, developing outdoor sports, and promoting ice and snow economies [7][8]. Group 2: Economic Impact - The sports industry is recognized as a vibrant sector within the national economy, with a total scale of 3.67 trillion yuan in 2023, growing at an annual rate of 10.3% [3]. - Sports events have a significant spillover effect, with key events in regions like Jiangsu generating 38 billion yuan in consumption [3]. Group 3: Social Effects - Beyond economic benefits, sports events contribute to rural revitalization, regional development, and enhancing public happiness, which in turn boosts consumer willingness [3]. Group 4: Future Goals - By 2030, the aim is to cultivate a number of world-influential sports enterprises and events, significantly elevating the development level of the sports industry [1][6].
国办:释放体育消费潜力 进一步推进体育产业高质量发展
Yang Shi Wang· 2025-09-04 09:26
Core Viewpoint - The Chinese government aims to significantly enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, while fostering world-class sports enterprises and events [1][3]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thoughts and aims to implement new development concepts, enhancing the overall strength and competitiveness of the sports industry [3]. Group 2: Expanding Sports Product Supply - A multi-level event system will be established, promoting the development of professional sports events with independent intellectual property rights [4]. - The outdoor sports industry will be developed with a focus on various outdoor activities, creating high-quality destinations [4]. - The ice and snow economy will be supported through consumer-friendly measures and the promotion of ice sports participation [4]. - Upgrading sports equipment manufacturing is prioritized, with a focus on technological innovation and quality improvement [4]. Group 3: Stimulating Sports Consumption Demand - New sports consumption scenarios will be created, integrating digital technology to enhance consumer experiences [5]. - Various promotional activities will be organized around key dates to boost sports consumption [5]. - Financial incentives and policies will be explored to encourage sports consumption, including the issuance of sports consumption vouchers [5]. Group 4: Strengthening Sports Business Entities - Policies will be implemented to support private enterprises in sports industry investments, enhancing the scale and quality of sports businesses [6]. - Platforms for sports enterprises to connect and collaborate will be established, promoting domestic and international trade [6]. Group 5: Fostering Growth Points in the Sports Industry - The integration of sports with other sectors such as tourism and healthcare will be promoted to create new business models [7]. - Regional cooperation will be encouraged to develop sports industry clusters in key areas [7]. - Digital transformation in the sports sector will be supported through the application of new technologies [7]. Group 6: Strengthening Industry Support Elements - Talent development in the sports industry will be prioritized, with an emphasis on education and vocational training [8]. - Financial support for sports enterprises will be enhanced, including favorable loan conditions and financing options [8]. - The supply of sports facilities will be improved through various funding mechanisms [8]. Group 7: Enhancing Service and Guarantee Levels - A favorable market environment will be created to support sports consumption, including the promotion of digital payment solutions [8]. - Statistical monitoring and data sharing among relevant departments will be strengthened to improve industry insights [8].
故土焕新机!重返东江纵队战斗过的红色热土
Nan Fang Nong Cun Bao· 2025-09-03 04:05
Core Viewpoint - The article highlights the revitalization of rural areas in Guangdong, particularly focusing on the historical significance of the East River Column during the Anti-Japanese War, and how these regions are transforming into vibrant tourist destinations while preserving their red cultural heritage [8][9][10]. Group 1: Historical Significance and Cultural Heritage - The East River Column's historical sites, such as the old theater and the bullet-marked watchtower, are being restored to commemorate the sacrifices made during the war [2][15][18]. - The Source Village has been actively preserving red culture since 2017, enhancing historical buildings and creating a red culture exhibition hall [18][19]. - The East River Column Memorial Hall serves as a crucial platform for passing down red genes and showcases significant events from the war [24][28]. Group 2: Economic Development and Tourism - The Source Village has been recognized as a model village for high-quality development in Guangdong, integrating red resource protection, cultural inheritance, and industrial development [36]. - In 2024, the collective economic income of Source Village is projected to reach 19.43 million yuan, driven by tourism and local agricultural products [39]. - The region's GDP reached 95.22 billion yuan in 2024, with aspirations to exceed 100 billion yuan by 2025, highlighting the economic transformation of former revolutionary areas [55][56]. Group 3: Community Engagement and Education - Local initiatives, such as the "East River Little Warriors" summer camp, engage students in red history, fostering a sense of heritage among the younger generation [49]. - The Source Village has organized storytelling sessions led by local elders and veterans to share historical narratives with visitors [22][44]. - The integration of modern technology in the memorial hall enhances visitor experiences, making history more accessible and engaging [30][31].
