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白酒量跌,RTDs猛增!未来十年中国酒市怎么走?IWSR最新报告给出三大答案
Sou Hu Cai Jing· 2025-07-04 08:47
Core Insights - The IWSR report indicates a significant restructuring in the Asia-Pacific alcoholic beverage market, with an overall slowdown in growth, particularly in China where baijiu sales have declined by 5% while gin sales surged by 20% [1][6] Group 1: Market Overview - The total beverage alcohol (TBA) volume in the Asia-Pacific region is projected to decrease by 2% in 2024, with a 3% decline in total value [2] - Major categories such as beer (-3%), spirits (-2%), and wine (-4%) have all experienced value declines, while ready-to-drink (RTD) beverages saw a slight increase in sales (+1%) [2] - India stands out with a TBA growth of 6%, driven by a 19% increase in ultra-premium product consumption, contrasting sharply with China's 5% decline [2][5] Group 2: Regional Performance - The Philippines, Thailand, and Vietnam recorded a TBA growth of 2%, while Japan (-1%), South Korea (-1%), and Australia (-3%) faced declines [2] - The Indian market is benefiting from a recent UK-India free trade agreement, which will significantly reduce import tariffs on Scotch whisky and British gin, fostering growth in these categories [5] Group 3: Category-Specific Trends - In India, there is a notable increase in the consumption of Irish whiskey (+58%) and vodka (+17%), indicating a shift in consumer preferences beyond traditional whiskey [5] - In China, the decline in key categories such as baijiu (-5%), cognac (-14%), and Scotch whisky (-8%) is attributed to reduced formal consumption occasions [6][8] - Gin and vodka are benefiting from the rising cocktail culture, with gin sales increasing by 20% and vodka by 4% in China [6] Group 4: Future Projections - IWSR forecasts that from 2024 to 2034, beer sales in China will remain stable, while RTDs are expected to grow at a CAGR of 2%, and sparkling wine at +5% [9] - The report predicts a compound annual growth rate (CAGR) of 7% for Scotch whisky and 3% for gin in India from 2024 to 2029 [5] - The overall spirits category in the Asia-Pacific is expected to decline by 1% CAGR, but excluding baijiu, the growth rate is projected at +2% [9] Group 5: Wine and Beer Trends - The wine category in the Asia-Pacific region faced a 4% decline in 2024, an improvement from the 8% drop in 2023, with still wine and other wine categories contributing to the decrease [13] - Beer sales are expected to continue declining until 2026, with a projected recovery starting in 2027, particularly in India, Vietnam, Thailand, and the Philippines [14][16] Group 6: RTD Growth - RTDs are positioned for strong growth in the coming years, primarily driven by Japan and Korea, with a projected CAGR of +3% from 2024 to 2029 [17] - Japan is expected to be a key driver for RTD growth, while China, Korea, and India are also anticipated to see increases in this category [17]
玻利维亚驻华大使:中玻在食品农产品领域合作前景广阔
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-04 07:36
Group 1 - The event highlighted the potential for economic cooperation between Bolivia and China, particularly in the agricultural sector [1][2] - Bolivia is rich in natural resources, including the world's largest lithium reserves, and has fertile agricultural land [1][2] - The bilateral trade volume between China and Bolivia reached $2.733 billion in 2024, with a notable increase in imports from Bolivia [2] Group 2 - Bolivia's geographical indication products, such as high-altitude wines and unique coffee, are expected to enhance trade cooperation [3] - The country aims to expand its exports to China, including chicken, pork, and honey, while promoting technology transfer from China [3]
三得利烈酒发展复盘:因势酝变,厚积薄发
Changjiang Securities· 2025-06-16 14:26