消费品零售业2025“半年报”:消费展现韧性,健康悦己与国货创新推动市场升级
Jing Ji Guan Cha Wang· 2025-08-31 10:59
Core Insights - The report by KPMG China indicates that the retail consumption market in China demonstrates strong resilience, with a projected 5.0% year-on-year growth in total retail sales in the first half of 2025, contributing over 50% to economic growth [1][2] Group 1: Factors Driving Resilience - The resilience is attributed to a combination of government policies promoting consumption, such as the "trade-in for new" initiative, and an increase in residents' income, with per capita disposable income rising by 5.3% year-on-year in the first half of 2025 [2][4] - Local governments are actively implementing measures like distributing consumption vouchers and subsidies to boost consumer confidence [2] - The interplay of policies, market dynamics, and capital support is expected to continue driving innovation and exploration of new consumption scenarios [2][4] Group 2: Changing Consumer Preferences - The report highlights a shift towards "self-indulgent consumption," with outdoor activities gaining popularity, thereby energizing the outdoor goods market [3] - The health and beauty sectors are showing strong resilience, particularly as Generation Z becomes a major consumer force, focusing on emotional skincare products [3] - Domestic beauty brands are accelerating innovation and market expansion through cross-category integration and regional outreach [3] Group 3: Market Dynamics and Capital Trends - Tax incentives are playing a crucial role in invigorating the market, with ongoing improvements in tax policies aimed at boosting consumption and expanding domestic demand [4] - The capital market is reshaping itself, favoring companies with robust cash flow, strong branding, and high levels of digitalization, particularly in the luxury sector [4] - The report notes a trend where capital is increasingly directed towards health and beauty sectors, especially in health technology and functional skincare, with a preference for mid-to-high-end brands emphasizing functional ingredients [4]
去年我国户外运动线上消费总额超3千亿元!多地景区探索打造多元文旅场景
Sou Hu Cai Jing· 2025-08-21 08:19
Group 1 - The core viewpoint is that China's outdoor sports online consumption is projected to reach approximately 200 million participants and exceed 300 billion yuan in total expenditure by 2024, with a goal to expand the total scale of the outdoor sports industry to 3 trillion yuan by 2025 [1] - Many scenic areas are exploring diversified outdoor sports scenarios to enhance their offerings [1] - Hebei Chongli is transforming its ski resorts into multi-functional outdoor sports venues by upgrading existing resources to accommodate summer mountain biking and other activities [3] Group 2 - The Dajue Mountain scenic area in Jiangxi has introduced China's first cliff train, which not only addresses transportation challenges for high-altitude sports but also serves as a unique attraction [5] - Experts highlight that China possesses abundant outdoor sports resources, including mountains, forests, lakes, and canyons, indicating significant market potential [7] - Scenic areas are encouraged to deeply integrate natural and cultural resources while innovating products tailored to the characteristics of different outdoor sports and participant needs [7] Group 3 - Wang Xueli, Director of the Sports Industry Development Research Center at Tsinghua University, emphasizes the importance of differentiating scenic areas based on the unique characteristics of various outdoor sports and enhancing the integration of sports, culture, and tourism [9]
国家体育总局数据显示 截至2024年底——体育领域国家级专精特新“小巨人”企业达146家
Zheng Quan Ri Bao· 2025-08-19 16:40
Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] Industry Growth - The value added of the national sports industry has grown at an average annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has expanded from 381.1 billion yuan in 2020 to 970 billion yuan in 2024, with an average growth rate of 26.3% [1] Sports Consumption - In 40 pilot cities for sports consumption, the total sports consumption of residents increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1] - The outdoor sports industry is projected to have approximately 200 million online consumers and a total consumption exceeding 300 billion yuan in 2024 [2] Structural Quality Improvement - The structure of the sports industry is improving, with the sports service industry, led by competition performance and fitness leisure, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - By the end of 2024, the number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since the end of 2022 [2] Outdoor Sports Development - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country [3] - The water sports participation is expected to exceed 120 million people, with an industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key events in seven provinces, including Hebei, Zhejiang, and Fujian, generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [4] - The National Sports Administration plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry [4]
去年我国户外运动线上消费超3000亿
Mei Ri Jing Ji Xin Wen· 2025-08-19 13:56
Core Viewpoint - The "14th Five-Year Plan" period has seen significant achievements in building a sports power in China, with the sports industry growing at an average annual rate of over 10% in the past five years, contributing to national economic growth and local economic transformation [1][3]. Group 1: Sports Infrastructure and Participation - The total area of sports facilities in China has exceeded 4.23 billion square meters, an increase of 1.131 billion square meters compared to the end of the "13th Five-Year Plan" [2]. - The number of social sports instructors has reached 3.71 million, with over 38.5% of the population regularly participating in physical exercise [2]. - The initiative "Three Hundred Million People Participate in Ice and Snow Sports" has spurred new developments in ice and snow culture and industry [2]. Group 2: Competitive Sports Achievements - By the end of 2024, China has achieved a total of 519 world championships and set 68 world records during the "14th Five-Year Plan" period [3]. - The Beijing Winter Olympics and the Paris Olympics have marked historical achievements for China in international competitions, establishing the country as a strong Olympic nation [3]. Group 3: Sports Industry Development - The sports industry has seen an average annual growth rate of over 10% in the past five years, with policies promoting the development of ice and snow economies and outdoor sports [3][5]. - The outdoor sports market is expanding, with online consumption expected to reach over 300 billion yuan in 2024, driven by an increase in outdoor facilities and events [5]. Group 4: Sports Culture and International Relations - The promotion of Chinese sports culture is integrated with cultural confidence, with various activities enhancing the international sports "circle of friends" [3]. - Traditional Chinese sports, such as martial arts, are gaining recognition on international platforms, contributing to China's diplomatic efforts [3]. Group 5: Sports Reform and Regulation - Revisions to sports laws and the establishment of a sports arbitration center mark a new phase in sports legal development [4]. - Efforts to reform and revitalize football, along with measures to combat issues like gambling and match-fixing, are progressing positively [4]. Group 6: Water Sports Industry - The water sports industry is projected to reach a scale of 438.6 billion yuan in 2024, with a year-on-year growth of 18.7% [6]. - Participation in water sports has surpassed 120 million, indicating a growing interest and market potential in this sector [6].