Investment Rating - The report maintains a "Positive" investment rating for the industry [13]. Core Insights - Suntory is the global leader in Western spirits, ranking just behind Diageo and Pernod Ricard, with a product portfolio that includes Japanese whiskies such as Yamazaki and Hakushu, as well as bourbon, vodka, and tequila acquired through the purchase of Beam [3][7]. - The growth of Suntory's whisky can be traced through several key phases, from its establishment in 1899 to its current status as a global spirits giant, highlighting its strategic adaptations to market demands and competitive pressures [8][58]. - The whisky market in Japan has experienced two significant growth phases, driven by Western lifestyle demands in the mid-20th century and innovative consumption methods post-2008 [9][62]. Summary by Sections Company Overview - Suntory is recognized as a leading player in the global spirits market, with a comprehensive product matrix primarily focused on whisky, including both domestically produced Japanese whisky and bourbon acquired from Beam [23][25]. Historical Development - The company's history can be segmented into distinct phases: 1. **1899-1929**: Establishment and initial exploration, including the launch of Japan's first whisky [31]. 2. **1930-1945**: Successful localization with the introduction of the Kakubin whisky, benefiting from wartime resource allocations [38]. 3. **1946-1983**: Rapid expansion during Japan's post-war economic boom, with whisky consumption growing significantly [39]. 4. **1983-2014**: Industry contraction and strategic pivots towards premiumization and international acquisitions [49]. 5. **2014-Present**: Continued growth as a global spirits leader, focusing on high-end product offerings and innovative marketing strategies [58]. Market Dynamics - The whisky market in Japan has been shaped by protective policies that limited foreign competition, allowing Suntory to establish a strong domestic presence [10]. - Suntory's success against both traditional and local brands is attributed to its flexible business strategies and early market entry advantages [10][11]. Global Expansion - Suntory's international success is linked to its marketing strategies that resonate with local cultures and its high-quality products, which have garnered numerous prestigious awards [11][58].
啤酒咋了?百威亚太减员约4000人,燕京啤酒、华润啤酒同步大幅减员
Sou Hu Cai Jing· 2025-05-20 03:13
Group 1: Beer Industry Developments - Major beer companies are reducing workforce to control costs amid increasing competition in the industry [1][3] - Budweiser APAC reduced its workforce from approximately 25,000 in 2023 to over 21,000 in 2024, a decrease of about 4,000 employees or 16% [3] - Yanjing Beer and China Resources Beer also reported reductions of over 1,000 employees each, while Qingdao Beer cut more than 800 positions [3] Group 2: Wine Industry Events - The 5th China (Ningxia) International Wine Culture and Tourism Expo will be held from June 9 to 12, showcasing over 200 domestic and international wineries [5] - The expo will feature various activities, including a national wine industry skills competition and a cultural exhibition [5] Group 3: Labor Issues in Wine Sector - Workers at LVMH's champagne house went on strike on May 13, protesting salary and job security issues [7] - The wine and spirits division of LVMH is facing financial pressure, with a reported loss of €1.5 billion in 2024, contrasting with a cash flow of €1 billion in 2019 [7] Group 4: Leadership Changes - Treasury Wine Estates appointed Sam Fischer as the new CEO, with a compensation package including a fixed salary of AUD 1.73 million and a signing bonus of AUD 4 million [10][11] Group 5: Company Responses and Strategies - Luzhou Laojiao addressed concerns about halting orders, stating that it is maintaining normal supply channels and preparing for the upcoming Dragon Boat Festival [12][13] - Luzhou Laojiao plans to launch innovative products targeting younger consumers, including a collaboration with the sci-fi series "The Three-Body Problem" [12] Group 6: Share Buybacks and Financial Confidence - Kweichow Moutai announced a share buyback of 624,600 shares for a total of CNY 10.11 billion, completing two-thirds of its buyback plan [15] - The company plans to spend between CNY 3 billion and CNY 6 billion on share repurchases within the next 12 months [15] Group 7: Ningxia Wine Export Growth - Ningxia's wine exports reached CNY 13.75 million in 2024, supported by the development of 30 well-known wine import and export enterprises [17] - The brand value of Ningxia's Helan Mountain wine exceeded CNY 34 billion, ranking 8th in the regional brand value list [17]
2025中国品牌价值500强发布 抖音以1058亿美元蝉联榜首;深圳34个品牌上榜
Shen Zhen Shang Bao· 2025-05-09 16:28
Group 1 - The "2025 China Brand Value Top 500" list was released, showcasing the resilience and innovative vitality of Chinese brands, with a total brand value of $2 trillion, reflecting a 3% year-on-year growth [1] - The Guangdong-Hong Kong-Macao Greater Bay Area has 109 brands on the list, with Shenzhen contributing 34 brands, including notable ones like Tencent and China Ping An [1] - Douyin leads the list with a brand value of $105.8 billion, followed by State Grid at $85.6 billion, which surpassed ICBC for the first time [1][2] Group 2 - Tencent's brand value increased by 22% to $44 billion, maintaining its position as a leading brand in the Chinese technology sector [3] - The banking sector remains strong, with major state-owned banks like ICBC, Construction Bank, and Agricultural Bank in the top ten, while Bank of China experienced the fastest growth at 26.5% [2] - The Greater Bay Area's total brand value reached $400.3 billion, accounting for 20% of the total brand value of the top 500 brands in China, driven by sectors like media culture, insurance, and electronics [3] Group 3 - The technology sector saw significant growth, with a total value increase of 279% and the addition of two new brands, while the aviation industry grew by 40% [4] - The apparel industry faced challenges, with a decrease in the number of brands and a general decline in total value, while Chow Tai Fook remains the leader in the jewelry sector [4] - The real estate sector experienced a 34% decline in total value due to inventory pressure and weak demand, although Wanda Group managed to grow by 12% [4]
美国烈酒协会:我们希望美国和欧盟能够继续谈判,确保烈酒关税永久降至零。
news flash· 2025-05-08 15:56
Core Viewpoint - The American Distilled Spirits Association expresses a desire for continued negotiations between the U.S. and the EU to ensure that tariffs on distilled spirits are permanently reduced to zero [1] Industry Summary - The American Distilled Spirits Association is advocating for the elimination of tariffs on distilled spirits, which could significantly impact trade relations and market dynamics between the U.S. and the EU [1]
印度政府官员:在英国贸易协议下,尚未设定烈酒关税减免的最低进口价格。
news flash· 2025-05-08 14:21
印度政府官员:在英国贸易协议下,尚未设定烈酒关税减免的最低进口价格。 ...
百润股份(002568):预调酒短期承压,烈酒业务有望突破
NORTHEAST SECURITIES· 2025-05-06 06:56
Investment Rating - The report assigns a "Buy" rating to the company, with a target price of 30.24 yuan for the next six months, indicating an expected price increase of over 15% compared to the market benchmark [5]. Core Insights - The company experienced a decline in revenue and net profit in 2024, with total revenue of 3.048 billion yuan, down 6.61% year-on-year, and a net profit of 719 million yuan, down 11.15% year-on-year. However, the first quarter of 2025 showed signs of recovery with revenue of 737 million yuan, down 8.11% year-on-year, but net profit increased by 7.03% to 181 million yuan [1][2]. - The pre-mixed cocktail segment faced challenges, with revenue of 2.677 billion yuan in 2024, a decrease of 7.17% year-on-year. Despite this, the gross margin improved by 2.42% due to product mix optimization and lower raw material costs. The edible flavoring business grew steadily, achieving revenue of 337 million yuan, up 6.30% year-on-year [2]. - The company is actively expanding its liquor business, launching new whiskey products and targeting a broader market. The whiskey segment is expected to exceed expectations, with projected revenues of 3.615 billion yuan in 2025, 4.148 billion yuan in 2026, and 4.792 billion yuan in 2027 [3]. Financial Summary - The company reported a total revenue of 3.048 billion yuan for 2024, with projections of 3.615 billion yuan for 2025, 4.148 billion yuan for 2026, and 4.792 billion yuan for 2027, indicating a recovery trajectory [4][10]. - The net profit for 2024 was 719 million yuan, with forecasts of 882 million yuan for 2025, 1.045 billion yuan for 2026, and 1.211 billion yuan for 2027, reflecting a positive growth outlook [4][10]. - The earnings per share (EPS) are projected to be 0.84 yuan in 2025, 1.00 yuan in 2026, and 1.15 yuan in 2027, with a price-to-earnings (P/E) ratio of 36 times for 2025 [4][10].
青岛饮料集团已整体划入青岛啤酒集团,青岛啤酒控股股东未来将加码葡萄酒和威士忌新赛道?
Mei Ri Jing Ji Xin Wen· 2025-04-15 11:53
Core Viewpoint - Qingdao Beer Company reported a decline in revenue and sales for 2024, while net profit showed a slight increase, indicating challenges in the domestic beer market and the need for strategic restructuring with Qingdao Beverage Group [1][2][4]. Financial Performance - In 2024, Qingdao Beer achieved a total product sales volume of 7.538 million kiloliters, with revenue approximately 32.138 billion yuan, a year-on-year decrease of 5.3%. Net profit attributable to shareholders was about 4.345 billion yuan, an increase of 1.81% year-on-year [1]. - The fourth quarter revenue was 3.179 billion yuan, showing a year-on-year growth of approximately 7.47%, but the net loss attributable to shareholders was 645 million yuan, slightly higher than the previous year's loss of 640 million yuan [3]. Sales and Market Trends - For 2024, both the flagship Qingdao brand and other brands experienced declines in production and sales. Qingdao brand production was 4.26 million kiloliters (down 2%), and sales were 4.34 million kiloliters (down 4.84%). Other brands, represented by Laoshan, had production of 2.97 million kiloliters (down 2.96%) and sales of 3.2 million kiloliters (down 7.2%) [2]. - The company anticipates that the effects of national policies aimed at boosting consumption and expanding domestic demand will gradually manifest, potentially leading to market recovery [2][4]. Strategic Restructuring - Qingdao Beverage Group is being integrated into Qingdao Beer Group as part of a strategic restructuring, which is expected to enhance operational efficiency and market positioning [5][6]. - The restructuring aligns with the government's decision to transfer Qingdao Beverage Group to Qingdao Beer Group, indicating a focus on deep integration at the group level [2][5]. Future Outlook - The company expects a decline in raw material costs for 2025, as procurement for major materials has been largely secured at favorable rates [4]. - The beer industry is seen as entering a stable development phase, with a clearer competitive landscape and a trend towards high-end, green, and intelligent development [4].
长江消费海外复盘系列之保乐力加:高水平投资和管理铸就全球烈酒龙头
Changjiang Securities· 2025-03-25 08:50
Investment Rating - The report maintains a "Positive" investment rating for the industry [12] Core Insights - Pernod Ricard is a global leader in Western spirits, with a revenue scale second only to Diageo, achieving a fiscal year 2024 revenue of €11.6 billion (approximately ¥88.9 billion) and a CAGR of 4.1% from 2000 to 2024 [7][19] - The company has a diversified brand matrix with 240 brands, including 17 in the top 100 globally, and holds a market share of 8% worldwide, with significant presence in over 160 countries [7][19] - The growth strategy focuses on acquisitions followed by internal cultivation, with a long-term price increase and emphasis on leading brands [7][19] Summary by Sections Company Overview - Pernod Ricard has evolved from a small French aniseed liquor company to the second-largest global spirits company through strategic acquisitions and a decentralized management system [4][9] Historical Development - The company's history can be divided into three phases: pre-2000 focusing on establishing a foundation in France and Europe, 2001-2008 marked by significant acquisitions like Schenley, Allied Domecq, and V&S, and post-2008 focusing on optimizing operations and enhancing high-end brand offerings [8][51] Brand Matrix and Market Position - The brand matrix is comprehensive, covering all major spirit categories, with a strong presence in whisky and vodka, which are the primary revenue sources [24][30] - The company’s market share in whisky is 16.9%, ranking second globally, while vodka and gin also hold significant market shares [30][41] Geographic Distribution - The company has a balanced revenue distribution across regions, with the Americas, Asia, and Europe contributing 28.8%, 42.9%, and 28.3% respectively in fiscal year 2024 [35][38] - The largest markets by revenue are the USA (18.1%), India (12.1%), and France (9.2%) [35][38] Growth Drivers - The growth is primarily driven by internal operations after establishing a solid brand foundation through acquisitions, with a focus on core products and markets [45] - Price increases have been a significant driver of long-term revenue growth, with a CAGR of 4.45% in average price from FY2007 to FY2024 [45]